There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
Energy - Edelman Trust Barometer 2014, UK DataEdelman_UK
The UK energy sector results from the 2014 Edelman Trust Barometer.
The annual Trust Barometer is the largest study of its kind, and explores rising and falling levels of trust across twenty-seven markets, and 33,000 people; considering different industry sectors; as well as the impact and perception of government, business, media and society
Our 2014 Trust Barometer makes it clear that engagement and integrity are the path forward to building trust with consumers, employees, regulators, partners and clients. Now is the time for industry leaders to seize the opportunity by rebuilding trust in a way that is sustainable for business and puts customers and society at the center of focus.
Learn more: http://www.edelman.com/trust2014
Edelman Trust Barometer 2016 - UK Energy Sector ResultsEdelman_UK
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
Edelman Trust Barometer 2016 - UK ResultsEdelman_UK
The 2016 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. It measures trust across a number of institutions, sectors and geographies.
The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents with an oversample of 1,150 general population respondents ages 18 and over and 500 informed public respondents in the U.S. and China and 200 informed public respondents in all other countries representing 15 percent of the total population across 28 countries. All informed publics met the following criteria: ages 25-64, college-educated; household income in the top 25 percent for their age in their country; report significant media consumption and engagement in business news and public policy. The 2016 Trust Barometer UK Supplement was fielded from 11th – 13th January. The survey consists of 1,000 general online population with Informed Publics occurring naturally in the population sample. Additional boost samples of 250 low income households and 100 high net worth individuals have been included in the UK Supplement.
In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.
Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
Energy - Edelman Trust Barometer 2014, UK DataEdelman_UK
The UK energy sector results from the 2014 Edelman Trust Barometer.
The annual Trust Barometer is the largest study of its kind, and explores rising and falling levels of trust across twenty-seven markets, and 33,000 people; considering different industry sectors; as well as the impact and perception of government, business, media and society
Our 2014 Trust Barometer makes it clear that engagement and integrity are the path forward to building trust with consumers, employees, regulators, partners and clients. Now is the time for industry leaders to seize the opportunity by rebuilding trust in a way that is sustainable for business and puts customers and society at the center of focus.
Learn more: http://www.edelman.com/trust2014
Edelman Trust Barometer 2016 - UK Energy Sector ResultsEdelman_UK
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
Edelman Trust Barometer 2016 - UK ResultsEdelman_UK
The 2016 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. It measures trust across a number of institutions, sectors and geographies.
The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents with an oversample of 1,150 general population respondents ages 18 and over and 500 informed public respondents in the U.S. and China and 200 informed public respondents in all other countries representing 15 percent of the total population across 28 countries. All informed publics met the following criteria: ages 25-64, college-educated; household income in the top 25 percent for their age in their country; report significant media consumption and engagement in business news and public policy. The 2016 Trust Barometer UK Supplement was fielded from 11th – 13th January. The survey consists of 1,000 general online population with Informed Publics occurring naturally in the population sample. Additional boost samples of 250 low income households and 100 high net worth individuals have been included in the UK Supplement.
In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.
Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
Edelman Trust Barometer 2017 - UK ResultsEdelman_UK
The 2017 Edelman Trust Barometer is the firm’s 17th annual trust and credibility survey. It measures trust across a number of institutions, sectors and geographies.
Edelman Trust Barometer 2015 - UK Results Edelman_UK
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted and sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets.
It measures trust across a number of institutions, sectors and geographies
Our 2016 Edelman TRUST BAROMETER for Ireland revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
The 2016 Edelman Trust Barometer shares disturbing news about a widening gap in trust in all major institutions between the informed public and mass population.
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, and using general population (informed public plus mass population) findings* with 28 countries surveyed, healthcare is near the bottom with a trust score of 61, just ahead of Telecommunications, Energy and Financial Services.
View the presentation for details.
CFA Institute & Edelman Investor Trust StudyEdelman
The study examines the dimensions that shape perceptions of trust in investment managers, as well as the actions that help build trust. It encompasses the opinions of institutional and retail investors in the United States, United Kingdom, Hong Kong, Canada and Australia on the state of trust in the investment management community.
2014 Edelman Trust Barometer: Canadian FindingsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2014.
Learn more at http://www.edelman.ca
2016 Edelman Trust Barometer - Energy ResultsEdelman
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
Edelman Trust Barometer 2017 - UK ResultsEdelman_UK
The 2017 Edelman Trust Barometer is the firm’s 17th annual trust and credibility survey. It measures trust across a number of institutions, sectors and geographies.
Edelman Trust Barometer 2015 - UK Results Edelman_UK
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted and sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets.
It measures trust across a number of institutions, sectors and geographies
Our 2016 Edelman TRUST BAROMETER for Ireland revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
The 2016 Edelman Trust Barometer shares disturbing news about a widening gap in trust in all major institutions between the informed public and mass population.
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, and using general population (informed public plus mass population) findings* with 28 countries surveyed, healthcare is near the bottom with a trust score of 61, just ahead of Telecommunications, Energy and Financial Services.
View the presentation for details.
CFA Institute & Edelman Investor Trust StudyEdelman
The study examines the dimensions that shape perceptions of trust in investment managers, as well as the actions that help build trust. It encompasses the opinions of institutional and retail investors in the United States, United Kingdom, Hong Kong, Canada and Australia on the state of trust in the investment management community.
2014 Edelman Trust Barometer: Canadian FindingsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2014.
Learn more at http://www.edelman.ca
2016 Edelman Trust Barometer - Energy ResultsEdelman
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
ANALYTIC QUERIES OVER GEOSPATIAL TIME-SERIES DATA USING DISTRIBUTED HASH TABLESNexgen Technology
TO GET THIS PROJECT COMPLETE SOURCE ON SUPPORT WITH EXECUTION PLEASE CALL BELOW CONTACT DETAILS
MOBILE: 9791938249, 0413-2211159, WEB: WWW.NEXGENPROJECT.COM,WWW.FINALYEAR-IEEEPROJECTS.COM, EMAIL:Praveen@nexgenproject.com
NEXGEN TECHNOLOGY provides total software solutions to its customers. Apsys works closely with the customers to identify their business processes for computerization and help them implement state-of-the-art solutions. By identifying and enhancing their processes through information technology solutions. NEXGEN TECHNOLOGY help it customers optimally use their resources.
A parallel patient treatment time prediction algorithm and its applications i...redpel dot com
A parallel patient treatment time prediction algorithm and its applications in hospital.
for more ieee paper / full abstract / implementation , just visit www.redpel.com
EMBEDDED SYSTEMS: Fast Track for Smart Brains
Professionals trained in embedded systems technologies are a rare commodity in the recruitment marketplace. Considering the vast scope of the field, ranging from telecom to consumer electronics to aerospace, the demand for embedded systems engineers for product development and application will continue to grow in the years to come.
Most of the electronic devices around us contain a processor with some embedded software. Unlike desktop computers, this can be programmed to do any general-purpose task; these embedded systems do highly focused and specific jobs.
Pour apporter toujours plus d’insights à nos business partners, l'Insight Room de Prisma Media Solutions a développé une étude décryptant la cible des millennials. Cible multifacette en perpétuelle évolution et aux multiples appellations : millennials, générations X/Y/Z, digital natives… peu importe leurs noms, l’essentiel est de savoir qui ils sont et comment ils consomment les médias.
Cet observatoire générationnel a de multiples objectifs :
• Connaître la cible des millennials pour mieux engager les consommateurs d’aujourd’hui et de demain
• Décrypter leurs relations à la société et au monde du travail
• Comprendre leur culture, leurs codes, leurs références, leurs attentes
• Appréhender leurs rapports à la publicité, aux marques, à l’information, au média et à la consommation pour adapter les discours publicitaires qui leur sont destinés
Le NEOBSERVATOIRE, une étude exclusive réalisée auprès de 1 200 individus âgés de 18 à 40 ans. Une approche sans filtre, sans tabou, à la fois sérieuse et allumée à l’image de la marque NEON !
Cloud centric multi-level authentication as a service for secure public safet...ieeepondy
Cloud centric multi-level authentication as a service for secure public safety device networks
+91-9994232214,7806844441, ieeeprojectchennai@gmail.com,
www.projectsieee.com, www.ieee-projects-chennai.com
IEEE PROJECTS 2016-2017
-----------------------------------
Contact:+91-9994232214,+91-7806844441
Email: ieeeprojectchennai@gmail.com
The 2014 Edelman Trust Barometer’s Irish findings reveal a significant (11 points) drop in trust in government in Ireland over the past 12 months. The fall puts trust in government back to pre-general election levels. Trust in business fell slightly but is still trusted nearly twice as much as government. NGOs in Ireland remain the most trusted institution despite falling 5 points. Trust in media in Ireland also declined (8 points) and is now less trusted than business. Globally overall trust levels declined, driven by the decimation of trust in government which fell significantly in many of the 27 countries surveyed. Trust in business has stabilised at 58 percent due to the perception that it has made demonstrable change in the form of better products and new leadership.
Ireland Highlights 2014:
• The Trust Index, the average trust across the four institutions of business, government, NGOs and media, showed a 7 point drop for Ireland (to 39 points). This places Ireland as the third least trusting country of the 27 surveyed.
• NGOs in Ireland remain the most trusted institution despite falling 5 points to 58%.
• Business is the second most trusted institution in Ireland, despite a small 3 point decline to 41%. It is now nearly twice as trusted as government.
• The technology sector (67%) remained the most trusted industry sector, while banks were the least trusted at 19%.
• Trust in media fell 8 points to 37%, reversing a gradual improvement observed during the previous five years.
• Government is the least trusted of the four institutions with only 21% of people saying that they trust government to do what is right. This is the lowest level of trust recorded for Government since before the general election in 2011.
• More concerning again is the fact that only 3% of people trust government leaders a great deal to tell the truth.
• Credibility of CEOs as a source of information about a company fell seven points to 29%. CEOs are significantly less credible than Academics (68%).
• Traditional media (newspapers, radio and television) are the most trusted source of information in Ireland (61%), followed by search engines at 50%. Only 26% of people trust social media as a source of information.
• 56% believe that government is not doing enough to regulate business with the number increasing to 81% when specifically asked about the financial services sector.
2014 Edelman Trust Barometer: Brazil FindingsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
The Edelman Trust Barometer 2015 Global & Indonesia ResultsEdelman Indonesia
This optimism was captured in the results of this year’s Edelman Trust Barometer. This is the firm’s 15th annual global trust and credibility survey and the 7th year it has been conducted in Indonesia. The survey looks at trust across business, government, media and NGOs. The research surveyed 1,000 people from the general public in Indonesia, plus an additional 200 ‘informed public’ (top quartile income, college educated and self-identifying as active media consumers); as part of the overall 33,000 people surveyed in 27 countries.
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
Barómetro sobre CONFIANZA de Edelman 2016Soymimarca
Informe 2016 sobre la evolución de la confianza entre organizaciones y consumidores. Realizada con un universo de 33.000 personas +18 en 25 países, con muestras de 1.150 participantes por país (España incluida). Añade elementos comparativos con estudios de años anteriores
2016 Edelman Trust Barometer.
The 2016 Edelman Trust Barometer has been kindly provided by Edelman for the Woolf Institute Trust Website: www.trustcommunity.eu
For more information visit http://www.edelman.com/insights/intellectual-property/2016-edelman-trust-barometer/global-results/
Trust Barometer 2014 Hong Kong Launch PresentationEdelman
About the Edelman Trust Barometer:
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2013 – November 29, 2013. The 2014 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2014/.
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
There is a 33-point gap between global trust in multinational companies based in developed markets (76 percent) and those in emerging markets (43 percent). The inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer explores the unique trust challenges facing companies headquartered in emerging markets, with particular focus on those based in BRIC countries.
Learn more: http://edl.mn/17WUyOK
Similar to Edelman Trust Barometer: U.S. Energy Industry (20)
2019 Edelman-LinkedIn B2B Thought Leadership Impact StudyEdelman
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
As Justin Trudeau prepares for a 2019 election, he has shuffled his cabinet to address challenging files including intergovernmental relations, trade diversification & border security.
The Edelman Perspective - 2018 Federal Cabinet ShuffleEdelman
As the Canadian government prepares for an election in 2019, they have shuffled their cabinet to address a number of challenging files including domestic intergovernmental relations, trade diversification, and border security.
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World Edelman
Each year, Edelman provides a measure of Trust in the Energy industry and its key subsectors. While trust in the Energy industry writ large continues to rise globally, inherent challenges remain among the subsectors. Particularly notable this year is the precipitous drop in Trust in natural gas. Edelman also offers a summary of threats to Trust in the industry, from activism to literacy to apathy. Still, there is ample opportunity for this industry to tell its story and earn Trust.
Edelman Trust Barometer – U.S. Natural Gas Industry PerceptionsEdelman
The Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions research shows that even while people’s exposure to natural gas news trends positive, the intensity of any support is very soft—and the window is closing.
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
2017 Edelman Trust Barometer Special Report: Investor Trust Executive SummaryEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
This year is shaping up to be a significant one for tourism, challenging business leaders to think differently about the emotional and human truths that are driving people to travel.
As the world forges ahead through 2018, we looked at the various cultural forces that are impacting how consumers are thinking about and planning travel this year.
2018 Edelman Trust Barometer Special Report: Trust in Brand ChinaEdelman
We launched a special report on trust in Chinese companies last week. We had long been fascinated by the low level of trust in companies headquartered in China. It is comparable to companies from India, Mexico and Brazil at 36 percent. That is nearly half as trusted as brands from Canada or Switzerland or Sweden and 14 points below brands from America.
2018 Edelman Trust Barometer - i dati italiani sulla fiducia
Crollo di fiducia, fake news, il ruolo dei CEO: i temi dell’Edelman Trust Barometer di quest’anno hanno suscitato un notevole interesse anche in Italia.
Read more: http://edl.mn/2HZ0gto
Tendências em Viagens e Turismo na América Latina em 2018Edelman
Em tempos de mudanças velozes e disruptivas, as marcas devem conquistar a atenção de seus consumidores. Enquanto pessoas comuns ganham relevância, credibilidade e influenciam mais seus pares, as empresas precisam criar vínculos e relacionamentos fortes com todos seus públicos. O primeiro passo? Conhecê-los muito bem.
Este relatório mostra como novos cenários tecnológicos e de comportamento do consumidor lançam tendências e como a indústria de Viagens e Turismo dos países latino-americanos pode aproveitá-las. Com a expertise da nossa parceira PANROTAS, temos certeza de que o conteúdo será útil e inspirador. Afinal, o que trazemos aqui é uma leitura dos consumidores.
At one end of the spectrum, in the U.S., trust in institutions dropped a combined 37 points, the steepest decline of any country. At the opposite end, in the United Arab Emirates, trust towards institutions rose a combined 24 points, second only to China.
Read more: http://edl.mn/2on3C1t
2018 Edelman Trust Barometer - Malaysia ReportEdelman
As Malaysia finally steps out of the “State of Distrust” to a neutral position among the general population in this year’s Edelman Trust Barometer, an overall sense of optimism takes center stage amongst both the informed public and general population.
Read more: http://edl.mn/2D57QA6
2018 Edelman Trust Barometer - Australia ResultsEdelman
In 2018, trust in Australia continues to decline across all four key institutions: media, business, government and NGOs. This has resulted with Australia sitting just four percentage points above the world’s least trusting country, Russia.
Trust in media has fallen to a new all-time-low of 31 percent, and 60 percent of Aussies are disengaged with news from major organizations.
Read more: http://edl.mn/2sdBiUc
2018 Edelman Trust Barometer - South Africa ReportEdelman
The Edelman Trust Barometer revealed that 20 of the 28 markets surveyed now fall into the category of distrusters, with South Africa’s Trust Index decreasing four points and dropping to the third least-trusting market.
Read more: http://edl.mn/2tnraZK
2018 Edelman Trust Barometer - Brasil ReportEdelman
Pesquisa anual, O Edelman Trust Barometer 2018 mensura a Confiança das sociedades de 28 países, incluindo o Brasil, nas instituições Governo, Empresas, ONGs e Mídia.
A partir de mais de 33.000 entrevistas, nesta edição, se aprofunda na Confiança na Mídia, traz como tema central as fake news e discute como as lideranças empresariais podem operar e encontrar oportunidades nesse cenário. Aqui você vai encontrar os resultados brasileiros do estudo global.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. EDELMAN'S 13TH ANNUAL SURVEY, LARGEST GLOBAL EXPLORATION OF TRUST
2
ONLINE SURVEY
IN 26 COUNTRIES
• 31,000+ respondents
• 5 years in 20+ markets
• 8 years in 10+ markets
GENERAL
POPULATION
• 1000 respondents per
country surveyed
• Ages 18+
• 2 years of data
INFORMED
PUBLICS
• 500 respondents in U.S. and
China & 200 in other
countries
• Ages 25-64
• College-educated
• In top 25% of household
income per age group in
each country
• Report significant media
consumption and
engagement in business
news and public policy
• 13 years of data
3. 2013
RISING INFLUENCE OF NGOS2001
FALL OF THE CELEBRITY CEO2002
EARNED MEDIA MORE CREDIBLE THAN ADVERTISING2003
U.S. COMPANIES IN EUROPE SUFFER TRUST DISCOUNT2004
TRUST SHIFTS FROM “AUTHORITIES” TO PEERS2005
“A PERSON LIKE ME” EMERGES AS CREDIBLE SPOKESPERSON2006
BUSINESS MORE TRUSTED THAN GOVERNMENT AND MEDIA2007
YOUNG INFLUENCERS HAVE MORE TRUST IN BUSINESS2008
BUSINESS MUST PARTNER WITH GOVERNMENT TO REGAIN TRUST2009
TRUST IS NOW AN ESSENTIAL LINE OF BUSINESS2010
RISE OF AUTHORITY FIGURES2011
THE FALL OF GOVERNMENT2012
CRISIS OF LEADERSHIP
EDELMAN TRUST BAROMETER IN RETROSPECT
3
4. TRUST 2013
ENERGY INDUSTRY DEEP DIVE
THE PATH FORWARD: TRUST BUILDING, TRUSTED SOURCES
AND COMMUNICATION IMPLICATIONS
THE STATE OF TRUST
4
6. GLOBAL 57
China 80
Singapore 76
India 71
Mexico 68
Hong Kong 67
UAE 66
Malaysia 64
Canada 62
Indonesia 62
U.S. 59
Netherlands 59
Brazil 55
Germany 55
France 54
Sweden 54
UK 53
Italy 51
Australia 50
Poland 48
S. Korea 47
Ireland 46
Argentina 45
Spain 42
Turkey 42
Japan 41
Russia 36
2011 20132012
DISTRUSTERSTRUSTERSNEUTRAL
GLOBAL 51
China 76
UAE 68
Singapore 67
India 65
Indonesia 63
Mexico 63
Netherlands 61
Hong Kong 61
Canada 58
Malaysia 57
Italy 56
Argentina 54
Australia 53
Brazil 51
Sweden 49
U.S. 49
South Korea 44
Poland 44
U.K. 41
Ireland 41
France 40
Germany 39
Spain 37
Japan 34
Russia 32
EDELMAN’S TRUST INDEX: AFTER A YEAR OF HIGH DISTRUST IN 2012,
SHIFT BACK TO NEUTRAL IN 2013
GLOBAL 55
Brazil 80
UAE 78
Indonesia 74
China 73
Netherlands 73
Mexico 69
Singapore 67
Argentina 62
India 56
Italy 56
Canada 55
South Korea 53
Sweden 52
Japan 51
Australia 51
Spain 51
France 50
Poland 49
Germany 44
U.S. 42
U.K. 40
Russia 40
Ireland 39
Composite score is an average of a country’s trust in all four institutions. Informed Publics ages 25-64 in 20-country global total
6
Big Changes
from 2008
Germany +19
China +18
Canada +14
India +11
Big Changes
from 2012
Germany +16
France +14
UK +12
US +10
7. 2013
7
GLOBAL 57
China 80
Singapore 76
India 71
Mexico 68
Hong Kong 67
UAE 66
Malaysia 64
Canada 62
Indonesia 62
U.S. 59
Netherlands 59
Brazil 55
Germany 55
France 54
Sweden 54
UK 53
Italy 51
Australia 50
Poland 48
S. Korea 47
Ireland 46
Argentina 45
Spain 42
Turkey 42
Japan 41
Russia 36
GLOBAL 48
China 70
India 64
UAE 63
Singapore 63
Indonesia 61
Malaysia 61
Mexico 59
Hong Kong 54
Canada 52
Brazil 51
Netherlands 50
Argentina 48
U.S. 45
Germany 44
UK 43
S. Korea 43
Turkey 43
France 41
Italy 40
Sweden 40
Australia 39
Spain 37
Japan 35
Poland 34
Ireland 33
Russia 30
Composite score is an average of a country’s trust in all four institutions. General population and Informed Publics ages 25-64 in 26 country global total and across 26 countries
Largest Differences between
General & Informed Publics
Poland, US, Sweden: - 14 points
Singapore, Ireland, Hong Kong,
France: - 13 points
General
Population
9 points lower
than Informed
Publics
INFORMED PUBLIC
2013GENERAL PUBLIC
DISTRUSTERSTRUSTERSNEUTRAL
LOWER TRUST AMONG GENERAL POPULATION THAN INFORMED PUBLICS
8. 54%
39%
50%
43%
56%
59%
59%
36%
54%
46%
50%
62%
43%
30%
46%
40%
43%
53%
63%
45%
63%
55%
58%
70%
20%
30%
40%
50%
60%
70%
80%
2008 2009 2010 2011 2012 2013
Energy
Business
Government
NGOs
TRUST IN INSTITUTIONS RISE PAST 2010 HIGHS
TRUST IN INSTITUTIONS – INFORMED PUBLICS AGES 35-64 – U.S.
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means
that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 35-64 in US
8
2008
16 point gap
between business &
government trust
2013
Business, energy &
government trust are
all within 9 points
NGOs
9. Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics ages 25-64
in US
TRUST ON THE RISE ACROSS INSTITUTIONS
TRUST IN INSTITUTIONS – U.S.
9
2012
Total Trust
2013
Total Trust
45% 51%
US
2012
Total Trust
2013
Total Trust
58%
70%
US
2012
Total Trust
2013
Total Trust
NGOS
BUSINESS
MEDIA
GOVERNMENT
2012
Total Trust
2013
Total Trust
43%
53%
US
50%
62%
US
ENERGY
2012
Total Trust
2013
Total Trust
56% 59%
10. 59%
82%
64%
49%
74%
56%
81%
44%
56%
52%
44%
40%
62%
56%
47% 48%
63%
58%
48%
61% 60%
77%
44%
58%
65%
74%
31%
50%
41%
33%
19%
47%
30%
57%
20%
35%
32% 32%
29%
53%
47%
40%
43%
60%
58%
48%
62% 63%
82%
49%
65%
73%
81%
44%
Q11-14. [Business in General and Government in General] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a
9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in 26-country
global total and across 26 countries
BUSINESS TRUSTED MORE THAN GOVERNMENT IN
16 OF 26 MARKETS SURVEYED
TRUST IN BUSINESS VS. GOVERNMENT - 26 MARKET OVERVIEW
Government
Business
GAP BETWEEN BUSINESS & GOVERNMENT GROWING
Globally, largest gap since 2007*
US Trust in Business: 62%
US Trust in Government: 53%
US Trust in Energy: 59%
10
11. SLIGHT UPTICKS IN MANY SCORES, INCLUDING ENERGY
TRUST IN INDUSTRIES – U.S.
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Public ages 25-64 in US
11
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 (only industries tracked from 2012 to
2013 shown)
80%
75%
72%
70%
70%
66%
59%
55%
52%
50%
50%
Technology
Brewing and spirits
Food and beverage
Automotive
Consumer packaged goods
Telecommunications
Energy
Pharmaceuticals
Financial services
Banks
Media
20132012
41%
46%
48%
56%
56%
64%
66%
71%
74%
74%
83%
Banks
Financial services
Media
Energy
Pharmaceuticals
Telecommunications
Automotive
Brewing and spirits
Consumer packaged goods
Food and beverage
Technology
Technology #1 in all
markets surveyed
13. 50%
Trust in Business
53%
Trust in the Energy Industry
THE GENERAL PUBLIC IS MORE TRUSTING OF THE ENERGY INDUSTRY THAN
BUSINESS OVERALL
TRUST IN ENERGY INDUSTRY VS. TRUST IN BUSINESS – U.S.
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”.; Q43-60. [TRACKING] Please indicate how much you trust businesses in each
of the following industries to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you
“trust them a great deal”. (Top 4 Box, Trust) General Population in US
13
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Energy Industry
Trust (53%)
Business Trust
(50%)
14. 14
57%
61%
69%
55%
49%
80%
54%
80%
75%
69%
43% 42%
47%
71%
76%
67%
76%
49%
55%
49%
57%
53%
52%
37%
40%
36% 37%
50%
35%
43%
37%
32%
67%
42%
68%
64%
58%
34% 33%
38%
63%
69%
60%
69%
44%
51%
45%
53%
50%
54%
42%
48%
44%
49%
Energy Industry
Business
ENERGY INDUSTRY MORE TRUSTED THAN BUSINESS IN 21 OF 26 MARKETS;
LARGEST DIFFERENCES SEEN IN SOUTH KOREA AND HONG KONG
TRUST IN ENERGY INDUSTRY VS. BUSINESS IN GENERAL – 26 MARKET OVERVIEW
Q11-1[TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”.; Q43-60. [TRACKING] Please indicate how much you trust businesses in each
of the following industries to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you
“trust them a great deal”. (Top 4 Box, Trust) General Population in 26 -country global total and across 26 countries
J
US Trust in Energy :53%
US Trust in Business: 50%
15. 54%
39%
50%
43%
56%
59%
10%
20%
30%
40%
50%
60%
70%
80%
2008 2009 2010 2011 2012 2013
TRUST IN ENERGY INDUSTRY RISES PAST 2008 PRE-RECESSION LEVELS
TRUST IN ENERGY INDUSTRY – (INFORMED PUBLICS AGES 35-64) – U.S.
15 Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Public in US
16. TRUST AMONG EMERGING MARKETS HIGHER THAN TRUST AMONG
DEVELOPED MARKETS
TRUST IN ENERGY INDUSTRY BY REGION – GLOBAL OVERVIEW
53% 54%
62% 61% 61%
58%
43%
57%
53%
70%
67% 66%
61%
45%
Global US BRIC Latin America APAC North America EU
16 Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population in 26 -country global total and across APAC, BRIC,
Latin America, North America and EU region
2012 2013
17. 53%
68%
74%
66% 66%
65%
68%
64%
68%
69%
56%
52%
54%
50%
54%
52%
58%
43%
38%
43%
37%
46%
30% 29% 30%
41%
57%
80% 80%
76% 76% 75%
71%
69% 69%
67%
61%
57%
55% 55%
54% 53%
52%
49%
49% 49%
47%
43%
42% 40%
37% 37% 36%
2012 2013
50%
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means
that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population in 26 -country global total and across 26 countries
OVER THE PAST YEAR, TRUST IN THE ENERGY INDUSTRY SIGNIFICANTLY INCREASED IN
SEVERAL MARKETS WITH GREATEST INCREASES SEEN IN INDIA AND JAPAN
2012 VS. 2013 TRUST IN ENERGY INDUSTRY– 26 MARKET OVERVIEW
17
n/a
2012 US Trust in Energy :54%
2013 US Trust in Energy: 53%
18. 57%
80% 80%
76% 76% 75%
71%
69% 69% 67%
61%
57%
55% 55%
54%
53% 52%
49% 49% 49%
47%
43% 42%
40%
37% 37% 36%
23%
7% 8%
13%
9%
7%
12%
16%
12%
8%
14%
23%
25% 25%
29%
26%
23%
31%
28%
21%
33%
35% 34% 34%
40% 41%
42%
Trust in Energy Industry
Distrust in Energy Industry
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means
that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust and Bottom 4 Box, Distrust) General Population in 26 -country global total and
across 26 countries
TRUST HIGHER THAN DISTRUST IN MAJORITY OF MARKETS;
DISTRUST HIGHEST IN UK, GERMANY AND AUSTRALIA
TRUST IN ENERGY INDUSTRY VS. DISTRUST IN ENERGY INDUSTRY – 26 MARKET OVERVIEW
18
US Trust in Energy: 53%
US Distrust in Energy: 26%
19. 53%
65%
54% 53%
35%
Energy Industry Renewables Natural Gas Utilities Oil
Q61C-64C. [SPLIT SAMPLE] Now thinking about specific sectors within the energy industry, please indicate how much you trust businesses in each of the following sectors to do what
is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. General Population in US
TRUSTED AMONG ENERGY SECTORS –
RENEWABLES MOST TRUSTED; OIL LEAST TRUSTED
TRUST IN ENERGY INDUSTRY SECTORS – U.S.
19
20. 68%
84% 84%
79% 77% 76% 76% 75%
73%72% 71% 71% 70% 70%
68%68% 65%
65% 64% 64%
61% 60% 59% 59% 57%
55% 53%
50%
20
TRUST IN ENERGY INDUSTRY SECTORS – RENEWABLES
IN ALL 26 COUNTRIES SURVEYED, OVER HALF TRUST THE RENEWABLES
SECTOR
Q61C-64C. [SPLIT SAMPLE] Now thinking about specific sectors within the energy industry, please indicate how much you trust businesses in each of the following sectors to do what
is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. General Population in 26 -
country global total and across 26 countries
U.S. Trust in Renewables: 65%
21. 58%
85%
80%
74% 72% 72% 71% 70% 70%
65% 65%
60%
56%55% 54% 53% 53% 53%
49%
47% 46% 45% 45%
43% 43%
37% 37%
50%
21
TRUST IN ENERGY SECTORS – NATURAL GAS
CHINA AND INDIA MOST TRUSTING OF THE NATURAL GAS SECTOR; TRUST
LOWEST IN GERMANY AND IRELAND
Q61C-64C. [SPLIT SAMPLE] Now thinking about specific sectors within the energy industry, please indicate how much you trust businesses in each of the following sectors to do what
is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. General Population in 26 -
country global total and across 26 countries
U.S. Trust in Natural Gas: 54%
22. 49%
77% 77%
74% 73% 72%
69% 69%
66%
62%
52%
49%
47%
42% 41%
39% 37%
35%
35%
33% 33% 33%
30% 30% 30% 29% 28%
50%
22
TRUST IN ENERGY SECTORS – OIL
COUNTRIES CLEARLY DIVIDED OVER TRUST IN THE OIL SECTOR; TRUST HIGHEST IN
EMERGING AND ASIAN MARKETS ONCE AGAIN
Q61C-64C. [SPLIT SAMPLE] Now thinking about specific sectors within the energy industry, please indicate how much you trust businesses in each of the following sectors to do what
is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. General Population in 26 -
country global total and across 26 countries
U.S. Trust in Oil: 35%
23. 53%
78%
75%
74% 73%
69% 69% 68% 68%
64%
57%
54% 54%53% 53%
50% 47%
40% 40% 40% 40% 39% 38%
36% 36% 35%
18%
50%
23
TRUST IN ENERGY INDUSTRY SECTORS – UTILITIES
EMERGING MARKETS TEND TO BE MOST TRUSTING OF THE UTILITIES SECTOR;
RUSSIA OUTLIER WITH ONLY ONE IN FIVE RUSSIANS TRUSTING THE SECTOR
Q61C-64C. [SPLIT SAMPLE] Now thinking about specific sectors within the energy industry, please indicate how much you trust businesses in each of the following sectors to do what
is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. General Population in 26 -
country global total and across 26 countries
U.S. Trust in Utilities: 53%
25. BUILDING TRUST – KEY PERFORMANCE CLUSTERS
COMMUNICATES FREQUENTLY AND HONESTLY ON THE STATE OF ITS BUSINESS
LISTENS TO CUSTOMER NEEDS AND FEEDBACK
TREATS EMPLOYEES WELL
PLACES CUSTOMERS AHEAD OF PROFITS
INTEGRITY
TAKES RESPONSIBLE ACTIONS TO ADDRESS AN ISSUE OR CRISIS
HAS TRANSPARENT AND OPEN BUSINESS PRACTICES
HAS ETHICAL BUSINESS PRACTICES
PURPOSE
OPERATIONS
DELIVERS CONSISTENT FINANCIAL RETURNS TO INVESTORS
HAS HIGHLY-REGARDED AND WIDELY ADMIRED TOP LEADERSHIP
RANKS ON A GLOBAL LIST OF TOP COMPANIES
PRODUCTS & SERVICES
IS AN INNOVATOR OF NEW PRODUCTS, SERVICES OR IDEAS
OFFERS HIGH QUALITY PRODUCTS OR SERVICES
WORKS TO PROTECT AND IMPROVE THE ENVIRONMENT
ADDRESSES SOCIETY’S NEEDS IN ITS EVERYDAY BUSINESS
CREATES PROGRAMS THAT POSITIVELY IMPACT THE LOCAL COMMUNITY
PARTNERS WITH NGOs, GOVERNMENT AND 3RD PARTIES TO ADDRESS SOCIETAL NEEDS
ENGAGEMENT
Edelman Trust Barometer
research reveals 16 SPECIFIC
ATTRIBUTES which build trust.
These can be grouped into
FIVE PERFORMANCE CLUSTERS
listed here in rank order of
importance.
25
26. THE EVOLUTION OF TRUST – WHAT MOVES THE NEEDLE
INTEGRITY (58%)
PURPOSE (47%)
OPERATIONS (39%)
PRODUCTS & SERVICES (54%)
ENGAGEMENT (59%)
Edelman Trust Barometer’s
2013 TRUST PERFORMANCE CLUSTERS
Edelman Trust Barometer’s
2008 TRUST DRIVERS*
OPERATIONS
(76%)
Reputation as a place to work (81%)
Financial performance (76%)
Respected CEO or leader (71%)
26
*Data used includes Informed Publics ages 35-64 only in 18-country global total
27. 37%
45%
42%
52%
46%
55%
62%
57%
65%
72%
74%
72%
55%
71%
74%
74%
41%
49%
50%
55%
59%
63%
65%
68%
69%
69%
70%
72%
72%
76%
77%
77%
PARTNERS WITH NGOS, GOVERNMENT AND THIRD PARTIES TO
ADDRESS SOCIETAL ISSUES
DELIVERS CONSISTENT FINANCIAL RETURNS TO INVESTORS
RANKS ON A GLOBAL LIST OF TOP COMPANIES, SUCH AS BEST
COMPANIES TO WORK FOR OR MOST ADMIRED COMPANIES
HAS HIGHLY-REGARDED AND WIDELY ADMIRED TOP LEADERSHIP
IS AN INNOVATOR OF NEW PRODUCTS, SERVICES OR IDEAS
ADDRESSES SOCIETY'S NEEDS IN ITS EVERYDAY BUSINESS
HAS TRANSPARENT AND OPEN BUSINESS PRACTICES
CREATES PROGRAMS THAT POSITIVELY IMPACT THE LOCAL
COMMUNITY IN WHICH THE COMPANY OPERATES
COMMUNICATES FREQUENTLY & HONESTLY ON STATE OF ITS
BUSINESS
TREATS EMPLOYEES WELL
HAS ETHICAL BUSINESS PRACTICES
OFFERS HIGH QUALITY PRODUCTS OR SERVICES
WORKS TO PROTECT AND IMPROVE THE ENVIRONMENT
PLACES CUSTOMERS AHEAD OF PROFITS
TAKES RESPONSIBLE ACTIONS TO ADDRESS AN ISSUE OR A CRISIS
LISTENS TO CUSTOMER NEEDS AND FEEDBACK
2013 ENERGY INDUSTRY IMPORTANCE VS. BUSINESS IMPORTANCE – U.S.
TRUST BUILDING ATTRIBUTES – WHAT MATTERS FOR ENERGY
Gap
+3
+3
+5
+17
-
-4
-3
+4
+11
+3
+8
+13
+3
+8
+4
+4
ENERGY
BUSINESS
27
28. 28
40%
27%
29%
25%
39%
36%
41%
35%
27%
38%
27%
49%
23%
33%
40%
31%
38%
44%
45%
46%
54%
54%
55%
57%
65%
66%
69%
70%
71%
73%
74%
76%
PARTNERS WITH NGOS, GOVERNMENT AND THIRD PARTIES TO ADDRESS SOCIETAL
ISSUES
IS AN INNOVATOR OF NEW PRODUCTS, SERVICES OR IDEAS
RANKS ON A GLOBAL LIST OF TOP COMPANIES, SUCH AS 'BEST COMPANIES TO
WORK FOR' OR 'MOST ADMIRED COMPANIES'
WORKS TO PROTECT AND IMPROVE THE ENVIRONMENT
DELIVERS CONSISTENT FINANCIAL RETURNS TO INVESTORS
HAS HIGHLY-REGARDED AND WIDELY ADMIRED TOP LEADERSHIP
CREATES PROGRAMS THAT POSITIVELY IMPACT THE LOCAL COMMUNITY IN WHICH
THE COMPANY OPERATES
ADDRESSES SOCIETY'S NEEDS IN ITS EVERYDAY BUSINESS
HAS TRANSPARENT AND OPEN BUSINESS PRACTICES
OFFERS HIGH QUALITY PRODUCTS OR SERVICES
COMMUNICATES FREQUENTLY AND HONESTLY ON THE STATE OF ITS BUSINESS
TREATS EMPLOYEES WELL
TAKES RESPONSIBLE ACTIONS TO ADDRESS AN ISSUE OR A CRISIS
PLACES CUSTOMERS AHEAD OF PROFITS
LISTENS TO CUSTOMER NEEDS AND FEEDBACK
HAS ETHICAL BUSINESS PRACTICES -45
-34
-40
-48
-21
-42
-28
-38
-22
-14
-18
-15
-21
-16
-17
+2
Q70-85/Q86-101. Please think about businesses in the Energy Industry. How important is each of the following actions to building your trust in businesses in the Energy Industry?
Please use a nine-point scale where one means that action is 'not at all important to building your trust' and nine means it is 'extremely important to building your trust'. [Top 2
Box, Trust - Very Important (8-9)], General Population, Global 25-Country Total (Excludes Don’t Know) ;Q114-Q129. Please rate [INSERT COMPANY] on how well you think they
are performing on each of the following attributes. Use a nine-point scale where one means they are performing “extremely poorly” and nine means they are performing
“extremely well”. (Top 2 Box, Performing Very/ Extremely Well) General Population in US
*Importance attribute data used here is from the 2012 Trust Barometer
2012 ENERGY INDUSTRY IMPORTANCE VS. 2013 BLINDED ENERGY COMPANY PERFORMANCE – US (FOR ILLUSTRATION PURPOSES)
Gap
Importance
Performance
TRUST BUILDING ATTRIBUTES – LARGE GAP IN EXPECTATION VS. PERFORMANCE
29. 29
PRODUCTS
& SERVICES
ENGAGEMENT
INTEGRITY
PURPOSE
OPERATIONS
Trust-Building
Opportunity Quadrant
PRIORITIZING CLUSTERS BY IMPACT POTENTIAL
Q114-Q129. Please rate [INSERT COMPANY] on how well you think they are performing on each of the following attributes. Use a nine-point scale where one means they are
performing “extremely poorly” and nine means they are performing “extremely well”. (Top 2 Box, Performing Very/ Extremely Well) General Population in 26-country
global total
*Energy importance attributes data was asked in the 2012 Trust Barometer
INTEGRITY
UNDER-PERFORMING ON HIGH PRIORITIES PERFORMING
Quality
Society
Communicates
Customers
PERCEIVED PERFORMANCE
STATEDIMPORTANCE
LOW PERFORMANCE ON LOWER EXPECTATIONS OVER-PERFORMING ON LOWER PRIORITIES
ENGAGEMENT
PRODUCTS & SERVICES
PURPOSE
OPERATIONS
2012 ENERGY IMPORTANCE VS. BLINDED ENERGY COMPANY PERFORMANCE (FOR ILLUSTRATION PURPOSES)
31. 58% 58%
43% 41% 40%
51%
47%
32%
26%
30%
65%
71%
56% 58%
52%52% 51%
38%
28% 27%
TRADITIONAL MEDIA ONLINE SEARCH
ENGINES
HYBRID MEDIA SOCIAL MEDIA OWNED MEDIA
Global Developed Emerging US
Q178-182. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a 9-point scale where one
means that you "do not trust it at all" and nine means that you "trust it a great deal". (Top 4 Box, Trust) General Population in 26-country global total, Developed vs. Emerging
Markets; Age breakdown for general population in 26-country global total
MAINSTREAM MEDIA REIGNS IN DEVELOPED MARKETS,
EQUIVALENCE AMONG SOURCES IN EMERGING MARKETS
YOUTH TRUSTS, OLDER GENERATIONS DISTRUST NON-TRADITIONAL MEDIA – GLOBAL OVERVIEW
59%
61%
49% 47% 44%
61% 60%
48%
45% 43%
56% 56%
40%
37% 37%
54%
49%
29% 29% 31%
TRADITIONAL MEDIA ONLINE SEARCH
ENGINES
HYBRID MEDIA SOCIAL MEDIA OWNED MEDIA
18-29 30-44 45-64 65+
GLOBAL AGE BREAKDOWN
31
32. Q178-182. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a 9-point scale where one
means that you "do not trust it at all" and nine means that you "trust it a great deal". (Top 4 Box, Trust)Informed Publics ages 25-64 in US, General Population in US
SEARCH AND TRADITIONAL MEDIA CONTINUOUSLY PROVE MOST TRUSTED
AMONG THE INFORMED AND GENERAL PUBLIC
TRUST IN MEDIA SOURCES – U.S.
32
2013
62% 62%
51%
39%
34%
51% 52%
38%
28% 27%
ONLINE SEARCH
ENGINES
TRADITIONAL MEDIA HYBRID MEDIA SOCIAL MEDIA OWNED MEDIA
33. TRUSTED SOURCES ARE EXPERTS AND PEERS
CREDIBLE SPOKESPEOPLE – U.S.
29%
37%
50%
52%
61%
66%
68%
67%
31%
34%
47%
58%
62%
68%
71%
74%
Government official or regulator
CEO
Financial or industry analyst
NGO representative
Regular employee
A technical expert
A person like yourself
Academic or expert
2012
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how
credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/ Extremely Credible) Informed publics
ages 25-64 in US, General Population US33
34. 74%
69%
63%
56%
54%
52%
43%
41%
24%
21%
69%
66%
57%
57%
48%
49%
39%
30%
17%
16%
Academic or expert
Technical expert in the company
A person like yourself
Regular employee
NGO representative
Financial or industry analyst
CEO
Government official or regulator
Blogger
Entertainer/athlete
TRUSTED SOURCES ARE EXPERTS AND PEERS
CREDIBLE SPOKESPEOPLE – U.S.
2013
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how
credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/ Extremely Credible) Informed publics
ages 25-64 in US, General Population US34
35. 66% 66% 67%
74% 74%
25%
19%
31%
34% 34%
43%
62%
45%
40%
32%
71%
63%
25% 26%
32%
28%
31%
41%
45%
34%
32%
23%
62%
56%
10%
20%
30%
40%
50%
60%
70%
80%
2008 2009 2010 2011 2012 2013
An academic or expert on company issues CEO
A person like yourself Government official/regulator
Regular employee
TRUSTED SPOKESPEOPLE SOLIDIFYING RANK ORDER
CREDIBILITY OF SPOKESPEOPLE – U.S. INFORMED PUBLICS AGES 35-64
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible
would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/ Extremely Credible) Informed publics ages 35-64 in US
35
36. Who is Trusted MOST to provide you with
credible and honest information about:
Company’s
CEO
Company’s
Employee
Passionate or
Activist
Consumer
Academic
Media
Spokesperson
A company’s employee programs, benefits & working
conditions
15% 71% 16% 12% 8%
How a company serves its customers and prioritizes
customer needs ahead of company profits
14% 30% 46% 19% 15%
A company’s situation in a time of crisis 32% 26% 21% 23% 25%
A company’s innovation efforts and new product
development
28% 39% 26% 24% 11%
How a company uses its resources and influence to
support the environment
18% 26% 36% 27% 12%
How a company supports programs that positively
impact the local community
18% 27% 39% 19% 25%
Partnerships with NGO’s and effort to address societal
issues
23% 17% 31% 27% 14%
A company’s financial earnings & operational
performance
29% 26% 20% 27% 11%
A company’s business practices, both positive & negative 16% 40% 31% 23% 13%
Accomplishments about a company’s senior leadership 32% 34% 21% 20% 17%
Q197-201(Global Summary). We would now like you to think about different types of information you may read, see or hear about a company. For each topic, please select which
person you trust MOST to provide you with credible and honest information about a company. General Population in US
INFLUENCER MESSAGE MAPPING – U.S.
ENGAGEMENT
INTEGRITY
PRODUCTS
OPERATIONS
PURPOSE
36
37. 50%
Q130-143. [TRACKING] (Credibility of CEOs and Government officials/regulators) Below is a list of people. In general, when forming an opinion of a company, if you heard
information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box,
Very/ Extremely Credible) Informed publics ages 25-64 in 26 -country global total and across 26 markets (only spokespeople tracked from 2012 to 2013 included in analysis)
2013 CREDIBILITY OF CEOS VS. GOVERNMENT OFFICIALS/REGULATORS – 26 MARKET OVERVIEW
Government official or
regulator Credibility
CEO Credibility
37
MAJORITY OF MARKETS FIND BOTH GOVERNMENT AND BUSINESS LEADERS
BELOW 50% IN THEIR CREDIBILITY RATING
45%
52%
70%
55%
52%
73%
41%
52%
34%
36%
62%
55%
42%
22%
37%
39%
43%
27% 28%
56%
37%
34%
54%
26%
40%
35%
48%
38%
18%
36%
22%
32%
54%
23%
35%
22% 25%
54%
48%
35%
15%
31%
36%
41%
25%
27%
55%
37% 36%
56%
32%
47%
45%
60%
US CEO Credibility: 43%
US Gov’t Official/Regulator Credibility: 41%
38. 14%
24%
13% 15%
SOLVE SOCIAL OR SOCIETAL
ISSUES
CORRECT ISSUES WITHIN
INDUSTRIES THAT ARE
EXPERIENCING PROBLEMS
MAKE ETHICAL AND MORAL
DECISIONS
TELL YOU THE TRUTH,
REGARDLESS OF HOW COMPLEX
OR UNPOPULAR IT IS
TRUST IN BUSINESS AND GOVERNMENT – A CRISIS OF LEADERSHIP
US TRUST BUSINESS AND GOVERNMENT LEADERS TO DO THE FOLLOWING:
13% 13% 11% 10%
SOLVE SOCIAL OR SOCIETAL
ISSUES
CORRECT ISSUES WITHIN
INDUSTRIES THAT ARE
EXPERIENCING PROBLEMS
MAKE ETHICAL AND MORAL
DECISIONS
TELL YOU THE TRUTH,
REGARDLESS OF HOW COMPLEX
OR UNPOPULAR IT IS
GOVERNMENT LEADERS
38
BUSINESS LEADERS
Q144A-147A. [SPLIT SAMPLE] How much do you trust business leaders to do the following? (Top Box- Trust A great Deal) General
population in US
39. 6%
7%
20%
20%
45%
LACK OF REGULATION OR CONTROL
TRANSPARENCY ISSUES
WRONG INCENTIVES DRIVING POLICIES
CORRUPTION OR FRAUD
POOR PERFORMANCE/ INCOMPETENCE
4%
10%
11%
35%
36%
TRANSPARENCY ISSUES
POOR PERFORMANCE/
INCOMPETENCE
LACK OF REGULATION OR CONTROL
CORRUPTION OR FRAUD
WRONG INCENTIVES DRIVING
BUSINESS DECISIONS
CORRUPTION/FRAUD IS A KEY REASON FOR DISTRUST IN BUSINESS AND GOVERNMENT,
INCOMPETENCE IS A LEADING FACTOR FOR GOVERNMENT – U.S.
REASONS FOR DECREASED BUSINESS AND GOVERNMENT TRUST
(AMONG THOSE WHO REPORTED TRUSTING BUSINESS OR GOVERNMENT LESS OVER THE PAST YEAR)
Q22. [ASK IF TRUST GOVERNMENTLESS IN Q18] Which of the following is the main reason why your trust in government decreased over the last year?; Q24. [ASK IF TRUST BUSINESS
LESS IN Q20] Which of the following is the main reason why your trust in business decreased over the last year? General Population in US
REASONS FOR TRUSTING
GOVERNMENT LESS
REASONS FOR TRUSTING
BUSINESS LESS
71% 65%
39
40. 8%
6%
10%
20%
24%
13%
33%
38%
38%
55%
71%
41%
France
Germany
US
India
China
Global
Trust in Government
Trust Government Leaders to tell the truth
10%
13%
15%
34%
32%
18%
37%
42%
50%
68%
67%
50%
France
Germany
US
India
China
Global
Trust in Business
Trust Business Leaders to tell the Truth
LEADERSHIP TRUST GAP
GAP IN TRUST IN INSTITUTION VS. TRUST IN LEADERSHIP – SELECT COUNTRY OVERVIEW
Q11 -14. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you 'do not trust
them at all' and nine means that you 'trust them a great deal'. Q130-143. Below is a list of people. In general, when forming an opinion of a company, if you heard information about a
company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? General Population
-32
-35
-34
-35
-27
-28
-47
-35
-28
-25
-29
-32
40
44. LESSONS FOR LEADERS
44
Observe re-ordering of authority
Old values are not sufficient
Clear opportunity for business
Trust is fragile and perceived behaviors are an anchor
45. On the cover credits: HSBC: REUTERS/ Bobby Yip; UBS: REUTERS/Luke MacGregor; Bob Diamond: REUTERS/ Luke MacGregor; Bo Xilai: REUTERS/ Cheryl Ravelo ; Lance
Armstrong: by Sebastian David Tingkær; Angela Merkel: REUTERS/ Sebastien Pirlet; Rajat Gupta: REUTERS/ Brendan McDermid; George Entwistle: Associated Press/ Rex Featu
47. TRUST AMONG EMERGING MARKETS HIGHER THAN TRUST AMONG
DEVELOPED MARKETS
TRUST IN ENERGY INDUSTRY BY REGION – GLOBAL OVERVIEW
53%
56%
67% 65% 63%
60%
42%
59% 59%
74%
64%
69%
64%
49%
Global US BRIC Latin America APAC North America EU
47 Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Public in 26 -country global total and across APAC, BRIC,
Latin America, North America and EU region
2012 2013
48. 53%
78%
76%
72% 71%
67%
76%
67% 66%
71%
59%
56%
51%
47%
56%
51%
65%
45%
29%
39%
37%
49%
31% 31%
24%
52%
59%
86%
84%
75%
84%
81%
69% 71% 70%
72%
66%
45%
57% 56%
55%
59%
47%
60%
53%
49% 48%
54%
45% 45%
38% 38%
33%
2012 2013
50%
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means
that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publlic in 26 -country global total and across 26 countries
OVER THE PAST YEAR, TRUST IN THE ENERGY INDUSTRY SIGNIFICANTLY INCREASED IN
SEVERAL MARKETS WITH GREATEST INCREASES SEEN IN JAPAN AND POLAND
2012 VS. 2013 TRUST IN ENERGY INDUSTRY– 26 MARKET OVERVIEW
48
n/a
2012 US Trust in Energy :56%
2013 US Trust in Energy: 59%
49. 57% 56%
40%
35%
32%
51% 52%
38%
28% 27%
ONLINE SEARCH
ENGINES
TRADITIONAL MEDIA HYBRID MEDIA SOCIAL MEDIA OWNED MEDIA
Q178-182. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a 9-point scale where one
means that you "do not trust it at all" and nine means that you "trust it a great deal". (Top 4 Box, Trust) General Population in US
SEARCH AND TRADITIONAL MEDIA CONTINUOUSLY PROVE MOST TRUSTED
AMONG THE GENERAL PUBLIC
TRUST IN MEDIA SOURCES – U.S.
49
2012 2013
50. 61%
59%
46%
37% 36%
62% 62%
51%
39%
34%
TRADITIONAL MEDIA ONLINE SEARCH
ENGINES
HYBRID MEDIA SOCIAL MEDIA OWNED MEDIA
Q178-182. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a 9-point scale where one
means that you "do not trust it at all" and nine means that you "trust it a great deal". (Top 4 Box, Trust) Informed Publics in US
TRADITIONAL MEDIA AND SEARCH CONTINUOUSLY PROVE MOST TRUSTED
AMONG INFORMED PUBLICS
TRUST IN MEDIA SOURCES – U.S.
50
2012 2013
51. TRUSTED SOURCES ARE EXPERTS AND PEERS
CREDIBLE SPOKESPEOPLE – U.S.
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how
credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/ Extremely Credible) General Population
in US
51
2012 2013
29%
37%
50%
52%
61%
66%
67%
68%
Government official or regulator
CEO
Financial or industry analyst
NGO representative
Regular employee
A technical expert
An academic or expert
A person like yourself 69%
66%
57%
57%
49%
48%
39%
30%
Academic or expert
Technical expert
A person like yourself
Regular employee
Financial or industry
analyst
NGO representative
CEO
Government official or
regulator
52. 74%
69%
63%
56%
54%
52%
43%
41%
Academic or expert
Technical expert in the
company
A person like yourself
Regular employee
NGO representative
Financial or industry
analyst
CEO
Government official or
regulator
TRUSTED SOURCES ARE EXPERTS AND PEERS
CREDIBLE SPOKESPEOPLE – U.S.
31%
34%
47%
58%
62%
68%
71%
74%
Government official or regulator
CEO
Financial or industry analyst
NGO representative
Regular employee
A technical expert
A person like yourself
Academic or expert
20132012
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how
credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/ Extremely Credible) Informed publics
ages 25-64 in US52
53. Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale
where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population in US
70%
67%
64%
62%
61%
61%
60%
57%
57%
55%
54%
53%
53%
48%
44%
43%
43%
38%
Technology
Consumer Electronics…
Food and Beverage
Brewing and Spirits
Aerospace & Defense
Automotive
Consumer Packaged Goods
Food Manufacturing
Metals Industry
Telecommunications
Consumer Health Companies
Energy
Entertainment
Pharmaceuticals
Chemicals
Banks
Financial Services
Media
TIED WITH THE ENTERTAINMENT INDUSTRY THIS YEAR, TRUST IN THE
ENERGY INDUSTRY RANKS NEAR THE BOTTOM
TRUST IN INDUSTRIES – U.S.
53
20132012
78%
70%
64%
60%
59%
58%
54%
51%
42%
41%
40%
Technology
Food & Beverage
Consumer Packaged
Goods
Automotive
Brewing & Spirits
Telecommunications
Energy
Pharmaceuticals
Banks
Financial Services
Media
Technology #1 in US
54. Technology #1 in US
SLIGHT UPTICKS IN MANY SCORES, INCLUDING ENERGY
TRUST IN INDUSTRIES – U.S.
20132012
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Public ages 25-64 in US
54
80%
76%
75%
72%
71%
70%
70%
70%
69%
66%
64%
62%
59%
55%
55%
52%
50%
50%
Technology
Consumer electronics manufacturing
Brewing and spirits
Food and beverage4
Aerospace and defense
Metals industry
Automotive
Consumer packaged goods3
Food manufacturing
Telecommunications
Consumer health companies
Entertainment
Energy
Pharmaceuticals
Chemicals
Financial services
Banks
Media
41%
46%
48%
56%
56%
64%
66%
71%
74%
74%
83%
Banks
Financial services
Media
Energy
Pharmaceuticals
Telecommunications
Automotive
Brewing and spirits
Consumer packaged
goods
Food and beverage
Technology