SlideShare a Scribd company logo
Samuel 
Pranata 
Sales 
& 
Marke0ng 
Martha 
Tilaar 
Group
SHOP ‘Til You Drop
RETAIL 
1.0
RETAIL 
2.0
RETAIL 
3.0
Lesson: 
1
Lesson: 
2
Lesson: 
3
Lesson: 
4
Lesson: 
5
Future 
Retail 
Strategy 
Sales 
• Create 
A2en3on 
• Create 
Excitement 
• Create 
Crea3ve 
Sales 
Marke;ng 
• Build 
Iden3ty 
• Build 
Emo3onal 
• Build 
Community
For 
consumers, 
the 
variety 
of 
the 
contact 
points 
is 
surprising 
and 
inspira;onal 
(CREATE 
ATTENTION)
Consumers 
are 
looking 
for 
the 
comfort 
of 
the 
known 
and 
the 
excitement 
of 
the 
new. 
Henk 
GianoOen 
(CREATE 
EXCITEMENT)
If 
it 
doesn’t 
sell, 
It 
is 
not 
crea;ve 
David 
Ogilvy 
(Create 
Crea;ve 
Sales)
Having 
an 
iden;ty 
is 
one 
thing. 
Being 
born 
into 
an 
iden;ty 
is 
quite 
a 
different 
maOer. 
Henry 
Rollins 
(BUILD 
IDENTITY)
Starbucks 
You 
walk 
into 
a 
retail 
store, 
whatever 
it 
is, 
and 
if 
there's 
a 
sense 
of 
entertainment 
and 
excitement 
and 
electricity, 
you 
wanna 
be 
there. 
Howard 
Schultz 
(BUILD 
EXPERIENCE)
Every 
successful 
individual 
knows 
that 
his 
or 
her 
achievement 
depends 
on 
a 
community 
of 
persons 
working 
together. 
Paul 
Ryan 
(BUILD 
COMMUNITY)
Reference 
• Melanie 
Mcintosh 
(Inspire 
Retail 
Solu3on) 
• 1:1 
The 
Essence 
of 
Retail, 
Michael 
Van 
Tongeren 
• February 
25, 
2008 
·∙ 
Filed 
under 
News 
Clips 
·∙Tagged 
American, 
effec3ve 
merchandising, 
how 
to, 
Marke3ng, 
Merchandising 
• Source 
Picture: 
Coloribus, 
Youtube 
and 
Internal 
Company

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Future Retail Strategy