Grandmother friendly communication
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The document discusses focusing on the core of what a company stands for and will always do, even during challenges. It suggests understanding one thing the company will prioritize and sticking to that elegantly rather than dumbing things down. The document also mentions using examples and relatable details to help audiences understand and remember key messages through curiosity and questions.
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Grandmother friendly communication
- 2. Understand -> remember -> propagate -> impact
- 6. Extract the ONE thing that this company will always do, which is not optional. Look to prioritize and be elegant, not to dumb down. Get to the CORE of what you stand for and will do, even in the heat of business battle.
- 8. ORIGINAL SCHEMA SURPRISE MYSTERY INTEREST (CURIOSITY) What questions should your audience ask?
- 9. Abstraction prevents understanding. Use examples Memory = Velcro, use hooks
- 12. Paid entertainment Imagination Real life inspiration
Editor's Notes
- If tobacco can succeed, shouldn’t genomics? How do we make sure good ideas don’t become the victim of bad communication and can be propagated by stakeholders? Communicating an idea is both the easiest job as well as the highest leverage activity you can think of or do.
- Accuracy without accessibility is useless from the information perspective. Use schema’s to drive home the point to groups of users. The google of genomics?
- The first problem of communication is to get people’s attention. The easiest method is to break the pattern. Breaking the schema is the simplest method to get attention - comedians do this all the time. It’s the essence of standup. Don’t resort to gimmickry though. Find the core message - what’s counterintuitive in the message? - Break the audience’s schema - refine the message again, given the insight. Keeping interest = mystery that the audience is a part of - This gets from Huh! to Aha! without the Meh. Beat over confidence by asking the audience to commit to an answer to a particular question inside their head - then pull the rug from underneath them. Here’s what you know, here’s what you are missing.