Ugam Research Solutions is a leading provider of market research and analytics services. It has over 900 employees across several global offices and has grown at 75% annually over the past 6 years. Ugam provides end-to-end research services from data collection to reporting writing, and has expertise conducting surveys via telephone, internet, and face-to-face in over 45 languages worldwide.

2. Introduction Ugam Research Solutions is a leading provider of onshore/offshore market research and advanced analytics to global organizations around the world. We provide our clients with the scale and efficiency of an offshore operations combined with local client service and market research industry expertise We provide Research Operation services across the survey research value chain, language skills across more than 45 international languages and expertise across all modes of research - telephone, internet, mobile and face-to-face We are our client’s operations – behind the scenes support to ensure a seamless experience from start to finish We provide our clients with a flexible and scalable engagement model customized to meet their specific business needs

3. Continuous Growth and Scale Over 900 employees across Mumbai, London, New York and Texas. Grown at a CAGR of 75% in the last 6 years (2002-03 to 2008-09). MANPOWER GROWTH

4. Platform Expertise and Offerings Data Collection Report Writing Data Processing & Analysis Ugam provides cost effective end to end market research services from Data Collection to Report Writing Platform Expertise Research Design Presentation

5. Supported by a Global Delivery Model Ugam has two state-of-the-art delivery centers and corporate headquarters in Mumbai, India A new 44,000 square feet facility at an IT SEZ at Coimbatore, India; to be fully operational by April 2009 A 80 seat International Data collection center is in London, along with 80 seats in Mumbai Sales, Marketing, Account management and Project Management across all regional offices NYC, New York, USA Rochester, New York, USA Dallas, Texas, USA London, UK Mumbai, India Mumbai, India Coimbatore,, India CURRENT FACILITIES

6. Internal Data Collection Preferred Partner Network Advanced Analytics Report Writing Survey Programming CLIENT Data Processing Coding End to End Project Management

7. Our Experience is Deep Report Development: The team developed over 2000 reports, people partnering clients in data interpretation, report automation and have a keen eye for detail. Survey Programming : Rich and varied experience of executing >25,000 projects (including conjoint studies) across 8 survey programming platforms; capacity 200 script writers across Web and CATI Coding: Currently coding over 1 million responses per month. experience across several domains such as IT and Telecoms, Food and Beverage, Medical, Consumer Goods, Cosmetics, Automotive; capacity 90 full time well trained coders Data Processing (Tabulations): Currently manage over 500 projects each month which include a mix of Ad hoc, Omnibus and Tracker studies; capacity 200 programmers Multivariate Analysis: 50 persons (PhD, MSC etc.) rich statistical/data mining experience: factor analysis, regression analysis, etc. for product pricing, market segmentation, product positioning etc. End to End Project Management: From questionnaire review to field management, we ensure projects are completed on time, on budget and on spec. We successfully manage projects across US, EU and Asia Pacific. International Research: CATI/online interviewing in 45 languages, 55 countries, with a focus on complex, multi-country research among hard to reach respondents (Healthcare, IT & Telco, Financial, B2B C level etc.). London (80 seats) and India (80 seats) work seamlessly, centrally managed from London

8. Our Support Model is Flexible We Can Manage The complete project Portions of the project We Can Work On an Ad hoc basis Dedicated team environment ‘Split” model with onshore/offshore staff We Can Act As A firms complete operations An extension of a firms operations

9. The Value We Provide To Our Clients

10. Diverse, Experienced and Global Management Team Raj Nair brings to the table over 30 years of very rich experience. He has spent over 15 years in Strategy Consulting, 9 years in Marketing Research, and about 6 years in Investment banking. He is also the Chairman of Avalon Consulting – a leading strategy consulting firm based in India Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business. Sunil’s immediate past assignment was establishing Sakura Capital India Limited, a JV with the Sakura Bank, Japan. He was Head of Corporate Advisory Services. Mihir Kittur is responsible for day-to-day operations. He has about 10 years of experience with 3 years in management consulting with Avalon Consulting, a leading strategy consulting company in India. His engagements have largely been in performance improvement and e-business practice areas. RAJ NAIR, CHAIRMAN SUNIL MIRANI, CHIEF EXECUTIVE OFFICER MIHIR KITTUR, CHIEF OPERATING OFFICER Madhav Mirani, Chief Marketing Officer oversees the sales and marketing functions. He brings with him a solid 13 years of experience in Finance and Business Development. Madhav was the co-founder and Head of Treasury & Administration, Sakura Capital India Limited where his main responsibility was managing the treasury, accounting and administration functions of the company MADHAV MIRANI, CHIEF MARKETING OFFICER Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS). He is responsible for Ugam’s Telephone Data Collection Services. Rafal Gajdamowicz has over 12 years of MR industry experience. As Research Director Rafal headed up the research department at RONIN Corporation for 7 years. The team specialized in Medical and IT/High Technology research. Most recently he served as the General Manager at RONIN from 2006 to 2007. He is responsible for research and methodology at Ugam. SIMON GLANVILLE, MANAGING DIRECTOR - UK RAFAL GAJDAMOWICZ, EXECUTIVE VICE PRESIDENT - UK Russell Britt, is based out of Texas and is responsible for Sales and Marketing at Ugam. He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others. RUSSELL BRITT, SENIOR VICE PRESIDENT - SALES & MARKETING

11. Client Profile: MR Firms, Sample Companies, Software Providers

12. Why Ugam Designed to handle the simplest of projects on up to the most complex of international & multi-country methodologies Quick turn-around on costs, proposals and execution Commitment to quality and excellent client service Assistance with sampling, appropriate methodology and best practice guidance Market advice and country insight expertise Sterling standard of superior quality based on ESOMAR and MRS guidelines Single point of contact from start to finish Experienced London, US and Mumbai teams combine a dedication to quality with cost effective solutions

13. How Can Ugam Help Your Organization Today?

14. Appendix – Project Management Ugam’s project management service began in 2006 The scope of our services span over the entire life cycle of the project from start to finish. Our experienced project management team strives to add value each step of the way. Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications. A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they: In-depth questionnaire review and design Seamless management of all quality controls from testing to sample procurement and delivery Manage all the aspects of field related activities Data collection and panel partner network Daily status updates, real time reporting, custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation, including third party validations of the survey.

15. Appendix – Report Development/Charting Ugam has a team of experienced market research report writers and automation programmers. Ugam started offering this service in 2001 We assist our clients with report development by undertaking charting of data. We undertake the interpretation of data to generate a graphical representation of the data. The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports) Our growing team partners with our clients in data interpretation and have a keen eye for detail. We deploy a mature process with detailed quality assurance steps to ensure the highest quality output

16. Appendix – Survey Programming We possess rich and varied experience of executing projects across many different survey programming platforms. We possess functional capabilities across client proprietary survey programming tools. Expertise in managing complex survey requirements: Complex Skip Patterns Complicated Quotas Research Methodologies (Conjoint/DCM, Max-Diff and Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real time/online reporting. Expertise in incorporating interactive interface surveys: Easy to use Drag & Drop interfaces for Rating Scales Heat Maps/Hot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select & Multi Select questions Using Color Coded Sliders for Rating Scale Questions

17. Appendix - Data Processing Ugam’s data processing team has experience handling projects of all levels of complexity We currently manage clients across all time zones worldwide. We have strong internal processes with a supervisory chain of command. Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones . Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time. DP Services Offered Data Verification and Cleaning Cross Tabulation Multivariate Data Analysis Coding

18. Appendix - Coding Our teams have coded ad hoc, omnibus and tracking studies. We have experience across several domains such as Food and Beverage, Medical , Consumer Goods, Cosmetics, IT, Automotive, etc. The coding team comprises of a specialized medical coding unit with doctors and pharmacologists. The team services several clients to meet their open ended coding requirements We also provide APAC and EU time zone Ascribe. The scope of our service includes: Develop/Append/Amend code frames and code lists Data Conversion viz. conversion of coded data to deliverables such as cross tab reports, Excel data file, ASCII data, Edit files, etc. Coding of open-ends for open ended and other specify responses Setting up studies on Ascribe

19. Appendix – Project Management Software Solutions Ugam has developed FLOW, our innovative, proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery. FlOW facilitates sharing of information across internal and external teams with hierarchies, allows for centralized document management and eliminates several manual tasks when it comes to field management. Thereby significantly boosting the efficiency of the entire project team. Currently FLOW consists of four key functionalities: Online field tracking Keep tab on field information Real time information from survey platforms helps you make quick decisions Document management Online repository to share project documents Keep all members updated which helps eliminate confusion on different versions Cockpit Take control of your projects Each members knows his tasks and timelines Collaboration Collaborate across your client, internal teams and vendor organization Customer Satisfaction system Review project performance and make smart decision

20. Telephone research engagements are conducted from 80-seat International Research Center in London and 80-seat center in Mumbai Ugam’s international research center in London is serving as a center of excellence for CC in Mumbai to help further train and mentor the Indian team. Both CC operate to the same standards High Quality Telephone Research Center True capability to deliver on the most difficult international projects with one point of project contact and responsibility , for all countries under research Appendix – International Data Collection

21. International research capabilities enable us to provide 24*7 service across the globe Quantitative telephone interviews: CATI Pen and Paper Quantitative online interviews: Own IT and Medical panels in key countries Access to dozens of global panels around the world, strategic relationships with panel providers (IT, Med, Consumer). Qualitative tele-depth interviews (with digital recording): Senior business decision makers Key Opinion Leader research Exploratory interviews/desk research Recruitment for: Client in-depth interviews Focus groups/online focus groups Appendix – International Data Collection

22. Appendix – Marketing Analytics Regression Modeling Key Driver Analysis Brand Equity Analysis Logistic Regression Modeling Discriminant Function Analysis (DFA) & DFA Simulator CART CHAID Principal Component Analysis Factor Analysis Defining underlying dimensions Confirmatory Factor Analysis DCM and Conjoint Analysis Choice Simulator Two-step Clustering CART DFA Need-based segmentation Multidimensional Scaling Correspondence Analysis Quadrant Analysis TURF Analysis Path Modeling Our Marketing Analytics team offers: Advanced Data /Text Modeling and Mining, applications reporting and automation Analytical Tools: SPSS. SAS, Answer Tree, Sawtooth

23. Global Headquarters C-101 Modern Centre, Sane Guruji Marg, Mahalaxmi, Mumbai 400011, India Tel : +91 (22) 6652 7300 Fax: +91 (22) 6652 7400 Research and Analytics Center Prism Tower, B Wing 6 th Floor, Malad Link Road Goregaon (W), Mumbai 400062, India Tel : +91 (22) 6742 8300 Fax: +91 (22) 6742 8399 New York Office 333 E 56th ST, #5G New York, NY 10022, USA Tel : +1 (212) 751 1036 Fax: +1 (917) 591 3327 Ugam International 9th Floor Tower, 11 York Road, London SE1 7NX Tel: (+44) 207 261 9584 www.ugamresearch.com Texas Office 5820, Kings brook Drive Plano, TX 75093, USA Tel: +1 (972) 403 3145 Rochester Office 9th Floor Tower, 11 York Road, London SE1 7NX Tel: (+44) 207 261 9584 Thank you! For Queries: Anup Singh [email_address]