Effective retention strategies to keep your current families enrolled, rick n...Rick Newberry
This document discusses strategies for re-recruiting and retaining current families at a school. It recommends appointing a retention champion to lead the effort and focusing on transition grades between levels. Schools should conduct internal marketing during re-enrollment periods and measure retention rates. Annual parent satisfaction surveys and exit interviews with non-returning families can provide feedback. Implementing personalized outreach, internal communication of successes, and interventions for at-risk families can help schools recommit current students for another year.
Growing your school in troubled times, sbacs webinarRick Newberry
The document provides strategies for growing school enrollment discussed by Rick Newberry. It recommends developing a clear brand, setting enrollment goals, dedicating resources to marketing, launching a parent ambassador program, following up on inquiries, re-recruiting current families, implementing word-of-mouth campaigns, focusing on the school website, generating online leads, and using social media to tell the school's story. The strategies aim to effectively communicate the school's value proposition and experience to attract more students.
Developing your school's wom marketing plan, sbacs webinarRick Newberry
The document discusses how to develop an effective word-of-mouth marketing strategy for school enrollment. It emphasizes that word-of-mouth is the number one way families learn about schools and provides a framework to build word-of-mouth using the 5 T's: Talkers, Topics, Tools, Taking Part, and Tracking. It stresses finding passionate brand ambassadors to spread the word and giving them compelling stories and content to share about the school's remarkable qualities.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
Parents as Ambassadors, Advocates and Word of Mouth Marketers, NAIS 2014Rick Newberry
This is a presentation given at the NAIS 2014 Conference by Rick Newberry, Shannon Drosky and Laura Murphy. During this presentation we discuss a framework for a word of mouth marketing campaign and show how it was implemented at The Out-of-Door Academy in Sarasota, FL.
Effective retention strategies to keep your current families enrolled, rick n...Rick Newberry
This document discusses strategies for re-recruiting and retaining current families at a school. It recommends appointing a retention champion to lead the effort and focusing on transition grades between levels. Schools should conduct internal marketing during re-enrollment periods and measure retention rates. Annual parent satisfaction surveys and exit interviews with non-returning families can provide feedback. Implementing personalized outreach, internal communication of successes, and interventions for at-risk families can help schools recommit current students for another year.
Growing your school in troubled times, sbacs webinarRick Newberry
The document provides strategies for growing school enrollment discussed by Rick Newberry. It recommends developing a clear brand, setting enrollment goals, dedicating resources to marketing, launching a parent ambassador program, following up on inquiries, re-recruiting current families, implementing word-of-mouth campaigns, focusing on the school website, generating online leads, and using social media to tell the school's story. The strategies aim to effectively communicate the school's value proposition and experience to attract more students.
Developing your school's wom marketing plan, sbacs webinarRick Newberry
The document discusses how to develop an effective word-of-mouth marketing strategy for school enrollment. It emphasizes that word-of-mouth is the number one way families learn about schools and provides a framework to build word-of-mouth using the 5 T's: Talkers, Topics, Tools, Taking Part, and Tracking. It stresses finding passionate brand ambassadors to spread the word and giving them compelling stories and content to share about the school's remarkable qualities.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
Parents as Ambassadors, Advocates and Word of Mouth Marketers, NAIS 2014Rick Newberry
This is a presentation given at the NAIS 2014 Conference by Rick Newberry, Shannon Drosky and Laura Murphy. During this presentation we discuss a framework for a word of mouth marketing campaign and show how it was implemented at The Out-of-Door Academy in Sarasota, FL.
2009 Quality Costs (Mike Brewer, Kate Goddard, Sandra Gruescu, Maxine Hill, Emma Knight, Jonathan Rallings) Funded by the Nuffield Foundation, this research looked at the costs and options for improving the quality of childcare in Britain.
Watch the full recording for this webinar here:
http://www.schoolimprovement.com/resources/webinars/developing-high-growth-schools-webinar/
This webinar gives five tips for improving student achievement school- or district-wide. Dr. Bobby Moore invited three school administrators to share their methods and successes.
Why Admission Data is so Important to Word of MouthRick Newberry
Rick Newberry discusses using admissions data and feedback from parents to inform a school's word-of-mouth marketing strategy. He explains that word-of-mouth is the primary way parents first learn about schools. Data like inquiry sources, new parent surveys, retention rates, parent satisfaction surveys, and net promoter scores can provide insights into what is fueling word-of-mouth referrals. Schools can then target advocacy efforts like encouraging satisfied families located near likely prospects to refer the school through their social networks. The goal is to better understand word-of-mouth dynamics and focus marketing resources on nurturing brand advocates.
The document summarizes a webinar about boarding school admissions presented by Greg O'Brien from The CollegeBound Network. Some of the key topics discussed include understanding the cost per lead and enrollment funnel metrics, lead generation sources and quality measurement, follow-up strategies for converting inquiries to applications and enrollments, overcoming challenges in contact prospects by phone and setting appointments, and developing effective scripts that focus on the student's needs and goals.
This in depth presentation reveals the distinct advantages of Inbound Marketing in contrast to traditional marketing for private schools. This is a must view for any school serious about marketing online to prospective parents.
Marketing Your School in Troubled Times -- 12 Strategies to Turnaround a Decl...Rick Newberry
Many schools have experienced a declining enrollment in recent years. This presentation highlights 12 strategies that several schools implemented to turn around their enrollment. This workshop was presented at the AISAP Summer Institute in July 2013 in Nashville.
Key Marketing & Student Recruitment Strategies for the Current International ...Christopher Allen
The document discusses key marketing and student recruitment strategies for international schools in China's current market. It outlines the problem of declining student enrollment facing many international schools. To address this, it recommends that schools understand basic marketing principles, manage their brand effectively by developing a unique value proposition, and utilize social media platforms to promote their school's strengths and differentiate themselves from competitors. Conducting market research and analysis is also advised to understand families' needs and wants. The presentation provides guidance on implementing these strategies to help international schools survive and thrive in China's competitive private education sector.
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
Developing a school district marketing planDarrell Devaul
Developing a school district marketing plan requires identifying key audiences, delivery methods, messages, and evaluation metrics. The plan should determine who needs to hear the district's message, how it will be communicated using multiple vehicles tailored to different audiences, the top two to three messages to deliver such as student performance or financial responsibility, and how success will be measured through surveys, focus groups, and public perception over time. Developing an effective evaluation process allows the district to determine if its promotional goals were achieved and modify future marketing as needed to reach all constituency segments.
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
You probably appreciate the value of strengthening your school’s brand, but it may be difficult to know where to start. In addition to defining some of the key concepts of branding, this presentation will include a process for articulating your school’s brand and for aligning your messages to support your admissions and fundraising goals. It will include case studies of recent branding and messaging projects for schools and other not-for-profit organizations, including our work with AISNE defining a brand for the category “independent schools.”
Marketing Matters for Language Schools: Tips and tricks for generating intere...University of Calgary
This document summarizes a presentation on marketing tips and tricks for language schools. The presentation covered introducing marketing concepts to language schools, low-cost marketing ideas like using simple language and focusing on benefits in materials, and bonus ideas like associating language learning with celebrities. It emphasized researching your audience, revisiting your marketing efforts, and revising your approach based on results. Overall, the presentation provided practical low-cost tips and stressed the importance of patience when marketing language programs.
A pitch presentation made for a national client starting their first International pre-school, based on the Regio Emilia approach. The concept is new in India, and it required convincing the client how we understood the principle
Ministry of Education Strategic Action PlanMoeEduTT
This document is the Education Sector Strategic Plan for the Ministry of Education of Trinidad and Tobago for 2011-2015. It outlines the Ministry's vision, mission, values and guiding principles for transforming the education system. The plan identifies challenges facing the system and sets strategic goals and priorities. These include improving early childhood education, student achievement, teacher training, school safety, use of technology, and engagement with stakeholders. The Ministry will implement new programs, restructure its organization, and work collaboratively with partners to achieve quality education and develop students' full potential. Progress will be monitored annually and funding secured to finance initiatives over the next four years.
Tiga kalimat:
Dokumen tersebut membahas tentang keunggulan kepimpinan Nabi Muhammad SAW dalam berbagai aspek seperti amanah, jujur, dan teladan yang baik bagi umat Islam. Dokumen juga membandingkan kepimpinan Nabi SAW dengan tokoh-tokoh negatif seperti Fir'aun untuk menekankan pentingnya mencontohi teladan kepimpinan yang baik.
History seeks to study and explain significant past events using currently existing evidence. Studying history allows us to understand what happened, develop a sense of identity, defend against propaganda, enrich our understanding of human nature, and understand the context of art and music to make meaning of the present. Historians use primary sources as the foundation of evidence and consider how context, cultural paradigms, language, and selection and confirmation biases may influence interpretations of the past. Different theories of history emphasize the role of great individuals, economic factors, social perspectives like feminism, material conditions according to Marxism, the environment, or psychological motivations.
2009 Quality Costs (Mike Brewer, Kate Goddard, Sandra Gruescu, Maxine Hill, Emma Knight, Jonathan Rallings) Funded by the Nuffield Foundation, this research looked at the costs and options for improving the quality of childcare in Britain.
Watch the full recording for this webinar here:
http://www.schoolimprovement.com/resources/webinars/developing-high-growth-schools-webinar/
This webinar gives five tips for improving student achievement school- or district-wide. Dr. Bobby Moore invited three school administrators to share their methods and successes.
Why Admission Data is so Important to Word of MouthRick Newberry
Rick Newberry discusses using admissions data and feedback from parents to inform a school's word-of-mouth marketing strategy. He explains that word-of-mouth is the primary way parents first learn about schools. Data like inquiry sources, new parent surveys, retention rates, parent satisfaction surveys, and net promoter scores can provide insights into what is fueling word-of-mouth referrals. Schools can then target advocacy efforts like encouraging satisfied families located near likely prospects to refer the school through their social networks. The goal is to better understand word-of-mouth dynamics and focus marketing resources on nurturing brand advocates.
The document summarizes a webinar about boarding school admissions presented by Greg O'Brien from The CollegeBound Network. Some of the key topics discussed include understanding the cost per lead and enrollment funnel metrics, lead generation sources and quality measurement, follow-up strategies for converting inquiries to applications and enrollments, overcoming challenges in contact prospects by phone and setting appointments, and developing effective scripts that focus on the student's needs and goals.
This in depth presentation reveals the distinct advantages of Inbound Marketing in contrast to traditional marketing for private schools. This is a must view for any school serious about marketing online to prospective parents.
Marketing Your School in Troubled Times -- 12 Strategies to Turnaround a Decl...Rick Newberry
Many schools have experienced a declining enrollment in recent years. This presentation highlights 12 strategies that several schools implemented to turn around their enrollment. This workshop was presented at the AISAP Summer Institute in July 2013 in Nashville.
Key Marketing & Student Recruitment Strategies for the Current International ...Christopher Allen
The document discusses key marketing and student recruitment strategies for international schools in China's current market. It outlines the problem of declining student enrollment facing many international schools. To address this, it recommends that schools understand basic marketing principles, manage their brand effectively by developing a unique value proposition, and utilize social media platforms to promote their school's strengths and differentiate themselves from competitors. Conducting market research and analysis is also advised to understand families' needs and wants. The presentation provides guidance on implementing these strategies to help international schools survive and thrive in China's competitive private education sector.
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
Developing a school district marketing planDarrell Devaul
Developing a school district marketing plan requires identifying key audiences, delivery methods, messages, and evaluation metrics. The plan should determine who needs to hear the district's message, how it will be communicated using multiple vehicles tailored to different audiences, the top two to three messages to deliver such as student performance or financial responsibility, and how success will be measured through surveys, focus groups, and public perception over time. Developing an effective evaluation process allows the district to determine if its promotional goals were achieved and modify future marketing as needed to reach all constituency segments.
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
You probably appreciate the value of strengthening your school’s brand, but it may be difficult to know where to start. In addition to defining some of the key concepts of branding, this presentation will include a process for articulating your school’s brand and for aligning your messages to support your admissions and fundraising goals. It will include case studies of recent branding and messaging projects for schools and other not-for-profit organizations, including our work with AISNE defining a brand for the category “independent schools.”
Marketing Matters for Language Schools: Tips and tricks for generating intere...University of Calgary
This document summarizes a presentation on marketing tips and tricks for language schools. The presentation covered introducing marketing concepts to language schools, low-cost marketing ideas like using simple language and focusing on benefits in materials, and bonus ideas like associating language learning with celebrities. It emphasized researching your audience, revisiting your marketing efforts, and revising your approach based on results. Overall, the presentation provided practical low-cost tips and stressed the importance of patience when marketing language programs.
A pitch presentation made for a national client starting their first International pre-school, based on the Regio Emilia approach. The concept is new in India, and it required convincing the client how we understood the principle
Ministry of Education Strategic Action PlanMoeEduTT
This document is the Education Sector Strategic Plan for the Ministry of Education of Trinidad and Tobago for 2011-2015. It outlines the Ministry's vision, mission, values and guiding principles for transforming the education system. The plan identifies challenges facing the system and sets strategic goals and priorities. These include improving early childhood education, student achievement, teacher training, school safety, use of technology, and engagement with stakeholders. The Ministry will implement new programs, restructure its organization, and work collaboratively with partners to achieve quality education and develop students' full potential. Progress will be monitored annually and funding secured to finance initiatives over the next four years.
Tiga kalimat:
Dokumen tersebut membahas tentang keunggulan kepimpinan Nabi Muhammad SAW dalam berbagai aspek seperti amanah, jujur, dan teladan yang baik bagi umat Islam. Dokumen juga membandingkan kepimpinan Nabi SAW dengan tokoh-tokoh negatif seperti Fir'aun untuk menekankan pentingnya mencontohi teladan kepimpinan yang baik.
History seeks to study and explain significant past events using currently existing evidence. Studying history allows us to understand what happened, develop a sense of identity, defend against propaganda, enrich our understanding of human nature, and understand the context of art and music to make meaning of the present. Historians use primary sources as the foundation of evidence and consider how context, cultural paradigms, language, and selection and confirmation biases may influence interpretations of the past. Different theories of history emphasize the role of great individuals, economic factors, social perspectives like feminism, material conditions according to Marxism, the environment, or psychological motivations.
Niamh Foley discusses a simple file management system where a root folder contains dated subfolders for each day's work. Files and folders for each day are stored within their corresponding dated subfolder. This allows all relevant data to stay organized in one place and makes it easy to review work done on a daily or weekly basis. The benefits are that all relevant data is centralized, progress over time is readily apparent, and the system is straightforward once established.
Romanticism was an artistic and philosophical movement that began in Germany and England in the late 18th century and spread to America by the mid-19th century. It valued emotion, imagination, nature, the exotic, and the individual over reason and society. Romantic artists and thinkers sought to embrace inner feelings, the supernatural, creativity, and a simpler rural life rather than the corruption of cities.
This document provides an introduction to sound effects used in television, radio, and movies. It explains that sound effects are added by Foley artists to help audiences understand what is happening in a scene. Foley artists record sound effects in a studio that are later added to films, like the sound of walking in snow. The document discusses the most famous sound effect in history, known as the Wilhelm Scream, which was first used in 1951 and has been reused in hundreds of films since.
ELSA aspects in drug development: Vaccination in pandemic cases / Rational dr...Xplore Health
The development process of drugs as well as their use entails a series of associated
ethic, legal and social aspects. In this teaching unit you will discuss some of these aspects and will
gain further insight into the subject of vaccines, and will get to know the history and their use for the
eradication of smallpox. You will also learn about pandemics and will find out more about emerging
viruses.
This document summarizes several theories related to media effects:
1) The bullet theory examines how early electronic media like film and radio were used for propaganda and their powerful, uniform effects on public attitudes.
2) Selective influence theories propose that people selectively expose themselves to, process, and remember media messages based on their existing attitudes and beliefs.
3) Uses and gratification theory posits that people actively use media to fulfill needs and select media based on what will satisfy those needs in competition with other information sources.
4) Cultivation theory examines how heavy television viewing shapes people's perceptions of social reality compared to light viewers and reality.
This document provides information about AXTAL GmbH & Co. KG, a privately owned company founded in 2003 that focuses on developing, prototyping, testing, and manufacturing frequency control products, namely oscillators. The company was founded by Bernd Neubig, who has extensive experience in the frequency control industry. AXTAL operates facilities in Mosbach, Germany and provides consulting services through its AXTAL CONSULTING division. It serves markets like RF and microwave, military, avionics and offers products like oscillators, which it rigorously tests and qualifies.
The document expresses wishes for people to achieve in their endeavors, remember the past without dwelling on wrongs, forget negativity and focus on positivity, stay safe and avoid harm, keep families together rather than separated, and live happily rather than sadly.
Skin cancer exposed - Background informationXplore Health
This document provides background information on skin cancer and melanoma. It discusses the state of research on melanoma, including epidemiology, causes, diagnosis, prognosis, treatment options and molecular pathways. Ethical, legal and social aspects related to prevention, screening, treatment and research are also reviewed. The document is intended to help educators prepare lessons using multimedia resources on a skin cancer module.
This document summarizes a student's process of designing a magazine cover and double page spread (DPS). The student rejected several photos for the cover because they did not allow enough space for columns or portray the subject as a rock star. Based on feedback, the student improved the DPS by making the main image larger without extra photos on the second page. The revisions better conveyed the genre and layout.
The document describes an experimental workshop protocol to investigate vaccine candidates for malaria. Participants will use ELISA techniques to analyze blood samples from individuals living in malaria-endemic areas and determine if they have developed an immune response to different candidate antigens. This will help identify the most effective vaccine candidates, as antigens that elicit antibodies in immune individuals are most likely to protect against future infection. The protocol involves binding antigens to wells, adding serum and labeled secondary antibodies to form complexes, then detecting the reaction with a colored substrate. Comparing results will reveal the antigen activating the strongest immune response, making it the best potential vaccine candidate.
This document summarizes the services of a K-12 enrollment and digital academy company. They help boost enrollment through branding, marketing, and creating digital academy sites. They have over 120 employees across 4 states and have won awards for growth. Their services include conducting market analyses, creating responsive digital academy sites, developing branding materials, and implementing marketing strategies. Case studies show they have helped schools increase enrollment from 60 to over 4,000 students through these services. They provide examples of digital academies they have created, marketing samples, and discuss how capturing student data through their sites and CRM systems helps retain and regain students.
Developing school business partnerships CONVERTEDDon Alan Bogard
Phone:
Brief description of school:
List three possible projects the school is willing to provide:
What are some school needs that the business could fulfill:
Do you have a specific business you would like to partner with?
Other comments:
14
liaison between the school and the business partner. This person is the key to success.
Responsibilities:
- Become familiar with the business and work with the business coordinator.
- Keep the Principal and staff aware of the process and progress of the program.
- Prepare materials, inform and recruit potential school volunteers.
- Obtain support and authorization from Principal for release of volunteers.
-
Prudential First is an educational staffing company based in Istanbul, Turkey that connects teachers with educational institutions. They use a cloud-based "Filter & Match" technology to streamline the hiring process by only forwarding suitable candidates to schools. The company was founded in 2017 and has since signed contracts with several schools in Turkey worth between $15,000 to $129,000. Prudential First aims to expand its operations globally and upgrade its technology to better serve teachers and schools worldwide.
Gain more attention from prospective students, parents, donors and alumniFINAOAgency
Higher education marketers face an array of challenges to attract and engage a variety of audiences. See how inbound marketing can help you overcome them.
7 Best Practices for Marketing to Teachers SheerID
Teacher Appreciation Week is a wonderful time of year to honor teachers and garner their loyalty by providing them with gated, exclusive offers. Teachers love exclusive offers. 94% of teachers will go out of their way to shop at a company that provides a teacher discount. And 84% will tell their colleagues about your exclusive offer.
Watch to learn seven sure-fire ways to capture this market, and hear how leading brands like Target and TOMs launched an exclusive offer for teachers that helped acquire new customers, increase revenue, and create lasting relationships.
In this webinar you will learn how to:
* Create an offer teachers will love.
* Connect with teachers online and through social media.
* Time your promotion for success.
Care Drivers School aims to provide a safe, nurturing environment for children to grow through interactive learning and age-appropriate education. Their business strategies include relying on word-of-mouth marketing and positioning their high-quality childcare services at affordable prices. They plan to treat customers respectfully to build loyalty and educate them on industry competition. Care Drivers School will also use online advertising and maintain a professional website to engage parents and showcase positive child experiences.
Kiddie Junction is a proposed preschool located in India that aims to become the top choice for parents. It will provide toddlers aged 3-5 with a professional, safe learning environment to help develop skills for kindergarten. The preschool will leverage its experienced, passionate teachers as its main competitive advantage. It plans to generate income through daycare, preschool programs, home tutoring, and retail. Target customers include working parents and busy entrepreneurs. The preschool will be launched with a combination of personal savings, investor funds, and a business loan.
This document discusses strategies for disrupting recruiting in higher education through digital transformation. It notes that traditional recruiting methods are failing with tight budgets and recommends alternatives like online programs, micro-credentials, and partnerships. It emphasizes developing a strategic marketing plan using data and segmentation to innovate programs, optimize value, and create engaging experiences across all touchpoints of the student journey from research to enrollment. The goal is to efficiently market to and convert a large pipeline of prospective students through personalized campaigns and an omnichannel approach.
Fueling Your Student Enrollment and Retention Plans | California Charter Scho...Charter School Capital
This document discusses strategies for student enrollment and retention at charter schools. It begins by explaining why enrollment is important and outlining growth categories for charter schools. It then covers defining goals and methods for enrollment, marketing concepts, crafting messages, developing school identity, and strategies for the start-up, growth, and sustainable maturity phases. Retention is also emphasized as critical. Budgets for charter school marketing typically range from 5-15% of the annual budget.
This document is a resume for Kimberly Dole seeking a management position. It summarizes her career experience in career services and management roles over 15 years, primarily within the education industry. She has extensive experience in recruiting, staffing, career development, and building relationships to help students secure employment. Her resume details roles as Director of Career Services at several colleges, where she met employment goals and developed employer relationships. Earlier roles included Area Supervisor and Store Manager for beauty brands, where she managed multiple locations and teams.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
The document summarizes a webinar presented by Measuring Success on conducting an alumni impact survey. The webinar covered the benefits of alumni surveys, features of Measuring Success's survey, and the process for schools to participate. Key points included using survey data to make decisions, benchmarking results against peer schools, a timeline for survey administration and follow-up, and costs for schools to participate. The presentation provided examples of how schools can learn about and improve engagement with different alumni groups.
The document discusses how inbound marketing can help educational institutions attract more applicants and reduce marketing costs. It defines inbound marketing as building organic relationships by providing valuable content. The inbound marketing funnel involves attracting prospective students through content like blogs and social media, converting them through landing pages and offers, and nurturing them along their journey. Specific tactics recommended include search engine optimization, creating student personas, developing a content plan, optimizing landing pages, and using marketing automation to segment and personalize outreach. The presentation concludes by offering to help schools develop their own inbound strategies.
Sarah Hill is seeking a challenging position where she can utilize her diverse skills. She has over 10 years of experience in administration, leadership development, public relations, and fundraising. Her experience includes positions at Auburn University, the Alabama Association of School Boards, and the Homebuilders Association of Alabama. She is skilled in areas such as strategic planning, online education, collaboration, and relationship building.
The Alliance program provides unparalleled on-site support through dedicated local achievement teams. These teams live and work within the communities of the schools they serve to better understand their needs. The teams help implement systems of distributed leadership and learning communities to foster collaboration and relationships. EdisonLearning is fully accountable for driving achievement results, and will work with schools to develop customized achievement plans and implement interventions to meet accountability requirements.
This document is a resume for Kristen E. Rose, an admissions and enrollment management professional with over 18 years of experience. She has a proven track record of consistently exceeding enrollment goals and building high-performing admissions teams across various for-profit, nonprofit, and career educational institutions. Her core competencies include inquiry generation, conversion, strategic planning, and integrated marketing. Notable achievements include generating over $30 million in revenue, tripling enrollment at one institution, and helping another earn a top tier ranking on the U.S. News & World Report Best Colleges list.
Collegis Education provides integrated enrollment management capabilities and higher education strategies combining marketing and technology. They help institutions attract more qualified students through services like digital media, search engine optimization, and customized websites. They also help enroll students through CRM implementation, admissions training, and online applications. Additionally, they help retain students with support services like online student experiences and data integration. Collegis has partnerships with over 40 institutions and has helped many schools achieve double-digit enrollment growth through these customized and holistic solutions.
This document is a resume for Janie Grigsby-Drumgole outlining her professional experience in community engagement, sales, marketing, management, training, and customer service over the past 10+ years. She is currently the GirlSpace Chicago Program Manager at Girl Scouts where she manages a staff of 20+ and oversees afterschool programs at over 40 schools. Prior experience includes roles in enrollment advising, patient relations, and customer service. She has a proven track record of success in sales, exceeding goals, developing strategic plans, and motivating teams.
Before you start writing your nonprofit business plan, spend as much time as you can to reading through some samples of nonprofit business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans. We have created a sample nonprofit business plan example for you to get a good idea about how a perfect nonprofit business plan should look like and what details you should include in your business plan.
Similar to Recruitment and Re-Recruitment Best Practices, TAIS 2012 (20)
18. The goal is to allocate 3% of your school’s
operational budget to marketing and
enrollment strategies.
◦ Where are your currently spending your marketing
and enrollment budget?
◦ What is the size of your school’s marketing and
enrollment budget?
◦ How much should you allocate to these areas?
◦ Your budget should be a reflection of what works in
generating interest in your school.
19. From inquiry to enrollee, it is
critical to understand the
admissions funnel.
29. Direct administrative responsibilities for
admissions
◦ Director of Admissions/Enrollment
◦ Head of School/Principal
Additional involvement in admissions
◦ Secretary/Receptionist
◦ Administration
◦ Faculty and Staff
◦ Parents
◦ Students
30. Develop, implement and manage the
recruitment plan
Strive to reach and exceed all of the goals
Provide an outstanding campus visit experience
and follow-up for all inquiries and applicants
Increase awareness of the school through feeder
schools, churches and other groups
Encourage and facilitate the involvement of
parents in the recruitment strategy
Report weekly on the progress toward
recruitment goals
34. Your new student enrollment
strategy should begin with an
aggressive strategy to generate
interest in your school.
35. Word-of-Mouth
Website and SEO
Google
Social Media
Online Presence
Feeder Churches and Schools
Open Houses and Campus Visits
Direct Mail
Traditional Print and Media Advertising
37. Prospects and Applicants
Current Parents
Alumni and Friends
Faculty and Staff
Realtors
38. Should you provide a tuition discount or an
incentive to encourage referrals from your
parents?
39. Tell the story of your school by communicating
experiences in their own words.
Write an online review of their experiences online
at GreatSchools.com, Google or Yelp.
Invite a friend to experience your school by
visiting and touring campus.
―Like‖ your school’s Facebook page and
participate in the conversation.
Direct friends to your website to check out your
school.
Refer a friend to the admissions office.
40.
41. Focus on sharing stories that relate back to
your unique selling propositions:
◦ Website
◦ Blogs
◦ Social Media
◦ Video vignettes
◦ One-on-one meetings
◦ Small groups
◦ Events
◦ Online reviews
45. Use of school logo, name and brand
Use of large, compelling, rotating photos
Drop down navigation
◦ About Us, Academics, Admissions, Arts, Athletics,
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Descriptive, keyword-rich school content
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Social media links
Quicklinks
49. A successful SEO strategy begins with
research to discover the keywords that your
prospective parents use to search for your
school.
◦ Use Google’s Keyword Analysis Tool
50. Competitor Keyword Research
◦ Go to their website
◦ Right click; view source
51. Every page of your website should have a
unique title that is reflective of the content
and keywords used on the respective page.
52.
53. • The CSF website does not have unique
page titles or meta page descriptions for
search engine optimization.
54. Canterbury website description in a Google search:
55. Google Search: Private School in St. Petersburg
◦ Results
Google AdWords shows ads for Shorecrest and
Northside Christian.
Canterbury listed #6 behind Shorecrest, Admiral
Farragut and Keswick Christian.
56.
57. Google Search: Christian School in
St. Petersburg
◦ Results
Google Ads shows ads for Shorecrest and Northside
Christian.
Canterbury not listed on first page in search results
(appears on the second page).
58.
59. It is critical for you to focus on search engine
optimization as part of your marketing
strategy.
◦ Keyword research
◦ Page titles
◦ Page descriptions
◦ Keyword-rich content
◦ Dynamic content
60.
61. School administrators most often focus on
website design when launching a new site but
fail to focus on the most important elements
– SEO and content development.
It is critical to focus on developing content
that is:
◦ Relevant
◦ Keyword-rich
◦ Dynamic
◦ Compelling
64. Your goal is to post at least one update every
day.
Types of updates that generate engagement:
◦ Stories
◦ News
◦ Video vignettes
◦ Events
◦ Blog posts
66. Develop a target list of feeder schools.
Visit current and potential feeder schools.
Send information packets to parents of target
feeder schools.
Utilize current parents to reach out to feeder
schools.
Invite feeder school administration to tour
campus and enjoy a special brunch/lunch on
your campus.
Have your students perform at feeder school
assemblies.
Hold an area private school fair.
67. Develop a list of the target churches in the area
for potential referrals. Begin with the churches
represented by families at your school and then
add other churches in the community.
Apply some of the same ideas from the feeder
school section.
Use current parents to reach out to feeder
churches.
Invite pastors annually to campus for an
appreciation breakfast or lunch to show
appreciation for their leadership.
69. It is better for parents to visit your school in a
one-on-one environment than to attend an
open house in the evening or on the weekend
when the school is not in session.
Every day should be an open house for
prospective families at your school.
70. Once you get a family to your campus, make
sure you have an outstanding visit program
set up for them.
An effective campus visit program should
include:
◦ Tour of campus
◦ Meeting with admissions director and administrator
◦ Review of the application process
◦ Introductions to key staff
◦ Connections with Parent Ambassadors
71. Reserved parking space with the family’s name.
Reception area with personalized welcome sign.
Name tag with printed large first name.
―Everyone is expecting you‖ attitude and
approach.
Personal greeting from head of school and/or
principal.
Tour by admissions director and current parent.
Handwritten follow-up note.
72.
73.
74. Host a special ―friend’s‖ day for current
students to invite their friends to spend the
day with them at your school.
The goal is to encourage and motivate
current students to focus on inviting their
friends they want to encourage enrolling in
your school, especially when students are key
to the decision!
75. Once you receive an
inquiry, tracking and follow-
up will be key to enrolling new
families.
78. Step 1 – Make initial contact with inquiry
Step 2 – Send information packet on school
with personal letter (within 24 hours of
inquiry).
◦ Make sure the letter is personalized and well-
written to sell your school.
79. Step 3 – Call one week later to discuss your
school and encourage the parent to take the
next step (seven days after inquiry date).
◦ Phone call should focus on the following:
Make sure information was received in the mail.
Encourage the family to visit.
Use the time to better understand the parent’s needs
and sell the parent on your school.
Send hand-written note immediately after call is made.
80. Step 4 – Send postcard to remind the parent
of your school (15 days after inquiry date).
Step 5 – Personal contact from a current
parent (25 days after inquiry).
◦ Use a parent ambassador from a similar grade level
to contact the inquiry.
Step 6 – Send personal letter with another
application (30 days after inquiry).
◦ This is the final letter in the regular inquiry
sequence. This letter should create some urgency
to enrolling at your school.
86. Parent Satisfaction
Retention statistics and reports
Responsibility of re-recruitment
Connections to community
Customer service
The re-enrollment process
Focus on the transition grades
Parent communication
Internal marketing
Parent feedback
88. Parent satisfaction is the key for retaining
families at your school.
The higher the satisfaction level, the higher
the commitment and likelihood of your
parents to stay and pay for another year.
89. Academic program
College preparation
Faculty (teaching, individual attention,
experience, etc.)
Community
Extracurricular programs
Safety and security of the school environment
107. Begin with new students
School-wide events
Parent Ambassadors
Mentoring programs
◦ Student to Student
◦ Parent to Parent
Buddies
School spirit
Head of School/Principal coffees, chats, etc.
Home dessert vision casting
108. Students become part of the Flamingo’s or
Pelican’s at Palm Beach Day Academy which
culminates each year in a field day competition.
113. Do something unique on every student’s
birthday
Give students something memorable on
special days
Surprise students with the unexpected
Show parents that you appreciate them
116. It is your goal to re-enroll your parents in a
timely manner so that you can have
enrollment predictability and budget
accordingly.
117. High demand and limited seats
Re-enrollment/matriculation fee
Tuition deposit/down-payment
Discount by early date
Penalty applied if re-enrolled after date
Assume continued enrollment (automatic)
118. We live in an online world and parents are
used to conducting business this way.
Your parents expect to re-enroll online.
119. January and February
◦ Launch re-enrollment
◦ Launch internal marketing campaign
◦ Transition grade meetings
◦ State of the school report
◦ Coffee meetings
◦ Parent ambassadors contact parents
March and April
◦ Discount ends or penalty applied
◦ Contact all families that did not re-enroll and set up
a personal meeting with them.
121. A school will typically lose the most students
in the transition grades.
Therefore, the retention strategy should
focus on the transition grades (Pre-school to
Kindergarten; 5th to 6th grade; 8th to 9th
grade).
122. Hold personal meetings with families as part
of your ―one-family-at-a-time‖ approach.
◦ Focus on their level of commitment to continue
enrollment
◦ Deal with specific issues and objections
◦ Better forecast retention earlier on in the school year
128. Internal marketing is the effort to continually
reinforce your brand to your parents. Every
message should reinforce your brand
distinctiveness.
When your parents are very satisfied with
their experience at your school, they will be
your greatest asset to help you reach your
community.
You must do everything you can to market
your school internally to your parents.
138. Subscribe to Rick’s blog on enrollment and
marketing strategies for schools.
If you are interested in discussing your
current enrollment challenges or marketing
needs, please contact Rick to set up a time
for an initial consultation:
Rick.Newberry@EnrollmentCatalyst.com
727.647.0378
www.EnrollmentCatalyst.com