Retail Business is a huge industry. How to compete with the competitors.
In order to maintain business sustainability, we need to have FUTURE RETAIL STRATEGY
The document discusses the key elements of selling according to Brian Tracy's book "The Psychology of Selling" which are creative or strategic selling, high self-esteem, enthusiasm, and fear of failure. It notes that when selling creatively, customers are looking for benefits rather than features and that fear is an opportunity rather than a challenge. The document also includes diagrams labeling these key elements and their relationship in the sales lifecycle and strategies for building them up.
The document discusses new ways to promote yourself using unconventional guerrilla marketing techniques that rely on creativity and sharing through social media rather than large budgets. It emphasizes the importance of having a consistent, unique, and easily shareable message that will appeal to your target audience and build your brand. Examples mentioned include unusual promotional stunts like the Pothole Gardener and projects that went viral online through their originality and ability to start conversations.
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"Whitney Larson
You can have great promotions without knocking dollars off the price of your food and drink items. Rest assured, if you supply customers with quality products, they will pay. Join marketing maven, Whitney Johnson, as she discusses the difference between promotions and discounts, how to set your promotions up for success, and the marketing tools needed to create quality promotions without wasting dollars. - See more at: http://www.ncbshow.com/sessions/promoting-without-discounting/#sthash.Z1wOOdm8.dpuf
This document provides an overview of guerrilla marketing, including its unconventional and creative tactics that target consumers in unexpected places using imagination and psychology. It defines guerrilla marketing as relying on smaller budgets than traditional marketing by investing time, effort and creativity. The key differences outlined between traditional and guerrilla marketing are that the latter focuses on customer retention, relationship building and profits over sales. Finally, it provides some examples of guerrilla marketing campaigns including placing red umbrellas or flip flops in public spaces to remind consumers of particular brands.
Guerilla marketing is an unconventional marketing technique that achieves maximum results with minimal resources. It started in the 1970s as advertisers found traditional advertising less effective. Jay Conrad's 1984 book on guerilla marketing techniques discussed how to subtly market to consumers. Guerilla marketing works because it is creative and gets attention by making consumers think differently. It has also been used for social causes to raise awareness of controversial issues.
NAVIGATE YOUR WAY TO A BRIGHTER FUTURE WITH STEVE PRESTON, THE CAREER CATALYSTSteve Preston
Steve Preston, The Career Catalyst, is giving you the opportunity to see this highly acclaimed signature presentation designed to support people who are at a career crossroads in their life.
Steve presents this at at seminars for Business Libraries, Professional Associations and as Keynote for Conferences and Exhibitions. He also runs this for webinars, like this one with The Lemon Club.
The content is based on Steve’s highly acclaimed book ‘‘Winning through Redundancy – Six steps to navigate your way to a brighter future” and is aimed at people who have experienced or are facing redundancy with an uncertain future OR indeed, people who are unhappy in their job or career who are considering a career change and are uncertain how to make the transition. It’s interesting to note, isn’t it, that in a webinar poll as many as 69% of the group felt they were unfulfilled and looking to explore new options.
You may begin to wonder and focus as you hear Steve’s mantra …… “You spend more waking hours at work than in any other activity. Life is too short, so why be unhappy? Take the leap of faith and do what you love”. As this begins to resonate with you, many people find that the messages in the slides and the book will enable you to begin to turn your situation into a positive opportunity.
You may not have realised yet, but these slides are based on elements of Steve’s Breakthrough Career Development Coaching programmes, which follow a structured and logical process using his successful six step ‘Career Navigation Cycle’. You may want to check out Steve’s website now http://www.steveprestonthecareercatalyst.com/ to see what products he offers or get him to speak at your forthcoming event.
You, like me, will be influenced by the views of others and this is what internationally renowned Author, Speaker, and Psychologist Brian Tracy says about Steve’s book:
“Changing jobs for any reason can be the great turning point in your career and in your life. This book shows you how to make the rest of your work life the best of your work life.”
Brian Tracy – Author, Earn What You’re Really Worth.
As you follow the advice given, you may begin to focus on your goals and aspirations so that, sooner or later, you can begin to shift your mindset and eventually become the architect of your own future by moving towards the job or career you really want.
Try not to rush through the slides and allow yourself time to reflect – you’d want to assimilate all the detail, wouldn’t you?
So, to do the work you love and to lead a fulfilling life, Steve provides you with the opportunity to set a better sail and navigate your way to have a brighter future!
Slideshare is a wonderful site, it’s so easy to share and scan through informative presentations and learn new things ….. and in this case to discover how the Career Catalyst can help you
This document discusses how entrepreneurs can develop and apply courage to their business. It defines courage as confronting fear, danger, and uncertainty to persevere. Entrepreneurs innovate, market, and assume risk for their business venture. The document provides tips for developing a long-term vision and 90-day strategic plans focused on innovation, as well as consistent daily marketing actions. It emphasizes having a higher purpose and taking intelligent, consistent action every day, even when unmotivated, to achieve goals through long-term vision building, innovation planning, and daily marketing efforts.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
The document discusses the key elements of selling according to Brian Tracy's book "The Psychology of Selling" which are creative or strategic selling, high self-esteem, enthusiasm, and fear of failure. It notes that when selling creatively, customers are looking for benefits rather than features and that fear is an opportunity rather than a challenge. The document also includes diagrams labeling these key elements and their relationship in the sales lifecycle and strategies for building them up.
The document discusses new ways to promote yourself using unconventional guerrilla marketing techniques that rely on creativity and sharing through social media rather than large budgets. It emphasizes the importance of having a consistent, unique, and easily shareable message that will appeal to your target audience and build your brand. Examples mentioned include unusual promotional stunts like the Pothole Gardener and projects that went viral online through their originality and ability to start conversations.
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"Whitney Larson
You can have great promotions without knocking dollars off the price of your food and drink items. Rest assured, if you supply customers with quality products, they will pay. Join marketing maven, Whitney Johnson, as she discusses the difference between promotions and discounts, how to set your promotions up for success, and the marketing tools needed to create quality promotions without wasting dollars. - See more at: http://www.ncbshow.com/sessions/promoting-without-discounting/#sthash.Z1wOOdm8.dpuf
This document provides an overview of guerrilla marketing, including its unconventional and creative tactics that target consumers in unexpected places using imagination and psychology. It defines guerrilla marketing as relying on smaller budgets than traditional marketing by investing time, effort and creativity. The key differences outlined between traditional and guerrilla marketing are that the latter focuses on customer retention, relationship building and profits over sales. Finally, it provides some examples of guerrilla marketing campaigns including placing red umbrellas or flip flops in public spaces to remind consumers of particular brands.
Guerilla marketing is an unconventional marketing technique that achieves maximum results with minimal resources. It started in the 1970s as advertisers found traditional advertising less effective. Jay Conrad's 1984 book on guerilla marketing techniques discussed how to subtly market to consumers. Guerilla marketing works because it is creative and gets attention by making consumers think differently. It has also been used for social causes to raise awareness of controversial issues.
NAVIGATE YOUR WAY TO A BRIGHTER FUTURE WITH STEVE PRESTON, THE CAREER CATALYSTSteve Preston
Steve Preston, The Career Catalyst, is giving you the opportunity to see this highly acclaimed signature presentation designed to support people who are at a career crossroads in their life.
Steve presents this at at seminars for Business Libraries, Professional Associations and as Keynote for Conferences and Exhibitions. He also runs this for webinars, like this one with The Lemon Club.
The content is based on Steve’s highly acclaimed book ‘‘Winning through Redundancy – Six steps to navigate your way to a brighter future” and is aimed at people who have experienced or are facing redundancy with an uncertain future OR indeed, people who are unhappy in their job or career who are considering a career change and are uncertain how to make the transition. It’s interesting to note, isn’t it, that in a webinar poll as many as 69% of the group felt they were unfulfilled and looking to explore new options.
You may begin to wonder and focus as you hear Steve’s mantra …… “You spend more waking hours at work than in any other activity. Life is too short, so why be unhappy? Take the leap of faith and do what you love”. As this begins to resonate with you, many people find that the messages in the slides and the book will enable you to begin to turn your situation into a positive opportunity.
You may not have realised yet, but these slides are based on elements of Steve’s Breakthrough Career Development Coaching programmes, which follow a structured and logical process using his successful six step ‘Career Navigation Cycle’. You may want to check out Steve’s website now http://www.steveprestonthecareercatalyst.com/ to see what products he offers or get him to speak at your forthcoming event.
You, like me, will be influenced by the views of others and this is what internationally renowned Author, Speaker, and Psychologist Brian Tracy says about Steve’s book:
“Changing jobs for any reason can be the great turning point in your career and in your life. This book shows you how to make the rest of your work life the best of your work life.”
Brian Tracy – Author, Earn What You’re Really Worth.
As you follow the advice given, you may begin to focus on your goals and aspirations so that, sooner or later, you can begin to shift your mindset and eventually become the architect of your own future by moving towards the job or career you really want.
Try not to rush through the slides and allow yourself time to reflect – you’d want to assimilate all the detail, wouldn’t you?
So, to do the work you love and to lead a fulfilling life, Steve provides you with the opportunity to set a better sail and navigate your way to have a brighter future!
Slideshare is a wonderful site, it’s so easy to share and scan through informative presentations and learn new things ….. and in this case to discover how the Career Catalyst can help you
This document discusses how entrepreneurs can develop and apply courage to their business. It defines courage as confronting fear, danger, and uncertainty to persevere. Entrepreneurs innovate, market, and assume risk for their business venture. The document provides tips for developing a long-term vision and 90-day strategic plans focused on innovation, as well as consistent daily marketing actions. It emphasizes having a higher purpose and taking intelligent, consistent action every day, even when unmotivated, to achieve goals through long-term vision building, innovation planning, and daily marketing efforts.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
As a geek/nerd you could say: "I code 18 hours a day; all this marketing stuff is complete non-sense; I DON’T NEED IT! My product is great!" But "Code Wizardry", "18-Hours-A-Day", or even "Great Product" does not mean "Commercial Success". Even a "viral product" does not mean "commercial success" (e.g., Tata Nano car). Then, want to know more about marketing? Check out this presentation.
"Guerrilla Marketing 101" - Presented by Michelle Villalobos to DFYIT!How to ...Michelle Villalobos
An interesting and fun program to teach people about guerrilla marketing techniques, and how to integrate them with online methods to make marketing messages "go viral."
This document provides an overview of guerrilla marketing. It discusses how guerrilla marketing uses unconventional and low-cost methods inspired by guerrilla warfare. The document outlines 12 secrets of guerrilla marketing according to J.C. Levinson, the founder of guerrilla marketing. These secrets emphasize commitment, investment, consistency, confidence, and building long-term customer relationships. Examples are given of both traditional and guerrilla marketing approaches. The document concludes by stating that guerrilla marketing is "smart marketing" that uses imagination and loves customers.
This document discusses communication and the human mind. It notes that the mind rejects information that doesn't "compute" due to the high volume of information. One objective of advertising is to heighten expectations. The mind is an inadequate container for all the information in today's overcommunicated society. Ranking people, objectives, and brands allows for organization but can be difficult to move up the ladder in people's minds. It's often better in advertising to position what a product is not rather than what it is. Finding the concept inside the prospect's mind is more important than inside the product or yourself. To be successful, you can't ignore a competitor's position or your own.
This document is an excerpt from the book "Guerrilla Marketing for Consultants" which provides marketing strategies and tactics for consultants to win new clients. It discusses how traditional marketing approaches often don't work for consultants and that they need guerrilla marketing techniques that are unconventional, low-cost and creative. Some of the guerrilla marketing tactics covered in the book include creating a client-centered website, using newsletters or "zines" to boost online presence, seeking free publicity through media interviews, advertising strategically when it makes sense, writing articles for publication, public speaking, book publishing, conducting surveys, and giving back to the community. The book aims to provide consultants a marketing plan and roadmap to help them
The document is a presentation by team 1 on guerrilla marketing. It defines guerrilla marketing as unconventional marketing techniques that create unique concepts to engage people and spread messages. Examples discussed include flash mobs, graffiti, and sticker bombing. Benefits mentioned are low cost, increased interaction and brand recognition. Challenges include difficulty measuring effectiveness and maintaining creativity. The presentation analyzes the successful UNICEF Tap Project campaign which used shock value to raise awareness of water issues.
The mood board proposes a football-themed advertisement featuring a lonely player who scores a goal after spraying an Umbro Elite X fragrance, with an imaginary crowd cheering him on. The main messages are that the aftershave can enhance one's existing success and make them perform even better. The proposed style is a mini fiction depicting the player's thoughts and how the fragrance helps him score. The target audience would find it relevant due to interests in physically fit men and becoming successful.
Three most effective advertising execution strategiesJason Grant
The document discusses three ad execution styles: 1) Straight Sell, which presents the product directly without comparisons; 2) Comparative, which compares the product to competitors and highlights advantages; 3) Humor, which uses humor to grab attention and potentially lead to memorization. Each style is then briefly characterized in terms of its benefits.
Guerrilla marketing is an unconventional advertising strategy that uses low-cost tactics inspired by guerrilla warfare to maximize results. The term was coined by Jay Conrad Levinson in 1984 to describe small-scale marketing approaches. Guerrilla marketing employs smarter methods rather than larger budgets to increase sales, consumer perception of value, and brand memory through entertainment and community understanding.
ANITA LAI - Strategic Approach and Presentation Examples (low-res)Anita Lai
Based on Carl Jung's archetypes, the document describes the "Jester" archetype. As a Jester, one enjoys being a catalyst by providing surprising perspectives through divergent thinking and improvisation. They stay positive in dealing with difficulties by enjoying the process and using their wits, creativity, and intuition to think outside the box and identify disruptive strategies. The Jester is good at finding clever ways around obstacles and encouraging others to think differently.
This document introduces marketing and explains why the author loves marketing. It discusses how marketing informs audiences by telling unique stories, distinguishes products and brands by communicating uniqueness, and persuades action through various strategies. Marketing informs people about new products, social causes, and ideas. It differentiates images, products, and ideas from competitors. Marketing allows reaching target audiences and persuading them to engage, buy, or do more. In summary, the author loves marketing because it informs audiences, distinguishes brands from others, and persuades action.
This document provides a 10 step guide to building a potent business brand. The steps include getting emotional about why the business started and what makes it special, having a clear message about what people need to know and how to talk about it, basing the brand on differentiating facts and standards, knowing the competition, giving the brand a consistent voice that focuses on marketing rather than just sales, making the brand look good through attractive and consistent design, making the brand personal by showing the founder's face, meeting ideal customers by understanding what appeals to them, and taking time to develop the brand as a valuable asset through patience.
Guerilla marketing is an unconventional marketing technique that achieves maximum results with minimal resources. It started in the 1970s as advertisers found traditional advertising less effective. Jay Conrad's 1984 book on guerilla marketing techniques discussed using subtle marketing approaches. Guerilla marketing aims to be creative and thought-provoking to attract attention. While it can be risky if not executed properly, it is a cheap strategy that is worth trying for most campaigns. Both success stories, like Nissan's campaign about keyless cars, and failures, such as Microsoft's disliked butterfly stickers in New York City, are examples of guerilla marketing.
Promotional Strategy Group 3 - StudycaseNelson Delest
Controversial promotional strategies can spark buzz but also backfire if not properly executed. While shocking marketing violates social norms and ideals to get attention, the controversies cannot be too extreme and must identify the sweet spot for the target audience. Knowing your audience is key, as controversies that are too offensive or go too far can result in invisibility instead of the desired buzz and increased sales.
This document outlines the key points that will be covered in a 60 minute presentation on character branding. It discusses common branding misconceptions and problems companies face related to branding. The real purposes of brands are identified as to identify, differentiate, and build value. Successful brands are defined as having purpose, always changing but never wavering, and helping buyers make quick decisions. The six traits of successful brands that will be covered are belief in themselves, audience understanding, role identification, aspiration delivery, congruence of tactics, and kindling a community.
This document discusses how design influences emotions and buying decisions. It notes that while people think they make rational choices, emotions greatly impact decisions. Good design can trigger emotions like love, relaxation, health, status, and sympathy which influence people to buy. The document advises focusing on design elements that evoke positive emotions in order to be more successful in marketing and sales.
This document provides an introduction to guerrilla marketing. It defines guerrilla marketing as an unconventional form of promotion that aims to generate buzz and viral engagement. The term was coined in 1984 based on concepts like small companies competing with larger rivals using unexpected tactics. Common guerrilla marketing techniques include undercover marketing, astroturfing, ambush marketing, ambient marketing, and experiential marketing. Examples of successful guerrilla campaigns are described for companies like 3M, UNICEF, McDonald's, and Fitness First.
This document discusses online guerrilla marketing strategies. It begins by defining guerrilla marketing as unconventional marketing that aims to maximize results with minimal resources. It then outlines opportunities for guerrilla marketers online, such as access to millions of potential customers and the ability to niche market. The document provides various online marketing tools and strategies for guerrilla marketers, such as using classified ads, forums, email marketing, and developing an online storefront. It also offers tips for sustaining marketing efforts through customer satisfaction, repackaging messages, and seeking new expansion opportunities. The overall message is that guerrilla marketers can write their own success story by choosing the right online marketing weapons and battlegrounds.
Even though e-commerce is driving quick sales growth, brick and mortar is still the major player in retail industry. According to the survey by TimeTrade, 85% of consumers still prefer to shop in-store. And there are more than 20 online retailers have opened physical stores. It's time for retailers to rethink their omnichannel strategies with store transformation.
The Internet of Things is revolutionizing retail store operations. With the connected devices and sensor data, retailers can receive real-time information of both physical and digital worlds. They can use these insights to offer timely and personalized customer services, make better operational decisions, and secure merchandising and supply networks. Learn about how can IoT provides new opportunities and values for retail business and start your IoT journey with The Honeywell Building Sense.
For more information, visit ibm.com/iot/retail
El documento define los conceptos de población, universo, muestra y unidades de análisis en estudios de investigación. Explica que la población es el conjunto de elementos a estudiar, el universo son los elementos a los cuales se aplicarán las conclusiones, y la muestra es una parte representativa del universo. También describe los criterios de inclusión y exclusión para definir la población, y las características de las unidades de observación y muestreo.
As a geek/nerd you could say: "I code 18 hours a day; all this marketing stuff is complete non-sense; I DON’T NEED IT! My product is great!" But "Code Wizardry", "18-Hours-A-Day", or even "Great Product" does not mean "Commercial Success". Even a "viral product" does not mean "commercial success" (e.g., Tata Nano car). Then, want to know more about marketing? Check out this presentation.
"Guerrilla Marketing 101" - Presented by Michelle Villalobos to DFYIT!How to ...Michelle Villalobos
An interesting and fun program to teach people about guerrilla marketing techniques, and how to integrate them with online methods to make marketing messages "go viral."
This document provides an overview of guerrilla marketing. It discusses how guerrilla marketing uses unconventional and low-cost methods inspired by guerrilla warfare. The document outlines 12 secrets of guerrilla marketing according to J.C. Levinson, the founder of guerrilla marketing. These secrets emphasize commitment, investment, consistency, confidence, and building long-term customer relationships. Examples are given of both traditional and guerrilla marketing approaches. The document concludes by stating that guerrilla marketing is "smart marketing" that uses imagination and loves customers.
This document discusses communication and the human mind. It notes that the mind rejects information that doesn't "compute" due to the high volume of information. One objective of advertising is to heighten expectations. The mind is an inadequate container for all the information in today's overcommunicated society. Ranking people, objectives, and brands allows for organization but can be difficult to move up the ladder in people's minds. It's often better in advertising to position what a product is not rather than what it is. Finding the concept inside the prospect's mind is more important than inside the product or yourself. To be successful, you can't ignore a competitor's position or your own.
This document is an excerpt from the book "Guerrilla Marketing for Consultants" which provides marketing strategies and tactics for consultants to win new clients. It discusses how traditional marketing approaches often don't work for consultants and that they need guerrilla marketing techniques that are unconventional, low-cost and creative. Some of the guerrilla marketing tactics covered in the book include creating a client-centered website, using newsletters or "zines" to boost online presence, seeking free publicity through media interviews, advertising strategically when it makes sense, writing articles for publication, public speaking, book publishing, conducting surveys, and giving back to the community. The book aims to provide consultants a marketing plan and roadmap to help them
The document is a presentation by team 1 on guerrilla marketing. It defines guerrilla marketing as unconventional marketing techniques that create unique concepts to engage people and spread messages. Examples discussed include flash mobs, graffiti, and sticker bombing. Benefits mentioned are low cost, increased interaction and brand recognition. Challenges include difficulty measuring effectiveness and maintaining creativity. The presentation analyzes the successful UNICEF Tap Project campaign which used shock value to raise awareness of water issues.
The mood board proposes a football-themed advertisement featuring a lonely player who scores a goal after spraying an Umbro Elite X fragrance, with an imaginary crowd cheering him on. The main messages are that the aftershave can enhance one's existing success and make them perform even better. The proposed style is a mini fiction depicting the player's thoughts and how the fragrance helps him score. The target audience would find it relevant due to interests in physically fit men and becoming successful.
Three most effective advertising execution strategiesJason Grant
The document discusses three ad execution styles: 1) Straight Sell, which presents the product directly without comparisons; 2) Comparative, which compares the product to competitors and highlights advantages; 3) Humor, which uses humor to grab attention and potentially lead to memorization. Each style is then briefly characterized in terms of its benefits.
Guerrilla marketing is an unconventional advertising strategy that uses low-cost tactics inspired by guerrilla warfare to maximize results. The term was coined by Jay Conrad Levinson in 1984 to describe small-scale marketing approaches. Guerrilla marketing employs smarter methods rather than larger budgets to increase sales, consumer perception of value, and brand memory through entertainment and community understanding.
ANITA LAI - Strategic Approach and Presentation Examples (low-res)Anita Lai
Based on Carl Jung's archetypes, the document describes the "Jester" archetype. As a Jester, one enjoys being a catalyst by providing surprising perspectives through divergent thinking and improvisation. They stay positive in dealing with difficulties by enjoying the process and using their wits, creativity, and intuition to think outside the box and identify disruptive strategies. The Jester is good at finding clever ways around obstacles and encouraging others to think differently.
This document introduces marketing and explains why the author loves marketing. It discusses how marketing informs audiences by telling unique stories, distinguishes products and brands by communicating uniqueness, and persuades action through various strategies. Marketing informs people about new products, social causes, and ideas. It differentiates images, products, and ideas from competitors. Marketing allows reaching target audiences and persuading them to engage, buy, or do more. In summary, the author loves marketing because it informs audiences, distinguishes brands from others, and persuades action.
This document provides a 10 step guide to building a potent business brand. The steps include getting emotional about why the business started and what makes it special, having a clear message about what people need to know and how to talk about it, basing the brand on differentiating facts and standards, knowing the competition, giving the brand a consistent voice that focuses on marketing rather than just sales, making the brand look good through attractive and consistent design, making the brand personal by showing the founder's face, meeting ideal customers by understanding what appeals to them, and taking time to develop the brand as a valuable asset through patience.
Guerilla marketing is an unconventional marketing technique that achieves maximum results with minimal resources. It started in the 1970s as advertisers found traditional advertising less effective. Jay Conrad's 1984 book on guerilla marketing techniques discussed using subtle marketing approaches. Guerilla marketing aims to be creative and thought-provoking to attract attention. While it can be risky if not executed properly, it is a cheap strategy that is worth trying for most campaigns. Both success stories, like Nissan's campaign about keyless cars, and failures, such as Microsoft's disliked butterfly stickers in New York City, are examples of guerilla marketing.
Promotional Strategy Group 3 - StudycaseNelson Delest
Controversial promotional strategies can spark buzz but also backfire if not properly executed. While shocking marketing violates social norms and ideals to get attention, the controversies cannot be too extreme and must identify the sweet spot for the target audience. Knowing your audience is key, as controversies that are too offensive or go too far can result in invisibility instead of the desired buzz and increased sales.
This document outlines the key points that will be covered in a 60 minute presentation on character branding. It discusses common branding misconceptions and problems companies face related to branding. The real purposes of brands are identified as to identify, differentiate, and build value. Successful brands are defined as having purpose, always changing but never wavering, and helping buyers make quick decisions. The six traits of successful brands that will be covered are belief in themselves, audience understanding, role identification, aspiration delivery, congruence of tactics, and kindling a community.
This document discusses how design influences emotions and buying decisions. It notes that while people think they make rational choices, emotions greatly impact decisions. Good design can trigger emotions like love, relaxation, health, status, and sympathy which influence people to buy. The document advises focusing on design elements that evoke positive emotions in order to be more successful in marketing and sales.
This document provides an introduction to guerrilla marketing. It defines guerrilla marketing as an unconventional form of promotion that aims to generate buzz and viral engagement. The term was coined in 1984 based on concepts like small companies competing with larger rivals using unexpected tactics. Common guerrilla marketing techniques include undercover marketing, astroturfing, ambush marketing, ambient marketing, and experiential marketing. Examples of successful guerrilla campaigns are described for companies like 3M, UNICEF, McDonald's, and Fitness First.
This document discusses online guerrilla marketing strategies. It begins by defining guerrilla marketing as unconventional marketing that aims to maximize results with minimal resources. It then outlines opportunities for guerrilla marketers online, such as access to millions of potential customers and the ability to niche market. The document provides various online marketing tools and strategies for guerrilla marketers, such as using classified ads, forums, email marketing, and developing an online storefront. It also offers tips for sustaining marketing efforts through customer satisfaction, repackaging messages, and seeking new expansion opportunities. The overall message is that guerrilla marketers can write their own success story by choosing the right online marketing weapons and battlegrounds.
Even though e-commerce is driving quick sales growth, brick and mortar is still the major player in retail industry. According to the survey by TimeTrade, 85% of consumers still prefer to shop in-store. And there are more than 20 online retailers have opened physical stores. It's time for retailers to rethink their omnichannel strategies with store transformation.
The Internet of Things is revolutionizing retail store operations. With the connected devices and sensor data, retailers can receive real-time information of both physical and digital worlds. They can use these insights to offer timely and personalized customer services, make better operational decisions, and secure merchandising and supply networks. Learn about how can IoT provides new opportunities and values for retail business and start your IoT journey with The Honeywell Building Sense.
For more information, visit ibm.com/iot/retail
El documento define los conceptos de población, universo, muestra y unidades de análisis en estudios de investigación. Explica que la población es el conjunto de elementos a estudiar, el universo son los elementos a los cuales se aplicarán las conclusiones, y la muestra es una parte representativa del universo. También describe los criterios de inclusión y exclusión para definir la población, y las características de las unidades de observación y muestreo.
Este documento describe brevemente la historia y conceptos clave de la estadística. Explica que la estadística se ha desarrollado en tres periodos: la Antigüedad, cuando se realizaban censos con fines de gestión; la Edad Media, cuando hubo pocos avances; y la Edad Moderna, cuando continuaron los censos y se publicaron datos de mortalidad. También resume los conceptos de estadística descriptiva e inferencial.
El documento describe los conceptos de población, muestra, y tipos de muestreo. Define la población como el conjunto de individuos con las características que se quieren estudiar, y la muestra como un subconjunto representativo de la población. Explica los tipos de muestreo probabilístico como aleatorio simple, sistemático, y estratificado, y los tipos no probabilísticos como accidental, por conveniencia, y por cuotas. Además, detalla cómo calcular el tamaño de la muestra para estimar parámetros en un grupo o compar
Este documento introduce conceptos básicos de estadística, incluyendo su definición como la rama de las matemáticas que recopila y analiza datos para estudiar fenómenos. Explica los conceptos de población, muestra, variables, frecuencias, distribución de frecuencias e introduce gráficos estadísticos comunes como diagramas de barras y gráficos circulares.
Este documento presenta la asignatura de Análisis Probabilístico. Explica los logros de aprendizaje como comprender la importancia de la estadística, diferenciar población y muestra, e identificar variables cuantitativas y cualitativas. También incluye ejemplos de cómo aplicar estos conceptos y define términos clave como población, muestra, y tipos de variables. El objetivo es que los estudiantes aprendan a recolectar, organizar, procesar, analizar e interpretar datos estadísticos
How do you build a world changing brand?Sean O'Connor
This document provides advice on how to build a world changing brand. It discusses focusing on emotions that connect with people like delight or fear. Companies need to change customers in a meaningful way and earn permission through trust to deliver messages. Remarkable products that people want to share are key. The action theory of marketing involves creating emotion, changing people, earning privilege, and making things shareable. Marketing strategy should focus on driving high conversion rates through the funnel from clicks to purchases. An example prompt discusses opportunities in the growing ready-to-drink coffee market and how to develop a strategy to capture part of that market.
Pepe Marais provides words of wisdom about finding purpose in life, pouring your heart into everything you do, thinking beyond brands, acting locally while thinking globally, and crowd-sourcing your life. The document then discusses a campaign for the British fashion brand Ted Baker to help it translate its unique cultural flavor as it expands internationally to countries like China, Japan, the USA, and the Middle East. It provides details on Ted Baker's core audience and challenges the reader to consider how to activate potential shoppers across multiple touchpoints to interact with the brand, shop, and share as it brings its British sense of humor and approach to fashion abroad.
Brand Building in a Digital World - Digital Summit Minneapolis 2018Craig Pladson
This document discusses modern approaches to brand building in a digital world. It emphasizes the importance of consumer empathy, marketing experiences outside of products, and focusing on business fundamentals and digital experiences. It also stresses that strategy is ongoing while tactics may change, and that brands must avoid impermanence by grounding their purpose in how their values overlap with consumers.
This document provides techniques for developing strong branding and understanding customers. It includes exercises on creating customer profiles, developing market maps, establishing brand principles, and creating a business model and value proposition. Statistics are provided on customer loyalty, showing most customers will use a different supplier and unhappy customers will tell others rather than the company. Techniques are presented for creating products to meet customer needs, gaining customer insights, and valuing invisible customers. The goal is to help businesses focus on effectiveness over busyness by prioritizing important tasks like building a great brand and understanding customers.
This document outlines the agenda for a marketing breakfast event focused on branding. It includes:
- An agenda that divides the event into two parts focused on real marketing and branding. Each part includes a main talk, reinforcement, and final remarks.
- Details about how Procter & Gamble conducted research to discover consumer needs and develop Pringles in response, highlighting the importance of understanding consumer needs.
- Discussion of how branding is an extension of marketing and involves discovering your target market through questions, listening, and understanding what they want rather than trying to create demand.
- Checklists provided to help participants discover their target market and audit their brand based on principles discussed.
This document outlines the agenda for a marketing and branding breakfast event. It includes:
- An agenda that divides the event into two parts focused on marketing and branding, with talks, reinforcements, and final remarks.
- Marketing is defined as discovering consumer needs and wants through research in order to satisfy them, using Procter & Gamble's development of Pringles as an example.
- Branding is explained using the "NAV concept" of brand as a noun, adjective, and verb, and how developing a personal or business brand requires discovering your target market.
- Checklists are provided to help participants discover their target market and audit their brand.
Intuit Immersion Workbook: Design with Emotion Intuit Inc.
Designing with emotion: a field workbook from Intuit. Immersion is about using emotional design to create awesome customer experiences. The workbook includes
an overview of Design for Delight (D4D), a message from Intuit President and CEO Brad Smith, and immersion activities to complete.
The document summarizes key points from a talk given by Jonathan Mildenhall of Coca-Cola about fostering creativity in content marketing. Some of the main ideas discussed include focusing on quality over quantity, embracing chaos and risk in the creative process, questioning conventions, and tapping into the creativity of diverse internal teams. Mildenhall advocates breaking rules and being willing to fail in order to drive innovation.
(MBASkills.IN) Book summary: All Marketers Are LiarsSameer Mathur
In an ocean filled with lies, all that really matters is how believable YOUR lie is. All successful marketers are good storytellers; the customers chose to believe. "All Marketers are Liars" by Seth Godin shows that contemporary marketing is not only about satisfying needs but about creating wants. Here is a summary of the book prepared by Prof. Sameer Mathur.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
This document summarizes 100 marketing ideas from leading companies around the world. It begins with an introduction that outlines the purpose of providing concise and practical marketing ideas. The first idea discussed is giving the product away to establish it in a new market, as exemplified by Gillette's approach of giving away razors to create demand for replacement blades. The second idea is to make marketing fun for customers to encourage viral word-of-mouth promotion, such as Radisson Hotels' ducks that guests could mail to others.
This document provides an introduction and overview of a book containing 100 marketing ideas from leading companies around the world. It explains that the book aims to offer practical marketing ideas rather than theoretical marketing concepts. The introduction notes that successful marketing involves creating profitable exchanges that benefit both customers and businesses. It also emphasizes that good marketing focuses on customer needs and developing a unique selling proposition to differentiate a business from its competitors. The introduction concludes by advising readers to selectively apply the ideas in the book based on their individual business circumstances and industry.
This document discusses the importance of developing a social media strategy and provides tips for getting started. It emphasizes that a strategy is needed to effectively use social media to reach goals. Experimentation is encouraged to learn what works best. Key social media platforms like Facebook, Twitter, blogs and LinkedIn are highlighted as important to include in a strategy. Measuring results and learning from mistakes is part of an ongoing process of improving one's social media strategy.
This presentation provides an overview of the 5 key pillars to achieving success in a startup company and is a top line summary of the book "Startup Ignition".
The reality is that market success cannot be achieved with faster, better, cheaper. Real breakthrough and sustained market growth requires differentiation. Differentiation in the way problems are solved, value is delivered and the market opportunity is addressed.
The document summarizes the presentations from Canada's Marketing & Innovation Conference. It discusses topics around digital marketing, social media, leadership, creativity, branding, experiential marketing, persuasion, and creating change. Several speakers shared insights around what makes someone a genius, how anyone can solve problems through perseverance, and how "linchpins" are essential for organizations. The document encourages attendees to think about how they will share their story and connect with others.
This presentation deck was used in a recent teleconference. The information is from my book, "TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture." TRIBAL KNOWLEDGE shares some of the principles that have made Starbucks an endearing and enduring brand. I learned this "tribal knowledge" first-hand from my eight-years working deep inside the Starbucks marketing department.
More information can be found at www.tribalknowledge.biz.
SHORT BIO: John Moore is a former long-time Starbucks marketer and current Marketing Medic with the Brand Autopsy Marketing Practice (www.brandautopsy.com).
As part of our work at SME Centre @ SMCCI, I delivered this workshop with the hope that our SMEs can begin discovering the exciting possibilities that Branding can bring to their businesses.
How local brand become global brand? To penetrate global market, business leaders need to have proper strategies. Martha Tilaar Group, the largest beauty company in Indonesia, have 4 G Strategy such as: Green, Glocalization, Guerilla, Go retail
This document discusses the development of a skin care product in Indonesia called Sariayu Putih Langsat. It provides background on the product, noting that eastern skin is different than western skin and required a whitening product suitable for eastern people that lightened without changing skin character. The product concept of Putih Langsat, meaning white langsat fruit, was developed to establish a new whitening concept for Indonesian/eastern skin that differentiated from existing western-focused whitening products. The document explores using local wisdom and natural ingredients to develop skin care tailored to the unique characteristics of Indonesian consumers.
This document discusses the importance of effective merchandising strategies for brands. It defines merchandising as coordinating production and marketing to develop advertising, displays, and sales strategies. Key elements of successful merchandising include aesthetics, functionality, quality, appropriate investment, and adapting displays over time. The document advocates starting with attention-grabbing trading strategies before strengthening brand identity through experiences and evangelism. Overall, it argues that merchants should stay relevant, consistent and creative with their merchandising approaches.
This document outlines a strategy for channel advocacy through human relationships. It presents a model where channel members are seen as salespeople and advocates who can help spread positive buzz about a brand. The key aspects of the model are developing human relationships with channel members by connecting them in a community, engaging in cocreation to gain market insights, and nurturing them to become evangelists through positive messaging about the brand.
This document provides strategies for effective marketing and branding. It discusses six key strategies: 1) Advertising your products themselves, 2) Integrating offline and online activations, 3) Using social channels effectively to generate buzz, 4) Timing initiatives for maximum momentum, 5) Creating products that disrupt the market, and 6) Empowering communities to sell products. It also outlines five principles for connecting with female customers: building sincere emotional connections, caring about their needs, offering valuable solutions, showing empathy, and establishing trust. The overall message is that cool awareness strategies can help brands stand out if they authentically engage customers.
18. For
consumers,
the
variety
of
the
contact
points
is
surprising
and
inspira;onal
(CREATE
ATTENTION)
19. Consumers
are
looking
for
the
comfort
of
the
known
and
the
excitement
of
the
new.
Henk
GianoOen
(CREATE
EXCITEMENT)
20. If
it
doesn’t
sell,
It
is
not
crea;ve
David
Ogilvy
(Create
Crea;ve
Sales)
21. Having
an
iden;ty
is
one
thing.
Being
born
into
an
iden;ty
is
quite
a
different
maOer.
Henry
Rollins
(BUILD
IDENTITY)
22. Starbucks
You
walk
into
a
retail
store,
whatever
it
is,
and
if
there's
a
sense
of
entertainment
and
excitement
and
electricity,
you
wanna
be
there.
Howard
Schultz
(BUILD
EXPERIENCE)
23. Every
successful
individual
knows
that
his
or
her
achievement
depends
on
a
community
of
persons
working
together.
Paul
Ryan
(BUILD
COMMUNITY)
24. Reference
• Melanie
Mcintosh
(Inspire
Retail
Solu3on)
• 1:1
The
Essence
of
Retail,
Michael
Van
Tongeren
• February
25,
2008
·∙
Filed
under
News
Clips
·∙Tagged
American,
effec3ve
merchandising,
how
to,
Marke3ng,
Merchandising
• Source
Picture:
Coloribus,
Youtube
and
Internal
Company