This document provides operational information about a foundation. It includes contact information for Darrell Hawkes of Turner Industries Group. There are several quotes about the importance of managing business and technology together and how having data but not information led to economic problems. It discusses terminology around data, information, and business intelligence. The history of reporting solutions at Turner Industries is summarized. The document makes a case for an innovative information strategy and discusses the technology and business information model that will be implemented.

1. Opera&onal
Informa&on
-­‐
the
Founda&on
Darrell
Hawkes
Turner
Industries
Group
dhawkes@turner-­‐industries.com
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2. No
Longer
Back-­‐Office…
• “Business
Technology
Management
has
economic
and
human
poten6al
that
rivals
any
field
of
science
today.
How
well
people
live
in
the
decades
ahead
may
be
determined
by
how
well
they
manage
business
and
technology
together.”
– Dr.
Michael
Nobel
Chairman,
Nobel
Family
Society
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3. InformaJon,
not
Data…
• “One
of
the
reasons
we
got
ourselves
into
this
economic
mess
is
we
really
didn’t
make
use
of
the
data
that
we
have.
Nobody
put
it
beNer
than
the
CIO
of
a
very
large
European
bank,
who
said:
‘We
had
the
data,
but
we
didn’t
have
the
informaJon.’
…
that’s
what
BI
is
all
about.”
– Boris
Evelson
Forrester
BI
Analyst
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4. Terminology
• Data
• Structured
...
transacJons
in
JDE
and
other
applicaJons
– OLTP
…
online
transacJon
processing
• Unstructured
…
not
discussed
in
this
session
• InformaJon
• BI?
– Business
Intelligence:
presumptuous
at
least
from
a
technology
only
view,
people
must
act
on
it.
Instead
we
call
it…
– Business
Informa&on:
human
consumable,
interacJve
and
acJonable.
• OLRP
…
online
report
processing
– data
transformed
and
presented
for
human
consumpJon.
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5. History
at
Turner
Industries
• Cognos
Performance
ApplicaJons
– Financial
reporJng
for
consolidaJon
of
18
companies
– 6
Lines
of
Business
and
new
COA
in
2006
• Direct
connect…
framed
Business
View
– Enterprise
reporJng
focused
on
operaJons
– Major
improvement,
but
slow
and
needed
dedicated
report
authoring.
• Data
warehouse…
the
only
long
term
solu6on
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6. The
SELL
• Desire
for
strategic
to
operaJonal
alignment
• Top
down
/
boNom
up…
requires
both
• Need
for
“show
me”
the
informaJon
– Over
10,000
unique
World
Writer
reports
executed
over
the
past
year
– A
lot
of
data,
but
lacking
informaJon
in
an
acJonable
format
• SeparaJon
of
informaJon
and
delivery
– InformaJon,
the
foundaJon
of
reporJng
• Goals
– InteracJve,
AcJonable,
Timely,
Breadth
– Not
a
project!
An
innova6ve
strategy!
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7. TECHNOLOGY
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8. STRATEGIC
PLANNING
DIRECTION
DASHBOARD
DISCRIMINATION
ALERTS
ANALYTICS
DISCOVERY
ENTERPRISE
REPORTING
DELIVERY
ONLINE
TRANSITION
PROCESSING
DATA
TECHNOLOGY
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9. The
Business
InformaJon
Model
Business
Users
VisualizaJon
(InformaJon
Output)
Query
–
Report
–
Analysis
–
Event
–
Metric
-­‐
Planning
BI
AcJonable
InformaJon
Meta
(The
Data
Warehouse)
Model
Dimensional
TransacJon
Level
Data
Marts
EA
Enterprise
ApplicaJons
(Data
Input)
JDE
–
Filenet
–
Sales
Logix
–
Planning
–
Turner
Connect
–
Turner
OnBoard
–
Bid
Log
–
CrajTrax
–
Sharepoint
-­‐
etc
InformaJon
Technology
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10. Convergence
• ANenJon
to
data
and
informaJon
-­‐
Key
• Top
to
boNom
/
BoNom
to
top
– TransacJon
level
• InformaJon
represents
the
Business
• SubstanJates
processes
• Reflects
organizaJon
• Basis
for
decisions
• People
make
decisions
with
or
without
info.
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11. Launch
Pad
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12. One
Report
–
many
uses
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13. Drill-­‐through
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14. Dimensional
(Slice
and
Dice)
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15. Concise
Top
to
BoNom
• Data
transformed
into
informaJon
in
detail
• Dimensionally
stored
and
framed.
• Only
job
is
for
informaJon
retrieval.
• “One
version
of
the
truth”.
• InteracJve
from
any
browser.
• AcJonable.
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16. Summary
• We
are
just
beginning
to
find
out
what
we
don’t
know…
• UnderesJmated
the
many
quesJons
asked
from
the
business
users
or
the
desire
for
informaJon
when
the
assumpJon
was
“it
is
all
there
within
our
ERP
system”.
DATA
not
INFORMATION.
• The
interconnected
pre-­‐built
data
marts
provide
a
foundaJon
for
processes,
the
organizaJon,
and
yes
BI.
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17. 50
Years
of
Industrial
Innova6on