This document advertises a free webinar for CXO and executive leadership on assessing sales performance and scaling revenues. The webinar will cover six imperatives for success derived from working with over 300 companies. Attendees will learn how to determine the quality of their sales pipeline, whether their sales team will win important deals, how well the team understands the customer's perspective, and the single most important factor in scaling a sales organization. The webinar is presented by Dave Stein, CEO of a sales training research firm and recognized expert on the topic.

1. SMMConnect presents a complimentary webinar
CXO, CEO, COO, EVP – How to Find Out What’s
Really Going on in Your Sales Organization
Dave Stein, CEO and Founder, ES Research Group Inc.
Tuesday, February 5, 2013
10 AM Pacific/ 1:00 PM Eastern (60 Minute Session)
Cost to Attend: $0.00
Can't Attend? Register anyway. We'll send you access to the
recording and handouts.
REGISTER or VIEW RECORDING:
http://bit.ly/VTyK4w

2. Session Description
When it comes to assessing the potential for scaling your company’s revenues,
the past does not necessarily equal the future. Sure, a track record of
achieving sales targets is clearly important and might be an indicator of future
performance, but to really succeed going forward, your company must build a
solid and scalable platform to support growth through sustainable, long-term
sales effectiveness.
During this one-hour complimentary webinar, Dave Stein, CEO of ES Research
Group, Inc., will cover six imperatives for success, derived from work with, and
research on, more than 300 companies from the Fortune 100 down to venture-
backed start-ups.
REGISTER or VIEW RECORDING:
http://bit.ly/VTyK4w

3. You’ll Learn:
· Why superior sales capability is the most powerful competitive advantage.
· What questions to ask your VP of sales to determine the quality of the
pipeline.
· Whether your sales team is likely to win the most important deals of the
quarter.
· How well your sales team knows WIIFTC. (What’s in it for the customer)
· What your VP of sales should be measuring.
· Whether your VP of sales understands what is the single most important
factor in scaling a sales organization.
REGISTER or VIEW RECORDING:
http://bit.ly/VTyK4w

4. About Dave Stein
Dave Stein, CEO and Founder of ES Research Group, Inc., is recognized as the
world’s leading independent expert on sales training. His research and
advisory firm profiles, evaluates, and compares sales training programs
and the companies that provide them. His blog is widely read by both
sales training providers and sales training buyers worldwide.
REGISTER or VIEW RECORDING:
http://bit.ly/VTyK4w