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Uploaded byMatthew Adam Cox
Reimagine What, How and Why
The document discusses the need to reimagine corporate thinking towards a more sustainable and people-centered approach, challenging the traditional 'sell or else' mentality. It emphasizes creativity and the importance of attracting attention in the context of sustainability and corporate responsibility. The author invites reflection on whether this reimagining represents a worthy opportunity for change in the advertising industry.
Reimagine What, How and Why
- 1. ReimagineWhat, How and Why ACreative Opportunity
- 3. Consciousness, have some fun andreimagine Consciousness From To
- 4. Fu k 90% ofthe ways we sell more pointless stuff
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- 6. Today is aboutputting that creative opportunity out there
- 7. Reimagine what, howand why we think about stuff
- 8. 3 areas 46 slides ~20seconds a slide ~15 minutes to communicate & get you to badge up ...or not , ,
- 9. We are inthe *attention* business
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- 19. & attracted attention another way & theirwider needs
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- 22. This can notbe achieved just by organising our thinking differently Corpora led thinking
- 23. “People first, sustainability second& then make it fit to corporatocracy or else” Not corporately sourced
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- 28. How– Sustainability What -Corporate ReframeCorporate led thinking
- 29. How– Sustainability What -Corporate ReframeCorporate led thinking
- 30. Why - People How–Sustainability What - Corporate ReframeCorporate led thinking
- 31. Why - People What- Corporate Reframe How– Sustainability Corporate led thinking
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- 33. “People first, sustainability second& then make it fit to corporatocracy or else” Not corporately sourced
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- 37. Why– Corporate How– Sustainability What–People ReimagineSustainable thinking
- 38. Why– Corporate How– Sustainability What–People & their wider needs ReimagineSustainable thinking
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- 43. What– People How– Sustainability Why–Corporate Reimagine
- 44. Why– People Corporate People From howto reframe corporate led thinking, for people
- 45. How - PeopleWhy– People People Corporate Sustainability To reimagining why people and the wider environment really need it, for corporates
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- 52. The unacceptable face ofcapitalism Is not badging up , , , , ,
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- 54. The same old sameold faces Are not badging up , , , , ,
- 55. What happens now? Isit a creative opportunity worthy of our time?
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- 57. If you thinkwe can... Badge up Meet up & Reimagine the ad industry
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- 59. The end. More stuffcoming soon...