This document discusses strategies for managing a sales team and developing a strong sales culture. It begins by looking at current bottlenecks and core performer capacity. It then discusses enhancing talent capacity, increasing sales intensity, and creating ownership of goals and initiatives. The document outlines developing a structured team with education cycles and sales star development paths. It emphasizes the role of leadership in controlling, motivating and being an authority figure. Finally, it stresses that corporate culture is shaped by examples set by leadership and interactions within the team.