Presentation on McDonalds Pakistan by Salman VTI OKARA Trade :: Import export Documentation

2. McDonald’sPresented by

3. Table of Contents
McDonald’s Introduction
McDonald’s Pakistan
McDonald’s organization structure
Product Line
Market Share
SWOT Analysis
Import Export Policy
Suggestions
Conclusion

7. Andrew J. McKenna
Chairman and COO
McDonald’s
Jim Skinner
President and COO
McDonald
in Greece
McDonald
in Asia
McDonald
in Pacific
Alan D. Feidman
President and COO
The Americans
Executive vice
president
Zone
managers
Regional
managers
Executive vice
president
Zone managers
Regional
managers
Market
manager
Franchisees
Operational
Manager
Supervisors
Store managers
First Assistant
Shift Managers
Crow Persons
Regional Human
Resources Manager
Executive vice
president
Zone managers
Regional
managers

8. Product Line:
McDonald’s is known for its burgers
Hamburgers and Sandwiches
Snacks and Sides
Chicken and Fish
All day meals
McCafe
coffee

9. McDonald's
30%
KFC
25%
Subway
15%
Mr.
Burger
10%
Burger
King
5%
Other
15%
Pakistan
50.9
22
8.5
7.8
4.6 3.2 3
Globally
Other
McDonald's
Dunkin Donuts
C-Stores
Starbucks
Burger King
IHOP

10. SWOT Analysis
Strengths Weaknesses
The most recognized brand
Strong global presence
McDonald’s Plan to Win
Strong financial performance and position
Operating in many diverse cultures
Offering many popular brands
Success in target very young children
Low differentiation
High employee turnover
Legal action
Use of HCFC-22
Lacking breakfast menu
Social trend

11. Import Export Policy
 Imports Policy 
McDonald’s use their unique sources
• Beef Supplier, Lopez Foods
• Meat & Fish Supplier, Keystone Foods
• Fish Supplier, Kenny Longaker
• Potato Supplier, Jenn Bunger , 100 Circle Farms , Frank Martinez
• Apple Supplier, Mike Dietrich
• Lettuce Supplier, Dirk Giannini
• Coffee Supplier, Gaviña Gourmet Coffee
 Export Policy 
McDonald’s don’t export anything , just a free home delivery near outlet

12. Suggestions:
Order via digital screen (onnear Table)
Social Media Marketing
Vegetarian meals and salads
More economical price product
Order Customization
Wheels on Meal

13. Conclusion:
Good performance in fast-food industry
Long reputation for strong marketing campaigns.
Must change to adapt new environment
Have more innovation and creative strategy

14. Question and Answer Time
You have
Question
And
We have
Answer

15. It’s been a pleasure
torturing you all with
convoluted statistics
and wordy speeches,
have a great day!
Thank You

16. See you soon at McDonald’s