The document emphasizes the importance of personal branding in enhancing one's professional success and contributing to the larger organizational success. It highlights the need for self-reflection on strengths, weaknesses, and alignment with professional goals while encouraging individuals to be authentic and create a strong emotional connection through their brand. The document also outlines a 90-day plan for assessing progress and aligning personal branding efforts with professional aspirations.

2. 2
What makes it spectacular?
Why is it a
‘premium product’?

3. 3
What makes YOU
spectacular?
What value do you bring to
your company?

4. By successfully building your
personal brand, you impact
the future success of your
department, your company
and your community.

5. “Outliers are those who
have been given
opportunities–and who
have had the strength
and presence of mind
to seize them.”

6. “You are
always presenting.”

7. Where do I start?

8. The Brand of YOU
8
Strengths Weaknesses Opportunities Threats
Consider your strengths, weaknesses,
and the potential professional
opportunities and threats.

9. DELIVER VALUE
What problems do you
help to solve at your company?

10. Select an
archetype.
Hero.
Outlaw.
Creator.
Ruler.
Sage.

12. Go Back To The Beginning.
You may have known more about
who you were, then.

13. Gravitate.
Pay attention to the work you love.
Concentrate on your growth.

14. Desire.
Understand what gets your
blood pumping. Do that.

15. Be remarkable.
“Be something to make
a remark about.”
- Seth Godin

16. THE NEXT 90

17. The First 30
Summarize your
successes over the
9 past months and
re-align if needed.

18. The Middle 30 • 60
Read one book
aligned with your
goal and attend
a professional
event.

19. The Last 30 • 90
Gauge and Adjust
your progress.
Take stock of
your metrics.

20. Branding is about building an
emotional connection.
Be honest. Be authentic.

21. Ebony Ssali
Brand Strategist &
Creative Director
ebony@ssalimediagroup.com
www.linkedin.com/in/ebonyssali