What does fueling up and fast food have in common? Turns out QSRs are the No. 1 destination for consumers after purchasing a tank of gas. Brands know it’s increasingly difficult to find moments when attention is truly focused, especially the moments deciding where to dine. Reaching 1 in 3 US adults, GSTV is premium video at scale engaging a captive audience in the purchase mindset at gas stations across the US, and is a powerful complement to digital video strategies. Hear more about how we help QSR brands to drive awareness, foot traffic, and conversions among hungry, on-the-go consumers.

1. ,
1

2. EVP, MARKETING & CMO
MARK YOUNG
Engage Hungry
On-The-Go
Consumers…
at the Gas
Station?
,
2

3. 3
Reach Hungry
Consumers
in the Moment
Right Before They
Decide Where to Eat,
QSR/CDR is the #1
Post Fuel Up Destination

4. 4
+2.7x More
Transactions
at QSR Within
3 Hours of Fueling
(vs. consumers not fueling in same
time period)
+67%
Source: Mastercard Advisors, analysis of fuel customer spend within first 3 hours after fueling vs. non-fuel consumers, full year 2017.
of post-fueling spend
at QSR occurs within
1 hour of fuel purchase

5. 5
Source: Mastercard Advisors, analysis of fuel customers vs. non-fuel customers, full year 2017. Data represents behavior in the 0-1 hour following a gas transaction made between 6am-9pm.
BREAKFAST 6-11am
Transact +4.5x more
Spend +5.0x more
$9.36 avg. spend
Fuel
Customers
Eat Their
Next Meal
at QSR
Within the first hour after
purchasing fuel, consumers
are more likely to go to QSR
than non-fuel Customers, with
peak activity at mealtimes:
DINNER 5-9pm
Transact +3.7x more
Spend +3.7x more
$13.23 avg. spend
LUNCH 11am-3pm
Transact +3.3x more
Spend +3.6x more
$11.76 avg. spend
Fuel & food purchased
Fuel & food purchased
Fuel & food purchased

6. 6
Source: Mastercard Advisors, analysis of fuel customers vs. non-fuel customers, full year 2017. Data represents behavior in the 0-1 hour following a gas transaction made between 6am-9pm.
% Of Total Spend At Qsr Within 1 Hour After Fuel Purchase
HOUR OF FUEL PURCHASE & SUBSEQUENT QSR PURCHASE
Fuel Customers Eat Their
Next Meal at QSR, Cont’d
Breakfast Lunch Dinner

7. 7
Leverage GSTV to Engage,
Activate, and Measure
87% of top
QSR’s are within
10 miles
National Scale
Source: GSTV Internal Data; Aggdata
Double digit
increases in QSR
visitation
Proven Results
A data-rich environment
with targeting and
optimization
Target Audience

8. +599K
Incremental Visits
$10.50
ROAS
9.3x
More Effective
Than Placed
CPIV norms
GSTV Drove Incremental Store Visits
CASE STUDY [Q4 2019]
“Behavioral Lift” analysis from Placed quantifies incrementality
8
Advertiser: Leading National QSR
Study Type: Placed foot traffic attribution
Objective: Drive incremental store visits
Results: The GSTV campaign drove
+10.5% lift in visitation among the
campaign-exposed audience vs. a
matched control (behavioral lift),
yielding +599k incremental restaurant
visits and out-performing Placed
cost per incremental visit (CPIV)
benchmarks by 9.3x.
Post-exposure Visitation Window: 4 Days. Results are statistically significant at the 99% CL
Unexposed
(Matched Control)
20.6%
GSTV Exposed
22.8%
+10.5% LIFTStat sig at 99% CL

9. 9
Everything They Want
to Know On-The-Go

10. 10
MoonPie Wins
Super Bowl With GSTV
4.2M 2.5M 160K
Social
Impressions
Earned Media
Impressions
Video
Views

11. 11
Consumers, Fans, and Brands
Engage…in 12 Hours!
“Millions of consumers stop by
gas station convenience
stores on their way to parties
or to stock up for their own
gatherings. So, not only did
we finally make a TV spot for
MoonPie, but we did it while
making sure we were in the
right place at the right time
with a spot worthy of
advertising’s biggest day.”
Dooley Tombras,
President, Tombras

12. You’re In Good Company

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Mark Young
Mark.Young@gstv.com
Thank
You.