Despite all the technology available, your ability to reach, engage, and influence business decision makers is still limited. Buyer personas, surveys, and search marketing data can get you in the ballpark, but we believe social media insights are now a “must-have” for understanding key business professionals in a way that is truly actionable.
With this in mind, we developed this report, “How Recruiters Engage on Twitter”. Using Leadtail’s Social Insights technology to analyze data from Twitter, this report reveals insights about recruiters to help you answer questions such as:
What keywords do recruiters use to describe themselves and their interests?
Which social networks are recruiters most active on?
What topics are they talking about on social media?
What sources of content are recruiting professionals sharing?
Who are the most influential publications, vendors, and people with recruiters?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing recruiters.
How Recruiters Engage on Twitter | Social Insights ReportLeadtail
Imagine if you could listen to the daily conversations of recruiters… How would you use what you heard to better reach, engage, and influence these HR professionals to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created this Recruiters on Twitter report to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing these Human Resources professionals.
How Are HR Executives Using Twitter? | Social Insights Report Q1 2013Leadtail
Imagine if you could listen to the daily conversations of human resources executives? How would you use what you heard to better reach, engage, and influence these business decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the Social Insights Report: HR Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing HR decision makers.
Inside this free guide, you'll discover:
* Which social networks should you invest your time and effort in?
* Is mobile something that you should prioritize?
* Which media publications should you advertise with?
* What topics should you create content around?
* Who should you get to speak at your events?
Download the guide and share your feedback with us on Twitter - we're @Leadtail.
Social Insights Report: How Search Engine Marketers Engage on Social MediaLeadtail
Search engine marketing is a key pillar of almost every online marketing budget. This means search marketers are now responsible for managing tens of billions of annual spending on the placement and optimization of keyword-based advertising programs. To compete effectively, these paid search strategists must keep up with the ever changing intricacies and best practices of search marketing, while also taking into account the increasing convergence of search marketing and social media.
With that in mind, we developed this report: “How Search Marketers Engage on Twitter”, using Leadtail’s Social Insights Technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do search marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these search practitioners consuming and sharing?
Who are the most influential publications and people with search marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching and engaging search marketing professionals, and influencing them to take the actions you care about most.
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
Digital marketers are leaders and innovators when it comes to adopting and deploying social media and other forms of emerging media – they are the trendsetters.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, by using Leadtail’s Social Media Insights technology to analyze data from Twitter. We also leveraged NetBase’s Social Intelligence Platform to gain insights into some of the consumer brands that digital marketers engage with often.
The goal of this special report is to help you answer questions such as:
* How do digital marketers describe themselves on the Social Web?
* Which social networks are digital marketers active on?
* What topics are they talking about?
* Which media sources are these marketing professionals consuming and sharing?
* Who are the most influential people, brands, and publications with digital marketers?
How Recruiters Engage on Twitter | Social Insights ReportLeadtail
Imagine if you could listen to the daily conversations of recruiters… How would you use what you heard to better reach, engage, and influence these HR professionals to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created this Recruiters on Twitter report to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing these Human Resources professionals.
How Are HR Executives Using Twitter? | Social Insights Report Q1 2013Leadtail
Imagine if you could listen to the daily conversations of human resources executives? How would you use what you heard to better reach, engage, and influence these business decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the Social Insights Report: HR Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing HR decision makers.
Inside this free guide, you'll discover:
* Which social networks should you invest your time and effort in?
* Is mobile something that you should prioritize?
* Which media publications should you advertise with?
* What topics should you create content around?
* Who should you get to speak at your events?
Download the guide and share your feedback with us on Twitter - we're @Leadtail.
Social Insights Report: How Search Engine Marketers Engage on Social MediaLeadtail
Search engine marketing is a key pillar of almost every online marketing budget. This means search marketers are now responsible for managing tens of billions of annual spending on the placement and optimization of keyword-based advertising programs. To compete effectively, these paid search strategists must keep up with the ever changing intricacies and best practices of search marketing, while also taking into account the increasing convergence of search marketing and social media.
With that in mind, we developed this report: “How Search Marketers Engage on Twitter”, using Leadtail’s Social Insights Technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do search marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these search practitioners consuming and sharing?
Who are the most influential publications and people with search marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching and engaging search marketing professionals, and influencing them to take the actions you care about most.
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
Digital marketers are leaders and innovators when it comes to adopting and deploying social media and other forms of emerging media – they are the trendsetters.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, by using Leadtail’s Social Media Insights technology to analyze data from Twitter. We also leveraged NetBase’s Social Intelligence Platform to gain insights into some of the consumer brands that digital marketers engage with often.
The goal of this special report is to help you answer questions such as:
* How do digital marketers describe themselves on the Social Web?
* Which social networks are digital marketers active on?
* What topics are they talking about?
* Which media sources are these marketing professionals consuming and sharing?
* Who are the most influential people, brands, and publications with digital marketers?
Winners of the LinkedIn Economic Graph ChallengeLinkedIn
When we launched the LinkedIn Economic Graph Challenge in October 2014, our goal was to work with the best researchers across the U.S. to help solve some of the world’s most pressing issues of our time, using LinkedIn data. We have selected 12 finalists to work with us. Each team submitted a compelling proposal to utilize LinkedIn data to create economic opportunity. These teams aim to solve problems as diverse as closing employee skill gaps, achieving municipal economic improvements and relieving inequality in the labor market. Their results could potentially positively impact millions of people.
More at http://economicgraphchallenge.linkedin.com
CMO Social Insights - Portland Marketing Group - May 2017Leadtail
Social insights on how CMOs are using social media, and how other senior marketers can incorporate these insights into their own marketing strategies and personal, digital brand building. Presenters: Carter Hostelley, Founder & CEO of Leadtail, and Karri Carlson, VP Social Insights at Leadtail. Host: James Latham, Portland Marketing Group.
Know how to use social media for Recruitment and why one should Incorporate Social Media in Your Recruiting Efforts .Social Media is emerging as a tool that more recruiters rely on in the hiring process. Networks such as LinkedIn, Facebook, Twitter, Viadeo, and Google+ can provide recruiters with an array of information about potential candidates, as well as new avenues for reaching passive candidates and advertising the company’s current openings.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
Recruiting + Hiring with Social Media | HR Handbook SeriesHarlan/Thompson HR
From the Harlan/Thompson HR Handbook Series, how to hire and recruit with social media.
Presented during a recent SHRM conference, our handbook takes the HR pro through the facts, figures and stats behind the social media hiring revolution.
Plus, 6 tips on how to use social media to find, recruit and hire that ideal candidate.
I ran a webinar for recruiters in November 2014, reviewing some ideas around social media and social recruiting strategy for 2015.
I could have talked all about this (and I often do!). Instead I threw some ideas out there to help recruiters focus on real goals, strategies and tactics. Thanks APSCo for your support on this webinar.
Adoption of Social Media in HR & RecruitmentJeff Waldman
SocialHRCamp was founded and launched in early 2012. Camps have been run in Vancouver twice, Toronto twice, San Francisco twice, and Boston. Smaller-scale events were run in Singapore, Manila, Chicago and Atlanta.
Each Camp attendee registers through an Eventbrite registration page. During this process they are asked to respond to 3 key non-mandatory questions about their social media use. 336 of Camp attendees in 2012 and 2013 provided useful data to these questions, which forms the basis of this report.
Facebook Recruiting Basics: A Guide to 21st Century Employer BrandingRiseSmart
Download this whitepaper from recruiting expert John Sumser to learn the key techniques for building your employer brand on Facebook and making recruitment social.
Inside, you'll find:
- Tips for building a Facebook audience
- Best practices for measuring social media ROI
- Creative ways to post and advertise job listings
- Tools for building and maintaining relevant traffic
Using Social Media as a Recruitment Tool | Webinar Presentation SlidesAdecco Staffing, USA
It’s no surprise that social media is infiltrating every industry within the business world.
We know it as a great tool for attracting consumers, but did you know it’s also advantageous for attracting new employees?
In the "Social Age", it’s essential for recruiters, or those looking to hire new employees, to have an up close and personal relationship utilizing various techniques to maximize your results.
In this webinar, learn how to best use social media as a recruitment tool, and where to go to find qualified jobseekers within your industry. Throughout the hour, we discuss:
- The Current Employment Landscape
- The Job Seeker Journey
- The Effectiveness of Using Social Media to Recruit
- Your Personal Brand
- Developing Your Social Media for Recruitment Strategy
- ROI of Social Recruiting
Winners of the LinkedIn Economic Graph ChallengeLinkedIn
When we launched the LinkedIn Economic Graph Challenge in October 2014, our goal was to work with the best researchers across the U.S. to help solve some of the world’s most pressing issues of our time, using LinkedIn data. We have selected 12 finalists to work with us. Each team submitted a compelling proposal to utilize LinkedIn data to create economic opportunity. These teams aim to solve problems as diverse as closing employee skill gaps, achieving municipal economic improvements and relieving inequality in the labor market. Their results could potentially positively impact millions of people.
More at http://economicgraphchallenge.linkedin.com
CMO Social Insights - Portland Marketing Group - May 2017Leadtail
Social insights on how CMOs are using social media, and how other senior marketers can incorporate these insights into their own marketing strategies and personal, digital brand building. Presenters: Carter Hostelley, Founder & CEO of Leadtail, and Karri Carlson, VP Social Insights at Leadtail. Host: James Latham, Portland Marketing Group.
Know how to use social media for Recruitment and why one should Incorporate Social Media in Your Recruiting Efforts .Social Media is emerging as a tool that more recruiters rely on in the hiring process. Networks such as LinkedIn, Facebook, Twitter, Viadeo, and Google+ can provide recruiters with an array of information about potential candidates, as well as new avenues for reaching passive candidates and advertising the company’s current openings.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
Recruiting + Hiring with Social Media | HR Handbook SeriesHarlan/Thompson HR
From the Harlan/Thompson HR Handbook Series, how to hire and recruit with social media.
Presented during a recent SHRM conference, our handbook takes the HR pro through the facts, figures and stats behind the social media hiring revolution.
Plus, 6 tips on how to use social media to find, recruit and hire that ideal candidate.
I ran a webinar for recruiters in November 2014, reviewing some ideas around social media and social recruiting strategy for 2015.
I could have talked all about this (and I often do!). Instead I threw some ideas out there to help recruiters focus on real goals, strategies and tactics. Thanks APSCo for your support on this webinar.
Adoption of Social Media in HR & RecruitmentJeff Waldman
SocialHRCamp was founded and launched in early 2012. Camps have been run in Vancouver twice, Toronto twice, San Francisco twice, and Boston. Smaller-scale events were run in Singapore, Manila, Chicago and Atlanta.
Each Camp attendee registers through an Eventbrite registration page. During this process they are asked to respond to 3 key non-mandatory questions about their social media use. 336 of Camp attendees in 2012 and 2013 provided useful data to these questions, which forms the basis of this report.
Facebook Recruiting Basics: A Guide to 21st Century Employer BrandingRiseSmart
Download this whitepaper from recruiting expert John Sumser to learn the key techniques for building your employer brand on Facebook and making recruitment social.
Inside, you'll find:
- Tips for building a Facebook audience
- Best practices for measuring social media ROI
- Creative ways to post and advertise job listings
- Tools for building and maintaining relevant traffic
Using Social Media as a Recruitment Tool | Webinar Presentation SlidesAdecco Staffing, USA
It’s no surprise that social media is infiltrating every industry within the business world.
We know it as a great tool for attracting consumers, but did you know it’s also advantageous for attracting new employees?
In the "Social Age", it’s essential for recruiters, or those looking to hire new employees, to have an up close and personal relationship utilizing various techniques to maximize your results.
In this webinar, learn how to best use social media as a recruitment tool, and where to go to find qualified jobseekers within your industry. Throughout the hour, we discuss:
- The Current Employment Landscape
- The Job Seeker Journey
- The Effectiveness of Using Social Media to Recruit
- Your Personal Brand
- Developing Your Social Media for Recruitment Strategy
- ROI of Social Recruiting
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
Presentación del Dr. Rubén Jacob D. en el Emotion in Design (1er Bloque), evento organizado por CXPA, IDF Chile y Telefónica I+D Chile. Contó con el apoyo de Posmo CX Consulting & Research.
Emotion in Design tuvo lugar en el Local Meeting #15 de IDF Chile, enmarcado en lo que llamaron "Mes de la Emoción en CX".
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
How do B2B Marketers Engage on Social Media?Leadtail
Despite all the technology available, your ability to reach, engage, and influence B2B marketers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How B2B Marketers Engage on Twitter”, to provide social media insights into the patterns and behaviors of B2B marketing decision makers. Using Leadtail’s Social Insights technology to analyze data from Twitter, this report reveals insights about B2B marketing executives to help you answer questions such as:
How do B2B marketers describe themselves on the Social Web?
Which social networks are B2B marketers active on?
What topics are they talking about?
Which media sources are these marketing professionals consuming and sharing?
Who are the most influential vendors and people with B2B marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing B2B marketing professionals, and getting them to take the actions you care about most.
Sales leaders come in many flavors – from hospitality to high tech. The one thing they have in common? They are embracing social media to engage in conversations, share what interests them, and to do their jobs better. These sales professionals know that shaping perceptions and building relationships with prospects and customers starts long before, and continues long after, the sale.
With that in mind, we developed this report: “How Sales Leaders Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do sales leaders describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these savvy sales professionals consuming and sharing?
Who are the most influential publications and people with sales leaders?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing sales professionals, and getting them to take the actions you care about most.
Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveLeadtail
The concept of “influence” has rapidly found its way into most marketing programs and industry dialogue. On the heels of my book Human to Human, we decided to embark on a different type of influence research project.
Leadtail and Pure Matter partnered to transcend the world of lists and rankings, in order to define new engagement styles that tell us more about the humans behind the influence.
How HR Can Use Social Media for Recruitment and Candidate EngagementAlbert Qian
The proliferation of social media has enabled HR to reach out to more candidates than ever for their jobs. In this presentation, learn a few methods to be effective in extending your reach and finding the hire that fits best. Case study shares the success of Albert's List, a Facebook jobs community.
Listen to the recording here: https://attendee.gotowebinar.com/register/1249742669402153986
Sponsored by HRO
The worlds of HR, technology and social media don’t simply overlap, they interact with more frequency and meaning than ever. Social media continues to grow as a tool to build employer brands and engage HR leaders and practitioners to discuss relevant and timely topics.
From Twitter Chats and brand-related real estate on Facebook, LinkedIn and Instagram to live video interviewing, social media has become an integral part of daily HR activities. So let’s look at a “month in the life” of HR leaders on social, and see what we can learn about how to reach, engage, and influence these B2B decision makers and organizational leaders.
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing executives at leading brands and agencies is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding senior marketers in a way that becomes truly actionable.
Imagine if you could listen to the daily conversations of brand marketers and agency executives? How would you use what you heard to better reach, engage, and influence these marketing decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the B2B Social Marketing Report: Marketing Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing marketing decision makers. Answers to the questions B2B marketers ask all the time, such as:
Which social networks should I invest time and effort in?
Is mobile something that I need to prioritize?
Which media publications should I advertise with?
What topics should I create content around?
Who should I get to speak at our events?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing decision makers to take the actions you care most about.
To better understand what drives and influences CIOs, Zeno examined the social media approach and consumption behaviors of those named to the prestigious CIO 100 List, an annual collection of the most innovative CIOs. As one of the top professional honors to which IT leaders can aspire, the 2014 and 2015 CIO 100 List provided Zeno an opportunity to create a barometric analysis of how a wide collection of the most influential and forward-thinking IT leaders is influenced by individuals and organizations on social.
[WEBINAR] How Digital Marketers Engage on Social MediaLeadtail
Digital marketers are the leaders and innovators - and the things they're doing and paying attention to now give us a sneak peek into where the rest of the market is likely to be in 12-18 months. Given that we looked at the Twitter behavior of 500+ North American digital marketers to see what patterns emerged and how we could apply these insights to reaching, engaging, and influencing this audience (and in fact, any audience, using the same methods). Here's what we discovered.
Facebook Recruitment and Employer Branding: Best Practices and Ideas From the...RiseSmart
Check out this joint guide from Work4™ and CKR Interactive to learn:
- Specific tactics for optimizing your social recruiting efforts on Facebook
- Best practices for effective employer branding
- The eight building blocks of social recruitment success
The Verdict: Social media in the legal sectorFTI Consulting
Welcome to The Verdict, FTI Consulting’s inaugural study into the way that corporate law firms engage on social media. Using the proprietary model developed by FTI Consulting's Digital team we have analysed the social media performance of the UK Top 30 firms.
The report provides a ‘League’ table of the best performing firms on social media, covering three categories:
• Presence – followers and output (e.g. Tweets and Posts)
• Impact – levels of engagement from the social media output
• Quality – use of imagery or hashtags
Click on the link below to read the full report and see which firms are leading the way in social media. The report also features interviews with Heads of Communications at Allen & Overy, Baker & McKenzie and Eversheds.
In early 2012, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights of 2012 from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com/peoplesinsights
How CMOs Engage with People, Brands, and Content on TwitterLeadtail
The explosion of marketing technologies and the rise of customer experience have positioned Chief Marketing Officers to play a more influential role in the C-Suite.
At the same time, social media, the proliferation of mobile devices, and a new emphasis on metrics and analytics have made the CMO’s job tougher than ever.
So how are smart CMOs staying in sync with today’s consumers and developing successful marketing strategies?
Marketing leaders are tapping customer insights and analytics to make the right decisions faster. At Neustar, we deliver authoritative data to enable a personalized dialogue and comprehensive view of your customers and prospects.
With this in mind, Neustar has collaborated with Leadtail to take a close look at CMOs and other marketing executives who are leveraging social media to connect with their peers, learn about marketing strategies and best practices, and become stronger leaders for their organizations.
What can you learn from the social insights we’ve discovered about CMOs?
Read on and find out...
Do it for the Vine: Vine Stars' Interactions on TwitterLeadtail
Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation.
Since then, Vine has grown to 40 Million users, watching Vines loop more than 1.5 Billion times daily ranging from music and comedy to sports, stop motion art and anything else you could imagine in between.
The growth of social influencers, and their youthful audience has also helped fuel Vine’s continued development. In Mary Meeker’s recent Internet Trends report, 30% of Youth aged 12-24 reported using Vine.
The quick sharing and bite-sized videos are still hilarious, and the top Viners who kicked off the platform with such life are being replaced by a new wave of Viners vying to be the next star.
With that in mind, Delmondo has collaborated with Leadtail to take a close look at Vine Influencers who are leveraging this amazing platform to create brilliant content.
What can you learn from the social insights we’ve discovered?
Read on and find out...
Whether you’re embracing the hype or eagerly waiting to see how things evolve, there’s no question the “Internet of Things” is creating excitement from living room to C- Suite
Of course, as with every new technology wave, there are those on the front lines shaping the discussion, influencing decision making, and charting the course for what the Internet of Things will mean to each of us in the not-too-distant future.
And these IoT thought leaders come from diverse industries and disciplines. There are the analysts, authors, and speakers who help us understand the opportunities and implications, senior executives that champion enterprise and startup initiatives, and those responsible for turning the Internet of Things into a daily reality.
But who are these people and what’s influencing their own perspective on IoT?
This is where social insights come in... as social media activity can give us a truly unique lens through which to gain insights into the people leading the conversation about the Internet of Things.
That’s why we’re excited to collaborate with Neustar to develop a social insights report analyzing these IoT thought leaders. What did we discover in researching and preparing this report?
Here’s what we learned.
40 Leaders Driving Innovation in the EnterpriseLeadtail
Innovation is a word that represents nothing short of catching lightning in a bottle.
Innovation will decide which companies are tomorrow’s market leaders, and which entrepreneurs we’ll be talking about for years to come. Of course, innovation also represents inspiring and life-changing ideas that hold the promise to make the world a better place for everyone.
With this in mind, Brightidea decided to collaborate with Leadtail to take a close look at the people on the front lines of driving innovation programs for their companies.
That’s what this unique study is about: using social media insights to help you better understand what top innovation program leaders talk about, what they read and share, and who most influences them.
CFOs on Social Media: Social Insights ReportLeadtail
There is a persistent belief that CFOs don’t participate in social media; even as they are leading organizations that are increasingly being challenged by social media and the disruption it enables. As a matter of fact, best in class financial executives are now actively getting social, both so they can better understand social media’s implications and to benefit from all it can offer.
We developed this report: “How CFOs Engage on Twitter”, using Leadtail’s Social Media Insights Technology to analyze data from Twitter and share what real CFOs are really doing on social media.
The goal of this special report is to help you answer questions such as:
How can you find and connect with other finance leaders on the social web?
What topics are CFOs discussing and debating on social media?
Which online publications do finance executives turn to for news and information?
Who are the most influential publications and people with CFOs?
So whether you’re already in the CFO seat trying to navigate the social media waters, or aspire to the role in the future, these insights will help you take a more informed look at how you can use social media to communicate, collaborate, and build your own network of relationships and influence.
Take a fresh look at your definition of "social selling". Discover how sales leaders are using social media to connect with peers, prospects, and customers, and to build their own personal brands and influence.
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
Why is social media the perfect medium for building your brand?
Who has done the best job in creating a brand with recruiters?
What are these top influencers doing right, and how you can use these techniques, too?
TalentCulture CEO Meghan M. Biro will also reveal her secrets for using social media to become one of the most recognized experts in the HR and recruiting fields.
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN SoftwareLeadtail
If you’re a B2B marketer or a marketer that sells to these highly coveted decision makers, you’ll want to join us for our upcoming webinar: How to Engage B2B Marketers Using Social Media.
During this webinar, we’ll reveal 5 critical insights you can apply right now to better reach and engage B2B marketers on social media. By incorporating these insights into your marketing playbook, you’ll answer questions like:
• Which social networks and platforms should you be active on?
• What topics should you build your content marketing strategy around?
• Which publications should you leverage for PR and online advertising?
• What are the top B2B vendors doing right, and how can you do it right too?
• How can you become more influential with B2B marketers?
These strategies reflect the findings of a recent report prepared by Leadtail in collaboration with DNN, which summarizes the activity of 500 B2B marketers on Twitter from June 1 to August 31, 2013
Check out these slides and discover how you can use social insights to better reach, engage, and influence B2B marketers.
Using Social Media to Generate and Retain Business | LeadtailLeadtail
Is your business using social media to attract and retain customers, or simply making a lot of social media noise? This Leadtail guide will help your marketing and sales team align around social media goals that help you find, connect, and engage with prospects and customers to generate leads and sales.
Using Social Media to Generate and Retain Business | Leadtail
How Recruiters Engage on Twitter: Social Insights Report
1. Social Media Insights for Decision Makers @Leadtail and @LeadtailHR
Social
Insights
Report:
How
Recruiters
Engage
on
Twi8er
October
2013
2. 2 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Introduc@on
Despite all the technology available, your ability to reach, engage, and influence business
decision makers is still limited. While buyer personas, surveys, and search marketing data can
get you in the ballpark, we believe social media insights are now a “must-have” for understanding
key business professionals in a way that becomes truly actionable.
With this in mind, we developed this report, “How Recruiters Engage on Twitter”. Using Leadtail’s
Social Insights technology to analyze data from Twitter, this report reveals insights about
recruiters to help you answer questions such as:
} What keywords do recruiters use to describe themselves and their interests?
} Which social networks are recruiters most active on?
} What topics are they talking about on social media?
} What sources of content are recruiting professionals sharing?
} Who are the most influential publications, vendors, and people with recruiters?
Armed with these social media insights, you can now take a more informed look at
your strategy for reaching, engaging, and influencing recruiters, and getting them to
take the actions you care about most.
3. 3 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Methodology
and
Data
Set
The methodology the Leadtail team used to create this report:
1. Identify recruiters active on social media based on criteria such as geography, job title, seniority,
and type of company to create the target data set.
2. Use the Leadtail Social Insights technology and data from the Twitter API to extract insights
around key activities, such as what links are shared, who is mentioned and retweeted, popular
hashtags, popular platforms used to share content, etc.
3. Review, analyze, and package these insights into periodic reports.
The specific data set analyzed for this report was composed of:
} 557 U.S. based recruiters active on Twitter during the report period.
} Includes both in-house corporate recruiters, as well as agency and contract recruiters.
} Total of 173,903 tweets, and 106,343 shared links.
} Total follower reach for data set: 1,533,429; median # of followers per recruiter: 649.
} Tweets published between June 1, 2013 – August 31, 2013.
4. 4 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Key
Takeaways
} Recruiters demonstrate a commitment to taking a “seat at the table” by
sharing content that focuses on business, leadership, branding, and
strategy – not just job postings
} LinkedIn is far and away the most popular social network with over half
of our recruiters posting content between LinkedIn and Twitter
} Social recruiters rally around hashtags like #SHRM and #TChat to
connect and create open, informal networks of people and content
before, during, and after events
} Recruiters actively engage with those they consider thought leaders,
whether those are publications, vendors, or people
5. 5 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Who
Are
These
Recruiters?
6. 6 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Where
Are
They
Located?
Our sample recruiters come from cities big and small across the United States.
Based on Location provided in Twitter Profile.
7. 7 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
How
Do
They
Describe
Themselves?
The way talent acquisition professionals describe themselves on Twitter reveals affinity
keywords that can help you reach and engage them across the Social Web.
Based on keywords used in Twitter Profile.
8. 8 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
What
Do
They
Talk
About?
Hashtags reveal the topics and events, big and small, online and offline, that captured the
attention of these recruiters during the report period.
9. 9 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Which
Social
Networks
Are
They
Ac@ve
On?
2%
2%
3%
3%
4%
5%
5%
14%
19%
53%
100%
Tumblr
Triberr
Spotify
Pinterest
Paper.li
Facebook
Vine
foursquare
Instagram
LinkedIn
Twitter
In addition to Twitter, recruiting pros are active
on a number of other social networks, many of
which cross post content to Twitter.
Not surprisingly, the most popular network with
recruiters is LinkedIn – over half of our sample
shared at least 1 tweet directly from LinkedIn
during the report period.
% of recruiters that shared between this network + Twitter during the report period
10. 10 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
7%
7%
8%
9%
11%
13%
14%
14%
15%
19%
25%
42%
53%
65%
68%
Photos on iOS
Camera on iOS
Buffer
iOS
TweetDeck
Twitter for iPad
Bullhorn Reach
foursquare
Twitter for Android
Instagram
HootSuite
Twitter for iPhone
LinkedIn
Tweet Button
Twitter.com
% of Recruiters that published at least 1 tweet from this platform during the report period
What
Apps
+
PlaOorms
Do
They
Favor?
Recruiters share content in multiple ways – with a majority using Twitter.com’s Web interface,
the distributed Tweet button, and LinkedIn at least once during the period.
Desktop/Web App
Mobile App/Platform
11. 11 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
How
Do
Recruiters
Engage
with
Content?
12. 12 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
What
Types
of
Content
Do
They
Share?
eCommerce
(e.g. Amazon)
1%
Jobs
4%
Social Media
14%
Mainstream
Media
37%
Industry Media
44%
As the most popular type of shared content, industry
media plays an important role in defining the
conversations sourcing professionals have with each
other, their teams, and ultimately, with candidates and
clients. Many of these publications feature
submissions from HR thought leaders and experts,
and have robust email and social media distribution
that keeps their content in front of recruiting
professionals daily.
Mainstream media sites are the second most
commonly shared type of content. This includes
mainstream sources of leadership, business, and
strategy focused content, along with sports and
entertainment.
While job sites represent only 4% of the top 100 most
shared sources, job postings account for 23% of the
tweets from the top 100 sources.
The social/user generated media category for HR
professionals includes everything from insightful
TEDx videos about employee engagement to the
Season 3 preview for for Homeland (recruiters are
real people too!)
% of 100 Most Popular Shared Content Sources
13. 13 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
11. US
News
Money
12. BuzzFeed
13. USA
Today
14. Washington
Post
15. Bloomberg
16. Business
Week
17. Quartz
18. WIRED
19. CNN
Money
20. Lifehacker
21. CNN
22. CBS
News
23. NPR
24. CNET
News
25. Fast
Co.
Exist
Top 25 Mainstream Media Content Sources shared by recruiters during the report period,
ranked based on the number of unique recruiters that shared each source.
What
Are
the
Most
Shared
Mainstream
Sources?
13!
1. Forbes
2. Huffington Post
3. Inc. Magazine
4. New York Times
5. Fast Company
6. HBR Blogs
7. Wall Street Journal
8. Entrepreneur
9. Wall Street Journal Blogs
10. Yahoo! Finance
14. 14 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
11. Social
Hire
12. YouTern
13. Blogging4Jobs
14. RecruiWng
Blogs
15. Careerealism
16. VentureBeat
17. FisYul
of
Talent
18. Social
Media
Today
19. HR
Bartender
20. Talent
Culture
21. Social
Talent
22. Boolean
Black
Belt
23. LinkedIn
Blog
24. The
Daily
Muse
25. HR
Examiner
Top 25 Industry Media Content Sources shared by recruiters during the report period, ranked
based on the number of unique recruiters that shared each source.
What
Are
the
Most
Shared
Industry
Sources?
14!
1. ERE.net
2. Mashable
3. Business Insider
4. TLNT
5. The Undercover Recruiter
6. SourceCon
7. The Business Journals
8. Recruiter.com
9. TechCrunch
10. LinkedIn Talent Solutions
15. 15 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
11. Blog
Talk
Radio
12. Google+
13. Twitpic
14. Vimeo
15. Thunderclap
Top 15 Social Media Content Sources shared by recruiters during the report period, ranked
based on the number of unique recruiters that shared each source.
What
Are
the
Most
Shared
Social
Sources?
15!
1. LinkedIn
2. YouTube
3. Instagram
4. Facebook
5. Paper.li
6. foursquare
7. Twitter
8. Slideshare
9. Pinterest
10. Vine
16. 16 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Which
Publica@ons
and
People
Most
Influence
Recruiters?
17. 17 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Which
Publishers
Do
Recruiters
Retweet
Most?
As social media continues to reshape
how we communicate, brands (and in
the HR context, vendors) must
increasingly become more like
publishers – creating and sharing high
quality, highly relevant content on a
regular basis – or risk losing out to
competitors that do.
So which publishers (and vendors) are
doing the best job today creating the
kind of content that engages recruiters
and inspires them to pass that content
on to their social networks?
This word cloud shows the vendors
retweeted most by recruiters in our
sample during the report period.
18. 18 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Top
50
Publishers
Most
Retweeted
by
Recruiters
* Based on unique # of recruiters in the sample that retweeted the handle. Ties broken using Klout score followed by # of followers.
11. @hrbartender
12. @Glassdoor
13. @HuffingtonPost
14. @RecruiterDotCom
15. @Inc
16. @weknownext
17. @SHRM
18. @TechCrunch
19. @YouTern
20. @Tips4Recruiters
21. @HireOnLinkedIn
22. @nytimes
23. @TheLadders
24. @HuffPostBiz
25. @AMAnet
26. @RecruitingBlogs
27. @Smarterer
28. @EntMagazine
29. @FistfulOfTalent
30. @USATODAY
31. @HubSpot
32. @BrazenCareerist
33. @SportsCenter
34. @usnews
35. @dailymuse
36. @Human_Capital
37. @CAREEREALISM
38. @careerbuilder
39. @CBSNews
40. @BloombergNews
41. @scoopit
42. @washingtonpost
43. @CNBC
44. @TIME
45. @AP
46. @businessinsider
47. @RandstadUSPros
48. @AmplifyTalent
49. @espn
50. @DiceTechJobs
1. @UndercoverRec
2. @Forbes
3. @mashable
4. @TalentCulture
5. @FastCompany
6. @TLNT_com
7. @ERE_net
8. @WSJ
9. @HarvardBiz
10. @SourceCon
19. 19 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Which
Publishers
Do
Recruiters
Men@on
Most?
Looking at which publishers and
vendors recruiters mention on Twitter
can give us yet another perspective on
the forces that shape their views on
products, services, and industry trends.
Mentions can be a reference to an
experience, a shout-out to grab
attention, a big thank you (or no
thanks), a question, or even the highly
coveted social recommendation. That
means mentions can represent a
deeper level of engagement than a
retweet.
In any case, publishers and vendors
that are frequently mentioned are
gaining mindshare from the recruiters
they’re looking to reach and engage.
20. 20 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Top
50
Publishers
Most
Men@oned
by
Recruiters
* Based on unique # of recruiters in the sample that mentioned the handle. Ties broken using Klout score followed by # of followers.
11. @WSJ
12. @RecruiterDotCom
13. @TechCrunch
14. @Glassdoor
15. @TalentCulture
16. @hrbartender
17. @FistfulOfTalent
18. @YouTern
19. @USATODAY
20. @SAI
21. @BW
22. @VentureBeat
23. @EntMagazine
24. @usnews
25. @CAREEREALISM
26. @weknownext
27. @CareerBuilder
28. @nytimes
29. @nprnews
30. @SHRM
31. @RecruitingBlogs
32. @hrexaminer
33. @qz
34. @businessinsider
35. @dailymuse
36. @BrazenCareerist
37. @BloombergNews
38. @YahooFinance
39. @BI_Careers
40. @Smarterer
41. @drivethruhr
42. @HireOnLinkedIn
43. @DiceTechJobs
44. @HuffingtonPost
45. @CNNMoney
46. @smexaminer
47. @washingtonpost
48. @ABC
49. @CNET
50. @YahooNews
1. @ERE_net
2. @Forbes
3. @mashable
4. @UndercoverRec
5. @TLNT_com
6. @Inc
7. @FastCompany
8. @SourceCon
9. @HarvardBiz
10. @HuffPostBiz
21. 21 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Who
Do
Recruiters
Retweet
the
Most?
There is persistent myth in social
media that content is retweeted
because the reader likes it. While that
is certainly the case some of the time,
there is one less obvious but profound
reason why people retweet. They think:
“My followers will like this.”
Whether it’s because it’s timely,
provocative, or topical - who gets
retweeted is a reflection of what people
believe their own social audience will
find relevant.
This word cloud contains the handles
retweeted most by recruiters in our
sample during the report period.
22. 22 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Top
50
People
Most
Retweeted
by
Recruiters
* Based on unique # of recruiters in the sample that retweeted the handle. Ties broken using Klout score followed by # of followers.
11. @tonyrestell
12. @levyrecruits
13. @ThisIsLars
14. @RobinSchooling
15. @EmilieMeck
16. @Fishdogs
17. @TrishMcFarlane
18. @KevinWGrossman
19. @susanavello
20. @mattcharney
21. @socialtalent
22. @TheHrbuddy
23. @sbrownehr
24. @InterviewIQ
25. @lruettimann
26. @SteveBoese
27. @marenhogan
28. @AvidCareerist
29. @bryanwempen
30. @JohnSumser
31. @JenniferMcClure
32. @researchgoddess
33. @jeffbullas
34. @greg_savage
35. @imJeremyR
36. @TimSackett
37. @ChinaGorman
38. @TiffanyKuehl
39. @ChristopherinHR
40. @tedcoine
41. @careersherpa
42. @shally
43. @AlliPolin
44. @SabrinaLBaker
45. @jjbuss
46. @jrkuhns
47. @TalentTalks
48. @new_resource
49. @DaveTheHRCzar
50. @MNHeadhunter
1. @MeghanMBiro
2. @blogging4jobs
3. @jimstroud
4. @YouTernMark
5. @GlenCathey
6. @williamtincup
7. @StacyZapar
8. @TomBolt
9. @bryanchaney
10. @ValaAfshar
23. 23 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Who
Do
Recruiters
Men@on
the
Most?
When it comes to mentions – context
is key. Mentioning a person can
mean giving credit for an idea or
piece of content being shared,
engaging directly in conversation, or
giving a shout-out to someone you’ve
recently met.
In any context, being mentioned is a
sign that a person is an active part of
the social dialogue, and those
mentioned most are the people you’ll
find at the center of engaging
conversations between recruiters.
This word cloud shows the people
mentioned most by recruiters in our
sample during the report period.
24. 24 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Top
50
People
Most
Men@oned
by
Recruiters
* Based on unique # of recruiters in the sample that mentioned the handle. Ties broken using Klout score followed by # of followers.
11. @williamtincup
12. @susanavello
13. @JohnSumser
14. @RobinSchooling
15. @ChristopherinHR
16. @TimSackett
17. @YouTernMark
18. @jrkuhns
19. @imJeremyR
20. @marenhogan
21. @EmilieMeck
22. @ThisIsLars
23. @socialtalent
24. @bryanchaney
25. @ValaAfshar
26. @Fishdogs
27. @SteveBoese
28. @ChinaGorman
29. @TrishMcFarlane
30. @AvidCareerist
31. @KevinWGrossman
32. @tonyrestell
33. @TheOneCrystal
34. @HrRemix
35. @bryanwempen
36. @TheHrbuddy
37. @andyheadworth
38. @ewmonster
39. @AlaRecruiter
40. @new_resource
41. @heatherbussing
42. @JenniferMcClure
43. @DwaneLay
44. @JennyDeVaughn
45. @DaveTheHRCzar
46. @CzarinaofHR
47. @SusanLaMotte
48. @TheRecruiterGuy
49. @TalentTalks
50. @careersherpa
1. @blogging4jobs
2. @MeghanMBiro
3. @GlenCathey
4. @lruettimann
5. @StacyZapar
6. @levyrecruits
7. @mattcharney
8. @jimstroud
9. @TomBolt
10. @sbrownehr
25. 25 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Conclusion
26. 26 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Conclusions
Imagine if you could listen to the daily conversations of recruiters… How would
you use what you heard to better reach, engage, and influence these HR
professionals to take the actions you care most about?
For example, would it provide you insights into where to advertise, what
content to create, who to build relationships with, and how best to develop and
implement your social media strategy? Sure it would.
We created How Recruiters Engage on Twitter to provide you with social media
insights to help you make more informed decisions for reaching, engaging, and
influencing these talent management professionals.
And since the topics, content sources, and influencers are constantly changing
so, too, are the social media insights. With this in mind, sign up to receive our
upcoming reports!
http://offers.leadtail.com/social-insights-reports/
27. 27 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
About
Leadtail
Leadtail is an agency focused on making online
marketing and social media work for business.
The Leadtail team has developed and
implemented social media programs and
campaigns for leading consumer and business
brands including TiVo, WageWorks, Alcatel-
Lucent, Symantec, Adaptive Planning and
Peoplefluent.
Our social media insights reports have been
referenced in media publications including:
Business Insider, Forbes, Huffington Post,
MarketingProfs, CMSWire, and ERE.
@Leadtail, @BestB2BSocial
www.linkedin.com/companies/Leadtail
www.Leadtail.com/blog/
www.Leadtail.com
Interested in collaborating on a future social insights report? Email us: advertise@leadtail.com