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ASIA Research Partners
Accurate Solutions & Insightful Analysis
Consumer
Research
Healthcare
Research
IT
Research
Automotive
Research
Key Opinion
Leaders Research
Banking &
Retail Research
Accurate Solutions & Insightful Analysis makes us the most Preferred, Reliable & Competitive
partner for Market Research Activities
OverviewOverview
Asia Research Partners provides a full range of marketAsia Research Partners provides a full range of market
research solutions to global clients. We're yourresearch solutions to global clients. We're your
single-stop resource for marketing research,single-stop resource for marketing research,
nationally and internationallynationally and internationally
Our custom-tailored approach is hands-on, cost-Our custom-tailored approach is hands-on, cost-
efficient, and results-focusedefficient, and results-focused
AAccurateccurate SSolutions &olutions & IInsightfulnsightful AAnalysis makes us thenalysis makes us the
most Preferred, Reliable & Competitive partner formost Preferred, Reliable & Competitive partner for
Market Research ActivitiesMarket Research Activities
Quick Facts
Full Service Research in Asia MarketFull Service Research in Asia Market
India Research ExpertsIndia Research Experts
Online Panels in IndiaOnline Panels in India
100,000 + CATI Interviews executed100,000 + CATI Interviews executed
1500 + MR Projects in Asia Market1500 + MR Projects in Asia Market
Expertise in Healthcare, InformationExpertise in Healthcare, Information
Technology, Automotive, Consumer, -SeniorTechnology, Automotive, Consumer, -Senior
level Opinion leaders and C-Levellevel Opinion leaders and C-Level
respondents.respondents.
Qualitative Research ExpertsQualitative Research Experts
24/7 Coverage24/7 Coverage
We're wizards at managing multi-phased,We're wizards at managing multi-phased,
multi-location, large-scale research projectsmulti-location, large-scale research projects
Market Research SolutionsMarket Research Solutions
Brand ManagementBrand Management
 Familiarity Awareness / of brand across various market segments
 Brand perception vis-à-vis competitor brands
 Performance on what parameters, drives your brand’s perceptions?
 Current positioning of your brand in the target segment’s mind
Customer SatisfactionCustomer Satisfaction
 Prioritize areas of product/service improvement
 Segment customers on basis of their satisfaction and loyalty
 Incorporate customer satisfaction results into marketing/communications
strategy
 Influence customer behavior in-line with your strategic objectives
New Product/ ConceptNew Product/ Concept
TestingTesting
 Determine the perceived attractiveness of the product for the target segment
 Determine the ideal price and optimal design for the product/service
Predict off-take rates of alternative price-feature configurations
 Identify possible matches/mismatches between unmet needs and new
features
Usage & AttitudeUsage & Attitude
MeasurementMeasurement
 Are users aware of the full-functionality of your product?
 What is the usage pattern of different features of your product?
 Which product features are the most difficult to use?
 Are customers using your product over multiple locations?
Market Research SolutionsMarket Research Solutions
AdvertisingAdvertising
EffectivenessEffectiveness
Employee MotivationEmployee Motivation
Event EffectivenessEvent Effectiveness
 Evaluate overall effectiveness of your ad campaigns
 Measure positive influences of the campaign on awareness, perception, intention
to use
 Evaluate effectiveness of your ad campaign in communicating intended message
 Identify the best medium for advertising
 Measure satisfaction and derive action-points to improve employee retention
 Identify factors that employees consider when evaluating their experience with
your firm
 Determine satisfaction on each of these factors
 Segment your employees to deliver focused training and implement retention
programs
 Measure impact of event association on the customers’ image of your brand
 Assess impact of your association on industry analysts and competitors
 Evaluate the success of the event in communicating your intended message
 Measure impact on likelihood of purchase or recommendation
Public Opinion PollPublic Opinion Poll
 The aggregate of individual attitudes or beliefs held by the adult population
 An opinion poll is a survey of public opinion from a particular sample
 Opinion polls are usually designed to represent the opinions of a population by
conducting a series of questions and then extrapolating generalities in ratio or within
confidence intervals
• CATI Unit - Our CATI Center offers outbound CATI interviewing to English-, French-, German-,
Russian-, Chinese, Spanish and other markets. The facility is equipped with in-house CATI
software. Our CATI centers is well equipped with automatic dialing, supervisor monitoring,
Remote barge-in and call recording facilities.
Our teams are very experienced in depth interviews (30 – 60 minutes) with C Level
Executives.
• Online - India could have as many Net users as US by 2015. The growth can be considered
phenomenal since the number of Internet users in India in 2006 was pegged at approx. 49
mn.
ASIA Research Partners actively manages and maintain online research panels in India. We
provide end-to-end solutions for large India online data collection projects and can quickly
and efficiently program, translate and host online surveys of any level of complexity,
including Flash®, images etc.
We have access to 2.5 mn panelists in India and specializes in Healthcare, IT and Consumer.
• PAPI - ASIA Research Partners manages large PAPI data collection projects and provide Pan
India coverage to global clients.
• Employee Satisfaction surveys – Online Employee Satisfaction surveys in Large organisations
Service Offerings - QuantitativeService Offerings - Quantitative
• Focus groups – In-house experienced Moderators with focus group/One way mirror facilities
in all major cities. Web Streaming available with transcripts & call recordings.
• Mini groups - – In-house experienced Moderators with focus group/One way mirror facilities
in all major cities. Web Streaming available with transcripts & call recordings.
• Face to Face In-depth interviews – Strong experience with Consumer, stakeholders and Key
opinion Leaders in Government, NGO, IT, Media, Education, Healthcare, Trade,
Associations, Think Tanks etc.
• Face to Face Consumer interviews – Representative sample by Sex, Age, Gender, SEC,
Region, community with Pan India Coverage.
• Telephonic In-depth interviews – Structured, Semi Structured, discussion Guide CATI
interviews by experienced interviewers/moderators. 100% call recording and Barge-in
facility for clients.
Service Offerings - QualitativeService Offerings - Qualitative
• Central Location Tests - Coverage in all major cities with very vast experience in Consumer,
healthcare, Retail, Automotive verticals.
• Stake holders/Key Opinion leaders Interviews- Pan India Coverage, very vast experience in
interviewing officials in Government, NGO, Media, Education, Healthcare, Trade,
Associations, Think Tanks etc. Good contacts and targeted Sample Database available.
• Recruitment Services – CATI Recruitments for In-depth interviews for clients. Major
Experience in Healthcare, IT, Consumer, Industrial, Education and Government.
• Ethnographic research/ Diaries – Coverage in all major cities with vast experience in
Consumer vertical.
• Mystery Shopping - Coverage in all major cities
• Street/Mall Intercepts - Coverage in all major cities
Service Offerings - QualitativeService Offerings - Qualitative
• Online Survey Programming – The surveys are programmed using a variety of survey
programming tools including ConfirmIT, SPSS mrInterview, CATI and other client proprietary
tools. In addition, owing to our experience and an accelerated training process, our
programmers can easily be trained on other proprietary tools.
• Data Processing and Analysis – Teams are highly qualified on Quantum & SPSS and familiar
with data formats and deliverable requirements
• Data Coding – Independent teams for large volume data coding projects.
• Transcription services – Transcription services for 30 minutes to 2 hours in-depth interviews,
focus groups, Group discussions. Only qualified resources with adequate domain knowledge
are deployed for transcription services.
• Translation Services – Over the past several years, Asia Research Partners has specialized in
many different types of document/Questionnaire translation service (legal, medical, technical,
financial, and others) in Indian and foreign languages. Translations have been successfully
executed in the following languages
Indian Languages/
German/French/Chinese/Mandarin/Japanese/Portuguese/Russian/Spanish/Italian
Back end ProcessesBack end Processes
Global Data CollectionGlobal Data Collection
Asia Research Partners is your one stop Market Research company set up and designed
with the clients needs being the forefront of our business.
With extensive partnerships around the world and first class project management, we are
able to meet the needs of all clients with their flexible and professional approach to each
study.
Asia Research Partners prides themselves on treating each project and client individually
and your Project Manager will ensure that throughout all projects the level of
communication will be first class.
Global Research ExpertiseGlobal Research Expertise
Eastern European Countries
• Poland
• Russia
• Romania
Western European Countries
• Belgium
• France
• Germany
• Netherlands
• Italy
Northern European Countries
• UK
• Ireland
• Sweden
• Norway
Southern European Countries
• Italy
• Spain
• Portugal
North and South America
• USA
• Canada
• Mexico
• Brazil
Asia Pacific Countries
• China
• Singapore
• Australia
• Hong Kong
• Japan
• Korea
• India
• Indonesia
• Malaysia
• Vietnam
Middle East Countries
• Iraq
• Turkey
• UAE
• Egypt
Clients SnapshotClients Snapshot
InfrastructureInfrastructure
CATI InfrastructureCATI Infrastructure
• Scalable CATI facility with modernScalable CATI facility with modern
infrastructureinfrastructure
• Hi-Speed Automated dialerHi-Speed Automated dialer
• Call recording and barge–in facilityCall recording and barge–in facility
Asia Research Partners – headquarters
Conceived, designed and managed as world-class
facility.
Minimum 50% redundancy for all support systems
Support systems and processes on mission critical
basis
Redundant power, water supply and fire systems
Technology StrengthsTechnology Strengths
• Total AVAYA solutionsTotal AVAYA solutions
• Dell Servers and DesktopsDell Servers and Desktops
• 100% secured Network & disaster recovery systems100% secured Network & disaster recovery systems
Survey Programming, Data Processing,Survey Programming, Data Processing,
AnalysisAnalysis
• Confirmit, Kenses, Asp.netConfirmit, Kenses, Asp.net
• SPSS, Quantum, WinCrossTMSPSS, Quantum, WinCrossTM
AffiliationsAffiliations
Expertise in Healthcare, Information Technology, Automotive, Consumer, -Senior levelExpertise in Healthcare, Information Technology, Automotive, Consumer, -Senior level
Opinion leaders and C-Level respondents.Opinion leaders and C-Level respondents.
In-house Focus Vision FacilityIn-house Focus Vision Facility
Right Candidates,Right Candidates,
Right TrainingRight Training
Quality ControlQuality Control
Quality AssuranceQuality Assurance
Operational ExcellenceOperational Excellence
 Operations structure ensuresOperations structure ensures
constant monitoring onconstant monitoring on
deliverablesdeliverables
 Sign off from Team LeadsSign off from Team Leads
 Managing Training issuesManaging Training issues
 Constant SkillingConstant Skilling
 Process documentation andProcess documentation and
adherenceadherence
 Scalable and repeatableScalable and repeatable
processesprocesses
 Documented QC process for allDocumented QC process for all
projectsprojects
 Focus on doing it right the firstFocus on doing it right the first
timetime
 Management reporting for allManagement reporting for all
QC initiativesQC initiatives
 Daily, Monthly and QuarterlyDaily, Monthly and Quarterly
reporting and client reviewsreporting and client reviews
 Monetary benefits linked toMonetary benefits linked to
Customer satisfactionCustomer satisfaction
 SLA monitoring & reportingSLA monitoring & reporting
 Identify the rightIdentify the right
candidates – skill sets,candidates – skill sets,
aptitude and learnaptitude and learn
abilityability
 Mix of classroom andMix of classroom and
on-the job trainingon-the job training
 Rigorous certificationRigorous certification
processprocess
Ensure Training
and Certification
Managing Delivery
/ Programming
Quality Audits
Quality @ ARPQuality @ ARP
Contact UsContact Us
Asia Research Partners
Accurate Solutions & Insightful Analysis
F95, Okhla Industrial Estate Phase 3, New Delhi
India – 110020.
Tel: +91-011-41052525, 41052539
Email: infodl@asiaresearchpartners.com
Website: www.asiaresearchpartners.com

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ARP profile market research

  • 1. ASIA Research Partners Accurate Solutions & Insightful Analysis Consumer Research Healthcare Research IT Research Automotive Research Key Opinion Leaders Research Banking & Retail Research Accurate Solutions & Insightful Analysis makes us the most Preferred, Reliable & Competitive partner for Market Research Activities
  • 2. OverviewOverview Asia Research Partners provides a full range of marketAsia Research Partners provides a full range of market research solutions to global clients. We're yourresearch solutions to global clients. We're your single-stop resource for marketing research,single-stop resource for marketing research, nationally and internationallynationally and internationally Our custom-tailored approach is hands-on, cost-Our custom-tailored approach is hands-on, cost- efficient, and results-focusedefficient, and results-focused AAccurateccurate SSolutions &olutions & IInsightfulnsightful AAnalysis makes us thenalysis makes us the most Preferred, Reliable & Competitive partner formost Preferred, Reliable & Competitive partner for Market Research ActivitiesMarket Research Activities Quick Facts Full Service Research in Asia MarketFull Service Research in Asia Market India Research ExpertsIndia Research Experts Online Panels in IndiaOnline Panels in India 100,000 + CATI Interviews executed100,000 + CATI Interviews executed 1500 + MR Projects in Asia Market1500 + MR Projects in Asia Market Expertise in Healthcare, InformationExpertise in Healthcare, Information Technology, Automotive, Consumer, -SeniorTechnology, Automotive, Consumer, -Senior level Opinion leaders and C-Levellevel Opinion leaders and C-Level respondents.respondents. Qualitative Research ExpertsQualitative Research Experts 24/7 Coverage24/7 Coverage We're wizards at managing multi-phased,We're wizards at managing multi-phased, multi-location, large-scale research projectsmulti-location, large-scale research projects
  • 3. Market Research SolutionsMarket Research Solutions Brand ManagementBrand Management  Familiarity Awareness / of brand across various market segments  Brand perception vis-à-vis competitor brands  Performance on what parameters, drives your brand’s perceptions?  Current positioning of your brand in the target segment’s mind Customer SatisfactionCustomer Satisfaction  Prioritize areas of product/service improvement  Segment customers on basis of their satisfaction and loyalty  Incorporate customer satisfaction results into marketing/communications strategy  Influence customer behavior in-line with your strategic objectives New Product/ ConceptNew Product/ Concept TestingTesting  Determine the perceived attractiveness of the product for the target segment  Determine the ideal price and optimal design for the product/service Predict off-take rates of alternative price-feature configurations  Identify possible matches/mismatches between unmet needs and new features Usage & AttitudeUsage & Attitude MeasurementMeasurement  Are users aware of the full-functionality of your product?  What is the usage pattern of different features of your product?  Which product features are the most difficult to use?  Are customers using your product over multiple locations?
  • 4. Market Research SolutionsMarket Research Solutions AdvertisingAdvertising EffectivenessEffectiveness Employee MotivationEmployee Motivation Event EffectivenessEvent Effectiveness  Evaluate overall effectiveness of your ad campaigns  Measure positive influences of the campaign on awareness, perception, intention to use  Evaluate effectiveness of your ad campaign in communicating intended message  Identify the best medium for advertising  Measure satisfaction and derive action-points to improve employee retention  Identify factors that employees consider when evaluating their experience with your firm  Determine satisfaction on each of these factors  Segment your employees to deliver focused training and implement retention programs  Measure impact of event association on the customers’ image of your brand  Assess impact of your association on industry analysts and competitors  Evaluate the success of the event in communicating your intended message  Measure impact on likelihood of purchase or recommendation Public Opinion PollPublic Opinion Poll  The aggregate of individual attitudes or beliefs held by the adult population  An opinion poll is a survey of public opinion from a particular sample  Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals
  • 5. • CATI Unit - Our CATI Center offers outbound CATI interviewing to English-, French-, German-, Russian-, Chinese, Spanish and other markets. The facility is equipped with in-house CATI software. Our CATI centers is well equipped with automatic dialing, supervisor monitoring, Remote barge-in and call recording facilities. Our teams are very experienced in depth interviews (30 – 60 minutes) with C Level Executives. • Online - India could have as many Net users as US by 2015. The growth can be considered phenomenal since the number of Internet users in India in 2006 was pegged at approx. 49 mn. ASIA Research Partners actively manages and maintain online research panels in India. We provide end-to-end solutions for large India online data collection projects and can quickly and efficiently program, translate and host online surveys of any level of complexity, including Flash®, images etc. We have access to 2.5 mn panelists in India and specializes in Healthcare, IT and Consumer. • PAPI - ASIA Research Partners manages large PAPI data collection projects and provide Pan India coverage to global clients. • Employee Satisfaction surveys – Online Employee Satisfaction surveys in Large organisations Service Offerings - QuantitativeService Offerings - Quantitative
  • 6. • Focus groups – In-house experienced Moderators with focus group/One way mirror facilities in all major cities. Web Streaming available with transcripts & call recordings. • Mini groups - – In-house experienced Moderators with focus group/One way mirror facilities in all major cities. Web Streaming available with transcripts & call recordings. • Face to Face In-depth interviews – Strong experience with Consumer, stakeholders and Key opinion Leaders in Government, NGO, IT, Media, Education, Healthcare, Trade, Associations, Think Tanks etc. • Face to Face Consumer interviews – Representative sample by Sex, Age, Gender, SEC, Region, community with Pan India Coverage. • Telephonic In-depth interviews – Structured, Semi Structured, discussion Guide CATI interviews by experienced interviewers/moderators. 100% call recording and Barge-in facility for clients. Service Offerings - QualitativeService Offerings - Qualitative
  • 7. • Central Location Tests - Coverage in all major cities with very vast experience in Consumer, healthcare, Retail, Automotive verticals. • Stake holders/Key Opinion leaders Interviews- Pan India Coverage, very vast experience in interviewing officials in Government, NGO, Media, Education, Healthcare, Trade, Associations, Think Tanks etc. Good contacts and targeted Sample Database available. • Recruitment Services – CATI Recruitments for In-depth interviews for clients. Major Experience in Healthcare, IT, Consumer, Industrial, Education and Government. • Ethnographic research/ Diaries – Coverage in all major cities with vast experience in Consumer vertical. • Mystery Shopping - Coverage in all major cities • Street/Mall Intercepts - Coverage in all major cities Service Offerings - QualitativeService Offerings - Qualitative
  • 8. • Online Survey Programming – The surveys are programmed using a variety of survey programming tools including ConfirmIT, SPSS mrInterview, CATI and other client proprietary tools. In addition, owing to our experience and an accelerated training process, our programmers can easily be trained on other proprietary tools. • Data Processing and Analysis – Teams are highly qualified on Quantum & SPSS and familiar with data formats and deliverable requirements • Data Coding – Independent teams for large volume data coding projects. • Transcription services – Transcription services for 30 minutes to 2 hours in-depth interviews, focus groups, Group discussions. Only qualified resources with adequate domain knowledge are deployed for transcription services. • Translation Services – Over the past several years, Asia Research Partners has specialized in many different types of document/Questionnaire translation service (legal, medical, technical, financial, and others) in Indian and foreign languages. Translations have been successfully executed in the following languages Indian Languages/ German/French/Chinese/Mandarin/Japanese/Portuguese/Russian/Spanish/Italian Back end ProcessesBack end Processes
  • 9. Global Data CollectionGlobal Data Collection Asia Research Partners is your one stop Market Research company set up and designed with the clients needs being the forefront of our business. With extensive partnerships around the world and first class project management, we are able to meet the needs of all clients with their flexible and professional approach to each study. Asia Research Partners prides themselves on treating each project and client individually and your Project Manager will ensure that throughout all projects the level of communication will be first class.
  • 10. Global Research ExpertiseGlobal Research Expertise Eastern European Countries • Poland • Russia • Romania Western European Countries • Belgium • France • Germany • Netherlands • Italy Northern European Countries • UK • Ireland • Sweden • Norway Southern European Countries • Italy • Spain • Portugal North and South America • USA • Canada • Mexico • Brazil Asia Pacific Countries • China • Singapore • Australia • Hong Kong • Japan • Korea • India • Indonesia • Malaysia • Vietnam Middle East Countries • Iraq • Turkey • UAE • Egypt
  • 12. InfrastructureInfrastructure CATI InfrastructureCATI Infrastructure • Scalable CATI facility with modernScalable CATI facility with modern infrastructureinfrastructure • Hi-Speed Automated dialerHi-Speed Automated dialer • Call recording and barge–in facilityCall recording and barge–in facility Asia Research Partners – headquarters Conceived, designed and managed as world-class facility. Minimum 50% redundancy for all support systems Support systems and processes on mission critical basis Redundant power, water supply and fire systems Technology StrengthsTechnology Strengths • Total AVAYA solutionsTotal AVAYA solutions • Dell Servers and DesktopsDell Servers and Desktops • 100% secured Network & disaster recovery systems100% secured Network & disaster recovery systems Survey Programming, Data Processing,Survey Programming, Data Processing, AnalysisAnalysis • Confirmit, Kenses, Asp.netConfirmit, Kenses, Asp.net • SPSS, Quantum, WinCrossTMSPSS, Quantum, WinCrossTM
  • 13. AffiliationsAffiliations Expertise in Healthcare, Information Technology, Automotive, Consumer, -Senior levelExpertise in Healthcare, Information Technology, Automotive, Consumer, -Senior level Opinion leaders and C-Level respondents.Opinion leaders and C-Level respondents. In-house Focus Vision FacilityIn-house Focus Vision Facility
  • 14. Right Candidates,Right Candidates, Right TrainingRight Training Quality ControlQuality Control Quality AssuranceQuality Assurance Operational ExcellenceOperational Excellence  Operations structure ensuresOperations structure ensures constant monitoring onconstant monitoring on deliverablesdeliverables  Sign off from Team LeadsSign off from Team Leads  Managing Training issuesManaging Training issues  Constant SkillingConstant Skilling  Process documentation andProcess documentation and adherenceadherence  Scalable and repeatableScalable and repeatable processesprocesses  Documented QC process for allDocumented QC process for all projectsprojects  Focus on doing it right the firstFocus on doing it right the first timetime  Management reporting for allManagement reporting for all QC initiativesQC initiatives  Daily, Monthly and QuarterlyDaily, Monthly and Quarterly reporting and client reviewsreporting and client reviews  Monetary benefits linked toMonetary benefits linked to Customer satisfactionCustomer satisfaction  SLA monitoring & reportingSLA monitoring & reporting  Identify the rightIdentify the right candidates – skill sets,candidates – skill sets, aptitude and learnaptitude and learn abilityability  Mix of classroom andMix of classroom and on-the job trainingon-the job training  Rigorous certificationRigorous certification processprocess Ensure Training and Certification Managing Delivery / Programming Quality Audits Quality @ ARPQuality @ ARP
  • 15. Contact UsContact Us Asia Research Partners Accurate Solutions & Insightful Analysis F95, Okhla Industrial Estate Phase 3, New Delhi India – 110020. Tel: +91-011-41052525, 41052539 Email: infodl@asiaresearchpartners.com Website: www.asiaresearchpartners.com