This presentation talks about why do we want international students, economic difficulty or more multi-cultural and diverse environment, and how to market American colleges to international students and their parents with American features.

1. BACKGROUND
INFORMATION
1

2. “DIVERSITY
IS
EITHER
A
STATE
OF
MIND
OR
A
STATISTIC”
2
Our
school
with
its
extensive
cultural
diversity
is
a
bubble;
kids’
friendships
are
formed
by
the
same
reasons
as
in
homogenous
schools
and
they
are
oblivious
to
skin
color
or
ethnicity
until
they
are
asked
to
indicate
their
background
on
test
and
college
applications.

3. WHY
DO
YOU
WANT
INTERNATIONAL
STUDENTS?
3
Decide
your
goals.
What
are
you
trying
to
create
by
actively
recruiting
international
students?
Is
it
a
means
in
difAicult
economic
times
to
Aill
coffers,
or
to
create
multi-­‐cultural,
open-­‐minded,
dynamic
communities,
or
both?
The
positive
value
of
diversity
and
more
global
representation
vs.
commitment
to
our
students
at
home
is
an
ongoing
challenge
and
the
reasons
need
to
be
transparent

4.
Parents
do
not
understand
“liberal
arts,”
are
concerned
their
students
do
not
have
a
resume
chock-­‐a-­‐block
with
leadership
and
activities.
Assess
the
PQ
side
contextually.
4
FEATURES
OF
AMERICAN
HIGHER
EDUCATION
THAT
MAY
BE
BOTH
APPEALING
AND
PERPLEXING
(or)
HOW
TO
SELL
AMERICAN
COLLEGES
TO
INTERNATIONAL
STUDENTS
AND
PARENTS

5. CHALLENGES
–
EXPLAINING
IS
MORE
THAN
A
30-­‐SECOND
ELEVATOR
PITCH
5
Paying
for
college
is
a
large
concern
among
international
families.
Families
from
countries
where
the
government
picks
up
the
tab
for
college
do
not
come
from
a
culture
expecting
to
pay.
Even
parents
of
weak
students
inquire
about
scholarships.
Be
aware
of
students’
vulnerability

6. EDUCATION BECOMING GLOBAL
– HOW TO MAKE US COLLEGES STAND OUT