Answering the age old question - how can Sales and Marketing work together effectively?
What I cover:
- Why sales x marketing alignment is integral
- Understanding sales x marketing priorities
- Actionable ideas for creating shared context
This was presented on 29th July 2021 at the SaaS Insider event. Will be revisiting this later to revise & update.
You can get in touch with me on Twitter (@RoshanCariappa) or LinkedIn (Roshan Cariappa) if you have questions.
What is the industry leading methodology for sales enablement and appointment setting? MarteKing provides an overview of our process in this simple deck, explaining how we "Deck Your Stack" and why we believe "predictable is extraordinary"
A workshop that looks at the key elements of developing a marketing strategy: goals, target audiences, stories, channels, budgeting, measurement, and optimization. It's a look at how to creating a marketing plan for success.
Music Education: Management and Innovation Conference Jodie Vickerstaff
Neil Farnworth, Enrich Training and Consultancy at Paritor's Music Education: Management and Innovation Conference 2011.
About the conference:
This is a national conference and will focus on the relationship between new business practices and a future vision of music education management.
It will take place over one day and bring together prominent leaders in both the field of music education and business in order to provide a comprehensive overview of this rapidly evolving area.
The role of music education is changing with funding uncertain and the added opportunity of becoming the core of the music hub it is time
to be equipped for the future. The aim of the conference is to present music educators with the modern and innovative practices as well as a
structure for management assisting them in their quest to future proof!
CWIventures offers marketing and money to promising qualified start-ups to accelerate their value and increase the likelihood of success.
CWIventures provides marketing strategy and services, and is aligned with angel investors to accelerate value.
Answering the age old question - how can Sales and Marketing work together effectively?
What I cover:
- Why sales x marketing alignment is integral
- Understanding sales x marketing priorities
- Actionable ideas for creating shared context
This was presented on 29th July 2021 at the SaaS Insider event. Will be revisiting this later to revise & update.
You can get in touch with me on Twitter (@RoshanCariappa) or LinkedIn (Roshan Cariappa) if you have questions.
What is the industry leading methodology for sales enablement and appointment setting? MarteKing provides an overview of our process in this simple deck, explaining how we "Deck Your Stack" and why we believe "predictable is extraordinary"
A workshop that looks at the key elements of developing a marketing strategy: goals, target audiences, stories, channels, budgeting, measurement, and optimization. It's a look at how to creating a marketing plan for success.
Music Education: Management and Innovation Conference Jodie Vickerstaff
Neil Farnworth, Enrich Training and Consultancy at Paritor's Music Education: Management and Innovation Conference 2011.
About the conference:
This is a national conference and will focus on the relationship between new business practices and a future vision of music education management.
It will take place over one day and bring together prominent leaders in both the field of music education and business in order to provide a comprehensive overview of this rapidly evolving area.
The role of music education is changing with funding uncertain and the added opportunity of becoming the core of the music hub it is time
to be equipped for the future. The aim of the conference is to present music educators with the modern and innovative practices as well as a
structure for management assisting them in their quest to future proof!
CWIventures offers marketing and money to promising qualified start-ups to accelerate their value and increase the likelihood of success.
CWIventures provides marketing strategy and services, and is aligned with angel investors to accelerate value.
Marketing to the Enterprise - Roshan CariappaRoshan Cariappa
Outline:
- How is enterprise Sales & Marketing different
- What can you do to be more relevant to the org
- How to get started - team, campaigns, & more
Relevant for: founders, investors, and marketers who are interested in understanding how to go up market, build teams, and execute campaigns.
We discovered that there are these eight key drivers that drive up the value of a company. The Value Builder assessment gives you a score for each of those eight drivers. This paper gives you the detail behind the Growth Potential driver and shows you how to get your own score.
Outline:
- What changes in a crisis and what should you continue doing
- Turning a crisis into an opportunity and executing strategically
- Preparing for life after the crisis and not being under leveraged
[April 2020]
Eight lessons:
1. This is not the new normal
2. Stay away from perma-bears
3. Change tactically, not strategically
4. Find new stakeholders, new channels
5. Don’t be afraid to pivot your positioning
6. Sweat every lead and opportunity
7. Focus on your existing customers
8. Create and broadcast your narrative
Do you know what the Growth Indicators are, or how impactful they are in your role at the front desk? Growth Indicators directly reflect the success of the business in various areas. They can tell you how the business has done in the past, how it is currently doing, and how the business will do in the future. Millennium was built around these Growth Indicators, so let us show you how to use these measures to your advantage!
Building a $100M ARR Sales Team the Second Time Around with WP Enginesaastr
Matt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace.
How to scale a B2B Marketing Function - Roshan CariappaRoshan Cariappa
Notes from a workshop conducted on 16th Feb 2020 for Entrepreneurs and early hires at B2B SaaS startups on how they should go about building their Marketing function from scratch. [Note - will revise this periodically]
The content focused on principles one could use to think about various things from who you should hire and what campaigns you should run to what metrics you should focus on and how marketing should align with Sales.
The purpose of the slides themselves was to seed conversations and provoke questions from the audience (the session extended beyond 2hrs!) and so you might need some additional explanation on a few of the slides.
Please feel free to reach out to me on LinkedIn, Twitter or Email - happy to help in any way possible.
This is not a regular presentation, this is just a call to attention about our changing business environment. We could tell you that we "do" software development, but what we really do is help you create your brand and solve business problems through technology.
The Forest - Direct Response Marketing explained in simple termsMartin Schweiger
What I will never forget is this allegory that Mr. Truntschka - a famous German ice-hockey player - told me about Direct Response Marketing.
Imagine a forest with targets. It is too much work to go in and ask each and everyone whether or not he wants to buy your product, that does not work. Instead, put up a loudspeaker, shout into the forest, and wait who comes out. Only to these sell your product. That is so much easier, they have qualified themselves.
We discovered that there are these eight key drivers that drive up the value of a company. The Value Builder assessment gives you a score for each of those eight drivers. This paper gives you the detail behind the Customer Satisfaction driver and shows you how to get your own score.
Sales Leadership In Lean Economic Times Ernie Young
Many organizations have been in a befuddled panic in this recessed market, but the secret to business survival and growth has not changed. The stakes for ignoring it, however, are much higher now. I gave this presentation to an invited business audience at The Russ Berrie Institute for Professional Sales at William Paterson University, Wayne, NJ, 8/4/2009.
Marketing to the Enterprise - Roshan CariappaRoshan Cariappa
Outline:
- How is enterprise Sales & Marketing different
- What can you do to be more relevant to the org
- How to get started - team, campaigns, & more
Relevant for: founders, investors, and marketers who are interested in understanding how to go up market, build teams, and execute campaigns.
We discovered that there are these eight key drivers that drive up the value of a company. The Value Builder assessment gives you a score for each of those eight drivers. This paper gives you the detail behind the Growth Potential driver and shows you how to get your own score.
Outline:
- What changes in a crisis and what should you continue doing
- Turning a crisis into an opportunity and executing strategically
- Preparing for life after the crisis and not being under leveraged
[April 2020]
Eight lessons:
1. This is not the new normal
2. Stay away from perma-bears
3. Change tactically, not strategically
4. Find new stakeholders, new channels
5. Don’t be afraid to pivot your positioning
6. Sweat every lead and opportunity
7. Focus on your existing customers
8. Create and broadcast your narrative
Do you know what the Growth Indicators are, or how impactful they are in your role at the front desk? Growth Indicators directly reflect the success of the business in various areas. They can tell you how the business has done in the past, how it is currently doing, and how the business will do in the future. Millennium was built around these Growth Indicators, so let us show you how to use these measures to your advantage!
Building a $100M ARR Sales Team the Second Time Around with WP Enginesaastr
Matt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace.
How to scale a B2B Marketing Function - Roshan CariappaRoshan Cariappa
Notes from a workshop conducted on 16th Feb 2020 for Entrepreneurs and early hires at B2B SaaS startups on how they should go about building their Marketing function from scratch. [Note - will revise this periodically]
The content focused on principles one could use to think about various things from who you should hire and what campaigns you should run to what metrics you should focus on and how marketing should align with Sales.
The purpose of the slides themselves was to seed conversations and provoke questions from the audience (the session extended beyond 2hrs!) and so you might need some additional explanation on a few of the slides.
Please feel free to reach out to me on LinkedIn, Twitter or Email - happy to help in any way possible.
This is not a regular presentation, this is just a call to attention about our changing business environment. We could tell you that we "do" software development, but what we really do is help you create your brand and solve business problems through technology.
The Forest - Direct Response Marketing explained in simple termsMartin Schweiger
What I will never forget is this allegory that Mr. Truntschka - a famous German ice-hockey player - told me about Direct Response Marketing.
Imagine a forest with targets. It is too much work to go in and ask each and everyone whether or not he wants to buy your product, that does not work. Instead, put up a loudspeaker, shout into the forest, and wait who comes out. Only to these sell your product. That is so much easier, they have qualified themselves.
We discovered that there are these eight key drivers that drive up the value of a company. The Value Builder assessment gives you a score for each of those eight drivers. This paper gives you the detail behind the Customer Satisfaction driver and shows you how to get your own score.
Sales Leadership In Lean Economic Times Ernie Young
Many organizations have been in a befuddled panic in this recessed market, but the secret to business survival and growth has not changed. The stakes for ignoring it, however, are much higher now. I gave this presentation to an invited business audience at The Russ Berrie Institute for Professional Sales at William Paterson University, Wayne, NJ, 8/4/2009.
Why Good Service isn’t Good Enough: Shift Your Mindset- Before They Shift The...Integrity Solutions
Practical strategies for financial services organizations to shift to a customer-focused mindset. Five critical dimensions of sales success that are often overlooked. Tips for escalating attitudes towards selling.
Business owners generally go into business because they are passionate about what they do, not because they are passionate about running a business. Yet in today’s economic climate, it is even more important to understand how to effectively manage the business in order to survive.
The Business Growth Masterclass series is designed for smaller businesses. Its cost effective masterclasses give you the chance to understand how a business works and how to grow your business by working smarter, not harder. It’s like getting the practical bits from an MBA at a fraction of the cost.
Insight-Led Selling: Taking Theory and Making It Reality (Welch Allyn)SAVO
Nowadays, customers identify their own problems, solutions, and requirements before contacting a sales pro, leaving little else to the seller other than sourcing a price quote. Watch Paul Liberatore’s presentation and learn how a sales person can reframe the entire sales conversation using insight-led selling. See how Welch Allyn is using SAVO’s Sales Content Pro and Mobile Sales Pro to help their sales pros reframe the conversation.
Sales - Helping you sell more and with higher profitsAndre Jankowitz
101 Business Insights is the first business networking site that rewards members for their time and input. As a member you get real, asset-backed rewards for commenting, posting or even simply hanging out at the site. It’s our way of thanking you for engaging with and growing the network, and for being part of the most vibrant business community on the net.
What are the key building blocks when building out your business and brand? Learn how to build a business plan to achieve change, gain internal alignment and manage a digital transformation’s impact on your brand. This session will take a look at what works, what doesn’t and the core lessons learned from recruitment leaders at the top of their game.
It’s all about the customers. Only that it’s not. - Juliana Jackson, Ecommerc...Juliana Jackson
Repurchase rates do not vary over time by a whole lot. I know vendors and agencies promise this a whole to DTC brands.
If your annual purchase rate is 28%, it might vary by plus or minus 10%on that level. And that is a great win.
I remember always being very cautious when promising brands an increase there. I always stood in the statistical 10% yearly increase.
So, in other words, it might be 25% when you have a terrible year, and it might be 31 or 32% in a good year, but it's always going to be in that range generally, and there's not a lot you can do about it.
The products that you sell frequently dictate what that repurchase rate is. It has very little to do with the marketing smarts of the people working in the marketing department.
The Disruptive Reader: Three Urgent Questions for B2B Marketing InnovatorsShelly Lucas
This reader is dedicated to the marketing misfits. The interrogators. Because marketers who are courageous enough to ask probing questions are the ones who transform their businesses and ignite their careers.
In this session that I delivered to a team about the fundamental concepts in sales and selling. If you are new to selling or want to take up selling as a career, this is a good place to start.
#Sales
#Sales101
#fundamentals
#1000Entrepreneurs
#Influence
Innovation Trends and Imperatives for the Automotive IndustryMukesh Gupta
In this presentation, I share my perspective on the different macro and micro trends that i see having an impact on the Automotive Industry. I also share some interesting things that the players in the automotive industry are doing.
I summarise by listing down the imperatives for the automotive industry to ensure that they not just survive but thrive in the mid-to-near future...
Thrive - Mindsets & Skillsets needed to succeed in a world dominated by smart...Mukesh Gupta
This presentation talks about the mindsets and skills that we need to develop if we want to thrive in a world which will see more and more adoption of smart machines and intelligent algorithms.
You can buy this book on Amazon @ https://amzn.to/2xtepie
In the future of work that we envisage, one of the key skills that will be needed for anyone to do well, is their ability to influence people (upwards, sidewards, downwards) with or without formal Authority.
This presentation talks about how can we go about building this skill.
I have a blog on the same topic @ http://rmukeshgupta.com/2016/09/12/how-to-lead-without-authority/.
Selling to businesses (B2B) is going through a sea change as buyers begin to have equal or sometimes more information about products and services than the sales executives themselves have. This calls for a change in the way we approach B2B sales.
Here I present a framework (created based on my personal experience and with the concepts of Design Thinking) called "SIMPLE".
This framework will be useful to all B2B sales interactions which are high value and have a long lead time.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."