This document is a cover letter from Bill Richards, who is a sales and marketing professional. He describes himself as self-motivated and organized, enjoying cold calling and negotiating. He has consistently exceeded goals through strategic planning and execution. Bill believes his results-driven sales and marketing expertise will allow him to secure new business, upsell existing customers, and maintain customers for life. He asks the reader to check out his resume and contact him, promising an extremely successful partnership where he will skillfully manage expectations and exceed goals.