2014 Edelman Trust Barometer: Canadian FindingsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2014.
Learn more at http://www.edelman.ca
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
2014 Edelman Trust Barometer: Canadian FindingsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2014.
Learn more at http://www.edelman.ca
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
Barómetro sobre CONFIANZA de Edelman 2016Soymimarca
Informe 2016 sobre la evolución de la confianza entre organizaciones y consumidores. Realizada con un universo de 33.000 personas +18 en 25 países, con muestras de 1.150 participantes por país (España incluida). Añade elementos comparativos con estudios de años anteriores
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
2014 Edelman Trust Barometer: Brazil FindingsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
L’indagine è stata realizzata fra il 13 ottobre e il 24 novembre del 2014 in 27 Paesi con interviste online a 33.000 persone, 6.000 delle quali definite come “élite” per il livello socio-culturale dei partecipanti di età compresa fra i 25 e i 64 anni. L’indagine, giunta alla sua quindicesima edizione, è condotta dalla società Edelman Berland.
Per ulteriori informazioni visitare www.edelman.com/trust2015
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
Das Vertrauen in die Lebensmittelwirtschaft ist im vergangenen Jahr in 19 von 27 untersuchten Ländern gesunken, Deutschland eingeschlossen. Das geht aus dem globalen Edelman Trust Barometer 2015 für die Lebensmittelbranche hervor.
Die Ergebnisse der Vertrauensstudie Edelman Trust Barometer zeigen in 19 der 27 beobachteten Märkte einen Vertrauensverlust in die Lebensmittelwirtschaft, mit den stärksten Einbrüchen in Singapur, Argentinien, Hong Kong, den Niederlanden und Südkorea. Auch in Deutschland ist das Vertrauen gesunken: Nur noch 55 Prozent der Deutschen vertrauen der Lebensmittelwirtschaft, 2014 waren es noch 59 Prozent.
Barómetro sobre CONFIANZA de Edelman 2016Soymimarca
Informe 2016 sobre la evolución de la confianza entre organizaciones y consumidores. Realizada con un universo de 33.000 personas +18 en 25 países, con muestras de 1.150 participantes por país (España incluida). Añade elementos comparativos con estudios de años anteriores
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
2014 Edelman Trust Barometer: Brazil FindingsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
L’indagine è stata realizzata fra il 13 ottobre e il 24 novembre del 2014 in 27 Paesi con interviste online a 33.000 persone, 6.000 delle quali definite come “élite” per il livello socio-culturale dei partecipanti di età compresa fra i 25 e i 64 anni. L’indagine, giunta alla sua quindicesima edizione, è condotta dalla società Edelman Berland.
Per ulteriori informazioni visitare www.edelman.com/trust2015
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
Das Vertrauen in die Lebensmittelwirtschaft ist im vergangenen Jahr in 19 von 27 untersuchten Ländern gesunken, Deutschland eingeschlossen. Das geht aus dem globalen Edelman Trust Barometer 2015 für die Lebensmittelbranche hervor.
Die Ergebnisse der Vertrauensstudie Edelman Trust Barometer zeigen in 19 der 27 beobachteten Märkte einen Vertrauensverlust in die Lebensmittelwirtschaft, mit den stärksten Einbrüchen in Singapur, Argentinien, Hong Kong, den Niederlanden und Südkorea. Auch in Deutschland ist das Vertrauen gesunken: Nur noch 55 Prozent der Deutschen vertrauen der Lebensmittelwirtschaft, 2014 waren es noch 59 Prozent.
Taller inclusivo de conservación de papel y encuadernación de libro de hojas ...Fermina Ziaurriz
El taller propuso -con el objetivo de hacerlo inclusivo para personas con discapacidad visual- el acercamiento al soporte papel y sistema libro a través de la utilización de todos nuestros sentidos.
En el, los asistentes aprendieron de forma teórico-práctica desde los orígenes y evolución de la materialidad y estructura de los libros a lo largo de su historia hasta el reconocimiento de sus propiedades y deterioros.
El taller fue abierto al publico general con el objetivo de promover no solo un intercambio entre los asistentes con diferentes capacidades sino también una sensibilización sobre el tema de la diversidad, inclusión y derecho a la información.
Actividad realizada con el apoyo de Tiflonexos, asociación civil sin fines de lucro que trabaja en pos del desarrollo y la inclusión de las personas con discapacidad visual en los campos de las nuevas tecnologías, el acceso a la información y la cultura.
Dictado por: Conservadora Fermina V. Ziaurriz
The VAS 5054A is a universal diagnostic interface for the vehicles of the Volkswagen Group and all OBD vehicle systems from other manufacturers.
The integrated Bluetooth interface connects the vehicle with a notebook, desktop PC or test system.
No cables are needed for vehicle diagnostics using the VAS 5054A.
The range of the wireless Bluetooth connection is 2 to 5 meters,depending on the environment and the type of Bluetooth adapter used on the PC side.
The Serial Port Profile (SPP) is used for data transfer via Bluetooth. Different Bluetooth security levels are supported.
- See more at: http://www.obdvip.com/vas-5054a-with-oki-chip.html#sthash.GHOcMvut.dpuf
Document de présentation d'un atelier à la Réunion nationale 2008 de la Société GRICS sur nos services de e-learning et d'apprentissage à distance avec la plate-forme Moodle.
Le positionnement d'un site repose sur des contenus accessiblesYellow Dolphins
L'accessibilité du contenu favorise l'indexation du site par les moteurs et l'accès à l'information par les internautes. Mais grâce à la synthèse vocale, l'accessibilité permet également d'augmenter l'audience potentielle d'un site faisant de cette contrainte un véritable outil marketing.
Support de l'intervention de Yannick Vernet durant la journée d'étude du 21 octobre de l'Agccf Paca (Association Générale des Conservateurs des Collections Publiques de France Provence-Alpes-Côtes d'Azur) Cette journée d'étude portait sur les protocoles de la communication et de la consultation des collections hors exposition
Web Mobile : quelles opportunités face aux apps ?NiceToMeetYou
"It's an App World", nous disait Flurry (solution de mobile analytics) en 2014. Pourtant, les marques font face à des coûts de déploiement et de maintien des applications souvent élevés. Pire encore, selon Google, seules 3 applications - sur la moyenne de 15 qu'en compte un smartphone en France - seraient régulièrement utilisées par un mobinaute. Alors avec ses 20% de temps passé sur mobile, le navigateur web présente-t-il une alternative efficace aux stores ? Etat des lieux des usages, des solutions techniques, des expériences créatives et des enjeux marketing que le Mobile Web permet encore d'adresser. Avec beaucoup d'exemples concrets à la clé !
La communication interne à l'heure : des mutations de l'intranet, de la culture web social (2.0) et de l'évolution générale de l'entreprise. Quels sont les constats, les tendances et les règles à retenir.
Les 10 Tendances Webdesign de 2014 by VanksenVanksen
Découvrez les tendances webdesign de l'année 2014 selon Vanksen.
This presentation is also available IN ENGLISH, here : https://fr.slideshare.net/Vanksen/10-webdesign-trends-for-2014
Vin et digital, quelles opportunités pour votre marque ?Vanksen
A l’ère digitale, les évolutions technologiques et la mobilité facilitent les échanges, influencent le commerce et modifient les usages. Les rôles au sein du marché mondial sont redistribués ; le secteur du vin fait face à de nouveaux challenges et de nouvelles opportunités émergent.
Notre étude est dédiée au vin et aux professionnels qui gravitent autour du marché.
A travers des exemples d’initiatives et de dispositifs, elle décrit les transitions qui s’opèrent et répond à des questions stratégiques en parcourant les tendances digitales et les enjeux actuels.
Découvrez qui sont les consommateurs d’aujourd’hui et quelles sont les guidelines pour bien construire son site Internet, assurer sa visibilité, sa fidélisation client, ou encore, optimiser ses ventes.
Autant de points déterminants qui guideront les marques de l’univers du vin dans l’élaboration de leur stratégie digitale.
Rédaction web et référencement naturel - la Licence Pro de MulhouseYellow Dolphins
L'Institut universitaire de technologie de Mulhouse (IUT) a compris l'enjeu de la rédaction web et du référencement en lançant la Licence professionnelle "Référenceur et Rédacteur Web (search marketing)" en 2008. Le parrain de la promotion 2008 était Olivier Andrieu. Les responsables de cette formation m'avait demandé d'être la marraine de la promotion 2009-2010. Un grand honneur pour moi. Pour la promotion 2010-2011, Sébastien Billard qui a signé la préface de mon livre "Bien rédiger pour le Web et améliorer son référencement naturel" prend la relève ! Á tous les futurs référenceurs et rédacteurs : très bonne année !
Voici ma présentation : à propos des qualités du rédacteur web et la stratégie éditoriale.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
Trust Barometer 2014 Hong Kong Launch PresentationEdelman
About the Edelman Trust Barometer:
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2013 – November 29, 2013. The 2014 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2014/.
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
The 2014 Edelman Trust Barometer’s Irish findings reveal a significant (11 points) drop in trust in government in Ireland over the past 12 months. The fall puts trust in government back to pre-general election levels. Trust in business fell slightly but is still trusted nearly twice as much as government. NGOs in Ireland remain the most trusted institution despite falling 5 points. Trust in media in Ireland also declined (8 points) and is now less trusted than business. Globally overall trust levels declined, driven by the decimation of trust in government which fell significantly in many of the 27 countries surveyed. Trust in business has stabilised at 58 percent due to the perception that it has made demonstrable change in the form of better products and new leadership.
Ireland Highlights 2014:
• The Trust Index, the average trust across the four institutions of business, government, NGOs and media, showed a 7 point drop for Ireland (to 39 points). This places Ireland as the third least trusting country of the 27 surveyed.
• NGOs in Ireland remain the most trusted institution despite falling 5 points to 58%.
• Business is the second most trusted institution in Ireland, despite a small 3 point decline to 41%. It is now nearly twice as trusted as government.
• The technology sector (67%) remained the most trusted industry sector, while banks were the least trusted at 19%.
• Trust in media fell 8 points to 37%, reversing a gradual improvement observed during the previous five years.
• Government is the least trusted of the four institutions with only 21% of people saying that they trust government to do what is right. This is the lowest level of trust recorded for Government since before the general election in 2011.
• More concerning again is the fact that only 3% of people trust government leaders a great deal to tell the truth.
• Credibility of CEOs as a source of information about a company fell seven points to 29%. CEOs are significantly less credible than Academics (68%).
• Traditional media (newspapers, radio and television) are the most trusted source of information in Ireland (61%), followed by search engines at 50%. Only 26% of people trust social media as a source of information.
• 56% believe that government is not doing enough to regulate business with the number increasing to 81% when specifically asked about the financial services sector.
The Edelman Trust Barometer 2015 Global & Indonesia ResultsEdelman Indonesia
This optimism was captured in the results of this year’s Edelman Trust Barometer. This is the firm’s 15th annual global trust and credibility survey and the 7th year it has been conducted in Indonesia. The survey looks at trust across business, government, media and NGOs. The research surveyed 1,000 people from the general public in Indonesia, plus an additional 200 ‘informed public’ (top quartile income, college educated and self-identifying as active media consumers); as part of the overall 33,000 people surveyed in 27 countries.
The 2015 Edelman Trust Barometer is the firm’s 15th annual exploration of trust. We surveyed 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 countries around the world on their trust in the institutions of government, media, business and NGOs.
There is a 33-point gap between global trust in multinational companies based in developed markets (76 percent) and those in emerging markets (43 percent). The inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer explores the unique trust challenges facing companies headquartered in emerging markets, with particular focus on those based in BRIC countries.
Learn more: http://edl.mn/17WUyOK
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Unleashing the Power of Data_ Choosing a Trusted Analytics Platform.pdfEnterprise Wired
In this guide, we'll explore the key considerations and features to look for when choosing a Trusted analytics platform that meets your organization's needs and delivers actionable intelligence you can trust.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
2. 2
GLOBAL
ONLINE SURVEY
IN 27 COUNTRIES
• 33,000 respondents
• 6 years in 20+ markets
• 9 years in 10+ markets
GENERAL
POPULATION
• 1000 respondents per
country surveyed
• Ages 18+
• 3 years in 25+ markets
INFORMED
PUBLICS
• 500 respondents in U.S. and
China & 200 in other countries
• Ages 25-64
• College-educated
• In top 25% of household
income per age group in each
country
• Report significant media
consumption and engagement
in business news and public
policy
• 14 years of data
EDELMAN’S 14TH ANNUAL SURVEY
3. 2014 BUSINESS TO LEAD THE DEBATE FOR CHANGE
2013 CRISIS OF LEADERSHIP
2012 FALL OF GOVERNMENT
2011 RISE OF AUTHORITY FIGURES
2010 TRUST IS NOW AN ESSENTIAL LINE OF BUSINESS
2009 BUSINESS MUST PARTNER WITH GOVERNMENT TO REGAIN TRUST
2008 YOUNG INFLUENCERS HAVE MORE TRUST IN BUSINESS
2007 BUSINESS MORE TRUSTED THAN GOVERNMENT AND MEDIA
2006 “A PERSON LIKE ME” EMERGES AS CREDIBLE SPOKESPERSON
2005 TRUST SHIFTS FROM “AUTHORITIES” TO PEERS
2004 U.S. COMPANIES IN EUROPE SUFFER TRUST DISCOUNT
2003 EARNED MEDIA MORE CREDIBLE THAN ADVERTISING
2002 FALL OF THE CELEBRITY CEO
2001 RISING INFLUENCE OF NGOS
3
EDELMAN TRUST BAROMETER IN RETROSPECT
5. Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics in 20-
country global total.
NGOS BUSINESS
GOVERNMENT
TRUST IN BUSINESS AND NGOS REMAINS STABLE, TRUST IN GOVERNMENT AND MEDIA
DECREASES
5
TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2013 VS. 2014
TOTAL TRUST
TRUST A GREAT DEAL
MEDIA
63% 64%
22% 23%
2013 2014
#1
57% 52%
17% 16%
2013 2014
#3
58%
58%
17% 16%
2013 2014
#2
48% 44%
16% 15%
2013 2014
#4
6. GLOBAL 54
UAE 79
China 79
Singapore 73
Indonesia 72
India 69
Malaysia 65
Canada 60
Netherlands 60
Mexico 59
Hong Kong 59
Australia 58
Brazil 57
Germany 57
Argentina 53
U.K. 52
Sweden 51
S. Korea 51
S. Africa 50
U.S. 49
France 46
Japan 44
Italy 43
Turkey 41
Spain 39
Ireland 39
Russia 37
Poland 35
GLOBAL 57
China 80
Singapore 76
India 71
Mexico 68
Hong Kong 67
UAE 66
Malaysia 64
Canada 62
Indonesia 62
U.S. 59
Netherlands 59
Brazil 55
Germany 55
France 54
Sweden 54
U.K. 53
Italy 51
Australia 50
Poland 48
S. Korea 47
Ireland 46
Argentina 45
Spain 42
Turkey 42
Japan 41
Russia 36
Trust Index is an average of a country’s trust in the four institutions of government, business, media and NGOs.
20-country global total (does not include Argentina, Hong Kong, Malaysia, Singapore, South Africa, Turkey, UAE).
6
BIG TRUST
INCREASES FROM
2013
UAE +13 pts.
Indonesia +10 pts.
Australia + 8 pts.
Argentina + 8 pts.
THE TRUST INDEX: SLIGHT DECLINE IN TRUST OVER THE PAST YEAR WITH STRONG REGIONAL
VARIATIONS; MAJOR DECLINES IN POLAND, U.S. & MEXICO
2013 2014
BIG TRUST
DECREASES FROM
2013
Poland -13 pts.
U.S. -10 pts.
Mexico -9 pts.
TRUSTERSNEUTRALDISTRUSTERS
7. 2014
TRUSTERSNEUTRALDISTRUSTERS
GLOBAL TRUST
DIFFERENCE OF
9 points
MARKETS WITH
LARGEST PERCEPTION
GAPS:
UAE (15 pts.)
Australia (14 pts.)
Germany (13 pts.)
France (13 pts.)
Sweden (13 pts.)
GLOBAL 47
China 67
UAE 64
Singapore 64
Indonesia 62
India 61
Malaysia 57
Canada 54
Mexico 53
Netherlands 51
Hong Kong 50
Brazil 49
Argentina 49
Australia 44
Germany 44
S. Korea 43
U.K. 42
S. Africa 42
U.S. 42
Italy 41
Japan 40
Turkey 39
Sweden 38
Spain 36
Ireland 35
France 33
Poland 32
Russia 31
Trust Index is an average of a country’s trust in the four institutions of government, business, media and NGOs. 27-country global total.
7
SUBSTANTIALLY LOWER TRUST AMONG GENERAL PUBLIC THAN INFORMED PUBLIC
2014
GLOBAL 56
UAE 79
China 79
Singapore 73
Indonesia 72
India 69
Malaysia 65
Canada 60
Netherlands 60
Mexico 59
Hong Kong 59
Australia 58
Brazil 57
Germany 57
Argentina 53
U.K. 52
Sweden 51
S. Korea 51
S. Africa 50
U.S. 49
France 46
Japan 44
Italy 43
Turkey 41
Spain 39
Ireland 39
Russia 37
Poland 35
8. LOWER/EQUAL TRUST IN 9
COUNTRIES
HIGHER TRUST IN 17 COUNTRIES
50%
Q11-14. [NON-GOVERNMENTAL ORGANIZATIONS] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a
9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global
total.
TRUST IN NON-GOVERNMENTAL ORGANIZATIONS (NGOS), 2013 VS. 2014
8
TRUST IN NGOS ON THE RISE, WITH MAJORITY OF MARKETS AT OR ABOVE 60% TRUST
LEVEL
2013
2014
N.A.
63%
51%
57%
66% 67%
69%
61%
64% 64%
66%
55%
59%
81%
56%
76% 75%
46%
40%
37%
76%
63%
69%
63%
73%
83%
70%
62%64%
66%
73%
67%
76%
76% 75%
67%
70% 69%
70%
59%
62%
84%
58%
77%
76%
47%
41%
37%
75%
62%
64%
58%
67%
74%
61%
47%
NGOs most trusted institution in 20 of the 27 countries surveyed in 2014
9. 50%
LOWER/EQUAL TRUST IN 21 COUNTRIES
HIGHER TRUST
IN 5 COUNTRIES
TRUST IN MEDIA, 2013 VS. 2014
9
GLOBAL TRUST IN MEDIA REVERTS TO 2010 LEVELS; NEARLY 80% OF COUNTRIES
REPORT TRUSTING MEDIA LESS OVER THE LAST YEAR
Q11-14. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where
one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
N.A.
2013
2014
57% 59%
47%
42%
57%
77%
70%
49%
60%
81%
47%
43%
61%
66%
38%
66%
68%
47%
61%
26%
45%
79%
51%
54%
50%
50%
45%
52%
55%
70%
54%
48%
60%
78%
70%
48%
59%
79%
44%
40%
58%
63%
35%
61%
63%
41%
54%
19%
37%
71%
42%
45%
40%
40%
30%
10. SOURCEUSED TO CONFIRM/VALIDATE
INFORMATIONBREAKING NEWS ABOUT
BUSINESS
FIRST SOURCETO TURN TO FOR BREAKING
NEWS ABOUT BUSINESS
FIRST SOURCETO TURN TO FOR GENERAL
BUSINESS INFORMATION
36%
20% 19%
Online search Television Newspapers
28% 25% 20%
Online search Television Newspapers
30% 26%
21%
Online search Newspapers Television
65% 65%
54%
47% 45%
ONLINE SEARCH ENGINES TRADITIONAL MEDIA HYBRID MEDIA SOCIAL MEDIA OWNED MEDIA
Q178-182. [TRACKING] When looking for general news and information, how much would you trust each type of source for general news and information? Please use a 9-point scale
where one means that you “do not trust it at all” and nine means that you “trust it a great deal”. (Top 4 Box, Trust) Informed Publics, 27-country global total
Q183. On a typical day, what is the first source that you go to for general information about business? ; Q184. What is the first source you go to for breaking news about business? ;
Q185. Which of the following sources do you turn to MOST often to confirm/ validate information on breaking news about business? Informed Publics, 27-country global total10
LEVELS OF TRUST IN SOURCES OF INFORMATION
THE POWER OF SEARCH
11. TRUST IN BUSINESS, 2013 VS. 2014
11
TRUST IN BUSINESS STABILIZES; WESTERN SKEPTICISM ENTRENCHED, DEVELOPING
MARKETS SOAR
Q11-14. [BUSINESS IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale
where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
N.A.
LOWER/EQUAL TRUST IN 15 COUNTRIESHIGHER TRUST IN 12 COUNTRIES
2013
2014
50%
58%
65%
48%
49%
48%
63%
31%
74%
64%
40%
58%
74%
52%
56%
44%
81%
44%
47%
62%
44%
77%
61%
58%
82%
60%
56% 56%
58%
63%
82%
59% 58%
57%
72%
39%
82%
70%
45%
62%
77%
53%
56%
43%
79%
41%
43%
58%
38%
71%
54%
51%
73%
49%
45%
45%
12. 4
12
KEY FACTORS
SHAPE TRUST IN
BUSINESS
LEADERSHIP/
CEO TRUST
INDUSTRY
SECTOR
COUNTRY
OF ORIGIN
(HEADQUARTERS)
ENTERPRISE
TYPE
13. 47%
43%
53%
55%
54%
56%
58%
76%
BANKS
MEDIA
PHARMACEUTICALS
ENERGY
CONSUMER PACKAGED
GOODS
FOOD AND BEVERAGE
AUTOMOTIVE
TECHNOLOGY 79%
70%
66%
65%
59%
59%
51%
51%
TECHNOLOGY
AUTOMOTIVE
FOOD AND BEVERAGE
CONSUMER PACKAGED
GOODS
ENERGY
PHARMACEUTICALS
MEDIA
BANKS
+3
+12
+10
+11
+4
+6
+8
+4
TRUST IN INDUSTRIES, 2009 VS. 2014
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where
one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics, 20-country global total.
13
TECHNOLOGY CONTINUES TO LEAD, BANKS TRAIL
20142009 2009 VS. 2014
15. 46%
47%
48%
52%
52%
Financial advisory
/ Asset
management
Insurance
Financial services
industry overall
Credit cards /
Payments
Banks
Q61A-64A. [SPLIT SAMPLE] Now thinking about specific sectors within the [TYPE OF INDUSTRY], please indicate how much you trust businesses in each of the following
sectors to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”.
(Top 4 Box, Trust) General Publics, 27-country global total.
15
FINANCIAL SERVICES
INDUSTRY
FOOD & BEVERAGE
INDUSTRY
ENERGY
INDUSTRY
TRUST IN INDUSTRY VERSUS ITS SECTORS
TRUST IN INDUSTRY SECTORS
50%
50%
54%
56%
57%
70%
Oil
Mining
Utilities
Energy industry
overall
Natural Gas
Renewables
47%
61%
62%
62%
63%
Fast food
restaurants
Food and
beverage
manufacturers
Food and
beverage retailers
Food service
Food Industry
overall
16. 16
TRUST IN COMPANIES HEADQUARTERED IN THE FOLLOWING COUNTRIES
Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies
headquartered in the following countries to do what is right. Use the same 9-point scale where one means that you “do not trust them at all” and nine means that
you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics, 27-country global total.
M O S T T R U S T E D
COMPANIES HEADQUARTERED IN BRIC NATIONS SUFFER A TRUST DEFICIT COMPARED
TO WESTERN BASED COMPANIES
50%
80% 79% 79% 78% 75% 74% 71% 68% 67%
55% 54% 53%
42%
38% 36% 35% 34%
Germany
Sweden
Switzerland
Canada
U.K.
Japan
TheNetherlands
U.S.
France
Italy
SouthKorea
Spain
Brazil
Russia
China
India
Mexico
17. 23%
27%
32%
29%
82%
35%
Germany
France
United Kingdom
United States
India
Global
18%
25%
21%
18%
42%
38%
Germany
France
United Kingdom
United States
Russia
Global
27%
25%
31%
21%
76%
36%
Germany
France
United Kingdom
United States
China
Global
17
CHINA RUSSIA INDIA
LOWER WESTERN TRUST IN COMPANIES HEADQUARTERED IN RUSSIA, INDIA AND
CHINA, WITH NO IMPROVEMENT IN PAST 5 YEARS
TRUST IN COMPANIES HEADQUARTERED IN…
Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies
headquartered in the following countries to do what is right. Use the same 9-point scale where one means that you “do not trust them at all” and nine means that you
“trust them a great deal”. (Top 4 Box, Trust) Informed Publics, 27-country global total.
18. APPROXIMATELY TWO-THIRDS OF DEVELOPED MARKET RESPONDENTS REJECT DOMESTIC INVESTMENT
FROM COMPANIES BASED IN ANY GIVEN BRIC MARKET
62%
60%
60%
63%
30%
40%
38%
34%
Russia
Brazil
India
China
BUY A COMPANY IN YOUR COUNTRY
63%
63%
62%
63%
33%
43%
41%
36%
Russia
Brazil
India
China
BUY A MINORITY SHARE IN A
COMPANY IN YOUR COUNTRY
63%
63%
63%
65%
34%
43%
40%
38%
Russia
Brazil
India
China
MAKE A MAJOR INVESTMENT IN A
NEW PLANT OR OFFICE IN YOUR
COUNTRY
Q9. Please continue to think about global companies headquartered in specific emerging markets. How much would you trust a company from [INSERT BRIC COUNTRY] to
do what is right in the following investment situations? (Top 4 Box, Trust) Informed Publics Ages 25-64 in 9-country total (U.S., U.K., Germany, France, China, India,
Indonesia, Mexico, South Africa; 600 respondents per country, n. 5,400)
18
Data from the 2013 Trust Barometer:
Emerging Markets Supplement
HOW MUCH DO YOU TRUST A COMPANY BASED IN [BRIC MARKET] TO...
Developed Markets (U.S., U.K., Germany, France)
Emerging Markets (China, India, Indonesia, Mexico, South
Africa)
19. 19
Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics, 27-country global total.
FAMILY-OWNED AND SMALL- AND MEDIUM-SIZED BUSINESSES HAVE A TRUST
ADVANTAGE EXCEPT IN ASIA
TRUST IN DIFFERENT TYPES OF BUSINESS – BY REGION
71%
62%
76%
85% 83%
68%
65%
68%
78% 80%
63%
74%
48%
60%
72%
62% 62%
57%
63%
74%
61%
73%
47% 45%
70%
54%
63%
47% 46% 45%
GLOBAL APAC EU NORTH AMERICA LATIN AMERICA
FAMILY-OWNED SMALL- & MEDIUM-SIZED PUBLICLY-TRADED PRIVATELY-HELD BIG BUSINESS STATE-OWNED
20. 43%
54%
44%
63%
39%
53%
55%
49%
54%
65%
66%
70%
67%
60%
58%
46%
63%
38%
52%
52%
45%
50%
61%
60%
62%
58%
HAVE TOO MUCH POLITICAL INFLUENCE
DELIVER CONSISTENT FINANCIAL RETURNS
ARE TRANSPARENT IN THEIR BUSINESS PRACTICES
THINK LONG-TERM
ARE PHILANTHROPIC
TOP LEADERSHIP
ACT RESPONSIBLY
RESPONSIVE TO EMPLOYEES' NEEDS
RESPONSIVE TO SOCIETY'S NEEDS
OFFER HIGH QUALITY PRODUCTS OR SERVICES
ARE INNOVATIVE
ARE ENTREPRENEURIAL
RESPONSIVE TO CUSTOMERS' NEEDS
PUBLICLY-TRADED PRIVATELY-HELD
Q296-311. [SPLIT SAMPLE] Based on the information you know about PRIVATELY-HELD BUSINESSES OR COMPANIES, please tell us how much you associate each
statement with PRIVATELY-HELD BUSINESSES OR COMPANIES. Please use a 9point scale, where nine means you strongly associate that statement with PRIVATELY-HELD
BUSINESSES OR COMPANIES and one means you do not associate that statement at all with PRIVATELY-HELD BUSINESSES OR COMPANIES. (Top 4 Box, Associate)
General Publics, 27-country global total.
20
DIFFERENCES EXIST IN PERCEPTIONS OF COMPANY TYPES - POLITICAL INFLUENCE, CUSTOMER
NEEDS AND ENTREPRENEURIALISM SHOW LARGEST GAPS
PHRASES ASSOCIATED WITH PUBLICLY-TRADED & PRIVATELY-HELD BUSINESSES
+9
+8
+6
+4
+4
+4
+3
+1
+1
-2
-4
-17
21. 2014
36%
43%
52%
52%
53%
62%
66%
67%
GOVERNMENT OFFICIAL OR
REGULATOR
CEO
REGULAR EMPLOYEE
NGO REPRESENTATIVE
FINANCIAL OR INDUSTRY
ANALYST
A PERSON LIKE YOURSELF
TECHNICAL EXPERT
ACADEMIC OR EXPERT
2009 VS. 2014
CREDIBILITY OF SPOKESPEOPLE
2009
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how
credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) Informed Publics, 20-
country global total.21
FROM 2009 TO 2014, SIGNIFICANT GAINS FOR REGULAR EMPLOYEES, A PERSON LIKE
YOURSELF. CEOS FLAT FROM 2013.
29%
31%
32%
41%
49%
47%
62%
GOVERNMENT OFFICIAL OR
REGULATOR
CEO
REGULAR EMPLOYEE
NGO REPRESENTATIVE
FINANCIAL OR INDUSTRY
ANALYST
A PERSON LIKE YOURSELF
TECHNICAL EXPERT*
ACADEMIC OR EXPERT
* Not tested in 2009
+5
+15
+4
+9
+20
+12
+7
22. 26%
20% 18% 19%
26%
21% 20% 19%
CORRECT ISSUES WITHIN
INDUSTRIES THAT ARE
EXPERIENCING PROBLEMS
MAKE ETHICAL AND MORAL
DECISIONS
TELL YOU THE TRUTH,
REGARDLESS OF HOW
COMPLEX OR UNPOPULAR IT IS
SOLVE SOCIAL OR SOCIETAL
ISSUES
TRUST IN BUSINESS AND GOVERNMENT LEADERS TO DO THE FOLLOWING
GOVERNMENT LEADERS
22
BUSINESS LEADERS
Q144A-147A. [SPLIT SAMPLE] How much do you trust business leaders to do the following?; Q144B-147B. [SPLIT SAMPLE] How much do you trust government
leaders to do the following? (Top Box, Trust a great deal) General Publics, 27-country global total.
THERE IS VERY LITTLE TRUST IN EITHER BUSINESS LEADERS OR THEIR GOVERNMENT
COUNTERPARTS ON KEY METRICS
2013
2014
2013
2014
15% 14% 12% 15%15% 15% 13% 16%
CORRECT ISSUES WITHIN
INDUSTRIES THAT ARE
EXPERIENCING PROBLEMS
MAKE ETHICAL AND MORAL
DECISIONS
TELL YOU THE TRUTH,
REGARDLESS OF HOW
COMPLEX OR UNPOPULAR IT IS
SOLVE SOCIAL OR SOCIETAL
ISSUES
23. 50%
TRUST IN GOVERNMENT, 2013 VS. 2014
23
SIGNIFICANT TRUST DECLINE FOR GOVERNMENT; LARGEST TRUST DROPS IN U.S., FRANCE
AND HONG KONG
Q11-14. [GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale
where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
N.A.
LOWER/EQUAL TRUST IN 17 COUNTRIESHIGHER TRUST IN 9 COUNTRIES
2013
2014
= HISTORIC LOW GLOBAL HISTORIC LOW (2009) = 43%
48%
73%
43%
32%
47%
19%
40%
33%
48%
44%
29%
20%
62%
65%
57%
47%
81%
60%
58%
82%
35%
30% 32%
41%
53%
49%
63%
44%
17%
88%
56%
45%
53%
23%
43%
34%
49%
45%
27%
18%
60%
63%
53%
42%
76%
54%
51%
75%
24%
19% 21%
28%
37%
32%
45%
24. 50%
Q11-14. [BUSINESS IN GENERAL & GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what
is right using a 9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-
country global total.
TRUST IN BUSINESS VS. GOVERNMENT
GOVERNMENT
24
BUSINESS
GLOBAL GAP OF 14 PERCENTAGE POINTS BETWEEN TRUST IN BUSINESS AND
GOVERNMENT
HIGHER TRUST
IN GOVERNMENT
HIGHER TRUST IN BUSINESS
20+ PT. HIGHER TRUST IN BUSINESS
58%
63%
73%
70%
58%
82%
45%
79%
45%
58%
38%
41%
45%
72%
56%
62%
43%
53%
57%
49%
59%
77%
43%
71%
54%
39%
82%
51%
44%
17%
28%
34%
23%
53%
19%
53%
24%
37%
18%
21%
27%
54%
42%
51%
32%
45%
49%
45%
56%
76%
43%
75%
60%
45%
88%
63%
25. 50%
54%
56%
53%
58% 58%
43%
47%
52%
43%
48% 44%
30%
40%
50%
60%
70%
2009 2010 2011 2012 2013 2014
BUSINESS GOVERNMENT
14 point
trust gap
between
business
and
government
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means
that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (4 Box, Trust) Informed Publics in 20-country global total.
HISTORIC GAP BETWEEN BUSINESS AND GOVERNMENT TRUST
GLOBAL TRUST IN GOVERNMENT AND BUSINESS SINCE 2009
25
26. 38%
43%
39%
41%
39%
42%
36%
42%
46%
34%
50% 51%
29%
35%
31%
33%
26%
34% 36%
39%
42%
32%
48%
38%
20%
30%
40%
50%
60%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
BUSINESS GOVERNMENT
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means
that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (4 Box, Trust) Informed Publics, 35-64 in a 4-country total (US, UK, France and Germany)
BUSINESS CONSISTENTLY TRUSTED MORE THAN GOVERNMENT
WESTERN (US, UK, FR, GER) TRUST IN GOVERNMENT AND BUSINESS SINCE 2003, 35-64 YEAR OLD INFORMED PUBLICS
26
27. TWO | The Intersection Between Business
and Government
28. 42%
53% 51%
48%
27%
16% 17%
12%
Government Regulation of
Business
Government Regulation of
Financial Services Industry
Government Regulation of
the Energy Industry
Government Regulation of
the Food & Beverage Industry
NOT ENOUGH REGULATION TOO MUCH REGULATION
BY A THREE-TO-ONE MARGIN INFORMED PUBLICS CALL FOR INCREASED GOVERNMENT REGULATION
OF FINANCIAL SERVICES, ENERGY AND FOOD & BEVERAGE INDUSTRIES
28
GOVERNMENT REGULATION OF BUSINESS AND SECTORS – GLOBAL
Q148. [TRACKING] When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right amount?
(Not Enough, Too much) Informed Publics, 27-country global total. Q262. When it comes to government regulation of the financial services industry, do you think that your
government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics, 27-country global total. Q263. When it comes to government
regulation of the energy industry, do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics, 27-
country global total. Q264. When it comes to government regulation of the food and beverage industry, do you think that your government regulates it too much, not enough
or the right amount? (Not Enough, Too much) Informed Publics, 27-country global total.
UK: 73%SAY
NOT ENOUGH
REGULATION OF
ENERGY
INDUSTRY
CHINA: 84%SAY
NOT ENOUGH
REGULATION OF
FOOD & BEVERAGE
INDUSTRY
GERMANY: 66%SAY
NOT ENOUGH
REGULATION OF
FINANCIAL SERVICES
INDUSTRY
29. 29
MOST IMPORTANT ROLE FOR GOVERNMENT IN BUSINESS
Q149. [TRACKING] Which of the following is the most important role that government should play in business? Informed Publics, 27-country global total.
OVER HALF SEE GOVERNMENT ROLE AS PROTECTING CONSUMERS FROM BUSINESSES
51%
28%
23%
21%
18%
5% 4%
1%
PROTECT
CONSUMERS FROM
IRRESPONSIBLE
BUSINESSES
REGULATE
BUSINESS
BUILD BUSINESS
INFRASTRUCTURE
ENSURE FREE
MARKET ACCESS
GOVERNMENT
SHOULD NOT PLAY
A ROLE IN
BUSINESS
FINANCIALLY HELP
BUSINESS DURING
CRISES
DON'T KNOW
30. 30
PERCENTAGE AGREEING WITH EACH OF THE FOLLOWING STATEMENTS
Q265-270. Please indicate how much you agree or disagree with the following statements? Informed Publics, 27-country global total.
BUSINESS HAS PERMISSION TO PLAY ROLE IN REGULATION AND DEBATE
The financial services industry should be a more active
participant in the broader debate over the future of the
[COUNTRY] banking system
71%
When policymakers are developing new regulations on
businesses and industries, they should consult with multiple
stakeholders (i.e. NGOs, academics, the affected
businesses/industries, etc.) before making final decisions
79%
The energy industry should be a more active participant in
the broader debate over [COUNTRY] energy policy 74%
The food and beverage industry should be a more active
participant in the broader debate in [COUNTRY] over
solutions to food and nutrition policy issues
74%
65%
89%
47%
32. Edelman Trust Barometer research
reveals 16 specific attributes which
build trust.
These can be grouped into
five performance clusters listed here
in rank order of importance.
32
16 KEY ATTRIBUTES TO BUILDING TRUST
DELIVERS CONSISTENT FINANCIAL RETURNS TO INVESTORS
HAS HIGHLY-REGARDED AND WIDELY ADMIRED TOP LEADERSHIP
RANKS ON A GLOBAL LIST OF TOP COMPANIES
OPERATIONS
WORKS TO PROTECT AND IMPROVE THE ENVIRONMENT
ADDRESSES SOCIETY’S NEEDS IN ITS EVERYDAY BUSINESS
CREATES PROGRAMS THAT POSITIVELY IMPACT THE LOCAL COMMUNITY
PARTNERS WITH NGOs, GOVERNMENT AND 3RD PARTIES TO ADDRESS SOCIETAL NEEDS
PURPOSE
IS AN INNOVATOR OF NEW PRODUCTS, SERVICES OR IDEAS
OFFERS HIGH QUALITY PRODUCTS OR SERVICES
PRODUCTS & SERVICES
TAKES RESPONSIBLE ACTIONS TO ADDRESS AN ISSUE OR CRISIS
HAS TRANSPARENT AND OPEN BUSINESS PRACTICES
HAS ETHICAL BUSINESS PRACTICES
INTEGRITY
COMMUNICATES FREQUENTLY AND HONESTLY ON THE STATE OF ITS BUSINESS
LISTENS TO CUSTOMER NEEDS AND FEEDBACK
TREATS EMPLOYEES WELL
PLACES CUSTOMERS AHEAD OF PROFITS
ENGAGEMENT
33. TRUST-BUILDING OPPORTUNITY
QUADRANT
ENGAGEMENT AND INTEGRITY: PRIORITY AREAS FOR COMPANIES TO BUILD TRUST
BUSINESS IMPORTANCE VS. BUSINESS PERFORMANCE ON 16 TRUST DRIVERS - GLOBAL
33
Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not at all important
to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Very/Extremely Important) General Publics, 27-country global total.;
Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one means they are "performing
extremely poorly" and nine means they are "performing extremely well". (Top 2 Box, Performing Extremely Well) General Publics, 27-country global total.
STATEDIMPORTANCE
STATED PERFORMANCE
ENGAGEMENT
INTEGRITY
OPERATIONS
PURPOSE
PRODUCTS & SERVICES
HIGH-PERFORMING ON HIGH PRIORITIESUNDER-PERFORMING ON HIGH PRIORITIES
UNDER-PERFORMING ON LOWER EXPECTATIONS HIGH-PERFORMING ON LOWER PRIORITIES
Now tablestakes, in 2008
Operations were much higher
in importance for building trust.
34. 80%
83%
85%
85%
86%
PAYS APPROPRIATE LEVEL OF TAX
RESPONSIBLE SUPPLY CHAIN
MANAGEMENT
RESPECTS EMPLOYEE RIGHTS
PROTECTS CUSTOMER DATA
ENSURES QUALITY CONTROL IN
PRODUCTS
Q237-248. [SPLIT SAMPLE] How important are each of the following factors to building your TRUST in a company? Use a 9-point scale where one means that action is
"not at all important to building your trust" and nine means it is "extremely important to building your trust" in a company. (Top 4 Box, Important in Building Trust) General
Publics, 27-country global total.
34
TURNING ATTRIBUTES INTO ACTION: TOP RANKED POSITIVE BEHAVIORS WILL IMPACT ENGAGEMENT
CLUSTERS
THE LINK BETWEEN THE TOP FIVE POSITIVE EFFECTS ON TRUST AND TRUST CLUSTERS
If companies exhibit these positive behaviors... …it will have its greatest impact in these clusters
ENGAGEMENT INTEGRITY
ENGAGEMENT INTEGRITY
ENGAGEMENT INTEGRITY
ENGAGEMENT INTEGRITY
ENGAGEMENT INTEGRITY
PURPOSE
PRODUCTS & SERVICES
PRODUCTS & SERVICES
35. 79%
79%
80%
80%
81%
MISREPRESENTS THE COMPANY
SUB-STANDARD WORK CONDITIONS
IRRESPONSIBLE DURING A CRISIS
FAILS TO KEEP CUSTOMER
INFORMATION SECURE
UNETHICAL BUSINESS PRACTICES
Q226-236. [SPLIT SAMPLE] Please indicate whether each of the below actions would impact your trust in a company using a 9-point scale, where one means that action
has "no impact on your trust in a company" and nine means it "has a significant negative impact on your trust in a company. " You can use any number from one to nine,
the higher the number the more that action would have a negative impact on your trust in a company. (Top 4 Box, Negative Impact on Trust) General Publics, 27-country
global total.
35
NEGATIVE BEHAVIORS ARE MOST LIKELY TO AFFECT PERCEPTIONS OF HAVING AN
ETHICAL BUSINESS PRACTICE
If companies exhibit these negative behaviors...
THE LINK BETWEEN THE TOP FIVE NEGATIVE EFFECTS ON TRUST AND TRUST ACTIONS
ENGAGEMENT INTEGRITY
ENGAGEMENT INTEGRITY
ENGAGEMENT INTEGRITY
INTEGRITY
INTEGRITY
…it will have its greatest impact in these clusters
36. 21%
32% 31%
24%
30%
27%
50%
37%
32%
26%
34%
36%
30%
17%
27%
31%
23%
25%
15%
21%
25%
23%
22% 21%
12%
21%
13%
19%
14%
16%
COMPANY'S CEO COMPANY'S EMPLOYEE ACTIVIST CONSUMER ACADEMIC MEDIA SPOKESPERSON
36
MOST TRUSTED INFLUENCER TO COMMUNICATE EACH TOPIC - INFLUENCER MESSAGE MAPPING
Q197-201(Global Summary). We would now like you to think about different types of information you may read, see or hear about a company. For each topic, please select
which person you trust MOST to provide you with credible and honest information about a company. General Publics, 27-country global total.
INTEGRITY PURPOSE OPERATIONSPRODUCTS &
SERVICES
ENGAGEMENT
DIFFERENT STAKEHOLDERS TRUSTED ON DIFFERENT TOPICS; EMPLOYEES ARE
TRUSTED SOURCE ACROSS AREAS
TOTALS
37. 82% 81% 80% 79%
69%
53%
Communicates
clearly and
transparently
Tells the truth,
regardless of how
complex or
unpopular it is
Engages with
employees regularly
to discuss the state
of the business
Is front and center
during challenging
times (product
recalls, lawsuits,
etc.)
Is personally involved
in supporting local
charities and good
causes
Has an active media
presence
ACTIONS A CEO CAN TAKE TO BUILD TRUST IN THEMSELVES AND THEIR COMPANY
Q254A-261A. [SPLIT SAMPLE ] Thinking about the following actions a CEO can take, how important is each of the following to building your TRUST in that CEO?; Q254B-
261B. [SPLIT SAMPLE ] Thinking about the following actions a CEO can take, how important is each of the following to building your TRUST in that CEO's company? (Top
4 Box, Total Important) General Publics, 27-country global total.37
WHAT CEOS SHOULD DO TO BUILD TRUST
38. A NEW TRUST ENVIRONMENT
38
84% believe a company can take
specific actions that both increase profits
and improve the economic
and social conditions in the
communities where it operates.
Operations and CSR programs are now
tablestakes (compared to 2008). Business
must focus on Engagement and
Integrityto build trust.
CEO must become Chief Engagement Officer
There has been a significant change in
the trust environment since 2009.
Business must now lead the debate
for change.
People trust business to innovate, unite
and deliver across borders in a way that
government can’t. This trust comes with
the expectation and responsibility to
maintain it. Doing this is less risky than
not doing it at all.
39. WE NEED TO EVOLVE…
MacroMicro
Shared Value(s)Transactional
Societal ExpectationsLegal Requirements
How and WhyWhat
to includeFrom only
40. BUSINESS TO LEAD THE DEBATE FOR CHANGE
40
Evaluate
Establish transparent metrics. Report
frequently. Acknowledge performance
and amend as needed.
Advocate
Offer a clearly articulated strategy that
delivers context. Engage and enable to
amplify. Create mass movement.
Participate Partner, listen and build relationships
to inform strategy.
41. On the cover, from top left: Japanese Prime Minister Shinzo Abe: REUTERS/Toru Hanai; Malala Yousefzai: REUTERS/Darren Staples; Brazilian Oil
and Gas Magnate Eike Batista: REUTERS/Fred Prouser; Anti-Government Protests in Turkey: REUTERS/Murad Sezer; Lord Justice Leveson, chair
of The Leveson Inquiry: REUTERS/Stefan Wermuth; Hong Kong Protests in Favor of Edward Snowden: REUTERS/Bobby Yip; U.S. Government
Shutdown: REUTERS/Mike Theiler