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Letter of Transmittal
17th june 2012
Ms. Sadia Akhter
Chairman of Marketing Department
Premier University,
Chittagong.
Subject: Submission of the Report.
Dear Madam,
It is a great pleasure of you to give us permission makes this Survey Report. By doing this research
we earned much practical knowledge which we can use for our professional carrier. We have tried to
give our best concentration and knowledge in preparing this report. This report would not have been
possible without your great co-operation and all time dedication. Your continued support has
encouraged us and we have tried to give our best to preparing this report.
So, we give thanks to you to give us opportunity to prepare this report. In case of any type of
problem to understand any part of this Report, please ask us. We will try our best to understand
you.
Sincerely Yours,
Mohammad Ariful Hasan
ID: 0920113605
Section: F
Semester: 5th.
Batch: 20
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Table of Content
Particulars
Pages
1. Summary
Page 4
2. History
Page 5
3. Objective
Page 5
4. Methodology
a. Sample question
Page 6
b. Questionnaire design
Page 6
c. Data collection
Page 6
d. Fieldwork
Page 6
5. Limitation
Page 7
6. Findings & Analysis
Page 8
7. Recommendations
Page 12
8. Conclusion
Page 13
9. Appendix
Page 14
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SUMMARY
The research is done to fulfill our academic condition & to learn the business knowledge
practically. For business research we select the topic internet service. Our research is descriptive
research. Our objectives are to find out the internet behavior of the people & facilities of the
internet service provider. We are the five team members individually collect data from 39
people. Our sample selections are fully non-probability basis. We calculate our findings by using
Microsoft excel. From the calculation we get the internet using behavior, service provider’s
problems, service provider’s opportunity etc. After findings & analysis we our recommendation
which can be used any company for improving their business condition. After all by doing this
research we gain practical knowledge about research which we used in our practical life.
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History of internet in Bangladesh
The internet came late to Bangladesh with the country gaining connectivity in 1996. In the last
few years it has grown dramatically, although obviously from a very low base. With an
estimated internet user-base of close to 700,000 coming into 2011, representing only a 0.4%
user penetration, the local internet industry has been preparing to move into the next stage of
its development. Now a day’s mobile internet users are increase day by day. All most all of the
mobile phone operators are provides facilities to use internet.
Objectives
1. To know the internet behavior of the people
2. To know the facilities of the service provider
3. To identify the problem that is cause to decreasing/ may be decreased to customer in
the future.
4. To identify the new opportunity for the service provider
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METHODOLOGY
Research design: our research is descriptive research. Our main objectives are to know the
internet behavior, identifying internet facilities problem & to identify new business opportunity.
We use survey method for doing this research. This method we use because it is easier &
suitable for us as if it is our 1st work.
Sample design: Our target populations are people of different institution. We take our sample
as non-probability convenience sampling basis. Only 40 people are included as research sample.
The response rate of us is 97.50%.
Questionnaire design: Our total numbers of questions are 12. From then 11 questions are fixed
alternative & 1 question are open ended.
Data Collection: we take 39 samples. Each sample provides the information about name,
contact number, age & other internet related question. We are finish collect data within
3days.We conduct the face to face interview with the respondent.
Fieldwork: our 5 members of the team work as a fieldworker. We are fully directed by our
course instructor. Our course instructor are verified our work.
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Findings & Analysis
1. Age:
No.
frequency
Percentage
a. Below 18 years
2
5.13%
b. 18 – 25 years
24
61.54%
c. 26 – 35 years
7
17.95%
d. 36 years - above
6
15.38%
Total
39
100%
Analysis: From the chart it is seen that majority person of internet users 18 – 25 years old.
Then 26 – 36 years & 36 - above years.
2. Do you use internet packages in your mobile phone?
No.
frequency
Percentage
a. Yes
22
56.41%
b. No
17
43.59%
Total
39
100.00%
Analysis: Majority percent of internet user use mobile phone to use internet. which describe
that the internet users of the cell phone are increasing day by day.
3. Which operator do you use for internet?
No.
Frequency
Percentage
a. GP
12
28.57%
b. Robi
9
21.43%
c. Banglalion
8
19.51%
d. Qubee
5
11.90%
e. Zoom Ultra
4
9.52%
f. Broadband optical fiber( BTCL)
3
7.14%
g. Other(airtel)
1
2.38%
h. Teletalk
0
0.00%
Analysis: From the chart it is seen that GP covers more percentage of internet users. Then
Robi, Banglalion, Qubee etc. From the chart it also be seen that Teletalk covers 0.00%. This
is really unexpected, because it’s cost & browsing speed is higher than different operator.
Lack of awareness & advertisement will be cause of that.
4. Are you satisfied with the packages you use?
No.
Frequency
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BTCL Qubee
a. Very satisfied
b. Somewhat satisfied
c. Somewhat dissatisfied
d. Highly dissatisfied
1
2
1
3
Zoom
Ultra
2
2
Banglalion GP Robi Teletalk Other(airtel)
5
3
2
9
1
8
1
1
Analysis: From the calculation it is seen that GP users are satisfied than other operator. But
there is dissatisfaction has in different operators. It may be decrease (satisfaction level), if
any operator provides more facilities.
5. What types of internet facilities do you expect from your internet package? ( you can
check more than one option)
No.
Frequency
a. Cheap cost pack
15
b. Large volume pack
2
c. High speed
25
d. Others
0
Analysis: from the above calculation it is seen that most of the users are want high speed
internet facilities & cheap cost pack. now a days internet are use for important pupose. low
speed is very disturbing for the people. which may be a big threat of service provider.
6. How much time do you spend for internet browsing per week?
No.
frequency
Percentage
a. 0 – 5 hrs
10
25.64%
b. 6 – 12 hrs
12
30.77%
c. 13 – 20 hrs
9
23.08%
d. More than that
8
20.51%
Total
39
100.00%
Analysis: Most percentage of the user use internet 6 – 12 hrs. per week. But the percentages
of more than that are nearer.
7. How much money do you spend for using internet per month?
No.
a. 100 – 199
Frequency
7
Percentage
17.95%
b. 200 – 299
6
15.38%
c. 300 – 399
12
30.77%
d. 400 – more
Total
14
35.90%
39
100.00%
10. P a g e | 10
Analysis: from the above calculation it is seen that maximum percentage of internet users
are spend more than 400 per month. But 300 – 399 users are not so low. The more
spender of money is desktop user. The small amounts of money spender are on average cell
phone user.
8. On what occassions do you feel diffilculties using internet?
than one option)
( you can check more
no.
Frequency
a. When network gets randomly disconnected
23
b. When download speed is slow
35
c. Unfavorable cost rate
24
Analysis: From the above calculation it is seen that the faces problem of internet are mostly
nearer. Internet service provider should notice to solve the problem & improve the services.
9. Will you be interested to try any new & improved brand of internet modem, if
available?
No.
BTCL
Qubee
Zoom
Ultra
Frequency
Banglalion GP Robi Teletalk Other
a. Very interested
1
4
2
3
b. Interested
3
1
4
3
8
5
1
c. Somewhat interested
2
1
1
d. Not interested
1
1
Analysis: From the tabulated chart it is seen that interest & very interested rate is so high to
switch the brand. It is not good news for service providers in hardly competitive market.
10. important of internet based on profession
No.
Frequency
a. Student
Yes
14
b. Job
10
c. Other
6
d. Businessman
No
5
4
Analysis: Most of the students & job holders are thought that internet is important for their
profession. Businessman & others are thought that internet uses is also important to them.
11. Which device do you use for internet browsing?
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no.
Frequency
a. Cell phone
17
b. Desktop
19
c. Laptop
9
d. Others
0
Analysis: most of the internet device users are desktop. Cell phone internet users are
increasing day by day. The amount of cell phone & desktop users are almost nearer. Laptop
users are not so high. Because it is not available.
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RECOMMENDATIONS
1. From the findings it is seen that most of the internet users are 18 – 25 years old.
They can be a customer of target market for service provider.
2. The cell phone users are not so small. It is great news for cell phone operator. They
can design various packages to attract customers.
3. From the analysis it is seen that satisfaction level is not good enough of any
operator. This is a big threat for service provider. In the competitive business world
it is so important to keep up the loyal customer & attract new customer. They should
give attention for that.
4. Internet users face many difficulties when use internet. That is very disturbing for
the users. People want high speed & cheap cost facilities from service providers. It is
a basic wants from service providers. Service providers should notice to that.
5. From the survey it is found that most of the people are interested to use new &
improved modem. It is both good & bad news for service provider. If existing
company are not improve their service they lost their customer & if new company
bring improved modem they have opportunity to cover market.
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CONCLUSION
Internet is now worldwide computer networking system. In every purpose anyone can use
internet system. In Bangladesh internet uses & users are increasing recently. Internet system
now is on hand of the people. It`s uses increases for use of cell phone. By solving common
problem service providers can improve their service. There are many service providers in the
market. So the business is on customer oriented. Business is fully depending on the choice of
customer. This service provider can domain the market that can more satisfy to the customer.
At last it is called that internet service create our life easier & faster. It will be easier when the
internet facilities will be upgraded.
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Survey on Internet Service Providers
Dear respondent, please answer the following question correctly. Your information will be
kept strictly confidential. This survey is being done to fulfill academic requirements. Thank
you for your cooperation.
Research questionnaire:
Respondent Name:
Respondent Contact no:
1. Age:
a. Below 18 years
b. 18 – 25 years
c. 26 – 35 years
d. 36 years - above
2. Do you use internet packages in your mobile phone?
a. Yes
b. No
3. Which operator do you use for internet?
a. Broadband optical fiber( BTCL)
b. Qubee
c. Zoom Ultra
d. Banglalion
e. Gp
f. Robi
g. Teletalk
h. Other _______________
4. Are you satisfied with the packages you use?
a. Very satisfied
b. Somewhat satisfied
c. Somewhat dissatisfied
d. Highly dissatisfied
15. P a g e | 15
5. What types of internet facilities do you expect from your internet package? ( you can
check more than one option)
a. Cheap cost pack
b. Large volume pack
c. High speed
d. Others ______________
6. How much time do you spend for internet browsing per week?
a. 0 – 5 hrs
b. 6 – 12 hrs
c. 13 – 20 hrs
d. More than that
7. How much money do you spend for using internet per month?
a. 100 – 199
b.
200 – 299
c.
300 – 399
d. 400 – more
8. On what occassions do you feel diffilculties using internet? ( you can check more
than one option)
a. When network gets randomly disconnected
b. When download speed is slow
c. Unfavorable cost rate
d. All of the above
9. Will you be interested to try any new & improved brand of internet modem, if
available?
a. Very interested
b. Interested
c. Somewhat interested
d. Not interested
10. Is using internet important for your profession?
a. Yes
b. No
11. If yes, please specify your profession.
________________
12. Which device do you use for internet browsing?
a. Cellphone
b. Desktop
c. Laptop
d. Others ___________________
