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Mocapay Mobile Statistics
Mobile in the Restaurant Industry
By the Numbers
2
$1 Trillion
Over Half$46 Billion
20%
Forecasted total mobile
transactions in 2015
Average check increase
...
Nilson Report
95% of smartphone users use their device to conduct
restaurant searches
90% of those searches convert within...
According to the National Restaurant
Association…
Seen by Consumers
Consumers read more than 95% of text messages within f...
Cases Studies for Mobile in the
Industry
o Used mobile marketing to drive foot base traffic based on
zip code
– Reached every foursquare users, 2 million people, a...
IHOP
o Mobile app incorporates
gamification allows
customers to interact in-store
resulting in a 3.6 app rating
7
Applebee...
Drove Traffic During Non-Peak Times
o Using SMS campaign to target specific customers to drive
business at happy hour, aft...
Mocapay in Action
Rewards and Loyalty
o 76% of issued Reward Cards are
redeemed
o 21% of loyalty cardholders visit more
than 5 times a month...
White Label for Mobilized Loyalty
o Integration with existing programs; 3rd party integrations
create an elegant user expe...
Mobile Marketing
o 76% of issued Reward Cards are
redeemed
o 21% of loyalty cardholders visit more
than 5 times a month
o ...
Case Study:
Quick Service Concept with Multiple Locations
o High Program Enrollment
o Lowered unnecessary spending from th...
Multiple Consumer Touch-Points
o Track customer spending
behavior, frequency
o A convenient and secure
payment method thro...
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Restaurant Mobile Statistics

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Have you been trying to figure out how your restaurant brand will join the mobile revolution. Here is what we have been seeing in the market as well as what others have been seeing.

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Restaurant Mobile Statistics

  1. 1. Mocapay Mobile Statistics Mobile in the Restaurant Industry
  2. 2. By the Numbers 2 $1 Trillion Over Half$46 Billion 20% Forecasted total mobile transactions in 2015 Average check increase after investment in a mobile strategy Projected mobile advertising industry size by 2019 Of all opens in 2014 happened on a smartphone
  3. 3. Nilson Report 95% of smartphone users use their device to conduct restaurant searches 90% of those searches convert within 24 hours 60% convert within one hour 3
  4. 4. According to the National Restaurant Association… Seen by Consumers Consumers read more than 95% of text messages within four minutes of being received Coupons Mobile coupons have 10% to 30% redemption rate Location Based Advertising The norm in the restaurant industry account for over 65% of total location based advertising Demographics 63% of American has used their smartphone to interact with a restaurant in the last month. 1 in 3 Baby Boomers were part of that 63%. 4
  5. 5. Cases Studies for Mobile in the Industry
  6. 6. o Used mobile marketing to drive foot base traffic based on zip code – Reached every foursquare users, 2 million people, and the app users receive a message when within 200 yards of a Chili’s o Raise company profile through 291,000 customers scanning a QR code to fundraise for childhood cancer o Over 500,000 android users 6
  7. 7. IHOP o Mobile app incorporates gamification allows customers to interact in-store resulting in a 3.6 app rating 7 Applebee’s o Over 100,000 downloads of their android app. o Functionality: In-app ordering, find locations, offers, and purchase gift cards. o Used mobile marketing to create a unified message, ‘the neighborhood’ grill, and online presence that resulted in a continuous feedback loop with core customers while increasing the number of touch points.
  8. 8. Drove Traffic During Non-Peak Times o Using SMS campaign to target specific customers to drive business at happy hour, after-dinner, and Sunday. Created a 35% redemption rate. o Lead to creation of their loyalty program “Amici Club” 8
  9. 9. Mocapay in Action
  10. 10. Rewards and Loyalty o 76% of issued Reward Cards are redeemed o 21% of loyalty cardholders visit more than 5 times a month o 82% of loyalty cardholder are active more than twice a year o Over 70% of people use POS or merchant app to activate membership 10
  11. 11. White Label for Mobilized Loyalty o Integration with existing programs; 3rd party integrations create an elegant user experience through mobile o Enhance overall engagement without losing focus on the brand o Proactively marketed existing app service 11 “Mocapay has exceeded our expectations in implementing our custom mobile solution”-Client Company Vice President
  12. 12. Mobile Marketing o 76% of issued Reward Cards are redeemed o 21% of loyalty cardholders visit more than 5 times a month o 82% of loyalty cardholder are active more than twice a year o Over 70% of people use POS or merchant app to activate membership 12
  13. 13. Case Study: Quick Service Concept with Multiple Locations o High Program Enrollment o Lowered unnecessary spending from the previous program by using a mobile only program o 2-way communication channel with customers creating “Surprise & Delight” o Increased sales with higher frequency of return customer visits 13 “It's a no-brainer for the consumer who never goes anywhere without their phone” -Partner
  14. 14. Multiple Consumer Touch-Points o Track customer spending behavior, frequency o A convenient and secure payment method through mobile devices o Tailored offers to build loyal, lasting relationships 14

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