The document discusses the representation of masculinity in media. Masculinity is often portrayed through stereotypes that depict men as strong, powerful, and in control without taking orders from women. This influences expectations that men must exhibit dominant behavior and influences more feminine men to appear more masculine. This perpetuates a patriarchal system where men hold power over women. However, emergent ideologies are developing new representations that show women as independent and men as able to express emotion, with the goal of reducing stereotypes and achieving better representation and equality between genders.

1. Representation of Masculinity
within Media

2. • Masculinity has more fixed stereotypes then
femininity.
• They are usually portrayed as being strong,
intelligent and independent individuals.
• They must be powerful and in control, taking
no orders from women.

3. • Males are usually in power within the media,
so they represent themselves how they want
to be seen.
• The masculinity and power represented
influences more feminine men to be more
masculine.
• The construct of masculinity is then circulated
within the expectations of gender.
• This could be considered as the acts of
patriarchy, which is a system where men hold
the power and women are largely excluded.

4. Emergent Ideology
• The definition of emergent is something new that is being
circulated within beliefs.
• Emergent ideology is the act of new ideas emerging. In
time they may become dominant ideology, meaning that
there is better representation of people rather than the
classic stereotypes.
• An emergent idea about women is that they are strong and
independent, not dependant on the help of males, who
are usually expected to be the strong ones.
• An emergent idea about men is that they can be emotional
and domestic, and play equal roles with women rather
than being the dominant character.