1. THE PATH TO PURCHASE
inMarket Case Study
How CLR Raised Purchase Intent by
629% via Point-of-Sale Engagement
Goal
Lift purchase intent by double digits and raise brand
awareness.
Summary
inMarket’s signature app, CheckPoints drove foot traffic into the
cleaner aisle and encouraged shoppers to try the CLR cleaning
products.
Execution
In September 2012, inMarket and Jelmar launched an in-store mobile
program that featured CLR and Bath & Kitchen Cleaner. The campaign
was deployed in over 2 million retail stores across the U.S.
Opt-in push messages, mobile banner ads and social media were used to alert consumers and
gauge initial purchase intent
Shoppers were reminded of the offer upon visiting the store, delivering the message at precisely
the right time to influence trial
Upon CLR product engagement, inMarket delivered a customized message from the brand that
directed shoppers to their Facebook page
Results
inMarket increased purchase intent by 574% for CLR and 629% for CLR Bath & Kitchen
cleaner.
The campaign delivered over 45,000 in-store, point-of-sale engagements and over
944,0000 impressions, resulting in an 18% increase in brand awareness.
“With inMarket and the power of mobile, we were able to create visually stimulating, informative and
measurable engagements that helped CLR jump off the shelf and into shoppers’ baskets.” – Matt Cote,
Director of Emerging Media
For more information please contact your inMarket representative | inMarket.com | 310.392.0500 x117 | sales@inMarket.com