This document discusses a proposed peanut butter manufacturing project in India. Peanut butter is popular in Western countries and consumption is increasing in India. The project would produce organic, natural, processed, and reduced-fat peanut butters. It has the potential to capture market share in India as peanut butter is still relatively new. However, awareness of peanut butter needs to increase and established dairy butter competition presents a threat. The proposed plant would have a capacity of 1 tonne per day, require an initial investment of 90 lakh INR, and generate employment.

1. Peanut Butter
Manufacturing Unit
Project Profile – Introduction

2. Executive Summary and Analysis
• Peanut butter is popular in USA and other
Western countries as well as countries which
have US influence like South Korea, Philippines,
Thailand, India, etc.
• It is consumed in large quantities in those
countries and has good potential for export and
the untapped domestic market as the product is
relatively new for India.
• The consumption rate of Peanut Butter in India
is increasing day by day.
• India export about 90% of the manufactured
peanut butter to other countries and sells only
10% of it in India.
• Peanut butter was marketed as a nutritious
food for people who could hardly chew solid
food materials.
Peanut Butter
Manufacturing Unit
• There are many types of peanut butter, from
organic to reduced-fat.
• They are Organic, natural, processed, and
reduced-fat peanut butters.
• We analysis that organic peanut butter is a
healthier choice because it does not have as
many added sugars, is higher in protein, and
contains beneficial compounds such as folate.

3. SWOT Analysis
STRENGTHS
• The product comes under the category of nutritious
and desired food products, it can be advertised as
power-packed nutritional food.
• Taste of peanut butter is good, it reflects on the
repeated buyers.
• As the Peanut butter helps in weight loss, it should
be advertised accordingly.
OPPORTUNITIES
• Growing demand for food products in urban areas
and developed countries.
• As the demographics lifestyle is changing, the
people are shifting towards more healthy and
organic product.
WEAKNESSES
• Lack of awareness about the benefits of consuming
peanut butter.
• The market price of Peanut butter is double of the
production cost.
• Many players in the market restrict market share and
less recall.
THREATS
• Well established dairy butter market is available in
India, which can leverage on their distribution
network.
• Lots of substitutes available in market for peanut
butter.
• Majority of people prefer dairy butter or fruit spreads
than peanut butter in India.
Peanut Butter
Manufacturing Unit

4. Financial Summary
Project – Peanut Butter
Products – Organic, Natural, Processed and
Reduced Fat Peanut Butter
Capacity – 1 TPD
Initial Investment – 90 Lakh INR
Capital Investment – 75 Lakh INR
Peanut Butter
Manufacturing Unit

5. 1. Skilled Labour – XX
2. Unskilled Labour – XX
3. Driver – X
4. Plant executive – X ( for Dock, Process, Product, Store & for
Lab)
5. Supervisor – X
6. Operator -X
7. Admin Executive – X (Admin, HR, Account & Finance)
8. Marketing Executive – x (Sales & Marketing)
9. Director – X (Admin, Operation, Marketing & Finance)
o Peanut Butter
Product Portfolio
o Peanut Butter
o Processed Peanut
Butter
o Reduced Fat Peanut
Butter
Types
Project Profile – Project Details
Employment Generation
o Skilled Labour
o Executive Employee
Manpower Required
1. PAN & TAN
2. MSME Registration
3. Shop Act
4. GST
5. XXX
6. XXX
7. XXX
8. XXX
9. XXX
10.XXX
List
o Business Requirement
o Industry Requirement
Legal Requirements
Peanut Butter
Manufacturing Unit

6. Production Details
1. Plant Capacity – XX,000 LPD *X00 Days = XX,00,000 Lit Per Annum
2. Operation – 1st Year – XX%, Second Year – XX% and 3rd Year – XXX%
3. Working Days – X00 Per Annum
4. Land Requirement – Non Fertile Agri Land / Industrial Land
5. Area Required – X Acres
6. Power Requirement – XX – X00 Kw (x Phase)
7. Water Requirement – XX,000 LPD
8. Transportation – Road Access needed
9. Manpower – XX+ Required
Budget (INR)
1. Pre-operative Expenses – XX,00,000
2. Fixed Capital – XX,00,00,000
3. Working Capital ( X Month) – X,00,00,000
4. Total Investment – XX,00,00,000
5. Cost Per Unit – XX INR
6. Price Per Unit – XX INR
7. Profitability – XX %
8. BEP – XX Years
9. ROI – XX %
Start-up Budget and Production Details
Peanut Butter
Manufacturing Unit

7. Peanut Butter
Manufacturing UnitAvailable Reports on this Title
 Business Feasibility Study Report
 Business Model
 Project Report
 Business Plan
 Detail Project Report

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Websites:- www.meticulousbizsol.com
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