The document discusses objectives around thinking small and making more of small client work and maximizing integration. It provides data on the number of projects with different levels of agency integration for those over and under 100k. It also provides information on the percentage of revenue from different tiers of UK clients and goals to shift more revenue to larger clients.

1. hello. THINK SMALL

2. THINK SMALL Objectives #1 Make more of small client work #2 Maximise integration

3. Idea#1

5. Idea#2

7. #3 Project 5%

8. >100k Agency Integration 96 projects 73 (76%) – 23 (24%) Altogether & Dave 2 Altogether & Mandate 1 Altogether & Slice 1 Altogether & WCRS 2 Altogether, Fuel & PAA 1 Altogether & Synergy 1 Altogether, Dave, EGS, Fuel, PAA & Slice 1 Altogether, Jam, Synergy & Transform 1 Altogether, Mandate & Transform 1 Altogether, PAA & WCRS 1 EGS & Synergy 1 Fuel & WCRS 1 Fuel, Jam, PAA & WCRS 1 Fuel, PAA, Synergy & WCRS 1 Fuel, PAA, Transform & WCRS 1 Mandate & PAA 1 Mandate, PAA & Transform 1 PAA & Slice 1 PAA & Transform 1 Slice & WCRS 1 Synergy & WCRS 1

9. <100k Agency Integration 428 projects 401 (94%) – 27 (6%) WCRS&Co & Jam 1 WCRS&Co & Slice 1 WCRS&Co & Transform 2 WCRS&Co, Dave, Fuel & Jam 1 Dave & EGS 1 Dave & Fuel 1 Dave & Transform 1 EGS & MHP 1 EGS & Slice 1 EGS & Transform 1 Fuel & PAA 1 MHP & MHP 2 MHP & Synergy 1 Jam & Slice 1 MHP & MHP 1 MHP & Synergy 1 MHP & Transform 4

10. >100k Client Integration 7 4 3 2 71 Solo Clients 1 10

11. <100k Client Integration 394 Solo Clients 5 4 3 2 1 10

12. Project 5% in practice 491 UK Clients Clients 21-30 represent 9% of UK revenue. Aim to grow this to 20% Top 20 UK clients represent 54% of revenue. Aim to grow this to 70% Remaining 461 deliver 42% - aim to shrink to 10%

13. Project 5% in practice 491 UK Clients Clients 21-30 represent 9% of UK revenue. Aim to grow this to 20% Top 20 UK clients represent 54% of revenue. Aim to grow this to 70% Remaining 461 deliver 42% - aim to shrink to 10%

14. Project 5% in practice 491 UK Clients Clients 21-30 represent 9% of UK revenue. Aim to grow this to 20% Top 20 UK clients represent 54% of revenue. Aim to grow this to 70% Remaining 461 deliver 42% - aim to shrink to 10% Hours worked Project 5% Day 7.5 0.38 Week 37.5 2.28 Year 1800 90.00

15. Project 5% in practice 491 UK Clients Clients 21-30 represent 9% of UK revenue. Aim to grow this to 20% Top 20 UK clients represent 54% of revenue. Aim to grow this to 70% Remaining 461 deliver 42% - aim to shrink to 10% Project 5% 0.38 2.28 90.00

16. Project 5% in practice 491 UK Clients Clients 21-30 represent 9% of UK revenue. Aim to grow this to 20% Top 20 UK clients represent 54% of revenue. Aim to grow this to 70% Remaining 461 deliver 42% - aim to shrink to 10%

17. #1 Make more of small client work  #2 Maximise integration  THINK SMALL Objectives

18. thanks. THINK SMALL