The document summarizes a presentation by Jonathan Erwin on organizational collaboration and communication in a digitally connected world. Erwin discusses how culture informs the use of social tools like wikis, blogs, instant messaging and forums to break down barriers, compress time and distance, and give all employees a voice. When organizations embrace these collaborative technologies, it can result in cost reductions, faster innovation, quality customer experiences, and career development opportunities. As an example, a 460-restaurant chain uses Yammer to instantly share new recipes and training with managers.

1. IABC Kentucky
Emerging Media Summit
Organizational collaboration and communication
in a digitally connected world
Jonathan Erwin

2. About Rel=author
•
22 Years of start up or early stage companies
•
Been acquired 5 times (4 public companies, 1 Private
Equity group), Bought/Integrated 2 from large public
companies.
•
Sales & Marketing where timely customer and
employee communication and engagement are
paramount
•
Realized that we have come a long way to get to
Facebook with a billion users and computers that fit in
our hand and started Red e App to merge the worlds.

3. Not much changes as we grow older does it?
Desire to work together. A desire to do it in close
proximity. And making sure everyone has a
voice.

8. Sometimes organizations ignore the obvious.

9. Sometimes we need to reach over to a neighbor.

10. All employees, just want to be a part of the Big
Picture. Provide a contribution. Be heard.
Contribute.
Everyone follow?

13. Beyond just the decorated cubicle.

14. Less of this.

15. Ultimately we want to compress time and
distance.
If we open ourselves up to the potential results
collaboration and social methodologies can
provide.

16. We have to remove barriers.

17. Break down walls. When I refer to walls, I am
mostly referring to paradigms, traditional work
process, and methodologies. Staring out a
window means you aren’t in engaged.

18. What does it take?
Not culture club . . .

20. Culture Informs Social Tools
•
Wiki’s
•
Blogs
•
Instant Messaging
•
Forums
•
Video
•
Mobile strategies

21. Why?
•
What is the ROI on passion?
•
Commitment?
•
Advocacy?
Energy?
•
Above and beyond?
Cost reduction (Time and
Distance are compressed)
•
Operational Efficiency (Speed to
act and speed to problem)
•
Faster innovation through cocreation (Collaboration)
•
Quality customer experiences
(Informed work force)
Endorsement?
•
Career development / mentoring
(Fluid Communication,
continuously coach, motivate and
lead)
•
•
•

22. Who is using it?

23. Prime Example
•
460 restaurant chain
•
Uses Yammer to teach managers new recipes with
the best and fastest way to make them.
•
No spiral bound notebooks
•
No waiting on the quarterly exec visit
•
Instant feedback and free wheeling discussions and
videos with results in days

24. Shameless Mention
•
Red e App is living the same mission
•
Same Results
•
But to the purely mobile, remote or even hourly employee
•
Engaging the mobile employee securely on their own mobile
devices
•
Imagine uni-laterally messaging more than 30,000 global
employees and setting, changing or reinforcing focus and
mission around a new product launch in under 30 seconds

26. Give me something more than this….

27. Or this guys going to come show you how it’s done.