This document outlines the details of the energy drink Red Bull. It discusses Red Bull's history, founder, worldwide sales, ingredients including caffeine, taurine and B vitamins, and benefits such as increased energy and concentration. Potential negatives are also outlined, such as not being suitable for pregnant women or those with high blood pressure. The document concludes with references.

1. Fakrudin Abu Bakar (CVB130122001)
Muhammad Akram Abdul Rahman (CVB130724370)
Madam Azidatun-Noor Saidin

2. THE OUTLINE OF REDBULL
ABOUT REDBULL
PRODUCT DETAILS
THE INGREDIENTS
THE BENEFITS
THE NEGATIVES
THE SUGGESTION

3. About Redbull
Founded by Dietrich Mateschitz (mid
80's) and 1st sold on 1st April 1987
Markets to 165 countries
In 2012 Red Bull employed 8,966
35 BILLIONS cans sold*
25 YEARS of company history*
100% recyclable cans
*Data on 23th Oct 2014 taken from official website

4. Product Details
• An energy drink
• Developed for moments of increased physical and
mental stress and improves endurance, alertness,
concentration and reaction speed. In short: It
vitalizes body and mind.
• The effectiveness has been proven by a large
number of scientific studies and is appreciated by
many of the world’s top athletes and drivers,
opinion-leaders and hard-working people with
active lifestyles.

5. Sucrose &
Glucose
Daily diet
(Replace sugar)
Alpine
Spring
Water
World’s biggest
fresh water;
Austria and Switzerland
The
Ingredients
Caffeine
Improve concentration
and increase alertness
Taurine
Helps to keep up the
body temperature
B-group
vitamins
Play a central role
in the brain
Nervous system

6. Increases physical endurance
Increases concentration
and reaction speed
The Benefits
Improves vigilance
Improves emotional status
Stimulates metabolism

7. The Negatives
Not good for pregnant women
(High caffeine -> Miscarriage)
High levels of caffeine ->
dangerous for people with high blood
pressure or anxiety disorders (Nordqvist
2014)
Not good when going
for bed;
Caffeine

8. Bad News
On February 14th, 2008:
A 15-year-old boy suffered heart palpitations (rapid) in Darlington, UK;
Eight cans in a sitting (Harris 2014)
A Brazilian study found that:
Those who mix Red Bull with alcohol may be drunker than they think
they are (Harris 2014)

9. The Suggestion
Boring with honey flavor only! Hope introduce new
variety of flavors
Make is less sugar MORE!

10. Q&A

11. Referrences
Redbull (2014) RED BULL ENERGY DRINK INGREDIENTS (online) available from
<http://energydrink-my.Redbull.Com/ingredients-of-red-bull> [23 October 2014]
Redbull (2014) MAKLUMAT PRODUK SECARA UMUM (online)
available from <http://www.redbull.com.my/wp-content/
uploads/product/MAKLUMAT_PRODUK.pdf> [23 October 2014]
Nordqvist, C. (2014) Red Bull, Love It Or Hate It (online) available from
<http://www.medicalnewstoday.com/articles/98947.php> [23 October 2014]
Harris, D. (2014) Red Bull Drink Raises Red Flag (online) available from
<http://abcnews.go.com/WNT/story?id=130751> [23 October 2014]