TBR IT Trends Study

TBR Webinar Shifting Tides in IT
The Technological and Behavioral Change Drivers for IT
03.22.12

TBR
T E C H N O L O G Y B U S I N E S S R ES E AR C H , I N C .

TBR TBR Webinar Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT

IT Trends 2012

• Smartphones are the fastest-selling
new products in history.
• Tablets are the fastest-growing new
products in history.
• Both hit the datacenter hard.

2 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc.


The Cast Ken Hyers
ken.hyers@tbri.com
@kenhyers
• Small iron – Ken Hyers
• Medium iron – Ezra Gottheil
• Big iron – Christian Perry Ezra Gottheil
ezra.gottheil@tbri.com
@egottheil

Christian Perry
christian.perry@tbri.com
@ITwriter



Some things don’t change …

… and some do
• Some trains we see coming from a
long way off.
• Some are moving very fast.
• Keep your ear to the tracks (very
carefully).



Growing strategic role of IT in business
Constant connectivity The BIG PICTURE
• More devices
• More data
Windows 8 is coming …

2012: Year of decision
• More storage
• More analysis
• More content
• More network capacity
• More complete solutions
• More management & security solutions



The competitive landscape of IT is changing
TBR’s study of IT decision makers at midsize and large businesses in North
America found:
• Businesses look to technology to support
more flexible work patterns.
• Mobile devices – tablets and
smartphones – are well positioned to
meet those needs.
• Mobile devices’ long-term implications
are as much PC replacements as for how
data is managed and consumed.



Microsoft Windows leads in PC, but Apple has built a
beachhead through its mobile devices business

• Microsoft Windows rules the roost – for now.
• iOS is resurgent, thanks to users increasingly
turning to Apple.
• 2012/2013 is a make-or-break period for
Microsoft: Apollo makes convergence
possible – and will allow Microsoft to
maintain dominance.



As Apple rides waves of success from the iPad and iPhone, large
enterprises are looking more favorably on Apple than ever
• Apple’s iOS devices provide necessary levels of
security and support enterprise-grade
applications.
• IT departments see
value in supporting
iOS mobile devices.
• Enterprises are
beginning to
develop custom iOS
apps.



RIM’s weakness is an opportunity for Android, iOS and Windows

• Android OS, like iOS, is making
some inroads into large
enterprises as RIM becomes a
target for replacement.
• Despite end-user popularity,
Android is perceived by IT as not
enterprise-ready.



Tablets aren’t cannibalizing PCs; they are PCs

• The total number of devices is
increasing.
• The time spent connected is
increasing.
• For both IT and vendors, they’re just
devices.



Devices drive diversity

• More sizes, shapes, and, most
important, operating systems.
• Data compatibility and
interoperability is key.
• Microsoft is betting on a single OS
to rule them all.



Diversity drives synchronization

• For IT, the synchronization problem is on the horizon
• Availability vs. security
• Too many solutions
• Ultimately, the device is irrelevant



2012 is the year of decision

• Waiting for W8
o To decide
o Not necessarily to have

• IT Apple

• But IT Microsoft, too



Data is changing the IT landscape as we know it
• Big data has spawned new waves of
innovation and productivity.

• The need to address and manage big data is
becoming a higher priority.

• Social media, multimedia and continued
Internet integration will make big data
bigger.

• IT professionals demand effective
technologies, such as fast, reliable storage.



Limitless data fuels a big storage pipeline
• Midsize organizations expect storage to be a
top spending area in the next year.

• Large enterprises plan to increase storage
spending far more than in any other area.

• Reliable, secure and cost-effective storage
architectures remain a top priority.

• When every IT dollar counts, storage
decisions become critical.



Future tech makes the move to datacenter a reality
• Mainframes continue to
evolve, but IT trends signal a
move to other architectures.

• Many organizations are shifting
from mature tech to future tech.

• More than half of IT professionals
indicate plans to move
applications away from
mainframe servers.

• IT pros won’t hesitate to move to
new technologies to help their
businesses.



Dollars, data increasingly define the surging server market

• IT buyers continue to funnel dollars
into the x86 infrastructure.

• Half of mission-critical workloads
run on x86 servers.

• Tight budgets will continue to place
increased focus on dollar-friendly
x86 machines.



Growing strategic role of IT in business
Returning to the BIG PICTURE
Constant connectivity
• More devices
• More data
Windows 8 is coming …

2012: Year of decision
• More storage
• More analysis
• More content
• More network capacity
• More complete solutions
• More management & security solutions



Computing and Storage Resources
Topic Research
• IT Trends Report
• Tablet Study
• UltraBook Study
• Datacenter Attrition to the Cloud Study

Quarterly Reports
• Computing and Storage Benchmark (Desktops, Notebooks, Servers, Storage,
Microprocessors)
• Enterprise PC and Server Customer Satisfaction Surveys

Vendor Reports
• Acer • HTC • Nokia
• Apple • Huawei • Nvidia
• Arrow • IBM • Panasonic
• Avnet • Intel • RIM
• Dell • Lenovo • Samsung
• EMC • LG • Sony
• Hewlett-Packard • Motorola Mobility • ZTE


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T E C H N O L O G Y B U S I N E S S R ES E AR C H , I N C .

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