1. PERSONALISATION: Be relevant or be forgotten
Not only do customers have certain expectations of the customer shopping process.
Through technology, they can now control the shopping process more than ever
before. The digital era has also handed additional power to them, including more
choice and increased access to information. Empowered by social networks and their
digital devices, consumers are increasingly dictating what they want, when and where
they want it. As the competition for consumers’ attention intensifies, it has never
been more difficult for businesses to engage with their consumers. This is in part due
to the overwhelming number of unsolicited messages consumers receive which
could ultimately result in damage to the brand.
1 in 5 customers who expressed an interest in
personalized products or services are willing to pay a
20% premium
Every second consumer said he or she is
willing to wait longer for a personalized product or
service
86 per cent of customers say
personalization plays a role in
their purchase decisions
62 per cent of customers have chosen,
recommended or paid more for a brand that
provides a personalized service or experience
48 per cent of customers say they purchase more when
marketers leverage their interest and buying behavior to
personalize the experience across channels
Personalization can deliver 5X to 8X the ROI on marketing spend
Copyright © 2017 by Gravity B&M Ltd. All rights reserved.
© 2016 Gravity R&D Plc.

2. Copyright © 2017 by Gravity B&M Ltd. All rights reserved.
Gravity has a very successful track record and very strong references
Personalization engines should be continually running A/B or multivariate testing — incorporating two or more variants of a digital or physical
touchpoints’ online interface to two or more different sets of users to determine, by using statistical models, which variant is most effective. This is
aimed at improving their ability to resonate with an individual. A/B testing as a method can be also used for comparing two or more vendors
against each other to determine which one performs better. The one that performs better, wins. Gravtiy’s personalization engine is unbeaten so far
as tested against 15 in-house solution and 14 personalization engine vendors.
Contactus
Gábor Tóth
Managing Director
gabor.toth@gravitybm.com
+36 30 619 6589
Ákos Demeter
Partner, Consulting
ademeter@deloittece.com
+36 1 428 6687
Gravity and Deloitte
Digital are closely
cooperating
professionally and
commercially in the joint
implementation of
personalization solutions
to Digital Retailers,
Physical Retailers,
Supermarket Chains,
Telecommunications
companies and Retail
Banks worldwide
Revenue through
visit frequency and
basket size
Revenue from pay-as-
you-go credit through
time spent on
consumption
Revenue from pay per view
Advertisement
revenue through
page view and/or
time spent on
consumption
Commission fee
through visit
frequency and basket
size
Subscription fee
through time spent on
consumption
Classified advertisement
listing fee through
classified advertisement
conversion
Classifieds’ membership
fee through classified
advertisement
conversion
Revenue from FMCG
distribution
Gravity is a personalization engine vendor offering a product portfolio called YUSP, including
multiple products, filling multiple needs using the same underlying technology. Gravity’s value
proposition combines world-class intellectual property, exceptional algorithmic portfolio and advanced
analytics skills/capabilities with expert support and training to drive revenue growth now and into the
future for online only, and bricks and mortar companies running based on the following business models:
info@yusp.com
+36 1 799 52 60
CHECK OUT THE YUSP EXPLAINER VIDEO HERE