Have you been trying to figure out how your restaurant brand will join the mobile revolution. Here is what we have been seeing in the market as well as what others have been seeing.

1. Mocapay Mobile Statistics
Mobile in the Restaurant Industry

2. By the Numbers
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$1 Trillion
Over Half$46 Billion
20%
Forecasted total mobile
transactions in 2015
Average check increase
after investment in a mobile
strategy
Projected mobile advertising
industry size by 2019
Of all opens in 2014
happened on a smartphone

3. Nilson Report
95% of smartphone users use their device to conduct
restaurant searches
90% of those searches convert within 24 hours
60% convert within one hour
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4. According to the National Restaurant
Association…
Seen by Consumers
Consumers read more than 95% of text messages within four
minutes of being received
Coupons
Mobile coupons have 10% to 30% redemption rate
Location Based Advertising
The norm in the restaurant industry account for over 65% of
total location based advertising
Demographics
63% of American has used their smartphone to interact with a
restaurant in the last month. 1 in 3 Baby Boomers were part of
that 63%.
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5. Cases Studies for Mobile in the
Industry

6. o Used mobile marketing to drive foot base traffic based on
zip code
– Reached every foursquare users, 2 million people, and the app
users receive a message when within 200 yards of a Chili’s
o Raise company profile through 291,000 customers scanning
a QR code to fundraise for childhood cancer
o Over 500,000 android users
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7. IHOP
o Mobile app incorporates
gamification allows
customers to interact in-store
resulting in a 3.6 app rating
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Applebee’s
o Over 100,000 downloads of their
android app.
o Functionality: In-app ordering, find
locations, offers, and purchase
gift cards.
o Used mobile marketing to create
a unified message, ‘the
neighborhood’ grill, and online
presence that resulted in a
continuous feedback loop with
core customers while increasing
the number of touch points.

8. Drove Traffic During Non-Peak Times
o Using SMS campaign to target specific customers to drive
business at happy hour, after-dinner, and Sunday. Created
a 35% redemption rate.
o Lead to creation of their loyalty program “Amici Club”
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9. Mocapay in Action

10. Rewards and Loyalty
o 76% of issued Reward Cards are
redeemed
o 21% of loyalty cardholders visit more
than 5 times a month
o 82% of loyalty cardholder are active
more than twice a year
o Over 70% of people use POS or
merchant app to activate
membership
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11. White Label for Mobilized Loyalty
o Integration with existing programs; 3rd party integrations
create an elegant user experience through mobile
o Enhance overall engagement without losing focus on the
brand
o Proactively marketed existing app service
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“Mocapay has exceeded our expectations
in implementing our custom mobile
solution”-Client Company Vice President

12. Mobile Marketing
o 76% of issued Reward Cards are
redeemed
o 21% of loyalty cardholders visit more
than 5 times a month
o 82% of loyalty cardholder are active
more than twice a year
o Over 70% of people use POS or
merchant app to activate
membership
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13. Case Study:
Quick Service Concept with Multiple Locations
o High Program Enrollment
o Lowered unnecessary spending from the
previous program by using a mobile only
program
o 2-way communication channel with
customers creating “Surprise & Delight”
o Increased sales with higher frequency of
return customer visits
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“It's a no-brainer
for the consumer
who never goes
anywhere
without their
phone”
-Partner

14. Multiple Consumer Touch-Points
o Track customer spending
behavior, frequency
o A convenient and secure
payment method through
mobile devices
o Tailored offers to build loyal,
lasting relationships
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