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Jay-Z Music Video


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Jay-Z Music Video

  1. 1. Music Video<br />Music Video Analysis:<br />Music videos demonstrate genre characteristics<br />There is a relationship between lyrics and visuals<br />There is a relationship between music and visuals<br />A visual style<br />Voyeuristic treatment of the female body<br />6. Intertextual reference<br />
  2. 2. Jay-Z – 99 Problems<br />1.<br /><ul><li>Hood/urban are, Brooklyn, New York.
  3. 3. Representations of a ‘gangster’ lifestyle – cruising in cars, dog fights, loitering, pulled over by police, basketball, guns, criminality, money.
  4. 4. Street dancing.
  5. 5. Scantily.
  6. 6. Goes against representations of wealthy – lacks cars, money, clothes, bling, women.
  7. 7. Women are minor element in the video.</li></li></ul><li>2.<br /><ul><li> ‘From the hood’ – Jay-Z pulls his hood down.
  8. 8. ‘Radio’ – Image of radio.
  9. 9. ‘Bitch’ – Women.
  10. 10. ‘Jay-Z’ – Points to himself.
  11. 11. ‘Fast forward’ – Moves hand to demonstrate.
  12. 12. Overall, images illustrates the lyrics, theme of story = all the problems Jay-Z has.</li></li></ul><li>3.<br /><ul><li> Cuts on the beat.
  13. 13. hard hitting music, aggressive sounding with emphasis on a beat rather than melody.</li></li></ul><li>4.<br /><ul><li> Lots of shots of Jay-Z, some close-ups.
  14. 14. Close-ups of other men as well – aggressive looking.
  15. 15. Long shots of women, not close-ups (not important).
  16. 16. Jay-Z doesn’t need exposure because he’s established already.
  17. 17. Jay-Z has own record label, Rock-A-Feller. </li></li></ul><li>5.<br /><ul><li> Jay-Z puts his hand over camera, audience look through fingers.
  18. 18. X-ray vision shot of money in boot, we see through the boot.
  19. 19. Video of Jay-Z outside subway station.</li></li></ul><li>6.<br /><ul><li> Possibly a video of him, representing himself?</li>