This is part of our presentation for the paper 'Understanding Consumers in India' taken at Amity Business School, Noida. Our Presentation was based on the study done by Deloitte India for the same.
Post purchase behaviour- Buying and DisposingAditi Sharma
Post-purchase behaviour- Buying and Disposing
1. Issues Related to Purchase and Postpurchase Activities
2. Situational Effects on Consumer Behaviour
3. Physical and Social Surroundings
4. Temporal Factors
5. Queuing Theory
6. Total Quality Management
7. Temporary Ownership Evolution
Factors Affecting Consumer's Purchase Intention When Buying Toyota Corolla in...Ayesha Majid
Toyota is a name almost everyone is familiar with. It has been the market leader in automobiles specially hybrid and electric automobiles. It has been operational in Pakistan since 1989.
Toyota is a one of a kind Japanese multinational automotive manufacturer. As of September 2018, it was the sixth largest company in the world in terms of revenue. The economic conditions however have not been very favorable for the automotive industry. The economy of Pakistan and the consistent increase in dollar rates has taken a huge toll on the
sales of the multinational manufacturer. Focus group analysis show that majority of the people preferred Honda over Toyota due to several reasons including near to none change in the designs of Toyota Corolla’s variants.
Another factor was that Toyota was seen more as a car for the rural areas which was best suited for a rugged terrain. Although the general perception is that Toyota has better car suspension
and fuel efficiency, people would still prefer Honda and other Japanese cars. Respondents said that advertisements played a crucial role but they do not compel the customer to buy a product like a car, there are other factors that are taken under consideration. Pakwheels and olx were the first two online platforms that they mentioned when asked about their go to online source. Family and friends advice played a major role in deciding which car to buy. According to the research conducted by our group through questionnaire, a regression was done
and seen that the general perception that a reduction in prices will increase sales was not true because people usually associate low prices with low quality products. According to the regression, only advertisement and product have a significant result. All the variables are positively correlated with each other and less than one and positive indicating a formative relationship to the dependent variable. Branding has an insignificant positive relationship with purchase intention because consumers are only considering three competitors; Honda, Suzuki and Japanese cars.
M&M WarRoom Entry- Strategy for 2 wheeler segmentSiddharth Saxena
This for our entry for the War Room competition in 2008. This focused on the proposed strategy for the Group's then upcoming entry in the India Two Wheeler Segment
Post purchase behaviour- Buying and DisposingAditi Sharma
Post-purchase behaviour- Buying and Disposing
1. Issues Related to Purchase and Postpurchase Activities
2. Situational Effects on Consumer Behaviour
3. Physical and Social Surroundings
4. Temporal Factors
5. Queuing Theory
6. Total Quality Management
7. Temporary Ownership Evolution
Factors Affecting Consumer's Purchase Intention When Buying Toyota Corolla in...Ayesha Majid
Toyota is a name almost everyone is familiar with. It has been the market leader in automobiles specially hybrid and electric automobiles. It has been operational in Pakistan since 1989.
Toyota is a one of a kind Japanese multinational automotive manufacturer. As of September 2018, it was the sixth largest company in the world in terms of revenue. The economic conditions however have not been very favorable for the automotive industry. The economy of Pakistan and the consistent increase in dollar rates has taken a huge toll on the
sales of the multinational manufacturer. Focus group analysis show that majority of the people preferred Honda over Toyota due to several reasons including near to none change in the designs of Toyota Corolla’s variants.
Another factor was that Toyota was seen more as a car for the rural areas which was best suited for a rugged terrain. Although the general perception is that Toyota has better car suspension
and fuel efficiency, people would still prefer Honda and other Japanese cars. Respondents said that advertisements played a crucial role but they do not compel the customer to buy a product like a car, there are other factors that are taken under consideration. Pakwheels and olx were the first two online platforms that they mentioned when asked about their go to online source. Family and friends advice played a major role in deciding which car to buy. According to the research conducted by our group through questionnaire, a regression was done
and seen that the general perception that a reduction in prices will increase sales was not true because people usually associate low prices with low quality products. According to the regression, only advertisement and product have a significant result. All the variables are positively correlated with each other and less than one and positive indicating a formative relationship to the dependent variable. Branding has an insignificant positive relationship with purchase intention because consumers are only considering three competitors; Honda, Suzuki and Japanese cars.
M&M WarRoom Entry- Strategy for 2 wheeler segmentSiddharth Saxena
This for our entry for the War Room competition in 2008. This focused on the proposed strategy for the Group's then upcoming entry in the India Two Wheeler Segment
Brand loyalty is a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brands over time. Loyal customers consistently purchase products from their preferred brands, regardless of convenience or price.
Nonfleet Loyalty programs in PetroRetailing sectorKaran Mehta
Retailing is an integral function of marketing that creates utilities in terms of Economic, Social, Emotional, Conditional and Epistemic values sought by customers. Petro-retailing equally performs similar tasks as it is face of Oil Marketing Companies before the customers. Loyalty Card program has been one of the techniques used by OMCs in order to stimulate customer loyalty.
Content Strategy: The Keys Unlocking Scalable Marketing ContentBuddy Scalera
CONTENT STRATEGY: Unlock Scalable Content to Ensure a Resonate Online Consumer Message - Presented by Buddy Scalera at Content Marketing World | Health Summit 2012. Explore the user journey and how content messaging can be provided at every step of the consumer continuum. Includes a case study with everybody's favorite comic book cave man Grok.
The DMI Project Logical Data Model describes the sought after DMI Asset Metadata Structure represented
using UML Class Modelling diagrams. The model is describing the structure on a class level, but where
possible examples have been added to explain how the structure works.
The current version has not been fully populated with attributes but the required data structures should be in
place.
The model covers all types of media assets, not just linear television programmes. The structure of the
model is supporting Linear Television Programmes, Radio Programmes, Interactive Services, Promotions,
Web Pages, Interstitials and Scripts etc. Several areas will require further analysis; this will be highlighted in
the detail of the document. It is expected that this will be looked at in the detailed design phase.
One of the main focuses of the model is that the asset information should be held separately from
information about the usage of that asset; this will simplify the reuse of the assets, from an information point
of view. The concepts Publishable Asset and Media Asset have been introduced to the model to support this
separation of the data.
Databases create a real challenge for automation and dealing with database deployments is a complex process. Databases contain our most valuable information, business data, which must be preserved and protected at all costs and yet the automation processes for database deployment are not widely adopted.
Messaging becomes Data Distributions gets embedded event processing (not complex, made simple) - bending all the rules one benchmark at a time - Push Technology, Waratek and other things
Continuous Deployment Practices, with Production, Test and Development Enviro...Amazon Web Services
With AWS companies now have the ability to develop and run their applications with speed and flexibility like never before. Working with an infrastructure that can be 100% API driven enables businesses to use lean methodologies and realize these benefits. This in turn leads to greater success for those who make use of these practices. In this session we'll talk about some key concepts and design patterns for Continuous Deployment and Continuous Integration, two elements of lean development of applications and infrastructures.
UI for Big Data Visualization | Jonathan Stray | UX Week 2012Adaptive Path
Visualization is great way to understand data, but it breaks down when the data gets big. Simply plotting everything to the screen won’t work, because there isn’t enough screen real estate, interactions slow to a crawl, and human working memory isn’t up to the task anyway. Big data requires specific interaction techniques for visual exploration, such as filtering, summarization, and context. We’ll go over some basic principles, and I’ll show examples of recent systems, including our work on the Overview Project, a system for visual exploration of huge unstructured document sets.
Graphs in the Database: Rdbms In The Social Networks AgeLorenzo Alberton
Despite the NoSQL movement trying to flag traditional databases as a dying breed, the RDBMS keeps evolving and adding new powerful weapons to its arsenal. In this talk we'll explore Common Table Expressions (SQL-99) and how SQL handles recursion, breaking the bi-dimensional barriers and paving the way to more complex data structures like trees and graphs, and how we can replicate features from social networks and recommendation systems. We'll also have a look at window functions (SQL:2003) and the advanced reporting features they make finally possible.
JavaOne 2011: Migrating Spring Applications to Java EE 6Bert Ertman
The Spring Framework has no-doubt played a major role in evolving the way we write enterprise applications on the Java platform today. However, it is still a proprietary framework owned by a single company. The age of having to rely on such proprietary frameworks in order to develop decent enterprise applications is now over and Java EE 6 has become an even easier way to develop enterprise applications based on standards which makes it the best choice for any enterprise application. In this session you will experience how to migrate a typical full stack Spring application to a standards based, completely portable, Java EE 6 application including integration tests.
Brand loyalty is a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brands over time. Loyal customers consistently purchase products from their preferred brands, regardless of convenience or price.
Nonfleet Loyalty programs in PetroRetailing sectorKaran Mehta
Retailing is an integral function of marketing that creates utilities in terms of Economic, Social, Emotional, Conditional and Epistemic values sought by customers. Petro-retailing equally performs similar tasks as it is face of Oil Marketing Companies before the customers. Loyalty Card program has been one of the techniques used by OMCs in order to stimulate customer loyalty.
Content Strategy: The Keys Unlocking Scalable Marketing ContentBuddy Scalera
CONTENT STRATEGY: Unlock Scalable Content to Ensure a Resonate Online Consumer Message - Presented by Buddy Scalera at Content Marketing World | Health Summit 2012. Explore the user journey and how content messaging can be provided at every step of the consumer continuum. Includes a case study with everybody's favorite comic book cave man Grok.
The DMI Project Logical Data Model describes the sought after DMI Asset Metadata Structure represented
using UML Class Modelling diagrams. The model is describing the structure on a class level, but where
possible examples have been added to explain how the structure works.
The current version has not been fully populated with attributes but the required data structures should be in
place.
The model covers all types of media assets, not just linear television programmes. The structure of the
model is supporting Linear Television Programmes, Radio Programmes, Interactive Services, Promotions,
Web Pages, Interstitials and Scripts etc. Several areas will require further analysis; this will be highlighted in
the detail of the document. It is expected that this will be looked at in the detailed design phase.
One of the main focuses of the model is that the asset information should be held separately from
information about the usage of that asset; this will simplify the reuse of the assets, from an information point
of view. The concepts Publishable Asset and Media Asset have been introduced to the model to support this
separation of the data.
Databases create a real challenge for automation and dealing with database deployments is a complex process. Databases contain our most valuable information, business data, which must be preserved and protected at all costs and yet the automation processes for database deployment are not widely adopted.
Messaging becomes Data Distributions gets embedded event processing (not complex, made simple) - bending all the rules one benchmark at a time - Push Technology, Waratek and other things
Continuous Deployment Practices, with Production, Test and Development Enviro...Amazon Web Services
With AWS companies now have the ability to develop and run their applications with speed and flexibility like never before. Working with an infrastructure that can be 100% API driven enables businesses to use lean methodologies and realize these benefits. This in turn leads to greater success for those who make use of these practices. In this session we'll talk about some key concepts and design patterns for Continuous Deployment and Continuous Integration, two elements of lean development of applications and infrastructures.
UI for Big Data Visualization | Jonathan Stray | UX Week 2012Adaptive Path
Visualization is great way to understand data, but it breaks down when the data gets big. Simply plotting everything to the screen won’t work, because there isn’t enough screen real estate, interactions slow to a crawl, and human working memory isn’t up to the task anyway. Big data requires specific interaction techniques for visual exploration, such as filtering, summarization, and context. We’ll go over some basic principles, and I’ll show examples of recent systems, including our work on the Overview Project, a system for visual exploration of huge unstructured document sets.
Graphs in the Database: Rdbms In The Social Networks AgeLorenzo Alberton
Despite the NoSQL movement trying to flag traditional databases as a dying breed, the RDBMS keeps evolving and adding new powerful weapons to its arsenal. In this talk we'll explore Common Table Expressions (SQL-99) and how SQL handles recursion, breaking the bi-dimensional barriers and paving the way to more complex data structures like trees and graphs, and how we can replicate features from social networks and recommendation systems. We'll also have a look at window functions (SQL:2003) and the advanced reporting features they make finally possible.
JavaOne 2011: Migrating Spring Applications to Java EE 6Bert Ertman
The Spring Framework has no-doubt played a major role in evolving the way we write enterprise applications on the Java platform today. However, it is still a proprietary framework owned by a single company. The age of having to rely on such proprietary frameworks in order to develop decent enterprise applications is now over and Java EE 6 has become an even easier way to develop enterprise applications based on standards which makes it the best choice for any enterprise application. In this session you will experience how to migrate a typical full stack Spring application to a standards based, completely portable, Java EE 6 application including integration tests.
This eBook helps you analyze and calculate the ROI of your IT process automation project:
Plan your ROI strategy
Quantify savings and costs
Perform ROI calculations
Estimate soft benefits
Akka persistence == event sourcing in 30 minutesKonrad Malawski
Akka 2.3 introduces akka-persistence, a wonderful way of implementing event-sourced applications. Let's give it a shot and see how DDD and Akka are a match made in heaven :-)
Tree-like data relationships are common, but working with trees in SQL usually requires awkward recursive queries. This talk describes alternative solutions in SQL, including:
- Adjacency List
- Path Enumeration
- Nested Sets
- Closure Table
Code examples will show using these designs in PHP, and offer guidelines for choosing one design over another.
Driving Through The Consumer’s Mind: Steps In The Buying Processaditya848
The passenger car market, after a period of slow and no growth, seems to be showing signs of turning around. Based on the encouraging growth numbers, automotive manufacturers are counting on the general mood of optimism to see the sales change gears and accelerate.
Scott Pechstein – Why buying 3rd party is still the most efficient advertisementSean Bradley
Autobytel has partnered with Polk to track sales results on all Autobytel New and Used Car Quote Requests. Polk matches these leads to State Registration data for all 50 States. Scott will discuss numerous standard reports that include: Close Rate by Source, Close Rate by Make, Crossover between Makes (submitted a lead for a Toyota and bought a Nissan), Crossover between New and Used (submitted a lead for New and bought Used), and Time in Between Lead Submissions and Purchase. Most importantly, what can dealers can do with this information will be discussed. By the end of this discussion, you may redefine who your “competition” really is and refine your Internet Sales process. For a Toyota dealer, you may find you aren’t losing business to the local Toyota store, rather, to the used independent across town.
Scott Pechstein – How to Increase Your Internet Lead Closing RatioSean Bradley
Autobytel has partnered with Polk to track sales results on all Autobytel New and Used Car Quote Requests. Polk matches these leads to State Registration data for all 50 States. Scott will discuss numerous standard reports that include: Close Rate by Source, Close Rate by Make, Crossover between Makes (submitted a lead for a Toyota and bought a Nissan), Crossover between New and Used (submitted a lead for New and bought Used), and Time in Between Lead Submissions and Purchase. Most importantly, what can dealers can do with this information will be discussed. By the end of this discussion, you may redefine who your “competition” really is and refine your Internet Sales process. For a Toyota dealer, you may find you aren’t losing business to the local Toyota store, rather, to the used independent across town.
How Lead Loyal are Women Car Buyers? And why it's important to care
In this session, Scott Pechstein, VP of Sales and lead trainer for Autobytel Inc., highlights the buying motivations of today?s women car buyers and tips to help retailers improve lead loyalty, enhance customer service, and ultimately sell more cars to women consumers.
Similar to Consumer Trends in Automotive Industry (20)
This is a presentation for our Paper Strategic Management at Amity Business School, Noida. The topic covered was the Ongoing crisis in Air India, and the possible ways to work around a solution for it. All aspects of management, including Finance, Operations, Marketing and HR was discussed.
Your VW's camshaft position sensor is crucial for engine performance. Signs of failure include engine misfires, difficulty starting, stalling at low speeds, reduced fuel efficiency, and the check engine light. Prompt inspection and replacement can prevent further damage and keep your VW running smoothly.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
Crane Maintenance and Repair: To ensure optimal performance and safety, regular maintenance and timely repairs are essential for cranes. Our team of skilled technicians provides comprehensive maintenance and repair services to keep your equipment running smoothly and minimize downtime.
Crane Operator Training: Proper training is crucial for safe and efficient crane operation. We offer specialized training programs conducted by certified instructors to equip operators with the skills and knowledge they need to handle cranes effectively.
Custom Solutions: We understand that every project is unique, which is why we offer custom crane solutions tailored to your specific requirements. Whether you need modifications, attachments, or specialized equipment, we can design and implement solutions that meet your needs.
At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Learn why monitoring your Mercedes' Exhaust Back Pressure (EBP) sensor is crucial. Understand its role in engine performance and emission reduction. Discover five warning signs of EBP sensor failure, from loss of power to increased emissions. Take action promptly to avoid costly repairs and maintain your Mercedes' reliability and efficiency.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
2. Amity Business School, Noida
Driving through consumer’s mind
Considerations For Car Purchase
By
KB SURAJ
KANNAN
KAJAL
SAKSHAM
3. ABOUT THE STUDY
• To identify the drivers for the new vehicle
PURCHASE DRIVERS purchase decision
• To identify how many are considered by
CONSIDERATION SET consumers for vehicle purchase
• To understand the perception of different
brands and
• To identify the key attributes that consumers
look in vehicle before they purchase
BRAND PERCEPTION
4. PURCHASE DRIVERS
Top reasons for vehicle purchase:
Satisfy family needs
New technology available
Need larger vehicle/ more space
Afford to buy
Improve fuel efficiency
Improve reliability
Purchase vehicle with a better brand
5. For first time buyers:
• In case of first time buyers the study found that
satisfying Family needs is the major motive in
purchasing a new car and where as Branding
stood last.
• Same kind of results were seen in case of Gen
X and Gen Y categories have expressed similar
requirements for their first car
6. For repeat buyers:
• Sophistication is major motive for re-purchase.
• Factors such as New technology and Larger space proved
to be driving forces for purchasing against Branding.
• In case of Gen X and Gen Y categories, the former one
preferred for larger car space and latter one preferred
technology upgrade as a driving force for re-purchase of
cars.
• Time between the first and second time purchase is
around 6-7 years after having travelled for 50-55k
kilometers.
7. Mapping the consumer mindset
• Sophistication is major motive for re-purchase.
• 3-5 brands mostly considered by buyers, both first time
and repeaters.
• The trend seems to hold line even during periods of
economic recession, and during peak growth periods
• This can be attributed to the typical Indian mindset of
exploring all possible options before finalizing on one.
• SUV customers lookout for more options when compared
to hatchback and sedan buyers. This can be attributed to
the launch of Crossovers and Mini SUV’s.
8. Buying trends across the segment
• Indian automobile customers go through repeat
purchase, as such they do not behave any differently
than a first time buyer.
• This can be attributed to the change in innovation and
technology over a period of 4-5 years by the time
when they change their cars.
• Not much brand loyalty is displayed, and customers
tend to browse as many as 6-7 cars across 3-4 brands
before finalizing one
• The number of alternatives considered remains the
same for non-luxury and luxury cars
9. Rural Vs Urban
• Indian automobile customers go through repeat
purchase, as such they do not behave any
differently than a first time buyer.
•Rural customers tend to opt for lesser number of
options, when compared to the urban market.
•Rural market still has issues with several
parameters like point of service location and
rugged roads. Many cars cannot handle that
toughness.
•A brand like Mahindra heavily caches in on that
factor
11. Choice of Rural Market
• From the sales chart, it is clear that the 18 year
old Bolero is giving a tough time to all the new
entrants
• All the factors discussed prior gave the
Mahindra product a massive edge over other
brands when it came to conquering the rural
market.
13. Urban Market examined
• When it comes to urban buyers, an over
whelming number of the buyers, of late seem
to follow a trend of sticking to one brand
• Brand loyalty, support of OEM’s , buy back
options and most importantly easy financing
options made available to the clients who are
repeat buyers, by the company itself is one of
the core reasons behind this paradigm shift.
14. Gen X- Gen Y trends
• Urbanized Gen X buyers, owning a premium
hatchback, or an A3- sedan, costing between 6-
8 lakhs seems to be more experimenting with
the brands
• A sizable 40 percent of them seems to have
considered more than 6 cars prior to purchase
• In contrast, less than 20 percent of the Gen Y
population has considered that many cars
before purchase
16. BRAND PERCEPTION
Key Influencers
• Consumers considered a number of brands but
ended up making purchase from among 3-5
brands.
• Looking on the brands considered by existing
car owners, we can see that SUV owners have
considered more number of brands as
compared to van/minivan owners.
17. Last Purchase Consideration By
Vehicle Type
• There are a number of factors that changes the
initial plan of the consumers, there is a shift
from what they initially considered and what
they finally selected.
• As there is only 13% people changing the
considered model based upon price of the
vehicle, which further intensifies the view that
Indian consumers is price driven.
19. Last Purchase Consideration By Car
Value
• Based upon the responses, it was figured out
that about 40% of consumers have considered
only 3-4 brands from 2-12lakhs value segment.
• Consumers have considered more number of
brands while making a purchase at high price
points.
20. • Based upon the owners rating for their
respective brands, maximum owners have
rated there brands high in brand reputation and
performance and handling followed by overall
quality and safety.
• Least points were given to the fuel efficiency
and resale value. But as they are happy with
what they have.
21. CONCLUSION
• The Indian car buyer
comes across as a very
rational person during
the entire process,
contrary to the popular
notion of car buying
being a very……….....
emotional activity.
22. • There are very practical reasons to buy a car -
space, need of the family or to upgrade to a
higher quality of vehicle. Once the need for a
car is established, the buyer looks for quality
of service, product reliability and re-sale value.
• Given the factors, the potential buyer looks at
several products, presumably at the same price
point, and tends to make the final selection.
This appears to be a deliberate and a detailed
process.
23. The lessons for the OEMs
• It helps to appeal the rational side of the buyer.
• While the brand itself and the perceptions
around it are important, the buyer looks at the
quality of the dealership for service, vehicle
reliability and resale value to shortlist the
brands.
• The chance of almost all brands to get into the
consideration of a buyer seems bright.
24. • Consumers not complaining should not to be
misunderstood to mean satisfaction and brand
loyalty! Most of the consumers would tend to
look at all possible options before making the
next buying decision, at least, at the present
moment.
• While only a very small number of customers
seem to be loyal to a brand, the population,
however, seems to be growing. This would,
therefore, suggest a need to revisit loyalty
programs to make the ownership experience
compelling.