Presented by Matthew Cox, Matilda Coulson, and Lucy McLaren at the IPA Summer School Graduation Ceremony 2010 in response to a LIDI Creative Brief for the newly released MINI Countryman. Appointed winning presentation by Neil Francis and Chris Whitson of SFW.
Cars were more enjoyable to drive, reliable and stylish in the past according to the author. Now, cars are boring, expensive and impractical. The author suggests imagining driving classic cars to understand their preference for vehicles from earlier eras.
The document summarizes the marketing success and history of the MINI brand from 2001-2003. It received several awards for car of the year from automotive magazines. It discusses MINI's product life cycle from 1959-1999 and strategies to turn the brand around, including design improvements, services, branding, and expanding to new markets globally. Charts show MINI sales volumes over time and the percentage of BMW sales by model in 2003, with MINI being one of the top models.
The document contains summaries of advertisements for the Nook Color e-reader, Victoria's Secret and Ann Taylor clothing featuring supermodel Heidi Klum, and Apple's iPad. The summaries criticize the ads for omitting important details about technical limitations and unrealistic body standards in order to entice consumers to purchase the products.
This document contains summaries of three advertisements. The first is a BMW ad that uses the shape of a shark to represent the car as sleek, fast, and predatory to appeal to men and older teenagers. The mysterious ad prompts viewers to learn more about the car. The second ad is for Nike shoes, showing toy builders to represent the effort put into making a high-quality, well-built product targeted at younger boys and their parents. The third ad is described as weird but fun, appealing to younger people by having a subtle second meaning that makes the viewer want to learn more.
A brief introduction to Hero Brand. Book by Guillaume Van der Stighelen http://www.mediaclub.be/is-bin/INTERSHOP.enfinity/WFS/MCNL-MediaClubShop-Site/nl_BE/-/EUR/ViewProductDetail-Start?ProductUUID=ZS2sEAkMnagAAAEef1ANaAex&CatalogCategoryID=1hasEAkMNzoAAAEadqQC3KAk&JumpTo=OfferList
This document discusses motorcycles that are suitable for basic riders. It recommends starting with a smaller motorcycle, such as a Kawasaki that has been manufactured since 1988, as they are inexpensive and have good gas mileage. While motorcycles can provide enjoyment, riders should be financially responsible and avoid DUIs, as they are very costly mistakes.
Presented by Matthew Cox, Matilda Coulson, and Lucy McLaren at the IPA Summer School Graduation Ceremony 2010 in response to a LIDI Creative Brief for the newly released MINI Countryman. Appointed winning presentation by Neil Francis and Chris Whitson of SFW.
Cars were more enjoyable to drive, reliable and stylish in the past according to the author. Now, cars are boring, expensive and impractical. The author suggests imagining driving classic cars to understand their preference for vehicles from earlier eras.
The document summarizes the marketing success and history of the MINI brand from 2001-2003. It received several awards for car of the year from automotive magazines. It discusses MINI's product life cycle from 1959-1999 and strategies to turn the brand around, including design improvements, services, branding, and expanding to new markets globally. Charts show MINI sales volumes over time and the percentage of BMW sales by model in 2003, with MINI being one of the top models.
The document contains summaries of advertisements for the Nook Color e-reader, Victoria's Secret and Ann Taylor clothing featuring supermodel Heidi Klum, and Apple's iPad. The summaries criticize the ads for omitting important details about technical limitations and unrealistic body standards in order to entice consumers to purchase the products.
This document contains summaries of three advertisements. The first is a BMW ad that uses the shape of a shark to represent the car as sleek, fast, and predatory to appeal to men and older teenagers. The mysterious ad prompts viewers to learn more about the car. The second ad is for Nike shoes, showing toy builders to represent the effort put into making a high-quality, well-built product targeted at younger boys and their parents. The third ad is described as weird but fun, appealing to younger people by having a subtle second meaning that makes the viewer want to learn more.
A brief introduction to Hero Brand. Book by Guillaume Van der Stighelen http://www.mediaclub.be/is-bin/INTERSHOP.enfinity/WFS/MCNL-MediaClubShop-Site/nl_BE/-/EUR/ViewProductDetail-Start?ProductUUID=ZS2sEAkMnagAAAEef1ANaAex&CatalogCategoryID=1hasEAkMNzoAAAEadqQC3KAk&JumpTo=OfferList
This document discusses motorcycles that are suitable for basic riders. It recommends starting with a smaller motorcycle, such as a Kawasaki that has been manufactured since 1988, as they are inexpensive and have good gas mileage. While motorcycles can provide enjoyment, riders should be financially responsible and avoid DUIs, as they are very costly mistakes.
This document provides examples of copywriting work by Marcus Johnson. It begins with an introduction to his role as a copywriter and the wide variety of projects he has worked on, including ads for magazines, newspapers, brochures, websites and more. It then shares several examples of ads and campaigns he has created for clients in various industries like automotive, property, and business services. It concludes with an A-Z list of brands he has worked with as a copywriter.
Our brand needs a netter narrative, what do we do?Chris Leonard
Our brand needs a better narrative to inspire customers. A well-crafted narrative uses a series of predetermined messages to make sense to readers and inspire them to think differently or take action. To develop an effective narrative, a company should align with business objectives, define customer types and their problems/solutions, pull together key and unique information, determine positioning, and write the narrative to achieve that positioning and speak to customers. The minimum viable narrative structure includes an overarching idea, three main messages with supporting details each, and a final and call to action message.
Liz Craig is an experienced advertising copywriter specializing in print, broadcast, and web media. She has created campaigns for education, healthcare, industrial, and consumer packaged goods clients. Some of her work includes developing a simple brand and messaging for an unlimited IT course card, tongue-in-cheek ads that led to significant returns for a new flowmeter introduction, and a children's honey cooking book with safety tips and recipes. Her portfolio demonstrates creative solutions across various industries and mediums.
The document summarizes three car commercials:
1) A 2009 BMW 335i commercial compares a champion swimmer to the car through measurements and shots of each, appealing to needs for dominance, escape, and aesthetic sensation.
2) A 2009 Mercedes-Benz commercial uses text to depict a drive, appealing to safety needs by showing its braking system prevents hitting a text child. It aims to satisfy curiosity and create aesthetic sensation.
3) A 2007 Toyota Sienna commercial shows a father's treehouse lacking features the minivan has, appealing to needs for affiliation, escape, and a child's autonomy.
MINI ran two advertising campaigns in 2014 to maintain their brand's fun personality and increase relevancy among young men. The first campaign, "More Horses than Aintree", ran around the Grand National sporting event and played on MINI's "horsepower" jokes from the prior year. The second campaign, "Don't waste your pension on a Golf Ken!", ran in a special retirement issue of The Sun Motors to commemorate the editor's 23 years and took a humorous jab at MINI's biggest competitor, the Volkswagen Golf. While the direct impact cannot be measured, male MINI ownership increased 5% year-over-year, suggesting the newsbrand campaigns helped contribute to MINI's marketing efforts
At used car buyer, we buy Japanese, European, American, Korean and classic automobiles. If you are sure about your brand not, then keeping in touch with us.
Do you still miss collecting your hot wheels collectionsJohnHeisenberg
No matter how innovative your product might be, it always gets limelight slowly and gradually when people start looking out for it. But limelight is something that can be garnered through the collaboration of an existing developed fan base, or smart marketing.
http://www.bromleybusinessdirectory.co.uk/deens-garage/mark barry
DeensGarage is a family-run bike shop located in Beckenham, Kent that has been operating since 1913. They sell a variety of bike brands like GT, Scott, Merida, Cannondale, and Charge. Their staff are enthusiasts for bmx, road, and mountain biking and provide advice. They repair all types of bikes and also build custom bikes. In addition to sales and repairs, they stock accessories and safety gear.
An overview of my work from 2009 - 2013. The key was tapping into the emotional decision of purchasing an RV from a dealership that did not compete on price. The value adds and corporate culture over-rode the sticker shock and allowed the buyer to feel a sense of wonder as they fulfilled their RV dream.
OldenCars offers a nationwide selection of classic cars for self-drive leisure hire, allowing owners to earn from their otherwise unused cars and drivers to enjoy classics without the hassles of ownership. It connects owners and drivers through an online marketplace and handles insurance. The company aims to serve the growing UK classics and leisure hire markets by expanding access to classics and has tested its peer-to-peer business model. It is seeking a £100,000 seed investment to fund marketing and team growth to fuel rapid user base expansion through targeted performance marketing.
Reaching the Decision Maker –– Appealing to Female Car Shoppers
Did you know that women spend over $300 billion on new cars and mechanical services every year;
or that women make up 65% of consumer wealth in the US?
If you want to look for nationwide teen driving classes, you can easily switch to our organisation named B.R.A.K.E.S. We are providing hands on teen driving class. For more information visit our website now! https://putonthebrakes.org/shop/Merchandise?item=38
Economic and financial issues can greatly impact whether a clinical trial is successful. Proper budgeting and securing adequate funding are essential. The most common sources of funding are federal grants, donations from healthcare organizations, and private donors. However, each option has advantages and disadvantages. Federal grants do not need to be repaid but are subject to government budgets and regulations. Donations may be less bureaucratic but usually do not provide continuous long-term support. Private donors can give generous amounts but funding may not be continuous or may decrease other grant opportunities. Overall, considering multiple sources of funding is important to help ensure clinical trials can start and continue successfully.
Este documento habla sobre el proceso de votación en Argentina. Explica por qué es importante votar y los pasos a seguir el día de la elección, como buscar la mesa correcta con el padrón, presentar la documentación requerida, y recibir la constancia de voto una vez realizada la elección. También incluye enlaces a sitios web con más información sobre el proceso electoral en el país.
This curriculum vitae summarizes Shashikant's qualifications and experience. He is currently pursuing an MCA and has previously completed a B.Sc in IT. His major project involved developing a municipal administration system using ASP.Net and SQL Server 2014 as part of a 3-member team. He has skills in languages like C#, C++, C and technologies such as HTML, CSS, JavaScript, jQuery. Shashikant aims to contribute his best to an organization to achieve both personal and professional goals.
La suma y la resta se enseñan mejor a los niños a través de experiencias prácticas como descomponer números en sumas y restas, comparar números representados como operaciones, y resolver operaciones en juegos que requieren cálculos.
Los derechos humanos son valores inherentes a todas las personas desde su nacimiento hasta su muerte, sin importar raza, sexo u otras características. Todos los seres humanos nacen libres e iguales y tienen derechos universales que deben ser respetados por los estados, particulares y organismos internacionales. Las personas pueden acudir a los juzgados, organismos gubernamentales de derechos humanos u organizaciones no gubernamentales para defender sus derechos.
Test Master has opened a world-class filter testing lab in Delhi, India that can test a wide range of filters and filtration media according to national and international standards. The lab has experienced engineers and can test items like air, oil, fuel, hydraulic, and other filters. Testing includes tests for filter efficiency, strength, permeability, pore size, and other key filter characteristics. The lab aims to provide a one-stop solution for filter and media testing needs according to standards like ISO, SAE, JIS, and others.
Este documento compara diferentes herramientas y servicios para escanear internet, incluyendo Shodan, Scans.io, Censys.io, ZMap, Mr Looquer y NetDB.io. Explica las características clave de cada uno y analiza sus puntos a favor y en contra para ayudar a elegir la mejor opción dependiendo de los objetivos del escaneo.
La disolución es el proceso por el cual una empresa extingue su existencia legal de manera ordenada y protegiendo los intereses de acreedores y terceros. Existen causales voluntarias e involuntarias de disolución reguladas por ley, como el vencimiento del plazo, conclusión del objeto social, o pérdida de capital. Tras declararse la disolución, la empresa entra en liquidación para cancelar deudas y distribuir activos, manteniendo su personalidad jurídica hasta terminar este proceso.
Este documento describe cómo mejorar la visualización de un modelo de simulación de ProModel mediante la adición de gráficos y mediciones. Se explica cómo agregar un contador para medir el número de piezas en un almacén, una barra que muestre la capacidad utilizada y una variable para contar las piezas procesadas. También se describe cómo definir un tiempo de calentamiento de un día y crear un gráfico dinámico para monitorear la utilización de una prensa.
The document outlines a marketing plan to target younger luxury car buyers, ages 25-35, and attract them to Cadillac's CTS model. The plan involves reaching these "Young and Relentless" consumers through a multimedia campaign including print, TV, online, and mobile ads, as well as test drives brought directly to consumers. Effectiveness will be measured by website traffic, test drive numbers, and expected sales increases for the 2008 CTS.
This document provides examples of copywriting work by Marcus Johnson. It begins with an introduction to his role as a copywriter and the wide variety of projects he has worked on, including ads for magazines, newspapers, brochures, websites and more. It then shares several examples of ads and campaigns he has created for clients in various industries like automotive, property, and business services. It concludes with an A-Z list of brands he has worked with as a copywriter.
Our brand needs a netter narrative, what do we do?Chris Leonard
Our brand needs a better narrative to inspire customers. A well-crafted narrative uses a series of predetermined messages to make sense to readers and inspire them to think differently or take action. To develop an effective narrative, a company should align with business objectives, define customer types and their problems/solutions, pull together key and unique information, determine positioning, and write the narrative to achieve that positioning and speak to customers. The minimum viable narrative structure includes an overarching idea, three main messages with supporting details each, and a final and call to action message.
Liz Craig is an experienced advertising copywriter specializing in print, broadcast, and web media. She has created campaigns for education, healthcare, industrial, and consumer packaged goods clients. Some of her work includes developing a simple brand and messaging for an unlimited IT course card, tongue-in-cheek ads that led to significant returns for a new flowmeter introduction, and a children's honey cooking book with safety tips and recipes. Her portfolio demonstrates creative solutions across various industries and mediums.
The document summarizes three car commercials:
1) A 2009 BMW 335i commercial compares a champion swimmer to the car through measurements and shots of each, appealing to needs for dominance, escape, and aesthetic sensation.
2) A 2009 Mercedes-Benz commercial uses text to depict a drive, appealing to safety needs by showing its braking system prevents hitting a text child. It aims to satisfy curiosity and create aesthetic sensation.
3) A 2007 Toyota Sienna commercial shows a father's treehouse lacking features the minivan has, appealing to needs for affiliation, escape, and a child's autonomy.
MINI ran two advertising campaigns in 2014 to maintain their brand's fun personality and increase relevancy among young men. The first campaign, "More Horses than Aintree", ran around the Grand National sporting event and played on MINI's "horsepower" jokes from the prior year. The second campaign, "Don't waste your pension on a Golf Ken!", ran in a special retirement issue of The Sun Motors to commemorate the editor's 23 years and took a humorous jab at MINI's biggest competitor, the Volkswagen Golf. While the direct impact cannot be measured, male MINI ownership increased 5% year-over-year, suggesting the newsbrand campaigns helped contribute to MINI's marketing efforts
At used car buyer, we buy Japanese, European, American, Korean and classic automobiles. If you are sure about your brand not, then keeping in touch with us.
Do you still miss collecting your hot wheels collectionsJohnHeisenberg
No matter how innovative your product might be, it always gets limelight slowly and gradually when people start looking out for it. But limelight is something that can be garnered through the collaboration of an existing developed fan base, or smart marketing.
http://www.bromleybusinessdirectory.co.uk/deens-garage/mark barry
DeensGarage is a family-run bike shop located in Beckenham, Kent that has been operating since 1913. They sell a variety of bike brands like GT, Scott, Merida, Cannondale, and Charge. Their staff are enthusiasts for bmx, road, and mountain biking and provide advice. They repair all types of bikes and also build custom bikes. In addition to sales and repairs, they stock accessories and safety gear.
An overview of my work from 2009 - 2013. The key was tapping into the emotional decision of purchasing an RV from a dealership that did not compete on price. The value adds and corporate culture over-rode the sticker shock and allowed the buyer to feel a sense of wonder as they fulfilled their RV dream.
OldenCars offers a nationwide selection of classic cars for self-drive leisure hire, allowing owners to earn from their otherwise unused cars and drivers to enjoy classics without the hassles of ownership. It connects owners and drivers through an online marketplace and handles insurance. The company aims to serve the growing UK classics and leisure hire markets by expanding access to classics and has tested its peer-to-peer business model. It is seeking a £100,000 seed investment to fund marketing and team growth to fuel rapid user base expansion through targeted performance marketing.
Reaching the Decision Maker –– Appealing to Female Car Shoppers
Did you know that women spend over $300 billion on new cars and mechanical services every year;
or that women make up 65% of consumer wealth in the US?
If you want to look for nationwide teen driving classes, you can easily switch to our organisation named B.R.A.K.E.S. We are providing hands on teen driving class. For more information visit our website now! https://putonthebrakes.org/shop/Merchandise?item=38
Economic and financial issues can greatly impact whether a clinical trial is successful. Proper budgeting and securing adequate funding are essential. The most common sources of funding are federal grants, donations from healthcare organizations, and private donors. However, each option has advantages and disadvantages. Federal grants do not need to be repaid but are subject to government budgets and regulations. Donations may be less bureaucratic but usually do not provide continuous long-term support. Private donors can give generous amounts but funding may not be continuous or may decrease other grant opportunities. Overall, considering multiple sources of funding is important to help ensure clinical trials can start and continue successfully.
Este documento habla sobre el proceso de votación en Argentina. Explica por qué es importante votar y los pasos a seguir el día de la elección, como buscar la mesa correcta con el padrón, presentar la documentación requerida, y recibir la constancia de voto una vez realizada la elección. También incluye enlaces a sitios web con más información sobre el proceso electoral en el país.
This curriculum vitae summarizes Shashikant's qualifications and experience. He is currently pursuing an MCA and has previously completed a B.Sc in IT. His major project involved developing a municipal administration system using ASP.Net and SQL Server 2014 as part of a 3-member team. He has skills in languages like C#, C++, C and technologies such as HTML, CSS, JavaScript, jQuery. Shashikant aims to contribute his best to an organization to achieve both personal and professional goals.
La suma y la resta se enseñan mejor a los niños a través de experiencias prácticas como descomponer números en sumas y restas, comparar números representados como operaciones, y resolver operaciones en juegos que requieren cálculos.
Los derechos humanos son valores inherentes a todas las personas desde su nacimiento hasta su muerte, sin importar raza, sexo u otras características. Todos los seres humanos nacen libres e iguales y tienen derechos universales que deben ser respetados por los estados, particulares y organismos internacionales. Las personas pueden acudir a los juzgados, organismos gubernamentales de derechos humanos u organizaciones no gubernamentales para defender sus derechos.
Test Master has opened a world-class filter testing lab in Delhi, India that can test a wide range of filters and filtration media according to national and international standards. The lab has experienced engineers and can test items like air, oil, fuel, hydraulic, and other filters. Testing includes tests for filter efficiency, strength, permeability, pore size, and other key filter characteristics. The lab aims to provide a one-stop solution for filter and media testing needs according to standards like ISO, SAE, JIS, and others.
Este documento compara diferentes herramientas y servicios para escanear internet, incluyendo Shodan, Scans.io, Censys.io, ZMap, Mr Looquer y NetDB.io. Explica las características clave de cada uno y analiza sus puntos a favor y en contra para ayudar a elegir la mejor opción dependiendo de los objetivos del escaneo.
La disolución es el proceso por el cual una empresa extingue su existencia legal de manera ordenada y protegiendo los intereses de acreedores y terceros. Existen causales voluntarias e involuntarias de disolución reguladas por ley, como el vencimiento del plazo, conclusión del objeto social, o pérdida de capital. Tras declararse la disolución, la empresa entra en liquidación para cancelar deudas y distribuir activos, manteniendo su personalidad jurídica hasta terminar este proceso.
Este documento describe cómo mejorar la visualización de un modelo de simulación de ProModel mediante la adición de gráficos y mediciones. Se explica cómo agregar un contador para medir el número de piezas en un almacén, una barra que muestre la capacidad utilizada y una variable para contar las piezas procesadas. También se describe cómo definir un tiempo de calentamiento de un día y crear un gráfico dinámico para monitorear la utilización de una prensa.
The document outlines a marketing plan to target younger luxury car buyers, ages 25-35, and attract them to Cadillac's CTS model. The plan involves reaching these "Young and Relentless" consumers through a multimedia campaign including print, TV, online, and mobile ads, as well as test drives brought directly to consumers. Effectiveness will be measured by website traffic, test drive numbers, and expected sales increases for the 2008 CTS.
The document discusses various topics related to copywriting and evolving media, including the death of advertising, crowdsourcing content, social media campaigns, and endlines. It provides several case studies of companies that have used crowdsourcing for content, including Coca-Cola receiving over 3,600 submissions for an Asia campaign brief from the creative community. The document also examines whether large budgets are still needed for campaigns, pointing to examples like a campaign that raised over $100,000 with a small budget. It concludes by exploring what makes a good endline or slogan, quoting various advertising experts on how endlines should be memorable and represent the brand.
Here are the details of the marketing campaigns nominated for the Innovations Category at Cannes Lion 2016. Great and inspiring list of marketing examples! Must see!
22 ways to stand out from the competitionMindMekka
Your Unique Value Proposition is one of the most important aspects of your your business. This is what communicates to your customers why it’s better to buy from you, as opposed to buying from your competitors.In this presentation, we’re going to go through 22 different ideas for making yourself stand out from your competition.
The document discusses 8 criteria for evaluating potential names for branding and naming projects. It provides examples of names the company Design Kompany has created, and then each of the 8 numbered sections discusses one criteria for evaluating names, such as being memorable, fun to say, relevant, unique, surprising, evocative, playful, and the right fit. The document encourages taking time with the naming process and gives contact information for Design Kompany.
Maxias is a leading digital agency that has been developing web solutions for over 10 years. With expertise in usability, design, and development, Maxias helps clients build successful websites. The agency has worked with clients across various industries including education, non-profits, corporations, government, and lifestyle brands. Maxias emphasizes responsive design to create websites that work across devices.
To view the talk, visit https://vimeo.com/113120075
To view the videos within the presentation, visit http://youtu.be/d2C3KYhqq9U
Complex interfaces have become a common feature in consumer automobiles. As these systems functionality has expanded, drivers ability to interact with so much information has grown more demanding. At this stage automotive UX design is in its awkward adolescence phase, but going forward how will designers ensure motorists can accomplish tasks while increasing driving safety?
This talk will demonstrate successful (and not-so-successful) ways that in-car designs currently happen and what we all need to be aware of in the future to create beautiful, useful designs to keep drivers informed and safe simultaneously.
The document provides information on a marketing campaign for the launch of the new 2013 smart electric drive vehicle in the United States. The objectives of the one-year campaign are to increase brand awareness and generate sales of 5,000 units. The campaign will include a teaser phase, plug and play contest, launch event, and post-launch engagement over social media. Research was conducted on electric vehicles, competitors, and target markets in major cities. The communication idea is "Plug in the fun...Geek it out" to position the smart electric drive as a fun and innovative vehicle for tech-savvy urban consumers.
An outsider's view of today's bicycle industry, in the throes of technological change and demographic shifts in commuting patterns, but trying to find balance and to see things in perspective.
A short overview of what I have seen of the new MINI roadster launch in South Africa. p.s. Great car, if you can get a chance to test drive one, do it. For more info see http://www.mini.co.za
This class project was completed in order to gain experience developing a training guideline or manual for a sales force. The company chosen was Tesla Motorsport which gave me a unique challenge and experience due to the companies lack of dealerships.
A highly qualified experienced User Interface Designer and Frontend Designer who is computer literate and able to work on his own initiative. A good team member with multi-level communications skills.
The document provides details about an advertising campaign created by student agency C&G for the 2013 Honda Civic Sedan targeting Generation Y consumers. The campaign's big idea is "Fun Features, Serious Civic" and will highlight the car's innovative features through visually engaging ads. Tactics include viral videos, print ads, outdoor advertisements, and sponsoring a campus event. The goal is to increase awareness of Honda and the new Civic model by differentiating it through an intriguing style that appeals to young people.
This document presents an integrated brand promotional strategy for Mini Cooper targeting millennial audiences. It includes a SWOT analysis of Mini Cooper, outlining strengths like its iconic brand recognition but also weaknesses such as stereotypes about Mini drivers. The overall strategy is centered around the theme "Your MAX experience in a MINI" to showcase how the small vehicle can provide big experiences. A variety of promotional programs are proposed targeting millennial values like social sharing of experiences. Effectiveness will be measured through various metrics to evaluate the strategy.
The document describes several marketing campaigns created to promote tourism in New Zealand. One campaign involved a Twitter account where a man dressed as a sheep congratulated people on their adventure posts and encouraged them to visit New Zealand. Another involved an augmented reality game in airport terminals simulating New Zealand extreme sports. A third campaign targeted moviegoers by offering makeup consultations related to a film.
The document outlines a mini millennial driver training program with the objectives of teaching young adults safe and defensive driving skills while promoting the MINI brand. The program would partner with schools, universities, and government organizations to provide training modules covering speed management, advanced vehicle control, and defensive driving. It would launch in September 2016 and include promotional activities like a fun run or open track day to celebrate completing the program and influence participants to embrace the MINI driving style.
This document provides an overview and summary of an autonomous vehicle technical seminar presentation. The presentation introduces Waymo, an initiative by Google to develop fully self-driving cars using advanced sensors and Lidar technology. The goals of Waymo are to make transportation safer and more accessible by reducing accidents and making roads accessible to all. The presentation describes the types of autonomous vehicles Waymo is developing, including two-seater cars called Firefly and minivans called Pacifica, and how they use high resolution sensors to navigate roads autonomously.
The document discusses the shift from traditional ownership models to subscription models across many industries. It introduces YOYO, a proposed car subscription service that would allow users to access different vehicles on demand through a pay-per-mile model as an alternative to traditional car ownership. The founders believe millennials are ready for this type of access-over-ownership model and that the $1.5 trillion car market represents a major untapped opportunity for such a subscription platform. YOYO plans to partner with various industry players like automakers, dealerships, insurers and investors to build out its proposed subscription platform.
Pebble is launching a new low-cost car called the Ripple in the Indian market to compete with established companies like Tata. The Ripple will offer better amenities than competitors while keeping prices affordable. Pebble aims to target middle-class customers seeking an improved low-cost car and businesses to add to their fleets. Pebble's objectives are to gain 6-7% market share in the first year with sales of 100,000 cars, achieve $700 million in revenue, and keep losses below $150 million, expecting to break even in the second year. Pebble will offer standard and optional features to differentiate the Ripple in the competitive low-cost car segment.
This document provides an overview of the Screenmobile franchise opportunity. Screenmobile is the largest mobile screen repair company in the US with nearly 100 franchise locations. The summary describes Screenmobile's history beginning in 1980, their mobile business model of manufacturing and installing screens on-site, and their wide range of screening products. It outlines the investment costs which range from $83,600 to $119,200 initially. The document discusses the market potential and highlights residential and commercial clients. It also describes the earnings potential for owner-operators or those seeking an executive management role.
This document outlines a proposed solution for helping people get rid of unwanted items and making use of those items. It discusses the problem of items being difficult to get rid of and proposes bringing together owners of unwanted items and makers/creators who could use those items. The solution involves an online platform where owners can post unwanted items to be reused or sold, and makers can request items or respond about wanting items. The document estimates the potential market size in London and financial projections if a certain percentage of owners and makers utilize the platform. It closes by mentioning other companies supporting repair and reuse.
Find out what Kanye, Blurred Lines, Pharrell's hat, Fight Club, David Ogilvy, dollar bills & green LEGO have to do with remaining what, how and why we think about stuff.
Presentation video --> https://www.youtube.com/watch?v=2edLHHdzAOU
The document discusses how advances in computer chips are helping to close the divide between current conceptions of robots and the potential capabilities of future robots. It notes that chips from as early as 2010 have powered human-level chess playing abilities, and that companies are harnessing this processing power to enable more advanced hardware like Google Glass. The document suggests that future chips may allow for a robot app store with complex apps that could be useful when paired with the right hardware, shifting perspectives on what robots are capable of.
This short document promotes a website called www.madetobelieve.com and claims to have a £1m idea available. It encourages the reader to click on the link for more videos related to the £1m idea. In a concise manner, the document advertises an opportunity on the website to learn about an idea that could potentially make £1m.
The document contains graphs showing the total gross box office revenues for each film in the Police Academy franchise and for films directed by Steven Spielberg. It also contains several short statements or phrases related to decision making, risk, and innovation.
The video discusses how to play the game of chess. It explains that the objective is to checkmate the opponent's king by placing it under direct attack where it cannot escape. Basic rules are described, such as how each piece moves and takes pieces by replacing them on their square. Strategies are presented like controlling the center of the board and developing pieces early in the game.
This document discusses various marketing strategies and frameworks that can be used to analyze markets and develop strategic plans. It summarizes a company's market segmentation analysis, competitive positioning, and multi-pronged growth strategy targeting different customer segments. Specific strategies discussed include market penetration, product development, market development, and diversification using Ansoff's matrix.
The document discusses objectives around thinking small and making more of small client work and maximizing integration. It provides data on the number of projects with different levels of agency integration for those over and under 100k. It also provides information on the percentage of revenue from different tiers of UK clients and goals to shift more revenue to larger clients.
Engine\'s Battle of Big Thinking presentation entry. SHRM idea to change the way a business uses it\'s most important resource (video available: http://www.youtube.com/watch?v=I_C1B3769jE)
11. MICROSITE WIN YOURS! Answer the trivia questions below for your chance to win a free Countryman, customised to your personal style. It’s that simple. Hang on, lads, I've got a great idea is a quote from what iconic film CLICK TO ANSWER
12. Raising awareness of car and competition 100k Imp 5,000 Inv 300k Imp 15000 Inv 200k Imp 10000 Inv 200k Imp 10k Inv 100k Imp 5000 Inv 100k Imp 10k Inv TOTAL INVOLVED:100,000 c.20,000 completed all clues
16. THE TIMES ‘ Hang on lads, I’ve got a great idea.’ Who said this and in which film? Enter your answer at www.miniquest.com for your chance to win A MINI Countryman, customised to your personal style. At MINI, we think we have a pretty great idea too. The MINI Countryman, whilst retaining MINI’s infamous go-kart handling and iconic styling, has more space (with a whopping 350l luggage capacity). We’re sure you’ll agree, it’s a great idea.
20. COSTINGS Activity Cost Email £10,000 Secondary Prizes £15,000 DM – (fulfilment) £30,000 Microsite SEO £50,000 £10,000 Banner Ads £40,000 The Times £40,000 Rowan Atkinson cost £8,000 Total £213,000 (£10,000 contingency)
21. POOL OF LEADS Convert Engage Fulfilment Banner ads Website MINI Quest DM Email
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Editor's Notes
BE MORE THAN CAR ITSELF – NEED TO EXCITE, LEADING THEM TO CAR
Released through FB feed and on microsite- hyperlink to microsite! Point based system to reward Point based reward system Engagement of family Reinforcement Brand Identity Countryman is extension, not dilution of MINI brand Prizes tailored to individual 5 x Customised Countryman Days out Sharing clues & answers quick answer Sharing clues and answers with friends (opportunity to catch up) DATA CAPTURE When signing up, we ask for email address and permission to contact in future Prizes
Car revolves, encouraging click through to MINI website wh
Data extracted from MINI database (know drivers <1 year often locked in with finance plan)