Study and impact of Organizational Behavior in the Workplace. Understanding the factors which influence individuals' thought process.

1. Management Process and
Organizational Behaviour
(MGT-11)
SUBMITTED BY:
ABHISHEK S. IYER 2K22/UMBA/09
SAKSHAM DAKSH 2K22/UMBA/59
YASHIKA BATRA 2K22/UMBA/79
SUBMITTED TO: DR. NIDHI MAHESHWARI
DATE OF
SUBMISSION
7TH NOV, 2022

2. PRESENTATION STRUCTURE
1) ABOUT RED FM
2) BUSINESS MODEL OF THE RED FM
3) INTERVIEW PROCESS
4) QUESTIONS FRAMED FOR THE INTERVIEW
5) QUALITATIVE ANALYSIS USING MAXQDA
6) ANALYSIS + INFERENCES FROM THE INTERVIEW
7) FINAL CONCLUSION

3. RED FM 93.5
(INDUSTRY- MEDIA & BROADCASTING)
Red FM (AKA Superhits 93.5 RED FM) is an Indian FM radio network
headquartered in Chennai and owned by Chennai-based Sun Group.
The network broadcasts content in various Indian languages including
Hindi, Urdu, Bengali, Telugu, Kannada and Malayalam.

4. 69 stations,
1 Voice
& trust Of
millions
India’s Most Trusted brand of 2022
Source – IRS -2019 Q4 – EL
Most awarded radio
network

5. 5.26 Crore
listeners
Indispensable
in any radio
plan
Source -12+ All EL IRS Q42019

6. REDFM PODCAST
5000 Hours of catalogue
Podcasts in 15 Languages
Over 3 million monthly listens
across all platform
CAPABILITIES TO DISTRIBUTE BRANDED PODCAST SERIES
AND MUSIC PUBLISHING ACROSS DIGITAL PLATFORMS
MOST DOWNLOADED Podcast in Comedy & True Crime Genre &
Business Category on ITUNES PODCAST
Among the TOP 10 Hindi PODCAST on JIOSAAVN
TOP 10 comedy, stories, motivation, health PODCAST on GAANA
SOURCE - OMNYSTUDIO.COM

7. RJS AS DIGITAL
INFLUENCERS
CUSTOMISED
BRAND
SOLUTIONS
SPONSORSHIP
OF RED LIVES &
IPS
FCT & SHOW
SPONSORSHIPS
PODCASTS- AUDIO &
VISUAL STORYTELLING
DIGITAL & BTL
ACTIVATIONS AND
STUDIO SHIFTS
Red Multiplier
ANTHEMS, BRAND
SONGS, TUNES &
AUDIO FILMS
TVC, CORPORATE
FILMS &
DOCUMENTARIES
REGIONAL LANGUAGE
CONTENT CREATION AND
TRANSLATION
BAJAAO FOR A
CAUSE / CSR IN-STORE RADIO

8. The Business Model of Red FM 93.5
Key Partners
Key Activities
Key Resources
Value Proposition Customer Relationships
Channels
Industry Network
Cost Structure
● Real Estate
● Educational
institutions
● Automobiles
● FMCG & Consumer
Durables
● Pharma
● Telecom
● Education
● Government
● Airlines & Tourism
● Other Retail
Category
● Subsidiary of
Sun Network
● Suryan Fm
● SAFM LTD
● KAL RADIO
● SUNDIRECT
● SUN TV
● KTV
We are young, trendy
and cool. We are voice
of today's millennials.
To be one of the best
Youth Oriented Radio
Channel Network in
India.
RED FM through its
presence across 67
cities with 69 stations
caters to over 5.26 Cr
listeners.
● Programming and content
costs
● Marketing
● Rent
● Salaries
● Royalties & Licences
● Events
● RED LIVE SHOWS
● National Music IPs
● Promoting Indie
music
● Radio Broadcasting
● On Air Advertising
● Radio Stations
● Radio Jockey
● Radio Licenses
● YouTube Video
Streams
● Fans
● Radio Listener
community
● Weekly Contests
● Experience based
events
● Advertising Fees
● RJ mentions
● Digital Collaborations
● Event Business/ Live
Concerts
● Client Amplifications
● Radios
● Car Radios
● Podcast
● Social media
channels
Revenue Structure External Factors
● Impact of regulatory policies as Airwaves
are under the direct control of Govt.
● The cost of transmission is too high and
the online radio music license fee is also a
high cost that's the reason why RED and
many other players haven't started with
online radio streaming

9. Interview Process
Defining the
questions
Selecting the
nature of
Domain(HR,
Digital, Sales)
Interviewing the
people
Analysing
through
MAXQDA
Conclusions of
the responses
with respect to
Red Fm

10. QUESTIONS FRAMED FOR THE INTERVIEW
Intro Question: Tell us about yourself, where you currently work and your job profile?
1. What do you think are the reasons why people would like to stay with the organization?
2. What do you do the promote teamwork and collaboration among people?
3. Do you feel any barriers while communicating with inter-departmental personnel?
4. In what areas there is a high degree of flexibility in your organization?
5. Describe a situation in which you had to work with someone who works differently.
6. Openness is a must for creativity and innovation, what is your take?
7. How do you monitor your teammate's daily performance?
8. What is the conflict-of-interest areas that occur in your team?
9. What all leadership qualities do you find best in your mentors?
10. What attributes should a manager have according to you to be successful in the
organization?

11. Shipra Chhabra
Deputy General Manager- HR
Amit Dave
National Head Sales Strategy
& Revenue Planning
Isteyaq Ahmed
National Head- Digital
Interview Plan
DIGITAL

12. Interview Plan Decoded - Who's Interviewing Who!?
Shipra Chhabra
Deputy General Manager- HR
Amit Dave
National Head Sales Strategy
& Revenue Planning
Isteyaq Ahmed
National Head- Digital
Abhishek Iyer Saksham Daksh Yashika Batra

13. Hierarchy Decoded
NATIONAL HEAD
DIGITAL
ISTEYAQ AHMED
HR
SHIPRA
CHHABRA
NATIONAL HEAD SALES
STRATEGY & REVENUE
PLANNING
AMIT DAVE
COO
NISHA
NARAYANAN

14. QUALITATIVE ANALYSIS
SOFTWARE USED
MAXQDA is a world-leading software for qualitative and mixed methods data analysis.
MAXQDA helps in analyzing all kinds of data – from texts to images and audio/video files,
websites, tweets, focus group discussions, survey responses, and much more. MAXQDA is
at once powerful and easy-to-use, innovative and user-friendly, as well as the only leading
QDA software.

15. SCREENSHOT OF MAXQDA WHILE
PERFORMING ANALYSIS

16. ➢ Starting from the initial stage of
onboarding one should hire
passionate players which will stick
with the organisation.
➢ The best way to evaluate this is to
probe on what is the reason he/she has
applied for the position and what has
been his/her experience working.
➢ No one will stay and work for a
company doing a boring job all day
every day; good employees need
challenges to keep them on their toes
and backed with adequate rewards
and a healthy work-life balance.
➢ The work environment should be
conducive, healthy and encouraging
for all employees.
Q1. What do you think are the reasons why people would like to stay with the organization?

17. Q2. What do you do the promote teamwork and collaboration among people?
➢ As per the responses we found out that
Red Fm keeps opportunities open for
all and encourages participation.
➢ Throw challenging situations to
colleagues and seek solutions from
them, thereby delegating
responsibilities.
➢ Ensure timely discussion with
teammates regarding ongoing work,
take regular updates from all
➢ Ensure weekly meetings with everyone
to know the status and update higher
management regarding the same.

18. Q3. Do you feel any barriers while communicating with inter-departmental personnel?
➢ As per the responses we found out that
at Red Fm barriers usually occur due to
the lack of understanding of the
purpose and communication. Most of
the time conflicts arise due to these 2
factors.
➢ Comprehension both as speaker and
listener as people tend to have
preconceived meanings and
understanding.
➢ Timely discussions with other
departments make doing the work easy.
The personnel of other departments also
help to a great extent in work execution.
➢ Cross-departmental dependencies are
established and team members are
aligned towards the end goal.

19. Q4. In what areas there is a high degree of flexibility in your organization?
➢ As per the responses we found out that
Red FM provides creative freedom for the
executive team also the organization
fosters a culture that encourages holistic
creativity in performing various tasks.
➢ Crucial decisions like pricing, service
delivery and go-to-market approach
have been decentralized.
➢ Ease of approaching higher
management in case of any major delays
or problems in work execution.
➢ Flexibility in working from home is
provided and extended leaves are allowed
in case of a medical emergency.
➢ Encouraging handling situations hands-on
and allowing everyone to take a
collaborative role.

20. Q5. Can you share a situation in which you had to work with someone who works
differently?
➢ As per the responses we found out that there
will be situations in media organizations to
understand different departments like sales and
editorial to take approaches with different
perspectives and at times business interests
are not in alignment with the editing approach.
➢ Adapting to a different style of management is
the best way to handle the experiences that are
important for learning in an organisation.
➢ Detail charting of events helps to solve the
issues at ground level and as a manager it is
crucial to understand the person’s perspective,
giving adequate time to solve the issue.
➢ Understanding each other's processes helps to
overcome the conflict-of-interest situation as
in the end interdependence affects the
quality and credibility.

21. Q6. It is very often said that openness is a must for creativity and innovation, what
is your take?
➢ As per the responses we found out that
Creativity goes hand in hand with innovation.
And there is no innovation without creativity.
➢ In the long run, one has to create some borders
to define the maximum limits as well to ensure
that there is synergy efficiency and adherence
to quality parameters to maximize
organizational gains.
➢ To work happily in the organisation, it is a must
for everyone to be open about the work and
problems faced.
➢ This gives a positive approach to all involved in
work and helps them do the work more
innovatively and creatively.

22. Q7. How do you monitor your teammate's daily performance?
➢ As per the responses we found out that At Red
FM they have a daily discussion and have the
quantifiable “%” of work done and pending
which gives a clear picture of the performance
work done and yet to be achieved.
➢ Usually, do a weekly check on them and also a
weekly analysis of their performance.
➢ This weekly approach works as if we check up
daily it feels a bit dominating or bossy culture to
the team.
➢ Tracking communications by e-mail and
group also helps to gauge the progress.
➢ Monitoring and checking updates on tasks
given and measuring progress sometimes
through reports and otherwise through direct
interaction.

23. Q8. What is the conflict-of-interest areas that occur in your team?
➢ As per the responses we found out that lack of
information dissemination is one area where
conflict of interest occurs mostly.
➢ People have complaints from other teammates
regarding one thing or the other, but it gets
resolved with time and work does not get
affected.
➢ In sales mostly there is a conflict due to sales
numbers, account mapping, servicing and
delivery of service.
➢ Conflicts in areas can be reduced if there is a
balance maintained by the sales team to
balance between SoPs and the Client’s
demands.

24. Q9. What all leadership qualities do you find best in your mentors?
➢ Leaders should possess positive
encouragement for all employees, involvement
and interest in the work being executed,
problem-solving techniques and time-to-time
interaction with all.
➢ Hands-on, empathetic, have excellent
communication skills and lead from the front
yet give plenty of space to operate freely
➢ Aggressive and assertive wherever required
they are also hard taskmasters and good
arbitrators and negotiators
➢ Leaders have the qualities to take charge of
the team in a drowning ship, they try to
safeguard the team members first.

25. Q10. What attributes should a manager have according to you to be
successful in the organization?
➢ As per the responses we found out that at Red
Fm a successful manager must have a positive
attitude then understand the problems and
plan the execution, have good communication
skills, be a team player, Negotiator and
generally a good administrator to help to
achieve the goal
➢ Effective managers must be confident in their
skills, experience, and decision-making ability.
That doesn't mean they should be arrogant or
feel better than their peers.
➢ The manager should be ready to take up
challenging work in the organisation and
ensure complete work in the given time
frame, respect for all teammates, and work
with a positive mindset.

26. CONCLUSION
▪ As per our responses in the interview, Red FM seems to create a very nurturing and
encouraging environment for their employees to utilize their creativity and come up with
exemplary execution ideas in their work.
▪ Red FM follows transparency among departments as well as among teams. Keeping
opportunities open for all and encouraging participation. Crucial decisions like pricing, service
delivery and go-to-market approach have been decentralised.
▪ Decentralisation here promotes quick issue resolution, the quick launch of new services/
website features and better customer relations, thus increasing business outputs at a faster
rate.
▪ Red FM also follows an “Employee wellbeing-first” kind of approach where they give time
and space to their employees to utilize their complete potential without being under any kind
of stress and maintaining a perfect work-life balance.

27. ▪ Red Fm being a Media Company by following this methodology ensure a certain
quality of work and the probability of getting new out-of-the-box ideas also increases
drastically. This gives a positive approach to all involved in work and helps them do the
work more innovatively and creatively and fosters employee stability.
▪ With a very strong social media presence, Red FM is able to build engagement with
its existing users as well as attract new customers on a daily basis and has been
successful to build a strong community, this further encourages employees to
perform better each day with the increasing number of users.
▪ The performance and benchmarking of work is also taken care of by conducting
meetings on a regular basis and solving queries of team members side by side to
avoid delay. Weekly checks on work performance and targets achieved are well
managed. To avoid any communication gap proper mailing and calls are being
conducted. This helps in bridging the gaps and maintaining a high degree of
efficiency as well as boosting the confidence of employees by reducing errors in
final outcomes.

28. VISITING CARDS

29. THANK
YOU