The document provides results from the 2014 Edelman Trust Barometer, an annual survey that measures trust in institutions and spokespeople globally. Some key findings include:
- Global trust declined slightly over the past year, with major declines in Poland, the US, and Mexico. The UAE and Indonesia saw among the biggest increases.
- Trust is substantially lower among the general public than the informed public, with a 9 point gap globally. The perception gap is largest in countries like the UAE, Australia, and Germany.
- Trust in business and NGOs remained stable while trust in government and media decreased.
- Italy has very low trust in government, with only 3% trusting the government a great deal.
Amazing insight into the pulse of trust amid a global pandemic!
What I found most interesting is "the survey also uncovers a sense of underlying optimism that business leaders must tap into in order to positively transition out of the current situation and return to work. As horrible as the pandemic is, 64 percent of U.S. respondents believe this situation will lead to valuable innovations and changes for the better in how we live, work and treat each other as people."
About The 2020 Edelman Trust Barometer Spring Update:
Trust and the Covid-19 Pandemic.
The 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic is an update to the 2020 Edelman Trust Barometer. The survey was conducted by Edelman Intelligence between April 15 and April 23, and sampled more than 13,200 respondents in 11 markets: Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, S. Korea, U.K. and U.S. 1,200 people were surveyed in each market, 100 of which were informed public. All informed public respondents met the following criteria: aged 25-64, college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
Trust in Professions: Ipsos MORI Veracity Index 2017Ipsos UK
Politicians remain the least trusted profession in Britain, but their ratings have been unmoved by recent harassment revelations according to the 2017 Ipsos MORI Veracity Index of public trust in professions
The most promising trends in 2014 are Big Data analytics, Internet of Things and Cloud Computing.
Despite recent acquisitions of Israeli startups by multinational companies, most Venture Capitalists (63%) believe the number of exits in the Israeli high-tech sector will remain the same in the next six months
McKinsey Global Institute's latest report shows how soaring flows of data and information now generate more economic value than the global goods trade. Here are the key charts and graphs that tell the story. For the full report, visit http://bit.ly/digiflows.
Responses to immigration and the refugee crisis in ScotlandIpsos UK
A new Ipsos MORI poll giving a mixed picture of Scots’ attitudes to the refugee crisis. A clear majority (60%), believe that Scotland has responded well to the refugee crisis, compared to 38% who think the UK has responded well and 36% who think the same about the EU.
Amazing insight into the pulse of trust amid a global pandemic!
What I found most interesting is "the survey also uncovers a sense of underlying optimism that business leaders must tap into in order to positively transition out of the current situation and return to work. As horrible as the pandemic is, 64 percent of U.S. respondents believe this situation will lead to valuable innovations and changes for the better in how we live, work and treat each other as people."
About The 2020 Edelman Trust Barometer Spring Update:
Trust and the Covid-19 Pandemic.
The 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic is an update to the 2020 Edelman Trust Barometer. The survey was conducted by Edelman Intelligence between April 15 and April 23, and sampled more than 13,200 respondents in 11 markets: Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, S. Korea, U.K. and U.S. 1,200 people were surveyed in each market, 100 of which were informed public. All informed public respondents met the following criteria: aged 25-64, college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
Trust in Professions: Ipsos MORI Veracity Index 2017Ipsos UK
Politicians remain the least trusted profession in Britain, but their ratings have been unmoved by recent harassment revelations according to the 2017 Ipsos MORI Veracity Index of public trust in professions
The most promising trends in 2014 are Big Data analytics, Internet of Things and Cloud Computing.
Despite recent acquisitions of Israeli startups by multinational companies, most Venture Capitalists (63%) believe the number of exits in the Israeli high-tech sector will remain the same in the next six months
McKinsey Global Institute's latest report shows how soaring flows of data and information now generate more economic value than the global goods trade. Here are the key charts and graphs that tell the story. For the full report, visit http://bit.ly/digiflows.
Responses to immigration and the refugee crisis in ScotlandIpsos UK
A new Ipsos MORI poll giving a mixed picture of Scots’ attitudes to the refugee crisis. A clear majority (60%), believe that Scotland has responded well to the refugee crisis, compared to 38% who think the UK has responded well and 36% who think the same about the EU.
Scottish Public Opinion Monitor: January 2015Ipsos UK
With the General Election a little over 100 days away, our new poll for STV News shows the SNP maintaining a strong position.
Among those who told us that they would be ‘absolutely certain’ to vote in an immediate general election, 52% would cast their vote for the SNP (no change from our last poll in October), while 24% would vote for Scottish Labour (up 1 point). Support for the Scottish Conservatives is up by 2 points to 12% while the Scottish Liberal Democrats and Scottish Greens each enjoy 4% support, both down by 2 points.
Americans’ Views on Immigration and Refugees Mirror Global Unease: Ipsos 25-C...Ipsos Public Affairs
Both in the U.S. and worldwide, nearly half say there are too many immigrants in their country and four in ten support closing borders to refugees entirely.
Among nearly 18,000 adults under the age of 65 from 25 countries surveyed by Ipsos, 48% agree that “there are too many immigrants” in their country. The proportion of those in the United States who share this view is also 48%.
Turkey, which has seen a huge influx of Syrian refugees, is the country where the perception that there are too many immigrants is most widespread (83%). It is also where this opinion has increased the most since Ipsos started tracking global attitudes towards immigration in 2011. In contrast, during the same period, this view has declined in the U.S. (by 13 points) and, to an even larger extent, in Great Britain (by 26 points).
Ipsos MORI Veracity Index 2018: Trust in ProfessionsIpsos UK
In the 2018 Ipsos MORI Veracity Index - our survey of trust in professions - advertising executives rank below politicians as Britain’s least-trusted profession
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period August 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Data Source: Media Track
In State of the Cloud 2021, we explore the major milestones and changes within the cloud economy and original analysis on what’s driving today’s private cloud valuations. In addition, we share new frameworks and emerging strategies to help founders measure growth endurance and drive go-to-market momentum. Plus, we dive into our seven predictions for 2021.
Top takeaways
Cloud companies have not just reset in the New Normal, but have thrived with a record-breaking market capitalization of more than $2 trillion.
There’s been a changing of the guard afoot: MT SAAS has overtaken FAANG.
Cloud multiples are rising to new heights, with both public and private cloud trading over 20x.
Cloud growth rates and access to capital are at all-time highs, with the average Cloud 100 company growing 80% YoY and $186 billion going into private cloud companies in 2020 alone.
Good-better-best of growth endurance is 70%-75%-80%.
GTM strategies have adapted in the New Normal; best practices include product-led growth, usage-based pricing, and the adoption of cloud marketplaces.
Housing, the 2015 General Election and Beyond: 10 Key ThemesIpsos UK
In his presentation about housing and public opinion at the Chartered Institute of Housing London conference, Ben Marshall outlined 10 key trends and themes.
This presentation on public attitudes to devolution was given to National Housing Federation Devolution Conference in Manchester on 9th February 2016 by Nicola Moss, Director, Ipsos MORI North.
SolarWinds IT Pro Day 2017 Survey: Bet You Didn’t Know – Little-Known Facts A...SolarWinds
SolarWinds, a leading provider of powerful and affordable IT management software, announced the findings of its Little-Known Facts survey September 12, 2017. The results reveal that IT professionals in the United Kingdom tend to go above and beyond the scope of their core responsibilities as the changing business landscape demands more of their attention, both inside and outside of the office. The survey supports IT Professionals Day, which is observed the third Tuesday of every September (September 19, 2017), to emphasize the need for greater appreciation for IT professionals and the critical role they play in modern business and the lives of nearly all technology end-users.
SolarWinds IT Pro Day 2017 Survey: Bet You Didn’t Know – Little-Known Facts A...SolarWinds
SolarWinds, a leading provider of powerful and affordable IT management software, announced the findings of its Little-Known Facts survey September 12, 2017. The results reveal that IT professionals in Hong Kong tend to go above and beyond the scope of their core responsibilities as the changing business landscape demands more of their attention, both inside and outside of the office. The survey supports IT Professionals Day, which is observed the third Tuesday of every September (September 19, 2017), to emphasize the need for greater appreciation for IT professionals and the critical role they play in modern business and the lives of nearly all technology end-users.
The Cryptocurrency Era: Trends Among The Mainstream ConsumersOpeepl
The insights project explores the knowledge and the experiences with cryptocurrencies among the regular consumers in Indonesia, Japan, UK, US, India and Russia.
SolarWinds IT Pro Day 2017 Survey: Bet You Didn’t Know – Little-Known Facts A...SolarWinds
SolarWinds, a leading provider of powerful and affordable IT management software, announced the findings of its Little-Known Facts survey September 12, 2017. The results reveal that IT professionals in Australia tend to go above and beyond the scope of their core responsibilities as the changing business landscape demands more of their attention, both inside and outside of the office. The survey supports IT Professionals Day, which is observed the third Tuesday of every September (September 19, 2017), to emphasize the need for greater appreciation for IT professionals and the critical role they play in modern business and the lives of nearly all technology end-users.
Ipsos MORI Scotland Public Opinion Monitor - February 2016Ipsos UK
As May’s Scottish Parliament election looms large, our new poll for STV News suggests that the SNP remains on course for victory with the party still significantly ahead.
Among those likely to vote, 53% would cast their constituency vote for the SNP (up three points from November 2015), while 20% would vote for Scottish Labour (no change). Support for the Scottish Conservatives has fallen by two points to 16% with the Scottish Liberal Democrats on 6% (down one point).
Presentation given by CEO Jeff Weiner, and CFO Steve Sordello, at LinkedIn Q4 2015 Earnings Call. For more information, check out http://investors.linkedin.com/.
SolarWinds IT Pro Day 2017 Survey: Bet You Didn’t Know – Little-Known Facts A...SolarWinds
SolarWinds, a leading provider of powerful and affordable IT management software, announced the findings of its Little-Known Facts survey September 12, 2017. The results reveal that IT professionals in North America tend to go above and beyond the scope of their core responsibilities as the changing business landscape demands more of their attention, both inside and outside of the office. The survey supports IT Professionals Day, which is observed the third Tuesday of every September (September 19, 2017), to emphasize the need for greater appreciation for IT professionals and the critical role they play in modern business and the lives of nearly all technology end-users.
L’indagine è stata realizzata fra il 13 ottobre e il 24 novembre del 2014 in 27 Paesi con interviste online a 33.000 persone, 6.000 delle quali definite come “élite” per il livello socio-culturale dei partecipanti di età compresa fra i 25 e i 64 anni. L’indagine, giunta alla sua quindicesima edizione, è condotta dalla società Edelman Berland.
Per ulteriori informazioni visitare www.edelman.com/trust2015
Edelman Media Forecast 2015 - Storytelling in the age of social news consumptionEdelman Italia
The 2015 Edelman Media Forecast: Storytelling in the Age of Social News Consumption took a deep dive into what ingredients made news stories social in 2014 across general news and five key industry sectors to better understand how our media strategies must adapt, in partnership with NewsWhip and Muck Rack.
Fore more info look at http://www.edelman.com/insights/intellectual-property/2015-edelman-media-forecast/
Scottish Public Opinion Monitor: January 2015Ipsos UK
With the General Election a little over 100 days away, our new poll for STV News shows the SNP maintaining a strong position.
Among those who told us that they would be ‘absolutely certain’ to vote in an immediate general election, 52% would cast their vote for the SNP (no change from our last poll in October), while 24% would vote for Scottish Labour (up 1 point). Support for the Scottish Conservatives is up by 2 points to 12% while the Scottish Liberal Democrats and Scottish Greens each enjoy 4% support, both down by 2 points.
Americans’ Views on Immigration and Refugees Mirror Global Unease: Ipsos 25-C...Ipsos Public Affairs
Both in the U.S. and worldwide, nearly half say there are too many immigrants in their country and four in ten support closing borders to refugees entirely.
Among nearly 18,000 adults under the age of 65 from 25 countries surveyed by Ipsos, 48% agree that “there are too many immigrants” in their country. The proportion of those in the United States who share this view is also 48%.
Turkey, which has seen a huge influx of Syrian refugees, is the country where the perception that there are too many immigrants is most widespread (83%). It is also where this opinion has increased the most since Ipsos started tracking global attitudes towards immigration in 2011. In contrast, during the same period, this view has declined in the U.S. (by 13 points) and, to an even larger extent, in Great Britain (by 26 points).
Ipsos MORI Veracity Index 2018: Trust in ProfessionsIpsos UK
In the 2018 Ipsos MORI Veracity Index - our survey of trust in professions - advertising executives rank below politicians as Britain’s least-trusted profession
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period August 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Data Source: Media Track
In State of the Cloud 2021, we explore the major milestones and changes within the cloud economy and original analysis on what’s driving today’s private cloud valuations. In addition, we share new frameworks and emerging strategies to help founders measure growth endurance and drive go-to-market momentum. Plus, we dive into our seven predictions for 2021.
Top takeaways
Cloud companies have not just reset in the New Normal, but have thrived with a record-breaking market capitalization of more than $2 trillion.
There’s been a changing of the guard afoot: MT SAAS has overtaken FAANG.
Cloud multiples are rising to new heights, with both public and private cloud trading over 20x.
Cloud growth rates and access to capital are at all-time highs, with the average Cloud 100 company growing 80% YoY and $186 billion going into private cloud companies in 2020 alone.
Good-better-best of growth endurance is 70%-75%-80%.
GTM strategies have adapted in the New Normal; best practices include product-led growth, usage-based pricing, and the adoption of cloud marketplaces.
Housing, the 2015 General Election and Beyond: 10 Key ThemesIpsos UK
In his presentation about housing and public opinion at the Chartered Institute of Housing London conference, Ben Marshall outlined 10 key trends and themes.
This presentation on public attitudes to devolution was given to National Housing Federation Devolution Conference in Manchester on 9th February 2016 by Nicola Moss, Director, Ipsos MORI North.
SolarWinds IT Pro Day 2017 Survey: Bet You Didn’t Know – Little-Known Facts A...SolarWinds
SolarWinds, a leading provider of powerful and affordable IT management software, announced the findings of its Little-Known Facts survey September 12, 2017. The results reveal that IT professionals in the United Kingdom tend to go above and beyond the scope of their core responsibilities as the changing business landscape demands more of their attention, both inside and outside of the office. The survey supports IT Professionals Day, which is observed the third Tuesday of every September (September 19, 2017), to emphasize the need for greater appreciation for IT professionals and the critical role they play in modern business and the lives of nearly all technology end-users.
SolarWinds IT Pro Day 2017 Survey: Bet You Didn’t Know – Little-Known Facts A...SolarWinds
SolarWinds, a leading provider of powerful and affordable IT management software, announced the findings of its Little-Known Facts survey September 12, 2017. The results reveal that IT professionals in Hong Kong tend to go above and beyond the scope of their core responsibilities as the changing business landscape demands more of their attention, both inside and outside of the office. The survey supports IT Professionals Day, which is observed the third Tuesday of every September (September 19, 2017), to emphasize the need for greater appreciation for IT professionals and the critical role they play in modern business and the lives of nearly all technology end-users.
The Cryptocurrency Era: Trends Among The Mainstream ConsumersOpeepl
The insights project explores the knowledge and the experiences with cryptocurrencies among the regular consumers in Indonesia, Japan, UK, US, India and Russia.
SolarWinds IT Pro Day 2017 Survey: Bet You Didn’t Know – Little-Known Facts A...SolarWinds
SolarWinds, a leading provider of powerful and affordable IT management software, announced the findings of its Little-Known Facts survey September 12, 2017. The results reveal that IT professionals in Australia tend to go above and beyond the scope of their core responsibilities as the changing business landscape demands more of their attention, both inside and outside of the office. The survey supports IT Professionals Day, which is observed the third Tuesday of every September (September 19, 2017), to emphasize the need for greater appreciation for IT professionals and the critical role they play in modern business and the lives of nearly all technology end-users.
Ipsos MORI Scotland Public Opinion Monitor - February 2016Ipsos UK
As May’s Scottish Parliament election looms large, our new poll for STV News suggests that the SNP remains on course for victory with the party still significantly ahead.
Among those likely to vote, 53% would cast their constituency vote for the SNP (up three points from November 2015), while 20% would vote for Scottish Labour (no change). Support for the Scottish Conservatives has fallen by two points to 16% with the Scottish Liberal Democrats on 6% (down one point).
Presentation given by CEO Jeff Weiner, and CFO Steve Sordello, at LinkedIn Q4 2015 Earnings Call. For more information, check out http://investors.linkedin.com/.
SolarWinds IT Pro Day 2017 Survey: Bet You Didn’t Know – Little-Known Facts A...SolarWinds
SolarWinds, a leading provider of powerful and affordable IT management software, announced the findings of its Little-Known Facts survey September 12, 2017. The results reveal that IT professionals in North America tend to go above and beyond the scope of their core responsibilities as the changing business landscape demands more of their attention, both inside and outside of the office. The survey supports IT Professionals Day, which is observed the third Tuesday of every September (September 19, 2017), to emphasize the need for greater appreciation for IT professionals and the critical role they play in modern business and the lives of nearly all technology end-users.
L’indagine è stata realizzata fra il 13 ottobre e il 24 novembre del 2014 in 27 Paesi con interviste online a 33.000 persone, 6.000 delle quali definite come “élite” per il livello socio-culturale dei partecipanti di età compresa fra i 25 e i 64 anni. L’indagine, giunta alla sua quindicesima edizione, è condotta dalla società Edelman Berland.
Per ulteriori informazioni visitare www.edelman.com/trust2015
Edelman Media Forecast 2015 - Storytelling in the age of social news consumptionEdelman Italia
The 2015 Edelman Media Forecast: Storytelling in the Age of Social News Consumption took a deep dive into what ingredients made news stories social in 2014 across general news and five key industry sectors to better understand how our media strategies must adapt, in partnership with NewsWhip and Muck Rack.
Fore more info look at http://www.edelman.com/insights/intellectual-property/2015-edelman-media-forecast/
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit www.edelman.com/trust2015
L’87% dei consumatori desidera una relazione più stretta con i brand. Questa è l’indicazione principale che emerge dal “Brandshare”, la ricerca effettuata da Edelman su 15 mila persone in 12 paesi del mondo, che, per il secondo anno di fila, ha posto sotto la lente di ingrandimento la relazione comunicativa tra brand e consumatori.
A quanto pare, soddisfare i bisogni razionali (quelli legati alla qualità) ed emozionali (quelli legati a particolari fattori emotivi suscitati dal prodotto) non basta più. I consumatori oggi chiedono un terzo step: essere “ispirati” dai propri marchi di riferimento. Cosa significa questo?
Sostanzialmente, i brand dovrebbero suggerire modelli comportamentali virtuosi, che possano essere presi ad esempio e applicati nella vita di tutti i giorni, agendo non soltanto sulla sfera di influenza del singolo consumatore, ma nella direzione di cambiamenti collettivi della società. I brand, insomma, dovrebbero riuscire a cambiare prospettiva da un “cosa e chi” a un “come e perché” nella comunicazione dei propri valori ai consumatori.
Edelman Trust Barometer 2016 - Italian launchEdelman Italia
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2015 in 28 Paesi con interviste online a oltre 33.000 persone. L’indagine, giunta alla sua sedicesima edizione, è condotta dalla società Edelman Berland.
Fintech: Uma Real Inovação Para os NegóciosEdelman
Novos serviços financeiros que inovam e transformam padrões de consumo são impulsionados pela revolução tecnológica e digital. Na apresentação, a confiança em serviços financeiros e tecnologia, a revolução Fintech no mundo e no Brasil e o cenário Fintech em Ontário, no Canadá.
The 2016 Edelman Trust Barometer shares disturbing news about a widening gap in trust in all major institutions between the informed public and mass population.
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, and using general population (informed public plus mass population) findings* with 28 countries surveyed, healthcare is near the bottom with a trust score of 61, just ahead of Telecommunications, Energy and Financial Services.
View the presentation for details.
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2016 in 28 Paesi con interviste online a 32.200 persone. L’indagine, giunta alla sua diciassettesima edizione, è condotta dalla società Edelman Intelligence
Estudo realizado nos Estados Unidos com o objetivo de descobrir como as pessoas definem “bem-estar”, o que precisam para alcançá-lo, quais as barreiras que enfrentam e de que forma as marcas estão ajudando seus públicos neste objetivo. As entrevistas foram realizadas com 1.053 norte-americanos, entre 11 e 26 de novembro de 2015. Os principais achados da pesquisa foram a base para identificar tendências de comportamento e aprofundamento nas questões mais presentes da realidade brasileira. Por meio de desk research, foram monitoradas matérias, artigos e publicações por 6 meses (dez/15 maio/16) a respeito dos eixos correlacionados a definição e obtenção do “bem-estar”.
This presentation is grounded in primary research conducted throughout 2016. This includes in-depth discussions with the major technology platforms as well as Edelman and industry experts.
The goal is to provide an overview of how the total ecosystem is changing and offer guidance on how communications and marketing programs can succeed in 2017.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
2016 Edelman Trust Barometer - Trust and the CEOEdelman
As part of this year’s Edelman Trust Barometer, we conducted a special piece of supplementary research on trust in the CEO. The findings included in this presentation reveal a critical trust challenge for CEOs but also a rich opportunity for leadership. We believe a new model of CEO leadership is emerging and there are clear actions a CEO can take to rebuild trust and credibility.
There is no magic formula to building trust among food and beverage industry stakeholders, but there are actions individual companies and organizations can take to establish and maintain trust in this environment. This year, Edelman’s 2016 TRUST BAROMETER offers a five-step recipe for increasing trust levels in food and beverage.
A partir de 13 mil entrevistas em 13 países, o mais novo estudo da Edelman mede a força da relação entre marcas e pessoas por meio da métrica Edelman Brand Relationship Index.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
The 2014 Edelman Trust Barometer’s Irish findings reveal a significant (11 points) drop in trust in government in Ireland over the past 12 months. The fall puts trust in government back to pre-general election levels. Trust in business fell slightly but is still trusted nearly twice as much as government. NGOs in Ireland remain the most trusted institution despite falling 5 points. Trust in media in Ireland also declined (8 points) and is now less trusted than business. Globally overall trust levels declined, driven by the decimation of trust in government which fell significantly in many of the 27 countries surveyed. Trust in business has stabilised at 58 percent due to the perception that it has made demonstrable change in the form of better products and new leadership.
Ireland Highlights 2014:
• The Trust Index, the average trust across the four institutions of business, government, NGOs and media, showed a 7 point drop for Ireland (to 39 points). This places Ireland as the third least trusting country of the 27 surveyed.
• NGOs in Ireland remain the most trusted institution despite falling 5 points to 58%.
• Business is the second most trusted institution in Ireland, despite a small 3 point decline to 41%. It is now nearly twice as trusted as government.
• The technology sector (67%) remained the most trusted industry sector, while banks were the least trusted at 19%.
• Trust in media fell 8 points to 37%, reversing a gradual improvement observed during the previous five years.
• Government is the least trusted of the four institutions with only 21% of people saying that they trust government to do what is right. This is the lowest level of trust recorded for Government since before the general election in 2011.
• More concerning again is the fact that only 3% of people trust government leaders a great deal to tell the truth.
• Credibility of CEOs as a source of information about a company fell seven points to 29%. CEOs are significantly less credible than Academics (68%).
• Traditional media (newspapers, radio and television) are the most trusted source of information in Ireland (61%), followed by search engines at 50%. Only 26% of people trust social media as a source of information.
• 56% believe that government is not doing enough to regulate business with the number increasing to 81% when specifically asked about the financial services sector.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
The 2015 Edelman Trust Barometer is the firm’s 15th annual exploration of trust. We surveyed 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 countries around the world on their trust in the institutions of government, media, business and NGOs.
Trust Barometer 2014 Hong Kong Launch PresentationEdelman
About the Edelman Trust Barometer:
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2013 – November 29, 2013. The 2014 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2014/.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
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role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
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‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
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3. THE TRUST INDEX: SLIGHT DECLINE IN TRUST OVER THE PAST YEAR
WITH STRONG REGIONAL VARIATIONS; MAJOR DECLINES IN POLAND,
U.S. & MEXICO
2013
2014
TRUSTERS
GLOBAL
China
Singapore
India
Mexico
Hong Kong
UAE
Malaysia
Canada
Indonesia
U.S.
Netherlands
Brazil
Germany
France
Sweden
U.K.
Italy
Australia
Poland
S. Korea
Ireland
Argentina
Spain
Turkey
Japan
Russia
80
76
71
68
67
66
64
62
62
59
59
55
55
54
54
53
51
50
48
47
46
45
42
42
41
36
GLOBAL
NEUTRAL
20-country global total (does not include Argentina, Hong Kong, Malaysia, Singapore, South Africa, Turkey,
UAE).
54
UAE
China
Singapore
Indonesia
India
Malaysia
Canada
Netherlands
Mexico
79
79
73
72
69
65
60
60
59
Hong Kong
59
Australia
Brazil
Germany
Argentina
U.K.
Sweden
S. Korea
S. Africa
U.S.
France
Japan
Italy
Turkey
Spain
Ireland
Russia
Trust Index is an average of a country’s trust in the four institutions of government, business, media and NGOs. Poland
DISTRUSTERS
3
57
58
57
57
53
52
51
51
50
49
46
44
43
41
39
39
37
35
BIG TRUST
INCREASES FROM
2013
UAE +13 pts.
Indonesia +10 pts.
Australia + 8 pts.
Argentina + 8 pts.
BIG TRUST
DECREASES FROM
2013
Poland -13 pts.
U.S. -10 pts.
Mexico -9 pts.
4. SUBSTANTIALLY LOWER TRUST AMONG GENERAL PUBLIC
THAN INFORMED PUBLIC
2014
2014
DISTRUSTERS
NEUTRAL
TRUSTERS
GLOBAL
4
56
GLOBAL
47
UAE
China
Singapore
Indonesia
India
Malaysia
Canada
Netherlands
Mexico
Hong Kong
Australia
Brazil
Germany
Argentina
U.K.
Sweden
S. Korea
S. Africa
U.S.
France
Japan
Italy
Turkey
Spain
Ireland
Russia
Poland
79
79
73
72
69
65
60
60
59
59
58
57
57
53
52
51
51
50
49
46
44
43
41
39
39
37
35
China
UAE
Singapore
Indonesia
India
Malaysia
Canada
Mexico
Netherlands
Hong Kong
Brazil
Argentina
Australia
Germany
S. Korea
U.K.
S. Africa
U.S.
Italy
Japan
Turkey
Sweden
Spain
Ireland
France
Poland
Russia
67
64
64
62
61
57
54
53
51
50
49
49
44
44
43
42
42
42
41
40
39
38
36
35
33
32
31
Trust Index is an average of a country’s trust in the four institutions of government, business, media and NGOs. 27-country global total.
GLOBAL TRUST
DIFFERENCE OF
9 points
MARKETS WITH
LARGEST
PERCEPTION
GAPS:
UAE (15 pts.)
Australia (14
pts.)
Germany (13
pts.)
France (13
pts.)
Sweden (13
pts.)
5. TRUST IN BUSINESS AND NGOS REMAINS STABLE, TRUST IN
GOVERNMENT AND MEDIA DECREASES
TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND
NGOS, 2013 VS. 2014
TOTAL TRUST
TRUST A GREAT DEAL
63%
64%
58%
58%
NGOS
22%
#1
2013
2014
57%
MEDIA
17%
2013
5
23%
52%
#3
16%
2014
17%
#2
2013
2013
BUSINESS
2014
48%
16%
16%
44%
#4
15%
GOVERNMENT
2014
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where
one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed
Publics in 20-country global total.
6. ONLY 3% OF ITALIANS TRUST GOVERNMENT A GREAT
DEAL
ITALY TRUST IN THE FOUR INSTITUTIONS: GOVERNMENT, BUSINESS, MEDIA AND
NGOS, 2013 VS. 2014
TOTAL TRUST
TRUST A GREAT DEAL
63%
62%
56%
NGOS
20%
#1
2013
2014
50%
MEDIA
10%
2013
6
22%
#3
10%
#2
2013
40%
35%
8%
9%
2014
45%
2013
11%
BUSINESS
2014
#4
24%
3%
GOVERNMENT
2014
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where
one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed
Publics.
7. TRUST DECREASES, GOVERNMENT AT THE LOWEST
LEVEL IN HALF A DECADE
ITALY TRUST IN THE FOUR INSTITUTIONS SINCE 2009
NGOs
Media
80%
Business
Government
70%
70%
74%
70%
62%
60%
61%
59%
63%
62%
64%
56%
57%
50%
40%
41%
35%
30%
38%
50%
45%
45%
45%
40%
35%
36%
31%
33%
24%
20%
2009
7
2010
2011
2012
2013
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale
where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (4 Box, Trust) Informed Publics.
2014
8. TRUST IN NGOS ON THE RISE, WITH MAJORITY OF MARKETS AT
OR ABOVE 60% TRUST LEVEL
TRUST IN NON-GOVERNMENTAL ORGANIZATIONS (NGOS), 2013 VS. 2014
2013
NGOs most trusted institution in 20 of the 27 countries surveyed in 2014
2014
LOWER/EQUAL TRUST IN 9
COUNTRIES
HIGHER TRUST IN 17 COUNTRIES
84%
83%
81%
76%
73%
67%66%
66%
63% 64%
57%
76% 75%
69%
67%
70%
67%
64%
61%
76%77%
75%76%
70%
69%
66%
64%
76%
75%
73%
69%
62%
59%
59%
55%
62%
61%
58%
51%
46%47%
40% 41%
37%
37%
N.A.
8
67%
63%62% 64%
63%
58%
56%
74%
70%
Q11-14. [NON-GOVERNMENTAL ORGANIZATIONS] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is
right using a 9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics,
20-country global total.
50%
47%
9. GLOBAL TRUST IN MEDIA REVERTS TO 2010 LEVELS; NEARLY
80% OF COUNTRIES REPORT TRUSTING MEDIA LESS OVER THE
LAST YEAR
TRUST IN MEDIA, 2013 VS. 2014
2013
2014
HIGHER TRUST
IN 5 COUNTRIES
77%
70%
LOWER/EQUAL TRUST IN 21 COUNTRIES
81%
79%
78%
79%
71%
70%70%
66%
59%
55%
57%
60%
57%
54%
61%
58%
63%
68%
63%
61%
61%
54%
54%
52%
47%
60% 59%
66%
48%
42%
49%48%
47% 44%
43%
40%
51%
47%
50%
45%
45%
41%
42%
38%
35%
37%
50%
50%
40%
45%
40%
30%
26%
19%
N.A.
Q11-14. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point
scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
9
10.
11. TRUST IN BUSINESS STABILIZES; WESTERN SKEPTICISM
ENTRENCHED, DEVELOPING MARKETS SOAR
TRUST IN BUSINESS, 2013 VS. 2014
2013
2014
HIGHER TRUST IN 12 COUNTRIES
82%
82%
63%65%
70%
63%
59%
64%
58%
45%
39%
40%
73%
71%
62%
61%
58%
56%
56%
52% 53%
49%
48%
77%
62%
58%
57%
48%
82%
81%
79%
77%
74%
74%
72%
58%58%
LOWER/EQUAL TRUST IN 15 COUNTRIES
58%
54%
51%
47%
44%43%
44%
41%
43%
44%
38%
31%
N.A.
11
Q11-14. [BUSINESS IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global
total.
60%
56% 56%
50%
49%
45%
45%
16. COMPANIES HEADQUARTERED IN BRIC NATIONS SUFFER A
TRUST DEFICIT COMPARED TO WESTERN BASED COMPANIES
TRUST IN COMPANIES HEADQUARTERED IN THE FOLLOWING COUNTRIES
78%
75%
74%
71%
68%
67%
55%
54%
50%
53%
16
Brazil
Spain
South Korea
Italy
France
U.S.
The Netherlands
Japan
U.K.
Canada
Switzerland
Sweden
Germany
42%
38%
36%
35%
34%
Mexico
79%
India
79%
China
80%
TRUSTED
Russia
MOST
Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global
companies headquartered in the following countries to do what is right. Use the same 9-point scale where one means that you “do not trust them at all” and
nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics, 27-country global total.
17. MANY OTHER COUNTRIES TRUST IN ITALIAN COMPANIES
MORE THAN ITALY ITSELF
TRUST IN ITALY’S HEADQUARTERED COMPANIES AROUND THE WORLD
90%
83%
80%
70%
60% 55%
50%
46%
40%
30%
20%
10%
0%
17
24%
18. FAMILY-OWNED AND SMALL- AND MEDIUM-SIZED BUSINESSES
HAVE A TRUST ADVANTAGE EXCEPT IN ASIA
TRUST IN DIFFERENT TYPES OF BUSINESS – BY REGION
FAMILY-OWNED
SMALL- & MEDIUM-SIZED
PUBLICLY-TRADED
PRIVATELY-HELD
BIG BUSINESS
STATE-OWNED
71%
68%
63% 61%
62%
54%
74%
65%
62%
73%
85%
78%
76%
74%
72% 70%
68%
62%
63%
57%
48%
GLOBAL
83%
80%
APAC
EU
47%
47%
63%
60%
46%
45%
NORTH AMERICA
Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a 9-point scale where
one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics, 27-country global total.
18
45%
LATIN AMERICA
19. FAMILY-OWNED AT THE TOP, STATE OWNED AT THE BOTTOM
ITALY TRUST IN DIFFERENT TYPES OF BUSINESSES
Global
EU
Italy
76%
71%
69%
68% 68%
64%
63%
62%
61%
57%
51%
48%
54%
47% 46%
38%
FAMILY-OWNED
19
SMALL- AND
MEDIUM-SIZED
PUBLICLY-TRADED PRIVATELY-HELD
47%
35%
BIG BUSINESS
Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a 9-point scale where
one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics.
STATE OWNED
20. ITALY LOVES PRIVATELY-HELD COMPANIES
PHRASES ASSOCIATED WITH PUBLICLY-TRADED & PRIVATELY-HELD BUSINESSES ITALY
PUBLICLY-TRADED
Gap
PRIVATELY-HELD
+22
41%
RESPONSIVE TO CUSTOMERS' NEEDS
63%
ACT RESPONSIBLY
79%
49%
54%
65%
27%
54%
+15
69%
42%
+14
56%
27%
+14
41%
57%
THINK LONG-TERM
+9
66%
37%
ELIVER CONSISTENT FINANCIAL RETURNS
20
+15
42%
TOP LEADERSHIP
HAVE TOO MUCH POLITICAL INFLUENCE
+15
50%
ARE INNOVATIVE
ARE PHILANTHROPIC
+16
38%
R HIGH QUALITY PRODUCTS OR SERVICES
ARE TRANSPARENT IN THEIR BUSINESS…
+18
31%
RESPONSIVE TO SOCIETY'S NEEDS
RESPONSIVE TO EMPLOYEES' NEEDS
+18
61%
ARE ENTREPRENEURIAL
+9
46%
26%
+6
32%
75%
55%
Q296-311. [SPLIT SAMPLE] Based on the information you know about PRIVATELY-HELD BUSINESSES OR COMPANIES, please tell us how much you
associate each statement with PRIVATELY-HELD BUSINESSES OR COMPANIES. Please use a 9point scale, where nine means you strongly associate that
statement with PRIVATELY-HELD BUSINESSES OR COMPANIES and one means you do not associate that statement at all with PRIVATELY-HELD
BUSINESSES OR COMPANIES. (Top 4 Box, Associate) General Publics.
-20
21. FROM 2009 TO 2014, SIGNIFICANT GAINS FOR REGULAR
EMPLOYEES, A PERSON LIKE YOURSELF. CEOS FLAT FROM 2013.
CREDIBILITY OF SPOKESPEOPLE
2009
ACADEMIC
OR EXPERT
A PERSON
LIKE
YOURSELF
47%
FINANCIAL
OR
INDUSTRY…
49%
41%
ACADEMIC
OR EXPERT
67%
A PERSON
LIKE
YOURSELF
62%
FINANCIAL
OR
INDUSTRY…
+4
NGO
REPRESENT
ATIVE
52%
+9
52%
+20
REGULAR
EMPLOYEE
CEO
31%
CEO
21
+15
53%
32%
29%
+5
66%
REGULAR
EMPLOYEE
GOVERNMEN
T OFFICIAL
OR…
2009 VS. 2014
TECHNICAL
EXPERT
62%
TECHNICAL
EXPERT*
NGO
REPRESENT
ATIVE
2014
GOVERNMEN
T OFFICIAL
OR…
43%
36%
+12
+7
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person,
how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) Informed
Publics, 20-country global total.
* Not tested in 2009
22. ITALIANS DO NOT TRUST GOVERNMENT LEADERS
BUT THEY DO TRUST INSTITUTIONS
CREDIBILITY OF SPOKESPEOPLE , 2013 VS. 2014 - ITALY
2013
ACADEMIC OR
EXPERT
GOVERNMENT
OFFICIAL OR…
*SUCCESSFUL
ENTREPREN…
CEO
BOARD OF
DIRECTORS
BLOGGER
TECHNICAL
EXPERT IN…
61%
NGO
REPRESENT…
FINANCIAL OR
INDUSTRY…
ACADEMIC
OR EXPERT
57%
A PERSON
LIKE…
REGULAR
EMPLOYEE
2014
58%
TECHNICAL
EXPERT IN…
51%
41%
43%
31%
40%
37%
32%
36%
2013 vs.
2014
66%
61%
A PERSON
LIKE…
58%
NGO
REPRESEN…
55%
REGULAR
EMPLOYEE
48%
FINANCIAL
OR…
46%
+4
-3
+4
+7
+3
GOVERNMEN
T OFFICIAL…
37%
+6
*ENTREPREN
EUR
36%
-4
CEO
31%
-6
BOARD OF
DIRECTORS
29%
-3
BLOGGER
28%
-8
*Changed from “Successful Entrepreneur” in 2013
22
+8
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person,
how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) Informed
Publics.
23.
24. SIGNIFICANT TRUST DECLINE FOR GOVERNMENT; LARGEST TRUST
DROPS IN U.S., FRANCE AND HONG KONG
TRUST IN GOVERNMENT, 2013 VS. 2014
= HISTORIC LOW
2013
GLOBAL HISTORIC LOW (2009)
= 43%
2014
HIGHER TRUST IN 9 COUNTRIES
LOWER/EQUAL TRUST IN 17 COUNTRIES
88%
82%
81%
76%
75%
73%
62%
56%
45%47%
43%
40%
43%
63%
60%
53%
53%
48%
44%
65%
63%
60%
57%
49%
45%
48%
44%
53%
51%
49%
47%
37%
35%
30%
32%
32%
28%
29% 27%
17%
23%
19%
24%
20%18%
19%
21%
N.A.
24
50%
45%
41%
42%
33%34%
32%
58%
54%
Q11-14. [GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global
total.
25. GLOBAL GAP OF 14 PERCENTAGE POINTS BETWEEN TRUST IN
BUSINESS AND GOVERNMENT
TRUST IN BUSINESS VS. GOVERNMENT
BUSINE
SS
GOVERNMENT
HIGHER TRUST
IN GOVERNMENT
HIGHER TRUST IN BUSINESS
88%
20+ PT. HIGHER TRUST IN BUSINESS
82%
82%
79%
76%
77%
73%
72%
75%
71%
70%
63%
63%
58%
62%
58%
58%
53%
53%
50%
57%
54% 56%
53%
51%
45%
44%
45%
45%
38%
37%
41%
42%
43%
60%
59%
56%
54%
49% 49%
45%
45%
43%
43%
32%
27%
24%
23%
17%
25
19%
45%
39%
34%
28%
51%
21%
18%
Q11-14. [BUSINESS IN GENERAL & GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that
institution to do what is right using a 9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box,
Trust) Informed Publics, 20-country global total.
26. BY A THREE-TO-ONE MARGIN INFORMED PUBLICS CALL FOR INCREASED
GOVERNMENT REGULATION OF FINANCIAL SERVICES, ENERGY AND FOOD
& BEVERAGE INDUSTRIES
GOVERNMENT REGULATION OF BUSINESS AND SECTORS – GLOBAL
NOT ENOUGH REGULATION
GERMANY: 66%
SAY
NOT ENOUGH
REGULATION OF
FINANCIAL
SERVICES
INDUSTRY
53%
TOO MUCH REGULATION
UK: 73% SAY
NOT ENOUGH
REGULATION OF
ENERGY
INDUSTRY
51%
CHINA: 84% SAY
NOT ENOUGH
REGULATION OF
FOOD & BEVERAGE
INDUSTRY
48%
42%
27%
16%
17%
12%
Government Regulation Government Regulation Government Regulation Government Regulation
of Business
of Financial Services of the Energy Industry of the Food & Beverage
Industry
Industry
26
Q148. [TRACKING] When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right
amount? (Not Enough, Too much) Informed Publics, 27-country global total. Q262. When it comes to government regulation of the financial services industry, do
you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics, 27-country global total. Q263.
When it comes to government regulation of the energy industry, do you think that your government regulates it too much, not enough or the right amount? (Not
Enough, Too much) Informed Publics, 27-country global total. Q264. When it comes to government regulation of the food and beverage industry, do you think that
your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics, 27-country global total.
27. HALF OF ITALIANS WANT GOVERNMENT AND BUSINESS
TO WORK TOGETHER
GOVERNMENT REGULATION OF BUSINESS AND SECTORS - ITALY
Not Enough
Too Much
73%
63%
48%
46%
31%
11%
9%
7%
Government Regulation Government Regulation Government Regulation Government Regulation
of Business
of Financial Services of the Energy Industry of the Food & Beverage
Industry
Industry
27
Q148. [TRACKING] When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right
amount? (Not Enough, Too much) Informed Publics. Q262. When it comes to government regulation of the financial services industry, do you think that your
government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q263. When it comes to government regulation of
the energy industry, do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q264.
When it comes to government regulation of the food and beverage industry, do you think that your government regulates it too much, not enough or the right
amount? (Not Enough, Too much) Informed Publics.
28. ITALY WANTS THE GOVERNMENT
TO ENSURE COMPETITION WITHIN INDUSTRIES
MOST IMPORTANT ROLE FOR GOVERNMENT IN BUSINESS - ITALY
24%
23%
18%
16%
15%
3%
28
Q149. [TRACKING] Which of the following is the most important role that government should play in business? Informed Publics.
2%
29. IT IS TIME FOR A NEW ERA. ITALIANS WANT CONSENSUS.
PERCENTAGE AGREEING WITH EACH OF THE FOLLOWING STATEMENTS - ITALY
When policymakers are developing new regulations
on businesses and industries, they should consult
with multiple stakeholders (i.e.
NGOs, academics, the affected
businesses/industries, etc.) before making final
decisions
73%
The energy industry should be a more active
participant in the broader debate over Italy energy
policy
68%
The food and beverage industry should be a more
active participant in the broader debate in Italy
over solutions to food and nutrition policy issues
67%
The financial services industry should be a more
active participant in the broader debate over the
future of the Italy banking system
58%
29
Q265-270. Please indicate how much you agree or disagree with the following statements? Informed Publics.
30.
31. TREATS EMPLOYEES WELL IS THE MOST IMPORTANT DRIVER OF
TRUST IN ITALY
BUSINESS IMPORTANCE VS. BUSINESS PERFORMANCE ON 16 TRUST DRIVERS ITALY
TREATS EMPLOYEES WELL
ENGAGEMENT
IMPORTANC
PERFORMAN
E
CE
HIGH QUALITY PRODUCTS
INTEGRITY
46%
TRANSPARENT & OPEN
PRODUCTS &
SERVICES
PURPOSE
43%
LISTENS TO CUSTOMERS
OPERATIONS
CUSTOMERS BEFORE PROFITS
IS ETHICAL
POSITIVELY IMPACTS COMMUNITY
ACTS RESPONSIBLY IN CRISIS
ADDRESSES SOCIETY'S NEEDS
INNOVATOR
PARTNERS WITH NGOS
ADMIRED TOP LEADERSHIP
CONSISTENT FINANCIAL RETURNS
TOP GLOBAL COMPANY
31
42%
COMMUNICATES OFTEN
PROTECTS ENVIRONMENT
58%
49%
43%
41%
57%
55%
54%
Ga
p
-9
-11
-12
-12
53%
-10
53%
-12
52%
46%
51%
43%
50%
41%
50%
40%
48%
41%
46%
39%
39%
34%
36%
31%
25%
26%
24%
25%
Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not
at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Very/Extremely Important) Informed
Publics, 27-country global total.; Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point
scale where one means they are "performing extremely poorly" and nine means they are "performing extremely well". (Top 2 Box, Performing Extremely Well) Informed
Publics.
-6
-8
-9
-10
-7
-7
-5
-5
+1
+1
32. ENGAGEMENT AND INTEGRITY: PRIORITY AREAS FOR
COMPANIES TO BUILD TRUST
BUSINESS IMPORTANCE VS. BUSINESS PERFORMANCE ON 16 TRUST DRIVERS GLOBAL
TRUST-BUILDING OPPORTUNITY
QUADRANT
UNDER-PERFORMING ON HIGH
PRIORITIES
HIGH-PERFORMING ON HIGH
PRIORITIES
ENGAGEMENT
STATED IMPORTANCE
PRODUCTS & SERVICES
INTEGRITY
PURPOSE
UNDER-PERFORMING ON LOWER
EXPECTATIONS
STATED PERFORMANCE
OPERATIONS
Now taken for granted, in
2008 Operations were much
higher in importance for
building ON LOWER
HIGH-PERFORMING trust.
PRIORITIES
Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not at
32 all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Very/Extremely Important) General Publics, 27country global total.; Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where
one means they are "performing extremely poorly" and nine means they are "performing extremely well". (Top 2 Box, Performing Extremely Well) General Publics, 27-
33. TURNING ATTRIBUTES INTO ACTION: TOP RANKED POSITIVE BEHAVIORS WILL
IMPACT ENGAGEMENT CLUSTERS
THE LINK BETWEEN THE TOP FIVE POSITIVE EFFECTS ON TRUST AND TRUST
CLUSTERS
…it will have its greatest impact in these clusters
If companies exhibit these positive behaviors...
ENSURES QUALITY CONTROL
IN PRODUCTS
86%
ENGAGEMENT
INTEGRITY
PRODUCTS &
SERVICES
PROTECTS CUSTOMER DATA
85%
ENGAGEMENT
INTEGRITY
PRODUCTS &
SERVICES
RESPECTS EMPLOYEE
RIGHTS
85%
RESPONSIBLE SUPPLY
CHAIN MANAGEMENT
PAYS APPROPRIATE LEVEL
OF TAX
83%
80%
ENGAGEMENT
INTEGRITY
ENGAGEMENT
INTEGRITY
ENGAGEMENT
INTEGRITY
PURPOSE
33 Q237-248. [SPLIT SAMPLE] How important are each of the following factors to building your TRUST in a company? Use a 9-point scale where one means that
action is "not at all important to building your trust" and nine means it is "extremely important to building your trust" in a company. (Top 4 Box, Important in
Building Trust) General Publics, 27-country global total.
34. A COMPANY’S EMPLOYEE MOST TRUSTED TO COMMUNICATE ON
THREE OUT OF THE FIVE TRUST DRIVER CLUSTERS
MOST TRUSTED INFLUENCER TO COMMUNICATE EACH TOPIC - INFLUENCER
MESSAGE MAPPING, ITALY
COMPANY'S CEO
COMPANY'S EMPLOYEE
ACTIVIST CONSUMER
ACADEMIC
MEDIA SPOKESPERSON
49%
45%
36%
29%
18%
19%
15%
25%
23%
20%
20%
15%
17%
15%
26%
23%
19%
15%
18%
18%
16%
12% 13%
ENGAGEME
NT
34
28%
26%
22%
13%
33%
31%
30%
INTEGRITY
PRODUCTS
& SERVICES
PURPOSE
OPERATION
S
Q197-201(Italy Summary). We would now like you to think about different types of information you may read, see or hear about a company. For each topic,
please select which person you trust MOST to provide you with credible and honest information about a company. General Public
TOTALS
35. BUSINESS REALLY CAN AND MUST LEAD THE DEBATE FOR
CHANGE. CEOS MUST NOW BECOME CHIEF ENGAGEMENT
OFFICERS
ACTIONS A CEO CAN TAKE TO BUILD TRUST IN THEMSELVES AND THEIR COMPANY ITALY
73%
73%
72%
70%
59%
54%
mmunicates clearly andregardlesscenter during challengingemployeespersonallyto discussin etc.)
Tells the truth, transparentlyhow complex or unpopular it is Is regularly involved the state of the businessactive mediacauses
Is front and of
Engages with times (product recalls, lawsuits, supporting local charities and good presence
Has an
35
Q254A-261A. [SPLIT SAMPLE ] Thinking about the following actions a CEO can take, how important is each of the following to building your TRUST in that CEO?
(Top 4 Box, Total Important) Informed Publics.
36. A NEW TRUST ENVIRONMENT
There has been a significant
change in the trust
environment since 2009.
Business must now lead the
debate for change.
People trust business to
innovate, unite and deliver
across borders in a way that
government can’t. This trust
comes with the expectation and
responsibility to maintain it.
Doing this is less risky than not
doing it at all.
Operations and CSR programs are
now tablestakes (compared to
2008). Business must focus on
Engagement and
Integrity to build trust.
84% believe a company can
take specific actions that both
improve
the economic and
social conditions in the
increase profits and
communities where it operates.
CEO must become Chief Engagement Officer
36
37. BUSINESS TO LEAD THE DEBATE FOR CHANGE
Participate
Advocate
Offer a clearly articulated strategy that
delivers context. Engage and enable to
amplify. Create mass movement.
Evaluate
37
Partner, listen and build
relationships to inform strategy.
Establish transparent metrics. Report
frequently. Acknowledge performance
and amend as needed.
38. DIFFERENCES EXIST IN PERCEPTIONS OF COMPANY TYPES - POLITICAL
INFLUENCE, CUSTOMER NEEDS AND ENTREPRENEURIALISM SHOW
LARGEST GAPS
PHRASES ASSOCIATED WITH PUBLICLY-TRADED & PRIVATELY-HELD BUSINESSES
PUBLICLY-TRADED
67%
70%
60%
ARE INNOVATIVE
66%
61%
65%
R HIGH QUALITY PRODUCTS OR SERVICES
45%
49%
RESPONSIVE TO EMPLOYEES' NEEDS
+4
+3
52%
53%
TOP LEADERSHIP
+1
38%
39%
+1
63%
63%
THINK LONG-TERM
46%
44%
-2
58%
54%
ELIVER CONSISTENT FINANCIAL RETURNS
38
+4
52%
55%
ACT RESPONSIBLY
HAVE TOO MUCH POLITICAL INFLUENCE
+6
+4
50%
54%
RESPONSIVE TO SOCIETY'S NEEDS
ARE TRANSPARENT IN THEIR BUSINESS…
+8
62%
ARE ENTREPRENEURIAL
ARE PHILANTHROPIC
+9
58%
RESPONSIVE TO CUSTOMERS' NEEDS
60%
43%
Q296-311. [SPLIT SAMPLE] Based on the information you know about PRIVATELY-HELD BUSINESSES OR COMPANIES, please tell us how much you
associate each statement with PRIVATELY-HELD BUSINESSES OR COMPANIES. Please use a 9point scale, where nine means you strongly associate that
statement with PRIVATELY-HELD BUSINESSES OR COMPANIES and one means you do not associate that statement at all with PRIVATELY-HELD
BUSINESSES OR COMPANIES. (Top 4 Box, Associate) General Publics, 27-country global total.
-4
-17
39.
40. OVER HALF SEE GOVERNMENT ROLE AS PROTECTING
CONSUMERS FROM BUSINESSES
MOST IMPORTANT ROLE FOR GOVERNMENT IN BUSINESS
51
%
28%
23%
21%
18%
5%
4%
1%
40 Q149. [TRACKING] Which of the following is the most important role that government should play in business? Informed Publics, 27-country global total.
41. BUSINESS HAS PERMISSION TO PLAY ROLE IN
REGULATION AND DEBATE
PERCENTAGE AGREEING WITH EACH OF THE FOLLOWING STATEMENTS
When policymakers are developing new regulations
on businesses and industries, they should consult
with multiple stakeholders (i.e.
NGOs, academics, the affected
businesses/industries, etc.) before making final
decisions
79%
The energy industry should be a more active
participant in the broader debate over
[COUNTRY] energy policy
74% 65%
The food and beverage industry should be a more
active participant in the broader debate in
[COUNTRY] over solutions to food and nutrition
policy issues
74% 89%
The financial services industry should be a more
active participant in the broader debate over the
future of the [COUNTRY] banking system
71% 47%
41 Q265-270. Please indicate how much you agree or disagree with the following statements? Informed Publics, 27-country global total.
42. WHAT CEOS SHOULD DO TO BUILD TRUST
ACTIONS A CEO CAN TAKE TO BUILD TRUST IN THEMSELVES AND THEIR COMPANY
82%
81%
80%
79%
69%
53%
municates clearly and transparently complex or unpopular it is state of the business local an active and good cause
Tells the truth, regardless ofIs front and center during challenging timesin supporting Has charities media presence
Engages with employees regularly toIs personally involved (product recalls, lawsuits, etc.)
how
discuss the
42
Q254A-261A. [SPLIT SAMPLE ] Thinking about the following actions a CEO can take, how important is each of the following to building your TRUST in that
CEO?; Q254B-261B. [SPLIT SAMPLE ] Thinking about the following actions a CEO can take, how important is each of the following to building your TRUST in
that CEO's company? (Top 4 Box, Total Important) General Publics, 27-country global total.
43. On the cover, from top left: Japanese Prime Minister Shinzo Abe: REUTERS/Toru Hanai; Malala Yousefzai: REUTERS/Darren Staples;
Brazilian Oil and Gas Magnate Eike Batista: REUTERS/Fred Prouser; Anti-Government Protests in Turkey: REUTERS/Murad Sezer; Lord
Justice Leveson, chair of The Leveson Inquiry: REUTERS/Stefan Wermuth; Hong Kong Protests in Favor of Edward Snowden:
REUTERS/Bobby Yip; U.S. Government Shutdown: REUTERS/Mike Theiler