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DivX Streaming Survey
UK, Germany, France, Spain and Italy



July 2012
Results Region




2   Copyright ®2012 Rovi Corporation. Company confidential.
Summary (Region)
About the survey                                                Key findings

    • Goal: Understanding the video streaming                   • 48% of users have streamed a movie or TV
      behavior of the DivX community                              show
    • Method: Opt-in online survey, targeting DivX              • 68% prefer to stream content to a PC followed
      community in the UK, France, Germany, Spain                 by a connected TV or Blu-ray Disc™ player
      and Italy                                                   (20%)
    • Sample size: 13,700 respondents                           • 53% of users that stream, use a subscription
                                                                  based service
                                                                • Among Video Quality, Convenience, Selection
                                                                  and Price, Video Quality ranks the highest
                                                                  when it comes to the streaming experience
                                                                • Smooth fast-forward and rewind is the most
                                                                  requested feature when it comes to streaming
                                                                  (51%)
                                                                • Cost is the #1 hurdle that prevents users from
                                                                  purchasing a digital movie (51%)
                                                                • 64% experienced buffering/stuttering when
                                                                  streaming


3     Copyright ®2012 Rovi Corporation. Company confidential.
Have you streamed a movie or TV show?




                                                                    Yes
                                                               No
                                                                    48%
                                                              52%




4   Copyright ®2012 Rovi Corporation. Company confidential.
I prefer to stream my movies or TV shows to:
                                    Smartphone                       Tablet   None of the
                                Game   2%                             4%        above
                               console                                           3%
                                 3%



                                                              Connected
                                                              TV or Blu-
                                                              ray Disc™
                                                                player
                                                                 20%

                                                                                 PC
                                                                                68%




5   Copyright ®2012 Rovi Corporation. Company confidential.
What type of streaming service have you primarily
used?

                                                     A la carte
                                                     purchase
                                                        18%




                                                                  Subscription
                                                                     53%

                                     A la carte
                                       rental
                                        29%




6   Copyright ®2012 Rovi Corporation. Company confidential.
What part of the streaming experience would you rate
highest in importance


                                                              Selection
                                                                20%




                                                                                Video Quality
                                                                                    44%

                                                 Price
                                                 15%




                                                                  Convenience
                                                                     21%




7   Copyright ®2012 Rovi Corporation. Company confidential.
In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?

                                                     Streaming to
                                                      connected
                                                        devices
                                                         12%

                                    Web video
                                      15%                           Blu-ray Disc™
                                                                         41%




                                                              DVD
                                                              32%




8   Copyright ®2012 Rovi Corporation. Company confidential.
How would you rate your streaming experience in terms
of visual quality?

                                                              Excellent   Poor
                                                                8%         9%




                                                Good
                                                40%                              Acceptable
                                                                                    43%




9   Copyright ®2012 Rovi Corporation. Company confidential.
Which of the following features would you most like to
see offered in streaming movies or TV shows?

                                                                      Video extras
                                                                    (e.g., director’s
                                                                           cut)
                                                                           21%




                                     Smooth fast-
                                     forward and
                                        rewind
                                         51%
                                                                              Subtitles
                                                                                16%




                                                                Additional
                                                               audio tracks
                                                                   12%




10   Copyright ®2012 Rovi Corporation. Company confidential.
Have you experienced any of the following issues when
attempting to stream a movie?
             70
                                     64%
             60


             50                                                      48%
                                                                                          45%

             40


             30
                                                                                                               25%

             20


             10


               0
                      Buffering/stuttering                      Movie stopped      Poor picture quality Access denied/log in
                                                               playing (crashed)                              failure


       Multiple answers possible.




11   Copyright ®2012 Rovi Corporation. Company confidential.
If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
       60

                               51%
       50


       40


       30                                                          26%
                                                                                23%             22%
       20


       10


         0
                               Cost                            Concerns over   Quality   Lack of features (as
                                                                permanency               opposed to Blu-ray
                                                                                            Disc™/DVD)




       Multiple answers possible.




12   Copyright ®2012 Rovi Corporation. Company confidential.
Results UK




13   Copyright ®2012 Rovi Corporation. Company confidential.
Summary (UK)
About the survey                                               Key findings

 • Goal: Understanding the video streaming                     • 53% of DivX users have streamed a movie or
   behavior of the DivX community                                TV show
 • Method: Opt-in online survey, targeting DivX                • 63% prefer to stream content to a PC followed
   community in the UK                                           by a connected TV or Blu-ray Disc™ player
                                                                 (20%) and gaming console (7%)
 • Sample size: 3,700 respondents
                                                               • 60% of users that stream, use a subscription
                                                                 based service
                                                               • Among Video Quality, Convenience, Selection
                                                                 and Price, Video Quality ranks the highest
                                                                 when it comes to the streaming experience
                                                               • Smooth fast-forward and rewind is the most
                                                                 requested feature when it comes to streaming
                                                                 (62%)
                                                               • Cost is the #1 hurdle that prevents users from
                                                                 purchasing a digital movie (51%)
                                                               • 83% experienced buffering/stuttering when
                                                                 streaming


14   Copyright ®2012 Rovi Corporation. Company confidential.
Have you streamed a movie or TV show?




                                                                No
                                                               47%   Yes
                                                                     53%




15   Copyright ®2012 Rovi Corporation. Company confidential.
I prefer to stream my movies or TV shows to:
                                                                  Tablet      None of the above
                                                       Smartphone  4%                4%
                                                          2%
                                     Game console
                                         7%




                                                               Connected TV
                                                                or Blu-ray™
                                                                   player
                                                                    20%                   PC
                                                                                         63%




16   Copyright ®2012 Rovi Corporation. Company confidential.
What type of streaming service have you primarily
used?

                                                               A la carte
                                                               purchase
                                                                  18%




                              A la carte rental
                                    22%                                     Subscription
                                                                               60%




17   Copyright ®2012 Rovi Corporation. Company confidential.
What part of the streaming experience would you rate
highest in importance

                                                               Price
                                                               15%




                                        Selection
                                          10%

                                                                       Video Quality
                                                                           53%




                                          Convenience
                                             22%




18   Copyright ®2012 Rovi Corporation. Company confidential.
In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?

                                                      Streaming to
                                                       connected
                                                         devices
                                                          13%


                                       Web video                     Blu-ray
                                         14%                         Disc™
                                                                      42%




                                                               DVD
                                                               31%




19   Copyright ®2012 Rovi Corporation. Company confidential.
How would you rate your streaming experience in terms
of visual quality?

                                                                  Excellent   Poor
                                                                    13%        7%




                                                                                     Acceptable
                                                                                        37%



                                                               Good
                                                               43%




20   Copyright ®2012 Rovi Corporation. Company confidential.
Which of the following features would you most like to
see offered in streaming movies or TV shows?

                                                                  Video extras
                                                               (e.g., director's cut
                                                                       22%




                                                                       Subtitles
                                                                         11%
                           Smooth fast-forward
                              and rewind
                                  62%
                                                                  Additional audio
                                                                       tracks
                                                                         5%




21   Copyright ®2012 Rovi Corporation. Company confidential.
Have you experienced any of the following issues when
attempting to stream a movie?
 90
                                83%
 80


 70


 60
                                                                           53%
 50
                                                                                                  48%

 40


 30

                                                                                                                             20%
 20


 10


     0
                  Buffering/stuttering                             Movie stopped playing   Poor picture quality   Access denied/log in failure
                                                                         (crashed)

                                                                                                                    Multiple answers possible.




22       Copyright ®2012 Rovi Corporation. Company confidential.
If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
 60



 50
                                49%


 40



 30
                                                                    29%               28%
                                                                                                                  23%
 20



 10



     0
                                 Cost                              Quality   Concerns over permanency      Lack of features (as
                                                                                                        opposed to Blu-ray™/DVD)


                                                                                                         Multiple answers possible.




23       Copyright ®2012 Rovi Corporation. Company confidential.
Results Germany




24   Copyright ®2012 Rovi Corporation. Company confidential.
Summary (Germany)
About the survey                                               Key findings

 • Goal: Understanding the video streaming                     • 45% of DivX users have streamed a movie or
   behavior of the DivX community                                TV show
 • Method: Opt-in online survey, targeting DivX                • 68% prefer to stream content to a PC followed
   community in Germany                                          by a connected TV or Blu-ray Disc™ player
                                                                 (20%) and tablet (4%)
 • Sample size: 3,000 respondents
                                                               • 40% of users that stream, use a subscription
                                                                 based service and 40% use a la carte rental
                                                                 service
                                                               • Among Video Quality, Convenience, Selection
                                                                 and Price, Video Quality ranks the highest
                                                                 when it comes to the streaming experience
                                                               • Smooth fast-forward and rewind is the most
                                                                 requested feature when it comes to streaming
                                                                 (59%)

                                                               • 69% experienced buffering/stuttering
                                                                 when streaming
                                                               • Cost is the #1 hurdle that prevents users from
                                                                 purchasing a digital movie (47%)
25   Copyright ®2012 Rovi Corporation. Company confidential.
Have you streamed a movie or TV show?




                                                                     Yes
                                                                     45%
                                                                No
                                                               55%




26   Copyright ®2012 Rovi Corporation. Company confidential.
I prefer to stream my movies or TV shows to:
                                            Smartphone         Tablet   None of the
                                               2%               4%        above
                                   Game console                            4%
                                       2%



                       Connected TV
                        or Blu-ray™
                           player
                            20%

                                                                         PC
                                                                        68%




27   Copyright ®2012 Rovi Corporation. Company confidential.
What type of streaming service have you primarily
used?

                                A la carte purchase
                                        20%




                                                               Subscription
                                                                  40%




                                        A la carte rental
                                              40%




28   Copyright ®2012 Rovi Corporation. Company confidential.
What part of the streaming experience would you rate
highest in importance

                                                                Selection
                                                                  11%



                                      Convenience
                                         13%




                                                                            Video Quality
                                                                                58%
                                                        Price
                                                        18%




29   Copyright ®2012 Rovi Corporation. Company confidential.
In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?

                                                           Web video
                                              Streaming to   8%
                                               connected
                                                 devices
                                                  13%




                                                                       Blu-ray Disc™
                                                                            55%

                                                               DVD
                                                               24%




30   Copyright ®2012 Rovi Corporation. Company confidential.
How would you rate your streaming experience in terms
of visual quality?
                                                               Excellent   Poor
                                                                 6%         4%




                                                                                  Acceptable
                                                                                     41%


                                                      Good
                                                      49%




31   Copyright ®2012 Rovi Corporation. Company confidential.
Which of the following features would you most like to
see offered in streaming movies or TV shows?

                                                                   Video extras
                                                               (e.g., director's cut)
                                                                        22%




                                                                        Subtitles
                                                                          7%
                          Smooth fast-forward
                             and rewind
                                 59%

                                                                   Additional audio
                                                                        tracks
                                                                         12%




32   Copyright ®2012 Rovi Corporation. Company confidential.
Have you experienced any of the following issues when
attempting to stream a movie?
       80

                                 69%
       70


       60


       50
                                                                      43%
                                                                                              39%
       40


       30

                                                                                                                     19%
       20


       10


         0
                  Buffering/stuttering                         Poor picture quality   Movie stopped playing Access denied/log in
                                                                                            (crashed)             failure

                                                                                                    Multiple answers possible.




33   Copyright ®2012 Rovi Corporation. Company confidential.
If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
         50                        47%
         45

         40

         35
                                                                      30%
         30                                                                               27%
         25
                                                                                                                20%
         20

         15

         10

            5

            0
                                   Cost                        Lack of features (as   Concerns over            Quality
                                                               opposed to Blu-ray      permanency
                                                                  Disc™/DVD)

                                                                                                Multiple answers possible.



34   Copyright ®2012 Rovi Corporation. Company confidential.
Results France




35   Copyright ®2012 Rovi Corporation. Company confidential.
Summary (France)
About the survey                                               Key findings

 • Goal: Understanding the video streaming                     • 56% of DivX users have streamed a movie or
   behavior of the DivX community                                TV show
 • Method: Opt-in online survey, targeting DivX                • 75% prefer to stream content to a PC followed
   community in France                                           by a connected TV or Blu-ray Disc™ player
                                                                 (18%) and tablet (2%)
 • Sample size: 3,500 respondents
                                                               • 42% of users that stream, use a subscription
                                                                 based service and 36% use a la carte rental
                                                                 service
                                                               • Among Video Quality, Convenience, Selection
                                                                 and Price, Video Quality ranks the highest
                                                                 when it comes to the streaming experience
                                                               • Smooth fast-forward and rewind is the most
                                                                 requested feature when it comes to streaming
                                                                 (45%)
                                                               • Cost is the #1 hurdle that prevents users from
                                                                 purchasing a digital movie (54%)
                                                               • 63% experienced buffering/stuttering when
                                                                 streaming
36   Copyright ®2012 Rovi Corporation. Company confidential.
Have you streamed a movie or TV show?




                                                                No
                                                               44%
                                                                     Yes
                                                                     56%




37   Copyright ®2012 Rovi Corporation. Company confidential.
I prefer to stream my movies or TV shows to:
                               Smartphone                         Tablet     None of the
       Game
                                  1%                               2%          above
      Console
                                                                                3%
        1%




                                                         Connected TV
                                                          or Blu-ray™
                                                              18%




                                                                            PC
                                                                           75%




38   Copyright ®2012 Rovi Corporation. Company confidential.
What type of streaming service have you primarily
used?
                                             A la carte
                                             purchase
                                                22%



                                                               Subscription
                                                                  42%




                                                A la carte
                                                  rental
                                                   36%




39   Copyright ®2012 Rovi Corporation. Company confidential.
What part of the streaming experience would you rate
highest in importance

                                                               Selection
                                                                 12%




                                             Price                         Video Quality
                                             20%                               42%




                                                          Convenience
                                                             26%




40   Copyright ®2012 Rovi Corporation. Company confidential.
In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?

                                                               Streaming to
                                                                connected
                                                                  devices
                                                                   11%
                                            Web video
                                              12%                             Blu-ray Disc™
                                                                                   39%




                                                                     DVD
                                                                     38%




41   Copyright ®2012 Rovi Corporation. Company confidential.
How would you rate your streaming experience in terms
of visual quality?

                                                               Excellent   Poor
                                                                 6%        12%




                                                     Good
                                                     34%




                                                                                  Acceptable
                                                                                     48%




42   Copyright ®2012 Rovi Corporation. Company confidential.
Which of the following features would you most like to
see offered in streaming movies or TV shows?
                                                               Video extras (e.g.,
                                                                 director's cut
                                                                      20%




                        Smooth fast-forward
                           and rewind
                               45%



                                                                       Subtitles
                                                                         21%




                                                                  Additional audio
                                                                       tracks
                                                                        14%




43   Copyright ®2012 Rovi Corporation. Company confidential.
Have you experienced any of the following issues when
attempting to stream a movie:
     70.0%
                             63.0%
     60.0%
                                                                   53.0%
     50.0%                                                                            47.0%

     40.0%                                                                                                36.0%

     30.0%


     20.0%


     10.0%


     0.0%
                 Buffering/stuttering                           Movie stopped Poor picture quality Access denied/log
                                                               playing (crashed)                       in failure



                                                                                              Multiple answers possible.




44   Copyright ®2012 Rovi Corporation. Company confidential.
If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
        60%
                                   54%
        50%


        40%

                                                                   30%
        30%

                                                                                      21%                   20%
        20%


        10%


          0%
                                   Cost                        Concerns over   Lack of features (as        Quality
                                                                permanency     opposed to Blu-ray
                                                                                  Disc™/DVD)



                                                                                                 Multiple answers possible.




45   Copyright ®2012 Rovi Corporation. Company confidential.
Results Spain




46   Copyright ®2012 Rovi Corporation. Company confidential.
Summary (Spain)
About the survey                                               Key findings

 • Goal: Understanding the video streaming                     • Only 24% of DivX users have streamed a
   behavior of the DivX community                                movie or TV show
 • Method: Opt-in online survey, targeting DivX                • 57% prefer to stream content to a PC followed
   community in France                                           by a connected TV or Blu-ray Disc™ player
                                                                 (29%) and game console (4%)
 • Sample size: 3,500 respondents
                                                               • 53% of users that stream, use a subscription
                                                                 based service and 32% use a la carte rental
                                                                 service
                                                               • Among Video Quality, Convenience, Selection
                                                                 and Price, Video Quality ranks the highest
                                                                 when it comes to the streaming experience
                                                               • Smooth fast-forward and rewind is the most
                                                                 requested feature when it comes to streaming
                                                                 (33%)
                                                               • Cost is the #1 hurdle that prevents users from
                                                                 purchasing a digital movie (55%)
                                                               • 57% experienced a movie stopped playing
                                                                 (crashed) when streaming
47   Copyright ®2012 Rovi Corporation. Company confidential.
Have you streamed a movie or TV show?




                                                                     Yes
                                                                     24%




                                                                No
                                                               76%




48   Copyright ®2012 Rovi Corporation. Company confidential.
I prefer to stream my movies or TV shows to:
                                 Smartphone                     Tablet      None of the
                                     3%                          3%           above
                                                                               4%
                              Game console
                                  4%




                                                          Connected TV or       PC
                                                           Blu-ray Disc™       57%
                                                               player
                                                                29%




49   Copyright ®2012 Rovi Corporation. Company confidential.
What type of streaming service have you primarily
used?

                                                         A la carte
                                                         purchase
                                                            15%




                                                                      Subscription
                                                                         54%
                                    A la carte
                                      rental
                                       32%




50   Copyright ®2012 Rovi Corporation. Company confidential.
What part of the streaming experience would you rate
highest in importance

                                                               Price
                                                                9%

                                                Selection
                                                  14%


                                                                       Video Quality
                                                                           46%




                                                Convenience
                                                   31%




51   Copyright ®2012 Rovi Corporation. Company confidential.
In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?


                                                               Streaming to
                                                                connected
                                                                  devices
                                                                    9%
                                                                                    Blu-ray Disc™
                                                                                         33%


                                            Web video
                                              27%




                                                                              DVD
                                                                              31%




52   Copyright ®2012 Rovi Corporation. Company confidential.
How would you rate your streaming experience in terms
of visual quality?

                                                                Excellent   Poor
                                                                  10%        3%




                                                                                   Acceptable
                                                                                      44%

                                                         Good
                                                         43%




53   Copyright ®2012 Rovi Corporation. Company confidential.
Which of the following features would you most like to
see offered in streaming movies or TV shows?


                                                                         Video extras
                                    Smooth fast-                        (e.g., director's
                                    forward and                                cut)
                                       rewind                                  30%
                                        33%




                                                      Additional    Subtitles
                                                     audio tracks     20%
                                                         17%




54   Copyright ®2012 Rovi Corporation. Company confidential.
Have you experienced any of the following issues when
attempting to stream a movie?
             60%                        57%
                                                                      52%
             50%
                                                                                             45%

             40%
                                                                                                                   35%

             30%



             20%



             10%



               0%
                            Movie stopped                      Buffering/stuttering   Poor picture quality Access denied/log in
                           playing (crashed)                                                                     failure



                                                                                                      Multiple answers possible.




55   Copyright ®2012 Rovi Corporation. Company confidential.
If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
       60.0%
                                      55%

       50.0%



       40.0%



       30.0%
                                                                25%
                                                                             20%
       20.0%
                                                                                                     14%

       10.0%



         0.0%
                                      Cost                     Quality   Concerns over        Lack of features (as
                                                                          permanency          opposed to Blu-ray
                                                                                                 Disc™/DVD)

                                                                                         Multiple answers possible.




56   Copyright ®2012 Rovi Corporation. Company confidential.
Results Italy




57   Copyright ®2012 Rovi Corporation. Company confidential.
Summary (Italy)
About the survey                                               Key findings

 • Goal: Understanding the video streaming                     • 60% of DivX users have streamed a movie or
   behavior of the DivX community                                TV show
 • Method: Opt-in online survey, targeting DivX                • 71% prefer to stream content to a PC followed
   community in Italy                                            by a connected TV or Blu-ray Disc™ player
                                                                 (20%) and tablet (5%)
 • Sample size: 1,700 respondents
                                                               • 72% of users that stream, use a subscription
                                                                 based service and 20% use a la carte rental
                                                                 service
                                                               • Among Video Quality, Convenience, Selection
                                                                 and Price, Video Quality ranks the highest
                                                                 when it comes to the streaming experience
                                                               • Smooth fast-forward and rewind is the most
                                                                 requested feature when it comes to streaming
                                                                 (40%)
                                                               • Cost is the #1 hurdle that prevents users from
                                                                 purchasing a digital movie (50%)
                                                               • 55% experienced buffering/stuttering when
                                                                 streaming
58   Copyright ®2012 Rovi Corporation. Company confidential.
Have you streamed a movie or TV show?




                                                                No
                                                               40%

                                                                     Yes
                                                                     60%




59   Copyright ®2012 Rovi Corporation. Company confidential.
I prefer to stream my movies or TV shows to:
                                                   Tablet        None of the
                                         Smartphone 5%             above
                                            1%                      2%
 Game console
     1%



                                                  Connected TV
                                                   or Blu-ray
                                                  Disc™ player
                                                      20%



                                                                     PC
                                                                    71%




60   Copyright ®2012 Rovi Corporation. Company confidential.
What type of streaming service have you primarily
used?
                                                               A la carte
                                                               purchase
                                                                   8%


                              A la carte rental
                                    20%




                                                                            Subscription
                                                                               72%




61   Copyright ®2012 Rovi Corporation. Company confidential.
What part of the streaming experience would you rate
highest in importance

                                                               Price
                                                               17%


                                                                                     Video Quality
                                                                                         37%




                                    Selection
                                      23%




                                                                       Convenience
                                                                          23%




62   Copyright ®2012 Rovi Corporation. Company confidential.
In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?

                                                   Streaming to
                                                    connected
                                                      devices
                                                       13%
                                                                        Blu-ray Disc™
                                                                             34%


                           Web video
                             21%




                                                                  DVD
                                                                  32%




63   Copyright ®2012 Rovi Corporation. Company confidential.
How would you rate your streaming experience in terms
of visual quality?

                                                               Excellent   Poor
                                                                 6%        13%




                                                     Good
                                                     33%




                                                                                  Acceptable
                                                                                     48%




64   Copyright ®2012 Rovi Corporation. Company confidential.
Which of the following features would you most like to
see offered in streaming movies or TV shows?
                                                                                Video extras
                                                                              (e.g., director’s
                                                                                     cut)
                                                                                     17%


                                           Smooth fast-
                                           forward and
                                              rewind
                                               40%




                                                                                         Subtitles
                                                                                           27%




                                                           Additional audio
                                                                tracks
                                                                 16%




65   Copyright ®2012 Rovi Corporation. Company confidential.
Have you experienced any of the following issues when
attempting to stream a movie?
     60%
                                55%

     50%


                                                                        40%                    39%
     40%



     30%



     20%

                                                                                                                           13%
     10%



     0%
                 Buffering/stuttering                           Movie stopped playing   Poor picture quality      Access denied/log in
                                                                      (crashed)                                         failure


                                                                                                               Multiple answers possible.




66    Copyright ®2012 Rovi Corporation. Company confidential.
If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:

       60.0%

                                      50%
       50.0%


       40.0%


       30.0%
                                                                   24%
                                                                                22%                22%
       20.0%


       10.0%


         0.0%
                                      Cost                     Concerns over   Quality     Lack of features (as
                                                                permanency                 opposed to Blu-ray
                                                                                              Disc™/DVD)

                                                                                         Multiple answers possible.




67   Copyright ®2012 Rovi Corporation. Company confidential.
Thank you.

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Etude Rovi sur le comportement des consommateurs en matière de streaming en France et en Europe

  • 1. DivX Streaming Survey UK, Germany, France, Spain and Italy July 2012
  • 2. Results Region 2 Copyright ®2012 Rovi Corporation. Company confidential.
  • 3. Summary (Region) About the survey Key findings • Goal: Understanding the video streaming • 48% of users have streamed a movie or TV behavior of the DivX community show • Method: Opt-in online survey, targeting DivX • 68% prefer to stream content to a PC followed community in the UK, France, Germany, Spain by a connected TV or Blu-ray Disc™ player and Italy (20%) • Sample size: 13,700 respondents • 53% of users that stream, use a subscription based service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (51%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (51%) • 64% experienced buffering/stuttering when streaming 3 Copyright ®2012 Rovi Corporation. Company confidential.
  • 4. Have you streamed a movie or TV show? Yes No 48% 52% 4 Copyright ®2012 Rovi Corporation. Company confidential.
  • 5. I prefer to stream my movies or TV shows to: Smartphone Tablet None of the Game 2% 4% above console 3% 3% Connected TV or Blu- ray Disc™ player 20% PC 68% 5 Copyright ®2012 Rovi Corporation. Company confidential.
  • 6. What type of streaming service have you primarily used? A la carte purchase 18% Subscription 53% A la carte rental 29% 6 Copyright ®2012 Rovi Corporation. Company confidential.
  • 7. What part of the streaming experience would you rate highest in importance Selection 20% Video Quality 44% Price 15% Convenience 21% 7 Copyright ®2012 Rovi Corporation. Company confidential.
  • 8. In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 12% Web video 15% Blu-ray Disc™ 41% DVD 32% 8 Copyright ®2012 Rovi Corporation. Company confidential.
  • 9. How would you rate your streaming experience in terms of visual quality? Excellent Poor 8% 9% Good 40% Acceptable 43% 9 Copyright ®2012 Rovi Corporation. Company confidential.
  • 10. Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director’s cut) 21% Smooth fast- forward and rewind 51% Subtitles 16% Additional audio tracks 12% 10 Copyright ®2012 Rovi Corporation. Company confidential.
  • 11. Have you experienced any of the following issues when attempting to stream a movie? 70 64% 60 50 48% 45% 40 30 25% 20 10 0 Buffering/stuttering Movie stopped Poor picture quality Access denied/log in playing (crashed) failure Multiple answers possible. 11 Copyright ®2012 Rovi Corporation. Company confidential.
  • 12. If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60 51% 50 40 30 26% 23% 22% 20 10 0 Cost Concerns over Quality Lack of features (as permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible. 12 Copyright ®2012 Rovi Corporation. Company confidential.
  • 13. Results UK 13 Copyright ®2012 Rovi Corporation. Company confidential.
  • 14. Summary (UK) About the survey Key findings • Goal: Understanding the video streaming • 53% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 63% prefer to stream content to a PC followed community in the UK by a connected TV or Blu-ray Disc™ player (20%) and gaming console (7%) • Sample size: 3,700 respondents • 60% of users that stream, use a subscription based service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (62%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (51%) • 83% experienced buffering/stuttering when streaming 14 Copyright ®2012 Rovi Corporation. Company confidential.
  • 15. Have you streamed a movie or TV show? No 47% Yes 53% 15 Copyright ®2012 Rovi Corporation. Company confidential.
  • 16. I prefer to stream my movies or TV shows to: Tablet None of the above Smartphone 4% 4% 2% Game console 7% Connected TV or Blu-ray™ player 20% PC 63% 16 Copyright ®2012 Rovi Corporation. Company confidential.
  • 17. What type of streaming service have you primarily used? A la carte purchase 18% A la carte rental 22% Subscription 60% 17 Copyright ®2012 Rovi Corporation. Company confidential.
  • 18. What part of the streaming experience would you rate highest in importance Price 15% Selection 10% Video Quality 53% Convenience 22% 18 Copyright ®2012 Rovi Corporation. Company confidential.
  • 19. In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 13% Web video Blu-ray 14% Disc™ 42% DVD 31% 19 Copyright ®2012 Rovi Corporation. Company confidential.
  • 20. How would you rate your streaming experience in terms of visual quality? Excellent Poor 13% 7% Acceptable 37% Good 43% 20 Copyright ®2012 Rovi Corporation. Company confidential.
  • 21. Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director's cut 22% Subtitles 11% Smooth fast-forward and rewind 62% Additional audio tracks 5% 21 Copyright ®2012 Rovi Corporation. Company confidential.
  • 22. Have you experienced any of the following issues when attempting to stream a movie? 90 83% 80 70 60 53% 50 48% 40 30 20% 20 10 0 Buffering/stuttering Movie stopped playing Poor picture quality Access denied/log in failure (crashed) Multiple answers possible. 22 Copyright ®2012 Rovi Corporation. Company confidential.
  • 23. If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60 50 49% 40 30 29% 28% 23% 20 10 0 Cost Quality Concerns over permanency Lack of features (as opposed to Blu-ray™/DVD) Multiple answers possible. 23 Copyright ®2012 Rovi Corporation. Company confidential.
  • 24. Results Germany 24 Copyright ®2012 Rovi Corporation. Company confidential.
  • 25. Summary (Germany) About the survey Key findings • Goal: Understanding the video streaming • 45% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 68% prefer to stream content to a PC followed community in Germany by a connected TV or Blu-ray Disc™ player (20%) and tablet (4%) • Sample size: 3,000 respondents • 40% of users that stream, use a subscription based service and 40% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (59%) • 69% experienced buffering/stuttering when streaming • Cost is the #1 hurdle that prevents users from purchasing a digital movie (47%) 25 Copyright ®2012 Rovi Corporation. Company confidential.
  • 26. Have you streamed a movie or TV show? Yes 45% No 55% 26 Copyright ®2012 Rovi Corporation. Company confidential.
  • 27. I prefer to stream my movies or TV shows to: Smartphone Tablet None of the 2% 4% above Game console 4% 2% Connected TV or Blu-ray™ player 20% PC 68% 27 Copyright ®2012 Rovi Corporation. Company confidential.
  • 28. What type of streaming service have you primarily used? A la carte purchase 20% Subscription 40% A la carte rental 40% 28 Copyright ®2012 Rovi Corporation. Company confidential.
  • 29. What part of the streaming experience would you rate highest in importance Selection 11% Convenience 13% Video Quality 58% Price 18% 29 Copyright ®2012 Rovi Corporation. Company confidential.
  • 30. In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Web video Streaming to 8% connected devices 13% Blu-ray Disc™ 55% DVD 24% 30 Copyright ®2012 Rovi Corporation. Company confidential.
  • 31. How would you rate your streaming experience in terms of visual quality? Excellent Poor 6% 4% Acceptable 41% Good 49% 31 Copyright ®2012 Rovi Corporation. Company confidential.
  • 32. Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director's cut) 22% Subtitles 7% Smooth fast-forward and rewind 59% Additional audio tracks 12% 32 Copyright ®2012 Rovi Corporation. Company confidential.
  • 33. Have you experienced any of the following issues when attempting to stream a movie? 80 69% 70 60 50 43% 39% 40 30 19% 20 10 0 Buffering/stuttering Poor picture quality Movie stopped playing Access denied/log in (crashed) failure Multiple answers possible. 33 Copyright ®2012 Rovi Corporation. Company confidential.
  • 34. If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 50 47% 45 40 35 30% 30 27% 25 20% 20 15 10 5 0 Cost Lack of features (as Concerns over Quality opposed to Blu-ray permanency Disc™/DVD) Multiple answers possible. 34 Copyright ®2012 Rovi Corporation. Company confidential.
  • 35. Results France 35 Copyright ®2012 Rovi Corporation. Company confidential.
  • 36. Summary (France) About the survey Key findings • Goal: Understanding the video streaming • 56% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 75% prefer to stream content to a PC followed community in France by a connected TV or Blu-ray Disc™ player (18%) and tablet (2%) • Sample size: 3,500 respondents • 42% of users that stream, use a subscription based service and 36% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (45%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (54%) • 63% experienced buffering/stuttering when streaming 36 Copyright ®2012 Rovi Corporation. Company confidential.
  • 37. Have you streamed a movie or TV show? No 44% Yes 56% 37 Copyright ®2012 Rovi Corporation. Company confidential.
  • 38. I prefer to stream my movies or TV shows to: Smartphone Tablet None of the Game 1% 2% above Console 3% 1% Connected TV or Blu-ray™ 18% PC 75% 38 Copyright ®2012 Rovi Corporation. Company confidential.
  • 39. What type of streaming service have you primarily used? A la carte purchase 22% Subscription 42% A la carte rental 36% 39 Copyright ®2012 Rovi Corporation. Company confidential.
  • 40. What part of the streaming experience would you rate highest in importance Selection 12% Price Video Quality 20% 42% Convenience 26% 40 Copyright ®2012 Rovi Corporation. Company confidential.
  • 41. In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 11% Web video 12% Blu-ray Disc™ 39% DVD 38% 41 Copyright ®2012 Rovi Corporation. Company confidential.
  • 42. How would you rate your streaming experience in terms of visual quality? Excellent Poor 6% 12% Good 34% Acceptable 48% 42 Copyright ®2012 Rovi Corporation. Company confidential.
  • 43. Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director's cut 20% Smooth fast-forward and rewind 45% Subtitles 21% Additional audio tracks 14% 43 Copyright ®2012 Rovi Corporation. Company confidential.
  • 44. Have you experienced any of the following issues when attempting to stream a movie: 70.0% 63.0% 60.0% 53.0% 50.0% 47.0% 40.0% 36.0% 30.0% 20.0% 10.0% 0.0% Buffering/stuttering Movie stopped Poor picture quality Access denied/log playing (crashed) in failure Multiple answers possible. 44 Copyright ®2012 Rovi Corporation. Company confidential.
  • 45. If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60% 54% 50% 40% 30% 30% 21% 20% 20% 10% 0% Cost Concerns over Lack of features (as Quality permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible. 45 Copyright ®2012 Rovi Corporation. Company confidential.
  • 46. Results Spain 46 Copyright ®2012 Rovi Corporation. Company confidential.
  • 47. Summary (Spain) About the survey Key findings • Goal: Understanding the video streaming • Only 24% of DivX users have streamed a behavior of the DivX community movie or TV show • Method: Opt-in online survey, targeting DivX • 57% prefer to stream content to a PC followed community in France by a connected TV or Blu-ray Disc™ player (29%) and game console (4%) • Sample size: 3,500 respondents • 53% of users that stream, use a subscription based service and 32% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (33%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (55%) • 57% experienced a movie stopped playing (crashed) when streaming 47 Copyright ®2012 Rovi Corporation. Company confidential.
  • 48. Have you streamed a movie or TV show? Yes 24% No 76% 48 Copyright ®2012 Rovi Corporation. Company confidential.
  • 49. I prefer to stream my movies or TV shows to: Smartphone Tablet None of the 3% 3% above 4% Game console 4% Connected TV or PC Blu-ray Disc™ 57% player 29% 49 Copyright ®2012 Rovi Corporation. Company confidential.
  • 50. What type of streaming service have you primarily used? A la carte purchase 15% Subscription 54% A la carte rental 32% 50 Copyright ®2012 Rovi Corporation. Company confidential.
  • 51. What part of the streaming experience would you rate highest in importance Price 9% Selection 14% Video Quality 46% Convenience 31% 51 Copyright ®2012 Rovi Corporation. Company confidential.
  • 52. In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 9% Blu-ray Disc™ 33% Web video 27% DVD 31% 52 Copyright ®2012 Rovi Corporation. Company confidential.
  • 53. How would you rate your streaming experience in terms of visual quality? Excellent Poor 10% 3% Acceptable 44% Good 43% 53 Copyright ®2012 Rovi Corporation. Company confidential.
  • 54. Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras Smooth fast- (e.g., director's forward and cut) rewind 30% 33% Additional Subtitles audio tracks 20% 17% 54 Copyright ®2012 Rovi Corporation. Company confidential.
  • 55. Have you experienced any of the following issues when attempting to stream a movie? 60% 57% 52% 50% 45% 40% 35% 30% 20% 10% 0% Movie stopped Buffering/stuttering Poor picture quality Access denied/log in playing (crashed) failure Multiple answers possible. 55 Copyright ®2012 Rovi Corporation. Company confidential.
  • 56. If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60.0% 55% 50.0% 40.0% 30.0% 25% 20% 20.0% 14% 10.0% 0.0% Cost Quality Concerns over Lack of features (as permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible. 56 Copyright ®2012 Rovi Corporation. Company confidential.
  • 57. Results Italy 57 Copyright ®2012 Rovi Corporation. Company confidential.
  • 58. Summary (Italy) About the survey Key findings • Goal: Understanding the video streaming • 60% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 71% prefer to stream content to a PC followed community in Italy by a connected TV or Blu-ray Disc™ player (20%) and tablet (5%) • Sample size: 1,700 respondents • 72% of users that stream, use a subscription based service and 20% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (40%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (50%) • 55% experienced buffering/stuttering when streaming 58 Copyright ®2012 Rovi Corporation. Company confidential.
  • 59. Have you streamed a movie or TV show? No 40% Yes 60% 59 Copyright ®2012 Rovi Corporation. Company confidential.
  • 60. I prefer to stream my movies or TV shows to: Tablet None of the Smartphone 5% above 1% 2% Game console 1% Connected TV or Blu-ray Disc™ player 20% PC 71% 60 Copyright ®2012 Rovi Corporation. Company confidential.
  • 61. What type of streaming service have you primarily used? A la carte purchase 8% A la carte rental 20% Subscription 72% 61 Copyright ®2012 Rovi Corporation. Company confidential.
  • 62. What part of the streaming experience would you rate highest in importance Price 17% Video Quality 37% Selection 23% Convenience 23% 62 Copyright ®2012 Rovi Corporation. Company confidential.
  • 63. In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 13% Blu-ray Disc™ 34% Web video 21% DVD 32% 63 Copyright ®2012 Rovi Corporation. Company confidential.
  • 64. How would you rate your streaming experience in terms of visual quality? Excellent Poor 6% 13% Good 33% Acceptable 48% 64 Copyright ®2012 Rovi Corporation. Company confidential.
  • 65. Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director’s cut) 17% Smooth fast- forward and rewind 40% Subtitles 27% Additional audio tracks 16% 65 Copyright ®2012 Rovi Corporation. Company confidential.
  • 66. Have you experienced any of the following issues when attempting to stream a movie? 60% 55% 50% 40% 39% 40% 30% 20% 13% 10% 0% Buffering/stuttering Movie stopped playing Poor picture quality Access denied/log in (crashed) failure Multiple answers possible. 66 Copyright ®2012 Rovi Corporation. Company confidential.
  • 67. If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60.0% 50% 50.0% 40.0% 30.0% 24% 22% 22% 20.0% 10.0% 0.0% Cost Concerns over Quality Lack of features (as permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible. 67 Copyright ®2012 Rovi Corporation. Company confidential.