Reed Hastings founded Netflix in 1997 after being charged a $40 late fee on a movie rental. He saw an opportunity to create a DVD rental service that mailed discs to customers' homes with no late fees. Netflix started as a pay-per-rental business but found greater success with a subscription model. In 2005, Netflix launched streaming video and now offers over 90,000 titles for streaming online and through devices like Xbox and Blu-Ray players. Hastings' innovations with Netflix's business model and its early adoption of streaming have transformed movie and TV content delivery.