Marketing a streaming service
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Disney has become a major media conglomerate through strategic acquisitions over the past 20 years, including purchases of ABC Family, Pixar, Marvel, Lucasfilm, and 21st Century Fox. This has given Disney a huge library of content that it has leveraged in launching its new streaming service Disney+, which provides subscribers access to movies and shows from Disney, Pixar, Marvel, Star Wars and other properties for a competitive monthly price. Disney+ reached over 10 million subscribers in its first week, partly due to the platform providing exclusive new original content from popular franchises and its price being lower than key competitor Netflix.
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Unit 8-task 1
Disney is owned by shareholders and led by CEO Robert Iger. It generates revenue through stock sales, box office sales, theme parks, and merchandise. Disney owns subsidiaries like Pixar, Marvel, and Lucasfilm to expand its audience and content. Similarly, the BBC is owned by the British public but run by the government. It receives most funding from television license fees and format sales. The BBC has commercial subsidiaries like BBC Worldwide that help expand its international reach. Both companies use synergy by featuring characters across multiple media like movies, games, books and shows.
task 1
The document discusses ownership, funding, subsidiaries, synergy, products and services of both Disney and the BBC. Disney is owned by shareholders and its chairman and CEO makes executive decisions on their behalf. It gets funding from stock sales, box office revenues, theme parks and merchandise. It owns subsidiaries like Pixar, Marvel and Lucasfilm. The BBC is technically owned by the British public but run by the government. It receives most of its funding from television license fees and format sales. It has commercial subsidiaries like BBC Worldwide that help expand its international reach. Both companies use synergy by featuring characters and franchises across multiple media platforms.
Unit 8- Task 1
The document discusses ownership, funding, subsidiaries, synergy, products and services of both Disney and the BBC. Disney is owned by shareholders and its chairman and CEO makes executive decisions on their behalf. It gets funding from stock sales, box office revenues, theme parks and merchandise. It owns subsidiaries like Pixar, Marvel and Lucasfilm. The BBC is technically owned by the British public but run by the government. It receives most of its funding from television license fees and format sales. It has commercial subsidiaries like BBC Worldwide that help expand its international reach. Both companies use synergy by featuring characters and franchises across multiple media platforms.
Online film & tv
Netflix began in 1997 as a DVD rental service and pioneered online streaming. By 2011, Netflix had over 26 million subscribers generating over $1.5 billion in revenue as people increasingly watched movies and TV online. While iTunes launched an online music store in 2003 and TV/movies in 2005/2006, Netflix was earlier to the subscription model that allowed unlimited streaming. Online streaming services like Netflix, iTunes, 4oD and BBC iPlayer now offer instant, on-demand access across devices, replacing the need to purchase physical copies of DVDs and Blu-Rays.
The Walt disney company and The BBC
The document provides information about ownership, funding, synergy, and subsidiaries of the Walt Disney Company and the BBC. It states that Disney is a public company owned by shareholders, and is funded through theme parks, merchandise, film sales, and shareholder investments. The BBC is supported by an annual licensing fee paid by UK television owners. Both companies use synergy by releasing brands across different media platforms to expand their audience and make more money. Disney has also grown by acquiring subsidiaries like Marvel, ABC, Pixar, and Lucasfilm.
Unit 8 task 1
The BBC and Walt Disney both utilize synergy to expand their brands across multiple media platforms. The BBC uses Doctor Who as an example, releasing related comics, magazines, toys and merchandise to engage more of the audience. Walt Disney was an early pioneer of synergy, licensing Mickey Mouse merchandise in the 1930s. More recently, the Avengers franchise expanded from comics to a series of highly successful films, related games, soundtracks and merchandise. Both companies leverage synergy to increase revenue, combine talents, and engage wider audiences without needing to create entirely new programs.
Tim the tiny horse
ChannelFlip is a UK-based company that specializes in producing and distributing online video content. They have in-house production studios and facilities. ChannelFlip produces various types of video content for brands and distributes it through their network of popular UK websites and platforms, guaranteeing millions of targeted views. They provide a full package production and distribution solution for a branded animated series based on the book character Tim the Tiny Horse, including 50 animated episodes, branding, distribution to online channels, mobile apps, and analytics for £230k. ChannelFlip was founded in 2007 and employs 25 people, having produced over 2500 videos with over 50 million views. They work with top celebrities and are leaders in developing and distributing branded video content.
Distribution
The document discusses several film distribution companies and assesses their suitability for distributing an independent horror film of low budget. It is concluded that Left Film Distributor would be most likely to distribute the film, as they specialize in independent horror films for a UK audience, and support independent filmmakers despite having a limited budget. Warner Bros and Film4 Productions are also discussed but considered less suitable due to the former focusing on larger budget films and the latter having cut costs significantly in recent years.
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Unit 8-task 1
Disney is owned by shareholders and led by CEO Robert Iger. It generates revenue through stock sales, box office sales, theme parks, and merchandise. Disney owns subsidiaries like Pixar, Marvel, and Lucasfilm to expand its audience and content. Similarly, the BBC is owned by the British public but run by the government. It receives most funding from television license fees and format sales. The BBC has commercial subsidiaries like BBC Worldwide that help expand its international reach. Both companies use synergy by featuring characters across multiple media like movies, games, books and shows.
task 1
The document discusses ownership, funding, subsidiaries, synergy, products and services of both Disney and the BBC. Disney is owned by shareholders and its chairman and CEO makes executive decisions on their behalf. It gets funding from stock sales, box office revenues, theme parks and merchandise. It owns subsidiaries like Pixar, Marvel and Lucasfilm. The BBC is technically owned by the British public but run by the government. It receives most of its funding from television license fees and format sales. It has commercial subsidiaries like BBC Worldwide that help expand its international reach. Both companies use synergy by featuring characters and franchises across multiple media platforms.
Unit 8- Task 1
The document discusses ownership, funding, subsidiaries, synergy, products and services of both Disney and the BBC. Disney is owned by shareholders and its chairman and CEO makes executive decisions on their behalf. It gets funding from stock sales, box office revenues, theme parks and merchandise. It owns subsidiaries like Pixar, Marvel and Lucasfilm. The BBC is technically owned by the British public but run by the government. It receives most of its funding from television license fees and format sales. It has commercial subsidiaries like BBC Worldwide that help expand its international reach. Both companies use synergy by featuring characters and franchises across multiple media platforms.
Online film & tv
Netflix began in 1997 as a DVD rental service and pioneered online streaming. By 2011, Netflix had over 26 million subscribers generating over $1.5 billion in revenue as people increasingly watched movies and TV online. While iTunes launched an online music store in 2003 and TV/movies in 2005/2006, Netflix was earlier to the subscription model that allowed unlimited streaming. Online streaming services like Netflix, iTunes, 4oD and BBC iPlayer now offer instant, on-demand access across devices, replacing the need to purchase physical copies of DVDs and Blu-Rays.
The Walt disney company and The BBC
The document provides information about ownership, funding, synergy, and subsidiaries of the Walt Disney Company and the BBC. It states that Disney is a public company owned by shareholders, and is funded through theme parks, merchandise, film sales, and shareholder investments. The BBC is supported by an annual licensing fee paid by UK television owners. Both companies use synergy by releasing brands across different media platforms to expand their audience and make more money. Disney has also grown by acquiring subsidiaries like Marvel, ABC, Pixar, and Lucasfilm.
Unit 8 task 1
The BBC and Walt Disney both utilize synergy to expand their brands across multiple media platforms. The BBC uses Doctor Who as an example, releasing related comics, magazines, toys and merchandise to engage more of the audience. Walt Disney was an early pioneer of synergy, licensing Mickey Mouse merchandise in the 1930s. More recently, the Avengers franchise expanded from comics to a series of highly successful films, related games, soundtracks and merchandise. Both companies leverage synergy to increase revenue, combine talents, and engage wider audiences without needing to create entirely new programs.
Tim the tiny horse
ChannelFlip is a UK-based company that specializes in producing and distributing online video content. They have in-house production studios and facilities. ChannelFlip produces various types of video content for brands and distributes it through their network of popular UK websites and platforms, guaranteeing millions of targeted views. They provide a full package production and distribution solution for a branded animated series based on the book character Tim the Tiny Horse, including 50 animated episodes, branding, distribution to online channels, mobile apps, and analytics for £230k. ChannelFlip was founded in 2007 and employs 25 people, having produced over 2500 videos with over 50 million views. They work with top celebrities and are leaders in developing and distributing branded video content.
Distribution
The document discusses several film distribution companies and assesses their suitability for distributing an independent horror film of low budget. It is concluded that Left Film Distributor would be most likely to distribute the film, as they specialize in independent horror films for a UK audience, and support independent filmmakers despite having a limited budget. Warner Bros and Film4 Productions are also discussed but considered less suitable due to the former focusing on larger budget films and the latter having cut costs significantly in recent years.
Netflix client brief
Netflix is an American provider of on-demand streaming media available in North and South America, parts of Europe, and the Caribbean. It licenses streaming rights from content providers for movies and TV shows. Originally launched in 1997 as a DVD rental service, Netflix now offers over 1,500 movies and 700 TV shows for streaming.
The document also provides details about the author's new job producing a radio advertisement for Netflix and their approach, which will be entertaining and factual to educate listeners about what Netflix offers. It will feature a conversation where one person asks about Netflix, followed by voiceovers describing its streaming service. The target audience is broad, aiming to reach all internet users since Netflix streams classic and modern content suitable for a wide
Netflix Personal Branding #4
This deck is about how Netflix's famous show, The Stranger Things use marketing campaigns to create buzz around their show and increase audience engagement
History of tv advertising
The first television advertisement aired on July 1, 1941 and was 10 seconds long promoting Bulova watches. It aired before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies and cost $9 to broadcast. While Greece and Egypt were early innovators, the first company to air a TV commercial was Bulova in the United States in 1941. The most expensive advert to date is a Guinness "tipping point" commercial showing a domino effect among villagers that cost millions to produce.
Media unit 8 task 1
The document discusses different types of business ownership including sole traders, public and private limited companies, and partnerships. It notes that private limited companies shares are offered to individuals while public limited company shares are open to the public. Walt Disney originally founded The Walt Disney Company as the Disney Brothers Studio in 1923 and it is now a public limited company owned by shareholders. The BBC is owned by the British public through compulsory TV license fees and was previously overseen by the BBC Trust but is now regulated by OFCOM.
Media unit 8 task 1
The document discusses different types of business ownership including sole traders, public and private limited companies, and partnerships. It notes that private limited companies shares are offered to individuals while public limited company shares are open to the public. Walt Disney originally founded The Walt Disney Company as the Disney Brothers Studio in 1923 and it is now a public limited company owned by shareholders. The BBC is owned by the British public through compulsory television license fees. It was previously overseen by the BBC Trust but is now regulated directly by OFCOM.
Pixar team case study.v2
Pixar has a history of talented people that led to commercial success. Steve Jobs bought Lucasfilm's computer graphics division in 1986 and named it Pixar. Pixar struck a deal with Disney in 1991 for 3 computer animated films, including Toy Story in 1995. Their films have earned billions worldwide. Pixar focuses on computer-generated shorts and feature films. They also make money through product lines and have a presence in corporate social responsibility and international markets through Disney distribution.
Distribution essay media
Disney is a dominant company in the film industry that effectively distributes and markets its media products through various services to appeal to diverse audiences. It has adapted to promoting and distributing through Netflix and Sky, showing how media distribution is always changing. Disney also uses its theme parks, publishing divisions, and synergies between films and toys to create a holistic entertainment ecosystem under one corporate umbrella. The Disney vault strategy of periodically re-releasing classic animated films in special editions creates a consistent income stream and allows the brand to be distributed further. Effective distribution is important for conglomerates like Disney to achieve profitability across their businesses.
Radesh assignment #1
Walt Disney was founded in 1923 by Walt Disney and is currently headquartered in California. It is the world's largest entertainment conglomerate and generates revenue through five main segments: consumer products, Disney theme parks, media networks, interactive media, and film studios. Some of Disney's most iconic acquisitions include Pixar, which it acquired in 2006, and LucasFilms, which it acquired in 2012 and owns the Star Wars franchise. Disney faces the challenge of preserving its 90-year heritage while continuing to innovate with new technologies to engage consumers.
Reed Hastings: Padre De Netflix
Reed Hastings founded Netflix in 1997 after being charged a $40 late fee on a movie rental. He saw an opportunity to create a DVD rental service that mailed discs to customers' homes with no late fees. Netflix started as a pay-per-rental business but found greater success with a subscription model. In 2005, Netflix launched streaming video and now offers over 90,000 titles for streaming online and through devices like Xbox and Blu-Ray players. Hastings' innovations with Netflix's business model and its early adoption of streaming have transformed movie and TV content delivery.
Disney & pixar
Pixar was founded by Steve Jobs and others in 1986 as a computer graphics division of Lucasfilm. It became independent in 1986 and produced highly successful animated films like Toy Story. In 2006, Disney acquired Pixar for $7.4 billion to gain access to its talent and technology. The merger brought Pixar's creative leaders like John Lasseter into Disney and reinvigorated Disney's animation business. Analysts saw it as a strategic fit that would boost revenues and human resources for both companies.
Unit 8 task 1
The document discusses ownership and funding models of the BBC and The Walt Disney Company. The BBC is publicly owned by British citizens through television license fees, while Disney is privately owned by shareholders. The BBC receives most of its funding from license fees but also generates revenue through merchandising and format sales. Disney is funded through various business divisions like parks, media networks, and consumer products, as well as investments from shareholders. Both companies employ synergistic techniques across media to expand their brands.
Unit 8 task 1
The document discusses ownership and funding models of the BBC and The Walt Disney Company. The BBC is publicly owned by British citizens through television license fees, while Disney is a publicly traded company owned by shareholders. The BBC receives most of its funding from license fees but also generates revenue through merchandise sales, format sales to other companies, and its online store. Disney earns revenue from various business segments including parks and resorts, media networks, consumer products, and film studio entertainment. Both companies use synergistic techniques across media platforms to expand their brands and audiences.
Televsion ads
The document provides a history of television advertising, including:
1) The first TV ad aired in the United States in 1941 for Bulova watches.
2) 1948 proved to be a breakthrough year for TV advertising.
3) Other early adopters of TV advertising included the UK in 1955 and the Philippines in 1960.
4) The Cadbury's Gorilla ad for Dairy Milk chocolate from 2007 became a viral internet phenomenon and record-breaking YouTube video.
Media
Celador originally produced television shows but gained success from Who Wants To Be A Millionaire. This allowed Celador to become self-sufficient and expand into film production and international markets. One of their most profitable films was Slumdog Millionaire, which they funded themselves and shot with a UK and Indian crew. While The Descent was also profitable for Celador, other films from that time period like Nanny McPhee and X-Men films had higher budgets but also higher profits.
Strand 1
This document summarizes the technologies, ownership, and funding of various television and film industries in the UK:
- Terrestrial channels like ITV are funded through advertising and sponsorships. ITV launched an online player in 2007 and partnered with PS3 to stream missed programs. ITV is owned by ITV plc.
- The BBC launched its iPlayer in 2007 to stream and download shows. The BBC is owned by the Crown and owns BBC 2 and 3.
- UKTV is a joint venture between BBC Worldwide and Virgin Media and owns various channels. It is funded through advertising, sponsorships, and repeat broadcasts sold to its channels.
- Pay TV providers Sky and Virgin Media utilize satellite and cable
Lydia's Media Powerpoint
This document summarizes information about several British television channels - BBC Three, E4, and ITV. BBC Three targets 16-34 year olds and focuses on innovative content and new talent. Its remit is to bring young audiences to public service broadcasting through a mixed genre schedule of UK content. E4 targets 15-35 year olds and aims to be an entertainment destination for a young audience. Its eccentric branding makes it popular. E4 demonstrates innovation and appeals to a diverse society. ITV is the largest commercial television network in the UK, operating multiple channels and delivering content across platforms.
Media essayy readable
The document discusses the dominance of the American film industry, specifically Hollywood studios, in the British film market. It argues that Hollywood films, distributed by the "Big Six" studios, make up the vast majority (74.6%) of films shown in UK cinemas. British films receive much smaller budgets from domestic sources like the BFI lottery fund, limiting their creative and marketing abilities compared to major Hollywood productions from studios like Disney. Due to these budgetary differences, British films struggle to find widespread audiences and financial success against the globally-targeted films from the Big Six studios.
Film4 factfile
Film4 is a production house and channel owned by Channel 4 Television Corporation that produces and broadcasts 6 alternative films per year with a £15 million annual budget. It is committed to enhancing the British film industry by funding and nurturing new talent to produce films that appeal to both mainstream and niche audiences. Film4 was originally launched as a subscription channel in 1998 but became free-to-air in 2006 to reach a wider audience of 18 million households. It has received critical acclaim for supporting British directors and winning major awards for the films it produces and broadcasts.
File 12 disney
Walt and Roy Disney founded Laugh-O-Gram films in Kansas City in 1922. They later signed distribution deals with Columbia Pictures and United Artists for their animated shorts. In 1938, Snow White and the Seven Dwarfs was a major success. During World War 2, Disney produced propaganda films for the US government. After the war, Disney expanded into television, opening Disneyland, and acquiring other companies to become a global entertainment business.
Unilever
Unilever was created in 1890 by William Hesketh Lever to produce soap. In the 1900s, Unilever expanded into products made from oils and fats like soap and margarine. Today, Unilever owns many popular brands and seeks to create products that improve people's lives and help them feel good. Some of Unilever's most well-known brands include Ben & Jerry's, Lynx, PG Tips, Magnum, and Dove. Ben & Jerry's ice cream started in 1978 with a mail-order ice cream making course and has since expanded, creating innovations like the Cowmobile ice cream truck.
A. Discuss which corporate diversification strategy (reference sectio.pdf
A. Discuss which corporate diversification strategy (reference sections 63 and 64 ) is being
pursued by Disney. Explain your reasoning with examples from the case overview. ( 5 Points)
Disney is the world's largest media company and is world-renowned for its Walt Disney Studios
and the popular Walt Disney Parks and Resorts. In 2022 it achieved $82 billion in annual
revenues. As a diversified media company, Disney is active in a wide array of business
activities-movies, amusement parks, cable and broadcast television networks (ABC, ESPN, and
others), as well as cruises, retailing, and streaming. It became the world's leading media
company by pursuing a corporate strategy of diversification and vertical integration, executed
through a series of highprofile acquisitions, which included Pixar (2006), Marvel (2009),
Lucasfilm (2012) (the creator of Star Wars), and 21st Century Fox (2019). It is the second largest
mass media producer after Comcast, which owns NBC and Universal Studios. While other more
focused media content providers such as Discover Communications. CBS, and Viacom have
seen decreasing revenues because of lower ratings and TV ad weakness, Disney was
strengthened through its other businesses based on its diversification strategy. Although its ad
revenues have decreased like other more focused content producers and distributors, its other
businesses are growing and allow it to maintain higher earnings compared to other rival media
producing firms.
Disney's strategy is successful because its corporate strategy, compared to its business-level
strategy, adds value across its set of businesses above what the individual businesses could create
individually. First, Disney has a set of businesses that feed into each other: its studio
entertainment, consumer products and interactive media, media network outlets, parks and
resorts, studio entertainment parks, and retail enterprises have overlapping aspects. Within its
studio entertainment businesses, Disney can share activities across its different production firms:
Touchstone Pictures, Hollywood Pictures, Dimension Films, Pixar Films, and Marvel
Entertainment. By sharing activities among these semi-independent studios, it can learn faster
and gain success by the knowledge sharing and efficiencies associated with each studio's
expertise. The corporation also has broad and deep knowledge about its customers, which is a
corporatelevel capability in terms of advertising and marketing. This capability allows Disney to
cross-sell products highlighted in its movies through its media distribution outlets, parks and
resorts, as well as consumer product businesses. Disney's Corporate Strategy Disney's main goal
in pursuing its corporate strategy is to build billion-dollar franchises based on movie sequels,
park rides, and merchandise. CEO Robert Iger leads a group of about 20 executives whose sole
responsibility is to hunt for new billion-dollar franchises. This group of senior leaders decides
top-dow.
P1
The Walt Disney Company has many departments and divisions that are overseen by chairmen and a board of directors. It operates in areas like media networks, parks and resorts, studio entertainment, and consumer products. Disney owns subsidiaries that create popular films, shows, characters, and merchandise, such as Pixar, Marvel, and Lucasfilm. It is a market leader in box office revenues and theme park attendance. While Comcast is one of Disney's main competitors in market capitalization, Disney has a higher asset turnover. Other major competitors include Time Warner and 21st Century Fox.
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Netflix client brief
Netflix is an American provider of on-demand streaming media available in North and South America, parts of Europe, and the Caribbean. It licenses streaming rights from content providers for movies and TV shows. Originally launched in 1997 as a DVD rental service, Netflix now offers over 1,500 movies and 700 TV shows for streaming.
The document also provides details about the author's new job producing a radio advertisement for Netflix and their approach, which will be entertaining and factual to educate listeners about what Netflix offers. It will feature a conversation where one person asks about Netflix, followed by voiceovers describing its streaming service. The target audience is broad, aiming to reach all internet users since Netflix streams classic and modern content suitable for a wide
Netflix Personal Branding #4
This deck is about how Netflix's famous show, The Stranger Things use marketing campaigns to create buzz around their show and increase audience engagement
History of tv advertising
The first television advertisement aired on July 1, 1941 and was 10 seconds long promoting Bulova watches. It aired before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies and cost $9 to broadcast. While Greece and Egypt were early innovators, the first company to air a TV commercial was Bulova in the United States in 1941. The most expensive advert to date is a Guinness "tipping point" commercial showing a domino effect among villagers that cost millions to produce.
Media unit 8 task 1
The document discusses different types of business ownership including sole traders, public and private limited companies, and partnerships. It notes that private limited companies shares are offered to individuals while public limited company shares are open to the public. Walt Disney originally founded The Walt Disney Company as the Disney Brothers Studio in 1923 and it is now a public limited company owned by shareholders. The BBC is owned by the British public through compulsory TV license fees and was previously overseen by the BBC Trust but is now regulated by OFCOM.
Media unit 8 task 1
The document discusses different types of business ownership including sole traders, public and private limited companies, and partnerships. It notes that private limited companies shares are offered to individuals while public limited company shares are open to the public. Walt Disney originally founded The Walt Disney Company as the Disney Brothers Studio in 1923 and it is now a public limited company owned by shareholders. The BBC is owned by the British public through compulsory television license fees. It was previously overseen by the BBC Trust but is now regulated directly by OFCOM.
Pixar team case study.v2
Pixar has a history of talented people that led to commercial success. Steve Jobs bought Lucasfilm's computer graphics division in 1986 and named it Pixar. Pixar struck a deal with Disney in 1991 for 3 computer animated films, including Toy Story in 1995. Their films have earned billions worldwide. Pixar focuses on computer-generated shorts and feature films. They also make money through product lines and have a presence in corporate social responsibility and international markets through Disney distribution.
Distribution essay media
Disney is a dominant company in the film industry that effectively distributes and markets its media products through various services to appeal to diverse audiences. It has adapted to promoting and distributing through Netflix and Sky, showing how media distribution is always changing. Disney also uses its theme parks, publishing divisions, and synergies between films and toys to create a holistic entertainment ecosystem under one corporate umbrella. The Disney vault strategy of periodically re-releasing classic animated films in special editions creates a consistent income stream and allows the brand to be distributed further. Effective distribution is important for conglomerates like Disney to achieve profitability across their businesses.
Radesh assignment #1
Walt Disney was founded in 1923 by Walt Disney and is currently headquartered in California. It is the world's largest entertainment conglomerate and generates revenue through five main segments: consumer products, Disney theme parks, media networks, interactive media, and film studios. Some of Disney's most iconic acquisitions include Pixar, which it acquired in 2006, and LucasFilms, which it acquired in 2012 and owns the Star Wars franchise. Disney faces the challenge of preserving its 90-year heritage while continuing to innovate with new technologies to engage consumers.
Reed Hastings: Padre De Netflix
Reed Hastings founded Netflix in 1997 after being charged a $40 late fee on a movie rental. He saw an opportunity to create a DVD rental service that mailed discs to customers' homes with no late fees. Netflix started as a pay-per-rental business but found greater success with a subscription model. In 2005, Netflix launched streaming video and now offers over 90,000 titles for streaming online and through devices like Xbox and Blu-Ray players. Hastings' innovations with Netflix's business model and its early adoption of streaming have transformed movie and TV content delivery.
Disney & pixar
Pixar was founded by Steve Jobs and others in 1986 as a computer graphics division of Lucasfilm. It became independent in 1986 and produced highly successful animated films like Toy Story. In 2006, Disney acquired Pixar for $7.4 billion to gain access to its talent and technology. The merger brought Pixar's creative leaders like John Lasseter into Disney and reinvigorated Disney's animation business. Analysts saw it as a strategic fit that would boost revenues and human resources for both companies.
Unit 8 task 1
The document discusses ownership and funding models of the BBC and The Walt Disney Company. The BBC is publicly owned by British citizens through television license fees, while Disney is privately owned by shareholders. The BBC receives most of its funding from license fees but also generates revenue through merchandising and format sales. Disney is funded through various business divisions like parks, media networks, and consumer products, as well as investments from shareholders. Both companies employ synergistic techniques across media to expand their brands.
Unit 8 task 1
The document discusses ownership and funding models of the BBC and The Walt Disney Company. The BBC is publicly owned by British citizens through television license fees, while Disney is a publicly traded company owned by shareholders. The BBC receives most of its funding from license fees but also generates revenue through merchandise sales, format sales to other companies, and its online store. Disney earns revenue from various business segments including parks and resorts, media networks, consumer products, and film studio entertainment. Both companies use synergistic techniques across media platforms to expand their brands and audiences.
Televsion ads
The document provides a history of television advertising, including:
1) The first TV ad aired in the United States in 1941 for Bulova watches.
2) 1948 proved to be a breakthrough year for TV advertising.
3) Other early adopters of TV advertising included the UK in 1955 and the Philippines in 1960.
4) The Cadbury's Gorilla ad for Dairy Milk chocolate from 2007 became a viral internet phenomenon and record-breaking YouTube video.
Media
Celador originally produced television shows but gained success from Who Wants To Be A Millionaire. This allowed Celador to become self-sufficient and expand into film production and international markets. One of their most profitable films was Slumdog Millionaire, which they funded themselves and shot with a UK and Indian crew. While The Descent was also profitable for Celador, other films from that time period like Nanny McPhee and X-Men films had higher budgets but also higher profits.
Strand 1
This document summarizes the technologies, ownership, and funding of various television and film industries in the UK:
- Terrestrial channels like ITV are funded through advertising and sponsorships. ITV launched an online player in 2007 and partnered with PS3 to stream missed programs. ITV is owned by ITV plc.
- The BBC launched its iPlayer in 2007 to stream and download shows. The BBC is owned by the Crown and owns BBC 2 and 3.
- UKTV is a joint venture between BBC Worldwide and Virgin Media and owns various channels. It is funded through advertising, sponsorships, and repeat broadcasts sold to its channels.
- Pay TV providers Sky and Virgin Media utilize satellite and cable
Lydia's Media Powerpoint
This document summarizes information about several British television channels - BBC Three, E4, and ITV. BBC Three targets 16-34 year olds and focuses on innovative content and new talent. Its remit is to bring young audiences to public service broadcasting through a mixed genre schedule of UK content. E4 targets 15-35 year olds and aims to be an entertainment destination for a young audience. Its eccentric branding makes it popular. E4 demonstrates innovation and appeals to a diverse society. ITV is the largest commercial television network in the UK, operating multiple channels and delivering content across platforms.
Media essayy readable
The document discusses the dominance of the American film industry, specifically Hollywood studios, in the British film market. It argues that Hollywood films, distributed by the "Big Six" studios, make up the vast majority (74.6%) of films shown in UK cinemas. British films receive much smaller budgets from domestic sources like the BFI lottery fund, limiting their creative and marketing abilities compared to major Hollywood productions from studios like Disney. Due to these budgetary differences, British films struggle to find widespread audiences and financial success against the globally-targeted films from the Big Six studios.
Film4 factfile
Film4 is a production house and channel owned by Channel 4 Television Corporation that produces and broadcasts 6 alternative films per year with a £15 million annual budget. It is committed to enhancing the British film industry by funding and nurturing new talent to produce films that appeal to both mainstream and niche audiences. Film4 was originally launched as a subscription channel in 1998 but became free-to-air in 2006 to reach a wider audience of 18 million households. It has received critical acclaim for supporting British directors and winning major awards for the films it produces and broadcasts.
File 12 disney
Walt and Roy Disney founded Laugh-O-Gram films in Kansas City in 1922. They later signed distribution deals with Columbia Pictures and United Artists for their animated shorts. In 1938, Snow White and the Seven Dwarfs was a major success. During World War 2, Disney produced propaganda films for the US government. After the war, Disney expanded into television, opening Disneyland, and acquiring other companies to become a global entertainment business.
Unilever
Unilever was created in 1890 by William Hesketh Lever to produce soap. In the 1900s, Unilever expanded into products made from oils and fats like soap and margarine. Today, Unilever owns many popular brands and seeks to create products that improve people's lives and help them feel good. Some of Unilever's most well-known brands include Ben & Jerry's, Lynx, PG Tips, Magnum, and Dove. Ben & Jerry's ice cream started in 1978 with a mail-order ice cream making course and has since expanded, creating innovations like the Cowmobile ice cream truck.
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A. Discuss which corporate diversification strategy (reference sectio.pdf
A. Discuss which corporate diversification strategy (reference sections 63 and 64 ) is being
pursued by Disney. Explain your reasoning with examples from the case overview. ( 5 Points)
Disney is the world's largest media company and is world-renowned for its Walt Disney Studios
and the popular Walt Disney Parks and Resorts. In 2022 it achieved $82 billion in annual
revenues. As a diversified media company, Disney is active in a wide array of business
activities-movies, amusement parks, cable and broadcast television networks (ABC, ESPN, and
others), as well as cruises, retailing, and streaming. It became the world's leading media
company by pursuing a corporate strategy of diversification and vertical integration, executed
through a series of highprofile acquisitions, which included Pixar (2006), Marvel (2009),
Lucasfilm (2012) (the creator of Star Wars), and 21st Century Fox (2019). It is the second largest
mass media producer after Comcast, which owns NBC and Universal Studios. While other more
focused media content providers such as Discover Communications. CBS, and Viacom have
seen decreasing revenues because of lower ratings and TV ad weakness, Disney was
strengthened through its other businesses based on its diversification strategy. Although its ad
revenues have decreased like other more focused content producers and distributors, its other
businesses are growing and allow it to maintain higher earnings compared to other rival media
producing firms.
Disney's strategy is successful because its corporate strategy, compared to its business-level
strategy, adds value across its set of businesses above what the individual businesses could create
individually. First, Disney has a set of businesses that feed into each other: its studio
entertainment, consumer products and interactive media, media network outlets, parks and
resorts, studio entertainment parks, and retail enterprises have overlapping aspects. Within its
studio entertainment businesses, Disney can share activities across its different production firms:
Touchstone Pictures, Hollywood Pictures, Dimension Films, Pixar Films, and Marvel
Entertainment. By sharing activities among these semi-independent studios, it can learn faster
and gain success by the knowledge sharing and efficiencies associated with each studio's
expertise. The corporation also has broad and deep knowledge about its customers, which is a
corporatelevel capability in terms of advertising and marketing. This capability allows Disney to
cross-sell products highlighted in its movies through its media distribution outlets, parks and
resorts, as well as consumer product businesses. Disney's Corporate Strategy Disney's main goal
in pursuing its corporate strategy is to build billion-dollar franchises based on movie sequels,
park rides, and merchandise. CEO Robert Iger leads a group of about 20 executives whose sole
responsibility is to hunt for new billion-dollar franchises. This group of senior leaders decides
top-dow.
P1
The Walt Disney Company has many departments and divisions that are overseen by chairmen and a board of directors. It operates in areas like media networks, parks and resorts, studio entertainment, and consumer products. Disney owns subsidiaries that create popular films, shows, characters, and merchandise, such as Pixar, Marvel, and Lucasfilm. It is a market leader in box office revenues and theme park attendance. While Comcast is one of Disney's main competitors in market capitalization, Disney has a higher asset turnover. Other major competitors include Time Warner and 21st Century Fox.
Understanding television and film industries (1)
The Walt Disney Company is a mass media conglomerate founded in 1923. It is publicly traded and run by CEO Robert Iger, though many shareholders also influence leadership. Disney receives funding through four main business units: Walt Disney Studios, Parks and Resorts, Media Networks like Disney Channel and ABC, and Products and Services including toys and clothing. Disney uses synergy to promote its brands across these units, spreading characters like Mickey Mouse. It also owns subsidiaries like Marvel, Pixar, and ESPN that further expand its business.
Disney Takeover
Disney bought 21st Century Fox's entertainment assets for $52.4 billion in December 2017. This gave Disney control of Fox's film and television businesses as well as Fox's stake in Hulu. The acquisition aims to help Disney compete in the changing media landscape as technology companies like Netflix attract more viewers. The deal will not be finalized until 2019 when regulators approve it, but it will make Rupert Murdoch and his family the second largest shareholders in Disney.
Financial Analysis Project
Walt Disney has experienced steady growth over the past several years according to its financial statements. Its net income has increased each year from 2009 to 2013, with an average annual growth rate of about 15%. Gross margins have also increased steadily during this period from around 16% to 21%. The company invests roughly 18% of its total assets in current assets and 31% in long-term assets on average. It uses straight-line depreciation and has high inventory turnover, indicating efficient management of inventory. Liabilities consist of an average 35% in current liabilities and 65% in long-term liabilities, showing increasing investment in long-term assets.
Task 1
The BBC has several subsidiaries that focus on specific areas of media or countries. Examples include BBC Films, BBC Weather, and BBC Brasil. Subsidiaries are useful for the BBC as they gain more individual viewers but also raise awareness of the BBC brand, bringing potential new viewers to the BBC. Subsidiaries allow viewers to more easily find content tailored to their interests.
Task 1
The document discusses ownership, funding, subsidiaries, products and services of both the BBC and Walt Disney.
For the BBC, it is owned by the British public and funded through television license fees and merchandising. It has subsidiaries like BBC Films and BBC Brasil that focus on specific areas. Its products are shows like EastEnders and Top Gear, provided on services like BBC One and BBC Two.
Walt Disney is a publicly traded company that individuals can buy shares in. It gains funding through theme parks, movies, TV shows and merchandise. It has major subsidiaries like Pixar, Marvel and Lucasfilm. Disney Channel creates products like Hannah Montana for its service, while Marvel Studios produces super
Disney essay
1. Disney is the largest media conglomerate in the world in terms of revenue. It operates through five primary units focused on film, parks, consumer products, media networks, and interactive experiences.
2. Disney pioneered synergistic marketing techniques in the 1930s by licensing its characters like Mickey Mouse to other companies. It continues to leverage its properties across multiple business units and media to maximize profits.
3. Disney has achieved great success through horizontal integration, acquiring major franchises like Pixar, Marvel, and Lucasfilm to expand its portfolio of popular intellectual properties.
Disney pixar
The Walt Disney Company was founded on October 16th 1923 by brothers Walt and Roy Disney.
It is one of the largest media and entertainment corporations in the world.
It’s the owner of 11 theme parks and several television networks, including the American Broadcasting Company (ABC).
Pixar Animation Studios was started by John Lasseter & George Lucas
Pixar was initially a computer graphics division owned by film maker George Lucas known as Lucas film limited.
In 1986, Steve Jobs purchased the computer graphics division of Lucas Film Ltd. for $10 million and established it as an independent company named Pixar , co-founded with Dr. Edwin E. Catmull.
Walt disney & bbc
Disney is owned by shareholders and is currently headed by Robert Iger. Disney owns many subsidiaries that expand its business, such as Pixar, Marvel, and ESPN. Disney produces a wide range of products and services for different audiences, from Disney Channel shows aimed at children to Marvel films appealing to a broader age range. This diverse portfolio allows Disney to generate substantial revenue.
Walt disney & bbc
Disney is owned by shareholders and is one of the largest media companies in the world. It owns many subsidiaries including Pixar, Marvel, and Walt Disney World which help expand its audience and content. Disney produces a wide range of products and services across film, television, publishing, and theme parks to appeal to various demographics and generate substantial revenue.
Business_Acquisition_Analysis_A_Case_Study_of_Disn.pdf
Disney acquired 21st Century Fox for $71.3 billion in 2019 in order to gain Fox's film and television assets and compete more effectively in the growing streaming market. The acquisition was driven by increased competition from streaming services like Netflix, which threatened both companies' business models. Disney raised its bid after Comcast made a competing offer, and ultimately negotiated a mixed cash and stock payment structure that was mutually beneficial. Since the acquisition, Disney's market value and revenue have grown significantly, demonstrating the financial success of the deal, and positioning Disney as a major force in the film industry going forward.
Business Model for Pixar
Sample business model I completed during my time as a student with Full Sail University. It is the business model for Pixar.
Strategic Diversification of Walt Disney
This is MBA project submitted for Strategic Diversification of Walt Disney. States the steps taken by Disney to diversify from just cartoons to more of established entertainment company.
Understanding television and film industries
The Walt Disney Company is a mass media conglomerate founded in 1923. It is owned by public shareholders and run by CEO Bob Iger. Disney generates revenue through four main business segments: Walt Disney Studios, Parks and Resorts, Media Networks, and Products and Services. Disney uses synergy to promote its brands across these segments, such as through films, TV shows, theme parks, merchandise, and more featuring the same characters. It also owns subsidiaries like Marvel, Pixar, ABC and ESPN that help expand its revenue sources and ability to create synergy. The BBC is publicly owned by UK citizens through license fees but run by the government. It generates most of its funding from these fees and some commercial activities.
Unit 8 assignment 1b
The document discusses Disney's acquisition of Lucasfilm in 2012. Disney purchased Lucasfilm for $4.05 billion in a cash and stock deal, making Lucasfilm a wholly owned Disney subsidiary. Disney's strategy with acquisitions like Pixar and Marvel is to obtain franchises that can drive revenue across its businesses. Lucasfilm, with the lucrative Star Wars franchise, earned $1.5 billion in revenue in 2012 alone from merchandise and video games. The acquisition allows Disney to further expand the Star Wars franchise across its movie, television, theme park and consumer products divisions.
M&A Disney.pptx
The document discusses two mergers involving Disney - Disney's acquisition of Pixar and Disney's acquisition of Marvel.
For the Pixar acquisition, it summarizes that Disney and Pixar were a good fit and complemented each other's strengths. The $7.4 billion all-stock deal in 2006 brought Pixar's talent and technology under Disney. Both companies benefited from increased market share and reduced costs.
For the Marvel acquisition, it notes Disney acquired Marvel for $4.2 billion in 2009. This was a horizontal merger that gave Disney access to Marvel's popular characters. It helped Disney expand internationally through theme parks and consumer products. Both mergers proved successful based on the financial performance and box office
Disney and Pixar Merger
The document discusses the vertical merger between Disney and Pixar. It began with an agreement for Disney to distribute Pixar's first computer animated film, Toy Story, leading to a subsequent deal for five jointly produced films over 10 years. In 2006, Disney acquired Pixar for $7.4 billion in an all-stock deal. The acquisition provided benefits to both companies - Disney gained ownership of Pixar's talent and technology to revitalize its struggling animation division, while Pixar could focus on animation and leverage Disney's resources for distribution, merchandising, and content for Apple. Though some of Disney's original culture was lost, the merger was largely successful.
Demand and supply
The Walt Disney Company is an American mass media and entertainment conglomerate founded in 1923. Over the years, Disney has acquired many companies to expand into television, movies, theme parks, and streaming. While Disney faces some competition, it dominates the entertainment industry and has been accused of being an illegal monopoly due to its control over popular franchises. Demand for Disney is driven by economic, social, technological, and environmental factors. Supply is determined by holiday seasons, developing high-quality projects, and promotional campaigns. The COVID-19 pandemic has negatively impacted Disney's theme parks, movies, and merchandise.
Disney microeconomics presentation
The document provides an overview of Disney World and The Walt Disney Company. It discusses the history of Disney World's theme parks and how it has expanded over time. It also examines Disney's revenue streams, competitors in the media industry like CBS and Viacom, and Disney's market structure as an oligopoly. Finally, it analyzes factors that could impact Disney's business like consumers' income, input prices, technology changes, and expectations within the market.
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A. Discuss which corporate diversification strategy (reference sectio.pdf
A. Discuss which corporate diversification strategy (reference sectio.pdf
Business_Acquisition_Analysis_A_Case_Study_of_Disn.pdf
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5 Tips to Scaling your Content Marketing Strategy
5 Tips to Scaling your Content Marketing Strategy
Increasing the amount of content is not the answer. Effectively building a system
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Marketing a streaming service
- 1. Marketing a Streaming Service Paul Gregowicz
- 2. Overview ● Arguably in 2019, Streaming services have become more widely used than a cable subscription ● There are many different services to fit your tastes and needs
- 3. The Purchase of Fox Family Worldwide Today, we see Disney everywhere. They are one of the largest media conglomerates in the world right now, currently holding about 40% of the United States film and television industry. How did this happen? The first acquisition that we can really start to see some steam building on this empire train was in 2001 with the acquisition of Fox Family Worldwide, or as we know it today ABC Family. The company was bought by the Walt Disney Corporation for 2.9 Billion dollars. This opened up so much for them as it included 2 smaller companies that would prove to be profitable for their children’s entertainment.
- 4. Acquisition of Pixar In 2006, Disney made the Purchase of Pixar Animation Studios for 7.4 Billion dollars. At this time Pixar was just beginning to flourish as an animated feature film studio, from its first animated short Luxo Jr., to feature length hits produced by Walt Disney Pictures such as Toy Story 1&2, Monsters INC., and Finding Nemo. Disney was pleased with the companies work and decided to acquire the company as they saw it was very profitable and making a name for itself in the film industry, earning 15 Academy Awards by 2006. After the merger, Pixar continues to see success to this day.
- 5. Other Acquisitions ● In 2009, Marvel was purchased by Disney for $4 Billion ● Also in 2009, Disney purchased a 30% stake in Hulu (Grew to 60% after fox merger) ● In 2012, Disney approached George Lucas and purchased Lucasfilm and its subsidiaries for $4.06 Billion
- 6. Acquisition of 21st Century Fox In 2019 Disney purchased 21st Century Fox for 71.3 Billion dollars. Fox also being a huge media conglomerate had its own visions for growth but an opportunity to merge the companies showed itself which the Murdoch's saw as beneficial to both Disney and Fox. With 10 years to build an empire and with the growing trend of online streaming, Disney saw a major opportunity that would shake the streaming scene.
- 7. Disney+ Shortly after the Fox acquisition, Disney announced its new streaming service: Disney+. Disney+ would act as a single location to host media produced by Disney, Pixar, Marvel, Fox, National Geographic, and Star Wars. Nearly 500 films, 7.5 thousand episodes of TV shows. With such a huge library of content this single streaming service acts as a direct competitor to Netflix. As Disney owns Hulu, they now occupy 2/3 top spots of online streaming. Since it’s release on November 12th, it’s already gained more than 10 million subscribers in its first week. Part of this success is how Disney has marketed this platform. They’ve announced 3 original Star Wars shows, and 8 Marvel shows. These shows will all have the budget and production value of their feature length counterparts. Adding to the hype that would want to make you subscribe to this service.
- 8. Competitive Pricing Disney have also priced this service competitively against Netflix, Disney+ costs $6.99 a month, vs Netflix’s $12.99 a month. To add insult to injury Disney has bundled Disney+, Hulu, and ESPN+ together for $12.99 a month. Literally three for the price of one.
- 9. Closing Disney is a great example on how to market a service like this. They’ve put everything that people want in one place. Easy to access, and they have a smile on their face while doing it. It shows in their success and should be a model of excellence for yours.