étude menée par Rovi auprès d’un échantillon de 13 700 personnes en Europe (Royaume-Unis, Allemagne, France, Espagne, Italie) dont 3500 répondants en France. Son objectif est d’analyser les comportements et les habitudes des consommateurs européens dans leur utilisation du streaming

1. DivX Streaming Survey
UK, Germany, France, Spain and Italy
July 2012

2. Results Region
2 Copyright ®2012 Rovi Corporation. Company confidential.

3. Summary (Region)
About the survey Key findings
• Goal: Understanding the video streaming • 48% of users have streamed a movie or TV
behavior of the DivX community show
• Method: Opt-in online survey, targeting DivX • 68% prefer to stream content to a PC followed
community in the UK, France, Germany, Spain by a connected TV or Blu-ray Disc™ player
and Italy (20%)
• Sample size: 13,700 respondents • 53% of users that stream, use a subscription
based service
• Among Video Quality, Convenience, Selection
and Price, Video Quality ranks the highest
when it comes to the streaming experience
• Smooth fast-forward and rewind is the most
requested feature when it comes to streaming
(51%)
• Cost is the #1 hurdle that prevents users from
purchasing a digital movie (51%)
• 64% experienced buffering/stuttering when
streaming
3 Copyright ®2012 Rovi Corporation. Company confidential.

4. Have you streamed a movie or TV show?
Yes
No
48%
52%
4 Copyright ®2012 Rovi Corporation. Company confidential.

5. I prefer to stream my movies or TV shows to:
Smartphone Tablet None of the
Game 2% 4% above
console 3%
3%
Connected
TV or Blu-
ray Disc™
player
20%
PC
68%
5 Copyright ®2012 Rovi Corporation. Company confidential.

6. What type of streaming service have you primarily
used?
A la carte
purchase
18%
Subscription
53%
A la carte
rental
29%
6 Copyright ®2012 Rovi Corporation. Company confidential.

7. What part of the streaming experience would you rate
highest in importance
Selection
20%
Video Quality
44%
Price
15%
Convenience
21%
7 Copyright ®2012 Rovi Corporation. Company confidential.

8. In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?
Streaming to
connected
devices
12%
Web video
15% Blu-ray Disc™
41%
DVD
32%
8 Copyright ®2012 Rovi Corporation. Company confidential.

9. How would you rate your streaming experience in terms
of visual quality?
Excellent Poor
8% 9%
Good
40% Acceptable
43%
9 Copyright ®2012 Rovi Corporation. Company confidential.

10. Which of the following features would you most like to
see offered in streaming movies or TV shows?
Video extras
(e.g., director’s
cut)
21%
Smooth fast-
forward and
rewind
51%
Subtitles
16%
Additional
audio tracks
12%
10 Copyright ®2012 Rovi Corporation. Company confidential.

11. Have you experienced any of the following issues when
attempting to stream a movie?
70
64%
60
50 48%
45%
40
30
25%
20
10
0
Buffering/stuttering Movie stopped Poor picture quality Access denied/log in
playing (crashed) failure
Multiple answers possible.
11 Copyright ®2012 Rovi Corporation. Company confidential.

12. If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
60
51%
50
40
30 26%
23% 22%
20
10
0
Cost Concerns over Quality Lack of features (as
permanency opposed to Blu-ray
Disc™/DVD)
Multiple answers possible.
12 Copyright ®2012 Rovi Corporation. Company confidential.

13. Results UK
13 Copyright ®2012 Rovi Corporation. Company confidential.

14. Summary (UK)
About the survey Key findings
• Goal: Understanding the video streaming • 53% of DivX users have streamed a movie or
behavior of the DivX community TV show
• Method: Opt-in online survey, targeting DivX • 63% prefer to stream content to a PC followed
community in the UK by a connected TV or Blu-ray Disc™ player
(20%) and gaming console (7%)
• Sample size: 3,700 respondents
• 60% of users that stream, use a subscription
based service
• Among Video Quality, Convenience, Selection
and Price, Video Quality ranks the highest
when it comes to the streaming experience
• Smooth fast-forward and rewind is the most
requested feature when it comes to streaming
(62%)
• Cost is the #1 hurdle that prevents users from
purchasing a digital movie (51%)
• 83% experienced buffering/stuttering when
streaming
14 Copyright ®2012 Rovi Corporation. Company confidential.

15. Have you streamed a movie or TV show?
No
47% Yes
53%
15 Copyright ®2012 Rovi Corporation. Company confidential.

16. I prefer to stream my movies or TV shows to:
Tablet None of the above
Smartphone 4% 4%
2%
Game console
7%
Connected TV
or Blu-ray™
player
20% PC
63%
16 Copyright ®2012 Rovi Corporation. Company confidential.

17. What type of streaming service have you primarily
used?
A la carte
purchase
18%
A la carte rental
22% Subscription
60%
17 Copyright ®2012 Rovi Corporation. Company confidential.

18. What part of the streaming experience would you rate
highest in importance
Price
15%
Selection
10%
Video Quality
53%
Convenience
22%
18 Copyright ®2012 Rovi Corporation. Company confidential.

19. In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?
Streaming to
connected
devices
13%
Web video Blu-ray
14% Disc™
42%
DVD
31%
19 Copyright ®2012 Rovi Corporation. Company confidential.

20. How would you rate your streaming experience in terms
of visual quality?
Excellent Poor
13% 7%
Acceptable
37%
Good
43%
20 Copyright ®2012 Rovi Corporation. Company confidential.

21. Which of the following features would you most like to
see offered in streaming movies or TV shows?
Video extras
(e.g., director's cut
22%
Subtitles
11%
Smooth fast-forward
and rewind
62%
Additional audio
tracks
5%
21 Copyright ®2012 Rovi Corporation. Company confidential.

22. Have you experienced any of the following issues when
attempting to stream a movie?
90
83%
80
70
60
53%
50
48%
40
30
20%
20
10
0
Buffering/stuttering Movie stopped playing Poor picture quality Access denied/log in failure
(crashed)
Multiple answers possible.
22 Copyright ®2012 Rovi Corporation. Company confidential.

23. If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
60
50
49%
40
30
29% 28%
23%
20
10
0
Cost Quality Concerns over permanency Lack of features (as
opposed to Blu-ray™/DVD)
Multiple answers possible.
23 Copyright ®2012 Rovi Corporation. Company confidential.

24. Results Germany
24 Copyright ®2012 Rovi Corporation. Company confidential.

25. Summary (Germany)
About the survey Key findings
• Goal: Understanding the video streaming • 45% of DivX users have streamed a movie or
behavior of the DivX community TV show
• Method: Opt-in online survey, targeting DivX • 68% prefer to stream content to a PC followed
community in Germany by a connected TV or Blu-ray Disc™ player
(20%) and tablet (4%)
• Sample size: 3,000 respondents
• 40% of users that stream, use a subscription
based service and 40% use a la carte rental
service
• Among Video Quality, Convenience, Selection
and Price, Video Quality ranks the highest
when it comes to the streaming experience
• Smooth fast-forward and rewind is the most
requested feature when it comes to streaming
(59%)
• 69% experienced buffering/stuttering
when streaming
• Cost is the #1 hurdle that prevents users from
purchasing a digital movie (47%)
25 Copyright ®2012 Rovi Corporation. Company confidential.

26. Have you streamed a movie or TV show?
Yes
45%
No
55%
26 Copyright ®2012 Rovi Corporation. Company confidential.

27. I prefer to stream my movies or TV shows to:
Smartphone Tablet None of the
2% 4% above
Game console 4%
2%
Connected TV
or Blu-ray™
player
20%
PC
68%
27 Copyright ®2012 Rovi Corporation. Company confidential.

28. What type of streaming service have you primarily
used?
A la carte purchase
20%
Subscription
40%
A la carte rental
40%
28 Copyright ®2012 Rovi Corporation. Company confidential.

29. What part of the streaming experience would you rate
highest in importance
Selection
11%
Convenience
13%
Video Quality
58%
Price
18%
29 Copyright ®2012 Rovi Corporation. Company confidential.

30. In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?
Web video
Streaming to 8%
connected
devices
13%
Blu-ray Disc™
55%
DVD
24%
30 Copyright ®2012 Rovi Corporation. Company confidential.

31. How would you rate your streaming experience in terms
of visual quality?
Excellent Poor
6% 4%
Acceptable
41%
Good
49%
31 Copyright ®2012 Rovi Corporation. Company confidential.

32. Which of the following features would you most like to
see offered in streaming movies or TV shows?
Video extras
(e.g., director's cut)
22%
Subtitles
7%
Smooth fast-forward
and rewind
59%
Additional audio
tracks
12%
32 Copyright ®2012 Rovi Corporation. Company confidential.

33. Have you experienced any of the following issues when
attempting to stream a movie?
80
69%
70
60
50
43%
39%
40
30
19%
20
10
0
Buffering/stuttering Poor picture quality Movie stopped playing Access denied/log in
(crashed) failure
Multiple answers possible.
33 Copyright ®2012 Rovi Corporation. Company confidential.

34. If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
50 47%
45
40
35
30%
30 27%
25
20%
20
15
10
5
0
Cost Lack of features (as Concerns over Quality
opposed to Blu-ray permanency
Disc™/DVD)
Multiple answers possible.
34 Copyright ®2012 Rovi Corporation. Company confidential.

35. Results France
35 Copyright ®2012 Rovi Corporation. Company confidential.

36. Summary (France)
About the survey Key findings
• Goal: Understanding the video streaming • 56% of DivX users have streamed a movie or
behavior of the DivX community TV show
• Method: Opt-in online survey, targeting DivX • 75% prefer to stream content to a PC followed
community in France by a connected TV or Blu-ray Disc™ player
(18%) and tablet (2%)
• Sample size: 3,500 respondents
• 42% of users that stream, use a subscription
based service and 36% use a la carte rental
service
• Among Video Quality, Convenience, Selection
and Price, Video Quality ranks the highest
when it comes to the streaming experience
• Smooth fast-forward and rewind is the most
requested feature when it comes to streaming
(45%)
• Cost is the #1 hurdle that prevents users from
purchasing a digital movie (54%)
• 63% experienced buffering/stuttering when
streaming
36 Copyright ®2012 Rovi Corporation. Company confidential.

37. Have you streamed a movie or TV show?
No
44%
Yes
56%
37 Copyright ®2012 Rovi Corporation. Company confidential.

38. I prefer to stream my movies or TV shows to:
Smartphone Tablet None of the
Game
1% 2% above
Console
3%
1%
Connected TV
or Blu-ray™
18%
PC
75%
38 Copyright ®2012 Rovi Corporation. Company confidential.

39. What type of streaming service have you primarily
used?
A la carte
purchase
22%
Subscription
42%
A la carte
rental
36%
39 Copyright ®2012 Rovi Corporation. Company confidential.

40. What part of the streaming experience would you rate
highest in importance
Selection
12%
Price Video Quality
20% 42%
Convenience
26%
40 Copyright ®2012 Rovi Corporation. Company confidential.

41. In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?
Streaming to
connected
devices
11%
Web video
12% Blu-ray Disc™
39%
DVD
38%
41 Copyright ®2012 Rovi Corporation. Company confidential.

42. How would you rate your streaming experience in terms
of visual quality?
Excellent Poor
6% 12%
Good
34%
Acceptable
48%
42 Copyright ®2012 Rovi Corporation. Company confidential.

43. Which of the following features would you most like to
see offered in streaming movies or TV shows?
Video extras (e.g.,
director's cut
20%
Smooth fast-forward
and rewind
45%
Subtitles
21%
Additional audio
tracks
14%
43 Copyright ®2012 Rovi Corporation. Company confidential.

44. Have you experienced any of the following issues when
attempting to stream a movie:
70.0%
63.0%
60.0%
53.0%
50.0% 47.0%
40.0% 36.0%
30.0%
20.0%
10.0%
0.0%
Buffering/stuttering Movie stopped Poor picture quality Access denied/log
playing (crashed) in failure
Multiple answers possible.
44 Copyright ®2012 Rovi Corporation. Company confidential.

45. If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
60%
54%
50%
40%
30%
30%
21% 20%
20%
10%
0%
Cost Concerns over Lack of features (as Quality
permanency opposed to Blu-ray
Disc™/DVD)
Multiple answers possible.
45 Copyright ®2012 Rovi Corporation. Company confidential.

46. Results Spain
46 Copyright ®2012 Rovi Corporation. Company confidential.

47. Summary (Spain)
About the survey Key findings
• Goal: Understanding the video streaming • Only 24% of DivX users have streamed a
behavior of the DivX community movie or TV show
• Method: Opt-in online survey, targeting DivX • 57% prefer to stream content to a PC followed
community in France by a connected TV or Blu-ray Disc™ player
(29%) and game console (4%)
• Sample size: 3,500 respondents
• 53% of users that stream, use a subscription
based service and 32% use a la carte rental
service
• Among Video Quality, Convenience, Selection
and Price, Video Quality ranks the highest
when it comes to the streaming experience
• Smooth fast-forward and rewind is the most
requested feature when it comes to streaming
(33%)
• Cost is the #1 hurdle that prevents users from
purchasing a digital movie (55%)
• 57% experienced a movie stopped playing
(crashed) when streaming
47 Copyright ®2012 Rovi Corporation. Company confidential.

48. Have you streamed a movie or TV show?
Yes
24%
No
76%
48 Copyright ®2012 Rovi Corporation. Company confidential.

49. I prefer to stream my movies or TV shows to:
Smartphone Tablet None of the
3% 3% above
4%
Game console
4%
Connected TV or PC
Blu-ray Disc™ 57%
player
29%
49 Copyright ®2012 Rovi Corporation. Company confidential.

50. What type of streaming service have you primarily
used?
A la carte
purchase
15%
Subscription
54%
A la carte
rental
32%
50 Copyright ®2012 Rovi Corporation. Company confidential.

51. What part of the streaming experience would you rate
highest in importance
Price
9%
Selection
14%
Video Quality
46%
Convenience
31%
51 Copyright ®2012 Rovi Corporation. Company confidential.

52. In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?
Streaming to
connected
devices
9%
Blu-ray Disc™
33%
Web video
27%
DVD
31%
52 Copyright ®2012 Rovi Corporation. Company confidential.

53. How would you rate your streaming experience in terms
of visual quality?
Excellent Poor
10% 3%
Acceptable
44%
Good
43%
53 Copyright ®2012 Rovi Corporation. Company confidential.

54. Which of the following features would you most like to
see offered in streaming movies or TV shows?
Video extras
Smooth fast- (e.g., director's
forward and cut)
rewind 30%
33%
Additional Subtitles
audio tracks 20%
17%
54 Copyright ®2012 Rovi Corporation. Company confidential.

55. Have you experienced any of the following issues when
attempting to stream a movie?
60% 57%
52%
50%
45%
40%
35%
30%
20%
10%
0%
Movie stopped Buffering/stuttering Poor picture quality Access denied/log in
playing (crashed) failure
Multiple answers possible.
55 Copyright ®2012 Rovi Corporation. Company confidential.

56. If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
60.0%
55%
50.0%
40.0%
30.0%
25%
20%
20.0%
14%
10.0%
0.0%
Cost Quality Concerns over Lack of features (as
permanency opposed to Blu-ray
Disc™/DVD)
Multiple answers possible.
56 Copyright ®2012 Rovi Corporation. Company confidential.

57. Results Italy
57 Copyright ®2012 Rovi Corporation. Company confidential.

58. Summary (Italy)
About the survey Key findings
• Goal: Understanding the video streaming • 60% of DivX users have streamed a movie or
behavior of the DivX community TV show
• Method: Opt-in online survey, targeting DivX • 71% prefer to stream content to a PC followed
community in Italy by a connected TV or Blu-ray Disc™ player
(20%) and tablet (5%)
• Sample size: 1,700 respondents
• 72% of users that stream, use a subscription
based service and 20% use a la carte rental
service
• Among Video Quality, Convenience, Selection
and Price, Video Quality ranks the highest
when it comes to the streaming experience
• Smooth fast-forward and rewind is the most
requested feature when it comes to streaming
(40%)
• Cost is the #1 hurdle that prevents users from
purchasing a digital movie (50%)
• 55% experienced buffering/stuttering when
streaming
58 Copyright ®2012 Rovi Corporation. Company confidential.

59. Have you streamed a movie or TV show?
No
40%
Yes
60%
59 Copyright ®2012 Rovi Corporation. Company confidential.

60. I prefer to stream my movies or TV shows to:
Tablet None of the
Smartphone 5% above
1% 2%
Game console
1%
Connected TV
or Blu-ray
Disc™ player
20%
PC
71%
60 Copyright ®2012 Rovi Corporation. Company confidential.

61. What type of streaming service have you primarily
used?
A la carte
purchase
8%
A la carte rental
20%
Subscription
72%
61 Copyright ®2012 Rovi Corporation. Company confidential.

62. What part of the streaming experience would you rate
highest in importance
Price
17%
Video Quality
37%
Selection
23%
Convenience
23%
62 Copyright ®2012 Rovi Corporation. Company confidential.

63. In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?
Streaming to
connected
devices
13%
Blu-ray Disc™
34%
Web video
21%
DVD
32%
63 Copyright ®2012 Rovi Corporation. Company confidential.

64. How would you rate your streaming experience in terms
of visual quality?
Excellent Poor
6% 13%
Good
33%
Acceptable
48%
64 Copyright ®2012 Rovi Corporation. Company confidential.

65. Which of the following features would you most like to
see offered in streaming movies or TV shows?
Video extras
(e.g., director’s
cut)
17%
Smooth fast-
forward and
rewind
40%
Subtitles
27%
Additional audio
tracks
16%
65 Copyright ®2012 Rovi Corporation. Company confidential.

66. Have you experienced any of the following issues when
attempting to stream a movie?
60%
55%
50%
40% 39%
40%
30%
20%
13%
10%
0%
Buffering/stuttering Movie stopped playing Poor picture quality Access denied/log in
(crashed) failure
Multiple answers possible.
66 Copyright ®2012 Rovi Corporation. Company confidential.

67. If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
60.0%
50%
50.0%
40.0%
30.0%
24%
22% 22%
20.0%
10.0%
0.0%
Cost Concerns over Quality Lack of features (as
permanency opposed to Blu-ray
Disc™/DVD)
Multiple answers possible.
67 Copyright ®2012 Rovi Corporation. Company confidential.

68. Thank you.