The document discusses three key challenges faced by feminist perspectives: denotative, connotative, and credibility bias. It notes that feminism advocates for women's rights but is often misunderstood. The denotative challenge relates to clearly defining feminist terms without details. The connotative challenge stems from negative stereotypes of feminists from worldwide views and media. The credibility bias challenge involves establishing objectivity and replication in feminist research to avoid claims of only considering women's interests. It concludes by noting diversity in feminist scholarship and a focus on examining underlying ideological assumptions.

1. Feminist Perspectives Sarah Holmgren & Katrina Lessard

2. Feminism Movement For women’s rights! More to it than most think

3. Three Challenges 1. Denotative 2. Connotative 3. Credibility Bias

4. Denotative Defines feminist terms Asks the actual question Without specific detail

5. Connotative Result of Dennotative Worldwide view of women through… Personal Identities Social roles Cultural mores Mainstream media issues Negative images (“bra burner,” “femi-nazi,” “man-hater”) “ Real women” natural or constructed?

6. Credibility Bias Goals: Objectivity and Replication Question, Focus and Method (Scientific Approach) Scholarly criticism (only interests/positive to women, threats)

7. Diversity Eisenberg and Goodall (2004) Organizational Communication Scholars Ideology and Power Primary focus of feminist scholars “ Assert ideology is the basic, often unexamined assumptions about how things are or should be”

8. Sources Hansen-Horn, T. L., & Neff, B. D. (2008). Public Relations: from theory to practice . Boston: Pearson Education, Inc.