Coche Alquilar is a car rental company in Manila, Philippines. Their mission is to be the top choice for transportation services locally and regionally. Their vision is to become the largest employee-owned regional company offering innovative transportation solutions. They rent a variety of vehicles like Toyota Hiace, Innova, Fortuner and vans. Rental rates vary depending on vehicle type and rental period but start around PHP 3,000-65,000 per day. They have one location in Malate, Manila and aim to attract customers through affordable rates and convenient self-drive options.

1. Coche Alquilar

3. Company Profile
 The company name “Coche Alquilar” is a Spanish word
which means Car Rental.
 The logo was designed to easily attract customers,
pastel colors has been used. According to Western
Meaning, pastel yellow and black means comfort
and power.

4. Mission- Vision
Mission:
 To be the industry benchmark and the number one
customer choice for all transportation services, locally
and regionally.
Vision:
 Grow and transform into the largest employee owned
regional company, offering innovative transportation
solutions, which exceed all stakeholders' expectations.

5. About the
Product
Coche Alquilar

6. Rental
Vehicles

7. Rental Vehicles
Toyota Hiace Super Grandia 2007
Toyota Innova G 2005
Toyota Custom Van 2008
Toyota Fortuner 4 x 2 2005

8.  Toyota Hiace
GL Grandia
2.5
 2014 Toyota
Hiace Super Grandia
Leather 1 Tone 2.5
Diesel
Rental Vehicles

9. Location

10. Location
2101 A. Mabini Street, Malate, Manila City

11. Location

12. Benefits

13. Benefits
•Car rental is quite affordable, and there is no need to look for a taxi or
tourist packages.
•Another benefit of choosing car hire services is because people can have a
vehicle ready at all times.
•They have a possibility to select the right type and model of cars, based
on their personal wishes.
•There is no need to wait for a taxi or bus, so travelers do not lose their
valuable time.
•They can explore interesting and important places.
•When people go for car hire services, they can be sure that they won’t be
late.

14. Rates

15. Rates
•The price depends on what type of car and service is being availed.
•Coche Alquilar has 4 types of cars, Toyota Fortuner (P 3,200-P 65,000) Toyota Innova
(P 3,000-P60, 000), Vans (P 4,000-P 90,000) and Vans for those client/ customer that is
price conscious (P 3,500-P 75,000) depending on the period of leasing availed.
•Usually the more days you take, the less you pay per day.

16. SWOT
Analysis

17. SWOT Analysis

18. Target Market

19. Target Market

20. Market
Segmentation

21. Market Segmentation

22. Promotional
Activities

23. Promotional Activities

24. Promotional Activities

25. Rates

26. Marketing Strategies
Beside our efforts in modifying our product, enhancing
customer awareness and improving our services we have
tried to attract our customer in many ways to build our
customer loyalty to our company. We have thought very
hard to get our business from all kind of sources like:
•Travel Agents
•Companies
•Tour Operator
•Airline
•Hotels