BoomBoomCar Media - Active* OOH Media; induce Community buzz and Activation (Complete AISAS level of Marketing)

Active* Out of Home
2000 Brand
Ambassadors
ready to support
your Brand with
Out of Home ++
+ Activation
+ Community Buzz

Triple Layer Impact
Activation
Car owners get activated & educated
about your Brand
Social Reach
Family, friends, etc. are exposed to
campaign buzz
Awareness & Engagement
People on the streets and in traﬃc
view the mobile billboards

Engaging Traffic Ads
We serve your
ads up close and
personal in
traffic.
3 Million Cars
12 Million Bikes
only 7650 KM of
road
4 Hours / Day in traffic
13 KM per hour
Rp. 4 / Impression

Localized and Targeted
11%
29%
35%
10%
8%
7%
Choose your Brand Ambassadors by:
• Location
Kota, kotamadya, kecamatan, etc.
• Car Type
Avanza, Xenia, Jazz, Yaris, Livina, Innova, Freed, Fortuner, etc.
• Car Color
Black, silver, bright colors, etc.
• Car Year
All cars are 2004+
• Car Owner Demographics
Age, gender, ethnicity, income level, etc.
• Custom Psychographics*
Interests, Hobbies, etc. (charges apply for custom screenings)

Residential Penetration
BoomBoomCar
provides Brands
with outstanding
exposure in “ad
free” residential
areas...
Also, empowering
customers as your
Brand
Ambassadors
signiﬁcantly
increases the
talkability of your
campaign.

Community Activation
Surveys show that
consumers trust
consumers more
than Brands...
(Nielsen, 2009).
Get your Brand
Ambassadors to
experience and
share your
products...
Product
Sampling
Product Knowledge
Education
Vouchers &
Promo Deal Offers
Many more...

Proven Delivery System
BoomBoomCar
provides Brands
with free monthly
control reports.
We take records of
each car odometer
and guarantee you
a minimum average
mileage of 1200
KM /car /month.

Success Stories of Our Clients

Creative Activation
Pertamax Monza
Activation
Pertamina
launched a promo
campaign and
selected our
ambassadors using
Premium, requiring
them to try
Pertamax petrol
throughout the
campaign.

Creative Activation
Metro Car Coupon
Ad contained a
message that
encouraged
viewers to click a
photo of the ad and
exchange it with
vouchers at their
customer service.

Creative Buzz Campaign
Indika FM Social
Media Buzz
During their
relaunch for 6
months, Indika FM
asked Ambassadors
to support them on
the streets and
twitpic on social
media. During this
time their twitter
followers had a
massive increase by
almost 50%!

Creative Buzz Campaign
Metro Car Tweets
Ad contained a
game encouraging
viewers to snap the
car and tweet to
@MetroDEPT to
win weekly voucher
giveaways.

Creative Product Launch
BRI Syariah
Product Education
Our Ambassadors
selected based on
demographics and
carried 2 ads for
KPR and Tabungan
Haji. BRI Syariah
also used this
opportunity to
educate consumers
regarding Syariah
Banking products.

Creative Product Launch
PHD New Product
Launch
Cars were selected
based on localized
areas where sales
outlets are focused.
Ambassadors were
asked to signup on
PHD Online, given
product knowledge,
free samples and
vouchers, allowing
them to experience
and share with
family and friends.

Effective Out of Home
Rumah.com
Activation
Our Ambassadors
were asked to sign
up as members on
Rumah.com and the
mobile ads were
simple, clear and
direct creating
engagement on the
streets that led to a
20% trafﬁc increase
in 3 weeks.

Uniqlo Store
Launch
Uniqlo Indonesia
selected cars based
on age and area,
creating social buzz
online and ofﬂine
regarding their
launch. In Store
surveys showed
that signiﬁcant
awareness and
engagement was
generated from
BoomBoomCar.

Djarum Clavo
Premio
To create ubiquitous
awareness for their
new Brand, Clavo
Premio, Djarum
launched 1000
BoomBoomCars for
a month. Internal
surveys showed
frequencies of
12-20. Djarum also
organized a 100 car
convoy with our
community.

Metro Big Sale
Metro Indonesia
uses BoomBoomCar
to promote their Big
Sale for 30-45 days
on the streets in
localized areas near
their outlets.
BoomBoomCar has
proven to be an
accountable and
value for money
media to create
recall and footfall
for them since 2011.

Designing Your Campaign
Each BoomBoomCar
provides 400,000+
gross impressions
per month. Choosing
your Ambassador by
location and car type
will allow you to
maximize out of
home effectivity.
Zooming into car
owners can also give
you additional social
reach; small
proximity but high
intensity and
talkability.
Enjoy both
out of home reach
& social reach!

Innovative Execution Ideas
Social Testimonial Ads
Get ads portraying your consumers sharing
their experience about your Brand. Remember
that consumers trust other consumers most.
Having multiple versions of your ad also
increases frequency of people reading your ad.
Direct Response Ads
Simple messages with clear call to actions make
the most eﬀective and measurable out of home
ads. Perfect for launches, deals, promos, etc.
Include your hotline, website, social media or
even QR Codes and keep it simple!

Innovative Execution Ideas
WiFi Cars
Turn your BoomBoomCars into a WiFi car hunt
on the street. Users that connect to the car can
redeem gifts and oﬀers.
This will allow you to collect database while
giving people a truly unique Brand experience.
Social Media & Radio Integration
Create excitement on the streets by giving
prizes to users who ﬁnd your mobile ads and
post a photo on social media.
This will gain you social reach and create word
of mouth on social media!

Eye Catching Visual Ideas

Value Deals & Packages
Classic Eco Eco Semi Barter*
Rp. 1.995.000
/car/month
Monthly contract
Full window ad
Advanced targetting
15% discount for 100+ cars
Rp. 995.000
/car/month
3 Monthly contract
BoomBoomCar framed ad
Basic targetting (area only)
Cash payment upfront
Rp. 495.000*
/car/month
3 Monthly contract
BoomBoomCar framed ad
Basic targetting (area only)
*/ Contact our team for full T&C
Note: All prices are excluding 10% VAT and are subject to change without prior notice.

Contact us for more info...
Maras Panjaitan
Business Director
maras@lighthouse.co.id
0812 8777 4110
PT. BoomBoomCar Media Indonesia
The House of Light
Jl. Danau Poso no. 156B
Jakarta 10210
Indonesia

BoomBoomCar Media - Active* OOH Media; induce Community buzz and Activation (Complete AISAS level of Marketing)

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