4. Backups – What’s In It For…?
The Customer
» Move from Capex to Opex
» Backup Redundancy
» Data Redundancy
» Data Durability Backups
The Service Provider
» Better Backup Coverage
» Benefits in Recovery
5. Availability
» Content listings go here
» Section A – Title
» Section B – Another Title
» Etc…
Availability
6. Availability
– What’s In It For…?
» Content listings go here
» Section A – Title
» Section B – Another Title
» Etc…
The Customer
» Always On
» Always Up-to-Date
» Onsite & Offsite Backups
» 99.999% Backup Uptime
Availability
The Service Provider
» Ease of Access
» Meet RTO
» Meet RPO
8. Scalability
– What’s In It For…?
The Customer
» Unlimited Storage
» No Upgrade Investments
» Predictable Costs
Scalability
The Service Provider
» Storage Increase is Simple
» Cost = Needs
» Infinitely Scalable
» Expand Offerings Easily
9. Security
» Content listings go here
» Section A – Title
» Section B – Another Title
» Etc…
Security
10. Security
– What’s In It For…?
» Content listings go here
» Section A – Title
» Section B – Another Title
» Etc…
The Customer
» End-to-end Security Focus
» Sole Access with Private Key Encryption
» Adherence to Compliance
» Assurance
Security
The Service Provider
» Take Advantage of Scalability
» More Recovery Opportunity
» More Recurring Revenue
12. Speed
Speed
– What’s In It For…?
The Customer
» Business Continuity
» Hybrid Recovery Approach
The Service Provider
» Shorter Backup Windows
» Meeting RTOs
» Happy Customer
14. Recovery
– What’s In It For…?
Recovery
The Customer
» Better Recovery Options
» Basic Recovery of Servers/Clients
» Virtual Disaster Recovery
» Continuous Recovery
» Bare Metal Recovery
» Improved RPO/RTO
» Focus on Business Continuity
The Service Provider
» Additional Service Offerings
» Basic Recovery of Servers/Clients
» Virtual Disaster Recovery
» Continuous Recovery
» Bare Metal Recovery
» Testing, Recovery Revenues
16. Billing
Billing
– What’s In It For…?
The Customer
» Move from Capex to Opex
» Grows as the Customer Does
» Lower Monthly Costs
The Service Provider
» PSA Integration
» Automated Billing
» Recurring Revenue
17. Conclusion
» On-premises is limiting
» Backup options
» Recovery Options
» Service Offerings
» Ability to Mature
» Using the cloud bring advantages
» Customer
» You
The goal to move to the cloud is to focus more on the few things that matter to them. Serving their customers. With Software as a Service, it’s not about the software, it’s about the SERVICE.
They should choose for a solution, because they believe that the simplicity they offer actually helps them provide a better service to their customers.
The goal is 100% availability, the Relax. Rewind concept. Doesn’t matter what or when something goes wrong, you can always go back to right before things went wrong.
Customer Goal is Business Continuity. So how do you achieve that? How can the cloud help?
Remember, Backup is not the goal…. Backup is the first step to accomplish that goal.
Selfishly, you want the goal of providing more services that bring in more revenue with a small investment (of both money and time). Let’s see how Backups in the cloud can achieve that.
Backups may resemble image of tape (ask audience how many still have customers using tape), or hopefully, like the NAS image (ask how many have customers using disk/NAS backups)
Problems:
Hardware-based – high capex, large one-time investments.
Scalability and availability become and issue – even with NAS – when you try to prepare for disasters.
Redundancy
Limited in options - many recovery options, but what gets backed up determines which recovery options are available.
Need access to your backups anytime, anywhere
Think of this in two factors – during backup and recovery (if backup hardware fails, can’t meet RTO/RPOs)
How many have done recoveries at 3am on a Saturday? (expect a few hands)
How many are responsible for performing a recovery at 3am on a Saturday? (lots more hands).
See? You need to plan ahead for availbaility of your backups.
Those using tape – can you get the tape from the offsite service at 3am?
Those using Disk/NAS – Need to plan for more serious disasters.
Client with chemical spill plan – they would have zero access to existing facilities (NAS is a problem here)
Moving to cloud allows access to your backups, even in the worst of disasters.
Problems:
Getting access to backups (recovery issue in the worst of disasters)
Meeting RTOs / RPOs (backup & recovery issue if backup hardware fails)
Lifesized X-Wing fighter made up of 5.3M legos.
Legos are a very scalable medium. You simply add more legos and build something bigger
Backups should be the same way. If you’re customer needs more data storage, it should be as easy to simply add on more GBs to backups.
Problems without Cloud Backup
Storage limitations
Ties back to capex purchases
Limits service offerings
Enigma machine – built just after WW1 (about 1918). Cipher/decihper machine based on dials that established the encryption code for a given message.
Wasn’t broken until 14 years later by Polish Intelligence
Represents assurance that no unauthorized persons can read important data (on in the case of the enigma machine, messages)
Customers want same assurance around their data. In some cases compliance mandates it.
Bugatti Veyron
Worlds record for fastest street legal car at just under 258MPH. It goes 0-100km in 2.49 seconds
Why do people buy a veyron? They want the performance it promises to deliver.
Customers are the same way – no one cares how long it takes to backup (except for you). Customer’s only care how long (which equates to speed) it will take to recover.
Problems without cloud
Those on tape – linear medium – cant’ recover Exchange and SQL at the same time.
Those on disk – still need to address failures/disasters
Speed isn’t just about recovery – it’s also about backups. Explain MaxBackup’s True Delta > deduplication > compression > cabinet for transmission – all designed to speed up backup/recovery
No story behind this image. It represents something noone planned for. Disaster are like that.
It’s an opportunity to plan for the unknown and offer services to address primary BC concerns.
You might ask – what in the world does a 404 error have to do with billing.
The screenshot was taken by simply disconnecting the computer from the network. Something as simple as that is disruptive and requires additional steps to put things back to before problems started.
Billing is the same way. If you’re using BackupExec and it has no billing tie, you’re relying on staff to remember the work they did, tell accounting, have accounting enter it, etc. All a somewhat manually-intensive process.
Without the Cloud
No easy way to tie billing to on-prem
Backups
Testing
Recovery