The purpose of the presentation is to provide a brief overview on the initiative taken by UP known as One District One Product (ODOP) which became successful and gave heights to many unknown businesses in UP. It also attracted many potential investors that helped UP as a state to grow. Other states of India can also plan to implement this initiative to bring growth and increase each state's contribution to the GDP of economy.

1. REPORT ON ONE
DISTRICT ONE
PRODUCT (ODOP)
MEERUT DISTRICT

2. Meerut District of UP
• Meerut district is a part of Meerut Division. Meerut is the
district headquarters.
• The district is surrounded by Muzaffarnagar district on the
north, Ghaziabad, Bulandsahar & Gautam Budh Nagar districts
on the South , Bijnore & Jyotibaphule Nagar districts on the
East and Baghpat district on the West.
• Meerut is the second largest city in the National Capital
region
• As of 2011 the 33rd most populous urban agglomeration and
the 26th most populous city in India
• It ranked 292 in 2006 and is projected to rank 242 in 2020 in
the list of largest cities and urban areas in the world
• Meerut is also known as the “Sports City Of India”
• The city is one of the largest producers of sports goods, and
the largest producer of musical instruments in India. The city is
also an education hub in western Uttar Pradesh.

3. Industrial Specialization
of Meerut under ODOP
Scheme
Meerut district specializes in sports industry
• Meerut sports good industry is one of the largest
manufacturer of sports good in India.
• It is the source of livelihood for hundreds of families that have
traditionally been involved in manufacture of sports of goods
that include cricket bats, gloves, badminton rackets, balls and
many other sports instruments
• It is also famous for manufacturing different musical
instrument but under ODOP scheme mainly sports industry is
announced.
• The industry caters to the demands of sportsmen and
enthusiasts from all over. The sports goods and
equipment are not only locally sold in Surajkund Road
market but also exported to other countries.
Source: http://odopup.in/en/article/Meerut

4. Reason for choosing
• Due to its geographic location and nearness to the National Capital Delhi, with
incredible sports goods quality marks it as one of the “Vibrant” city in India.
• As due to pandemic major sectors are hit, but through this initiative of UP they
are trying to allocate the product to each district and sports industry being a
booming industry can be looked after.
• The future opportunities for sports products will also be prevailing so that is why
I chose Meerut district sports industry as there is great potential of growth and
opportunities upcoming.
• And Meerut is famous for its sports products all over the world so how they are
dealing in this situation and future prospects is I am going to look after and
analyse.
• Being already an established in sports Market the government decides to
announce to have sports market specialisation under ODOP, also to recover the
losses caused by pandemic.

5. Collaboration of
Government with
different Financial
Institution for Sports
Goods Manufacturing
Financial Institutions
Source: shodhganga.inflibnet.ac.in
Some of them are-
• Export- Import Bank (EXIM Bank)
• Industrial Credit and Investment
Cooperation of India (ICICI)
• Industrial Finance Corporation of India
• Infrastructure Development Finance
Cooperation (IDFC)
• National Small Industries Corporation
• Small Industries Development Bank of India
(SIDBI)
• Unit Trust of India

6. Employment Status
Areas Distance from Meerut No. of Units
working
Nature of unit People employed
Surajkund NIL 350 SMEs 6000
Phool Bagh colony NIL 200 SMEs 4500
Victoria Park NIL 30 SMEs 700
Sports Complex NIL 50 SMEs 2300
Lal kurti NIL 75 Micro and Semi
Finishing
1000
Abdullahpur 10KM 125 Micro and Semi
Finishing
500
Jangethi 09KM 130 Micro and Semi
Finishing
700
Sobhapur 09KM 140 Micro and Semi
Finishing
650
Malina 10KM 150 Micro and Semi
Finishing
560
6000
4500
700 2300 1000 500 700 650 560
Employment Generation
Source: shodhganga.inflibnet.ac.in

7. Business Potential
• Sports will never go away from people’s live and so demand.
• Meerut being one of the most famous for its sports goods has a wide opportunity to grow and as the
demand is not only from India but also from international countries so there is a lot of scope for them
to explore and grow in export sector.
• Of all these goods that are manufactured, the most popular among them are the cricket bats. The city
accounts for nearly 70% of the total domestic produce and are manufactured at low-roofed cottage
industries located in the city.
• So the opportunity to do business and also employment is high. Lots of skilled labours are required to
be into this business of sports goods.
• Not only sports even for non- sports there are a lot of opportunities for Meerut in local market like in
fitness equipment, instruments, etc

8. Product Categories
and clusters in Meerut
compared to other
states

9. Export of Products
from Meerut Export Market Meerut with
respect to Indian Market
• About 60% of the total production is
being exported to Australia,
England, New Zealand, Zimbabwe,
Bangladesh, South Africa, etc.
• The All India Sports Goods
Manufacturers Federation says
60% of the sports goods made in
India are exported, which pegs the
sector at approximately Rs 1,750
crore.
• Meerut alone has 45% share of the
export market.
• Meerut are important suppliers of
quality sports goods to more than 130
countries including some of the
developed nations in the world.
Even in 2016 Meerut’s products got
exported for RIO Olympics

10. Opportunities
• Increasing demands for sports goods
• People are now more health conscious
• Large and expanding domestic market.
• They have not only kept restricted being best
manufacturer of cricket bats but also have
come up with many new niche products like
other athletic equipment, etc.
• Many product improvement and innovations
are taking place in Meerut.
• Upgradation of skills in workers to improve
and increase the productivity
• Many newer segments are coming up that will
give greater scope
• New innovations and upgraded technological
input also is a continuous process
• Growing employability
• Attracting many FDI and many overseas buyer.

11. Challenges
• Shift from traditional sports equipment to high tech
• Low consciousness on international safety and quality standards.
• Scarcity of raw materials
• Low automation and lack of technological advancement.
• Lack of marketing and brand promotional strategy
• With pandemic has difficulties in adaptation.
• Unable to adapt to rapid changes in product design as well.
• Low mechanisation in MSME
• Lack pf R&D development.
• Costly transportation
• Hit due to covid which is in recovery mode.

12. Manpower skills
• Many skilled and unskilled labours are a part of this scheme and of Meerut
production
• Right starting from manufacturing, sourcing, exporting each of the part
requires manpowered specially where automation is low.
• To make perfect products as per requirements all these require proper
training and development
• Now training for technicalities is also important as everything is getting
digital.
• Also many polymer technologist, lab chemists are also needed for this
sectors.
• Many artisans, craftsmen have to be trained and are involved in many
group activities.

13. THANK YOU