Find out what Kanye, Blurred Lines, Pharrell's hat, Fight Club, David Ogilvy, dollar bills & green LEGO have to do with remaining what, how and why we think about stuff. Presentation video --> https://www.youtube.com/watch?v=2edLHHdzAOU

1. ReimagineWhat,
How and Why
A Creative Opportunity

3. Consciousness,
have some fun
and reimagine
Consciousness
From To

4. Fu k 90%
of the ways
we sell more
pointless stuff

5. , ,
,
, ,

6. Today is about putting that
creative opportunity out
there

7. Reimagine what, how and why
we think about stuff

8. 3 areas
46 slides
~20 seconds a slide
~15 minutes to communicate
& get you to badge up
...or not
,
,

9. We are in the
*attention*
business

10. Challenge

11. Opportunity#Opportunity

12. One thing me

13. Corporate
led
thinking
One thing will not budge

14. Corporate
led
thinking
Corporate
led
thinking

15. PEOPLE

16. “We sell, or
else”
Corporately sourced

17. WHAT IF

18. Removed
corporate
led
thinking

19. & attracted
attention
another
way
& their wider needs

20. Sustainable?
Economy Society
Environment

21. PEOPLE

22. This can not be achieved just
by organising our thinking
differently
Corpora
led
thinking

23. “People first,
sustainability second &
then make it fit to
corporatocracy or else”
Not corporately sourced

25. “We sell, or
else”
Corporately sourced

26. Corporate
led thinking
Reframe

27. What - Corporate
ReframeCorporate
led thinking

28. How– Sustainability
What - Corporate
ReframeCorporate
led thinking

29. How– Sustainability
What - Corporate
ReframeCorporate
led thinking

30. Why - People
How– Sustainability
What - Corporate
ReframeCorporate
led thinking

31. Why - People
What - Corporate
Reframe
How– Sustainability
Corporate
led thinking

32. Corporate
People

33. “People first,
sustainability second &
then make it fit to
corporatocracy or else”
Not corporately sourced

34. ReimagineSustainable
thinking

35. What– People
ReimagineSustainable
thinking

36. What– People
How– Sustainability
ReimagineSustainable
thinking

37. Why– Corporate
How– Sustainability
What– People
ReimagineSustainable
thinking

38. Why– Corporate
How– Sustainability
What– People
& their wider needs
ReimagineSustainable
thinking

39. People
Corporate
Sustainability

41. Reimagine

42. Reimagine

43. What– People
How– Sustainability
Why– Corporate
Reimagine

44. Why– People
Corporate
People
From how to
reframe corporate
led thinking,
for people

45. How - People Why– People
People
Corporate
Sustainability
To reimagining why
people and the wider
environment really
need it, for corporates

46. Before you decide.

47. Reimagine
Badge up
, ,
,
, ,

48. Reimagine
Badge up
, ,
,
, ,

49. Reimagine
Badge up
, ,
,
, ,

50. The obstacle

51. Unbadged
, ,
,
, ,

52. The unacceptable
face of capitalism
Is
not
badging up
, ,
,
, ,

53. The unacceptable
face
Is
not
badging up
, ,
,
, ,

54. The same old
same old faces
Are
not
badging up
, ,
,
, ,

55. What happens now?
Is it a creative
opportunity worthy of
our time?

56. , ,
,
, ,

57. If you think we can...
Badge up
Meet up
&
Reimagine
the ad industry

58. MakingItUseful@gmail.com
@MakingItUseful
Contact info

59. The end.
More stuff coming soon...