This document outlines a proposed solution for helping people get rid of unwanted items and making use of those items. It discusses the problem of items being difficult to get rid of and proposes bringing together owners of unwanted items and makers/creators who could use those items. The solution involves an online platform where owners can post unwanted items to be reused or sold, and makers can request items or respond about wanting items. The document estimates the potential market size in London and financial projections if a certain percentage of owners and makers utilize the platform. It closes by mentioning other companies supporting repair and reuse.

1. 11 slides
15 secs
2.8 minsgive or take

2. “Getting rid of my
old stuff is a pain
in the ass” Problem
statement

3. What I found in my research
£££ - Easy
££ - Easyish
£ - Not so easy

4. We can work
together to make
use of the ‘not so
easy’ stuff Problem
statement
Solution
hypothesis

5. Avoiding

6. OWNER LEAD
There aren’t places for owners to get rid
of the ‘not so easy’ stuff

7. But there are places that are making use
of the ‘not so easy’ stuff
MAKER LEAD

8. OWNER LEAD MAKER LEAD
WORK
TOGETHER

9. OWNER LEAD MAKER LEAD
REDESIGN
COLEAD
Solution for people to work together
to make use of the ‘not so easy’ stuff
WORK
TOGETHER

10. OWNER
£15%
MAKER
£80%
REDESIGN
COLEAD
• Post for own reuse
• Post to be sold on
• Request item
• Respond to item
£5%
& sell it on

11. London population – 8.7 million
London recyclers – 3.6 million (41%) (40)
Amount that would be interested in recycling more of their stuff – 178k (5%) (90%)
Get 20% of the beachhead segment to post in the first year
36k
50% of those items used by London makers and sold for average £100
£1.8 million
Owners (15%)
£270k
Creators (80%)
£1.4 million
Womble facilitator (5%)
£90k
…how many people care
Problem
statement
Solution
hypothesis
Addressable
market

12. “REPAIR IS A RADICAL ACT”
Patagonia & probably Uncle Bulgaria

13. End.
Problem
statement
Solution
hypothesis
Addressable
market
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more?