Record label ideas
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The document summarizes the development of a record label called B A O. It discusses initial logo ideas inspired by other indie labels that were ultimately dissatisfying. New fonts were explored on a website and "Shut'Em Down" was chosen for its rock and alternative elements that fit the brand identity. B A O stands for "Beats And Order" and is an alternative label founded in 2014 currently working on its first artist Mortal's music video and debut single "Still Here".
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Artists logos and motifs
Artists use logos and motifs to promote themselves and make their brand easily recognizable. Logos help consumers differentiate artists' products and help the artists become recognizable brands. They project professionalism in the industry and help artists stand out from one another. Fans learn to associate logos with certain artists, helping the artists get noticed by wider audiences.
Question 2
The document evaluates the effectiveness of combining a main music video product with two ancillary tasks: a digipak and magazine advertisement. Research was conducted on typical design conventions for these products across different music genres. For the digipak and ad, a black and white color scheme and original line drawing artwork were used consistently to comply with indie genre conventions. Key details like the band name, album title, and release information were also consistently featured across products to maintain a coherent promotional package.
Digipak planning
This document discusses the design plans for a digipak album packaging. The front cover features the artist's name and album title in red text against a background photo of the artist posing next to an expensive sports car, following conventions in the rap genre. The back cover will show the artist posing in front of a brick wall, leaving space for the track listing. The spine will simply list the album and artist names along with the production logo. Inside, the CD disk will match the printed design and a medium shot of the artist posing will display his jewelry.
Exisiting products and fonts
The document discusses fonts used on existing music products such as posters and digital packs. It notes that artists often use custom fonts to advertise themselves which become associated with their brand. Bruno Mars' name uses a distinctive font while "Live" stands out in a different, bold font. Katy Perry also uses an electro pink font that people associate with her brand. The Beatles keep their poster minimalistic with just their name in their iconic font. For a music poster and digital pack, the document recommends using consistent fonts throughout but featuring the artist's name in a different font to draw attention, mimic existing successful designs, and make the products look realistic.
Digipak ideas
This document outlines ideas for designing a digipak for a compilation album featuring songs from various artists. It discusses including information about songs and copyright on the CD disk. The front cover design ideas include featuring photos of all the artists or a single photo representing the album's feel. The back cover would include CD and DVD track lists with background images and information at the bottom. The spine would feature the album name to match the color scheme and provide cohesion across the design.
Digipak ideas
The document provides details on the design ideas for a digipak for a compilation album featuring songs from various artists. It discusses including information about the songs on the CD disk, using album artwork that represents the compilation rather than individual artist photos, and laying out the track lists and artist information on the front and back covers as well as the spine in between. The design aims to make the album cohesive while highlighting the various artists and songs included.
Evaluation 2
This document summarizes the branding and marketing strategy for a fictional hip hop artist named Chief. It describes establishing Chief's persona as humble and relatable rather than flashy, portrayed through his plain clothing. Both the album digipack and advertisement feature a portrait of Chief against a black background with bold font to draw attention and portray his star power. Key details like the record label and featured artists are included to appeal to hip hop fans. Tour dates are advertised to promote both the album and upcoming concert tour.
Question 2 Evaluation
The student created 3 media products for a band - a music video, digipak, and ancillary texts. To ensure cohesion:
- The same fonts, colors, imagery and styles were used across all products. This made it clear they were from the same band.
- For the digipak, a conceptual image from the music video filming location was used instead of a band photo, following conventions in indie rock.
- Synergy between ancillary pieces was achieved through a consistent color scheme, font, and logo on each page.
- For the music video, synergy with other products was difficult but the student tried to use similar imagery and icons.
Recommended
Artists logos and motifs
Artists use logos and motifs to promote themselves and make their brand easily recognizable. Logos help consumers differentiate artists' products and help the artists become recognizable brands. They project professionalism in the industry and help artists stand out from one another. Fans learn to associate logos with certain artists, helping the artists get noticed by wider audiences.
Question 2
The document evaluates the effectiveness of combining a main music video product with two ancillary tasks: a digipak and magazine advertisement. Research was conducted on typical design conventions for these products across different music genres. For the digipak and ad, a black and white color scheme and original line drawing artwork were used consistently to comply with indie genre conventions. Key details like the band name, album title, and release information were also consistently featured across products to maintain a coherent promotional package.
Digipak planning
This document discusses the design plans for a digipak album packaging. The front cover features the artist's name and album title in red text against a background photo of the artist posing next to an expensive sports car, following conventions in the rap genre. The back cover will show the artist posing in front of a brick wall, leaving space for the track listing. The spine will simply list the album and artist names along with the production logo. Inside, the CD disk will match the printed design and a medium shot of the artist posing will display his jewelry.
Exisiting products and fonts
The document discusses fonts used on existing music products such as posters and digital packs. It notes that artists often use custom fonts to advertise themselves which become associated with their brand. Bruno Mars' name uses a distinctive font while "Live" stands out in a different, bold font. Katy Perry also uses an electro pink font that people associate with her brand. The Beatles keep their poster minimalistic with just their name in their iconic font. For a music poster and digital pack, the document recommends using consistent fonts throughout but featuring the artist's name in a different font to draw attention, mimic existing successful designs, and make the products look realistic.
Digipak ideas
This document outlines ideas for designing a digipak for a compilation album featuring songs from various artists. It discusses including information about songs and copyright on the CD disk. The front cover design ideas include featuring photos of all the artists or a single photo representing the album's feel. The back cover would include CD and DVD track lists with background images and information at the bottom. The spine would feature the album name to match the color scheme and provide cohesion across the design.
Digipak ideas
The document provides details on the design ideas for a digipak for a compilation album featuring songs from various artists. It discusses including information about the songs on the CD disk, using album artwork that represents the compilation rather than individual artist photos, and laying out the track lists and artist information on the front and back covers as well as the spine in between. The design aims to make the album cohesive while highlighting the various artists and songs included.
Evaluation 2
This document summarizes the branding and marketing strategy for a fictional hip hop artist named Chief. It describes establishing Chief's persona as humble and relatable rather than flashy, portrayed through his plain clothing. Both the album digipack and advertisement feature a portrait of Chief against a black background with bold font to draw attention and portray his star power. Key details like the record label and featured artists are included to appeal to hip hop fans. Tour dates are advertised to promote both the album and upcoming concert tour.
Question 2 Evaluation
The student created 3 media products for a band - a music video, digipak, and ancillary texts. To ensure cohesion:
- The same fonts, colors, imagery and styles were used across all products. This made it clear they were from the same band.
- For the digipak, a conceptual image from the music video filming location was used instead of a band photo, following conventions in indie rock.
- Synergy between ancillary pieces was achieved through a consistent color scheme, font, and logo on each page.
- For the music video, synergy with other products was difficult but the student tried to use similar imagery and icons.
Question 2
The student created 3 media products - a music video and 2 ancillary texts - for a band. To ensure cohesion:
- The products used consistent fonts, colors, imagery and styles to clearly portray they were from the same band.
- On the digipak, a conceptual image from the music video filming location was edited red to connote danger fitting the genre.
- Across pieces, the same logo, font and text style created synergy without directly featuring the band to maintain mystery like influences.
- While harder for a music video, synergy was achieved through matching imagery and iconography rather than colors and text unlike conventions.
Digipak production
The document discusses the design process for a digipak music packaging for an R&B artist. The designer found a template, imported it into Photoshop, and edited the cover image to be black and white to represent the artist's emotional lyrics and colorless world without their lover. Text was added continuing the black and white theme. The inside panels were given a tiled grey and white effect fitting R&B conventions. The back lists songs and videos and includes the artist and label information. Initial disk ideas are for matte black CD and DVD with the artist's initial to match the simplistic ideology and theme.
Pitch
The document summarizes a pitch for a music video for an indie pop song. It discusses choosing the Halsey song "Control" for its beat and lyrics about overcoming personal demons. The pitch names the artist as "Onyx" to reflect the dark tone and references influences from Lorde and Lana Del Rey music videos. It outlines plans to contrast performance scenes in a studio with scenes conveying the song's narrative in locations like an old house. The pitch also discusses developing branding around Onyx's unique voice and signature dark plum lipstick, as well as linking music video and promotion through a consistent color scheme and logo design. It acknowledges challenges in securing filming locations, casting, and technical aspects like projections.
Digipak Conventions
The document discusses the conventions and design elements the author followed in creating a Digipak for a CD. It examines the conventions of the front cover, back cover, spine, CD disks, and inside panels based on research of existing products. For each design element, the author provides examples of conventions they identified (e.g. artist name and image on the front cover). They then explain how their own design incorporates those conventions (e.g. placing the artist's name and image on the front cover) and compare it to inspirational existing products. The goal was to design professional-looking packaging by adhering to standard conventions.
Plan for album advert
The document analyzes various aspects of album advertisements in indie/rock magazine ads such as color, images, typography, language, layout, and information. Some key points are:
- Color schemes commonly use black, white, and red. Bands try to show individuality but also consistency with the genre.
- Images can relate to the album name but don't always feature the band. Font is usually big and bold to draw attention to vital details like the album and band names.
- Short, snappy sentences and abbreviations keep the ad interesting while getting straight to the point in a less cluttered manner.
- Ads need to provide the band name, album name, release
In what ways does your media project use, develop or challenge forms and conv...
The document discusses research done on music videos in the indie-pop genre. Common conventions identified include mid-shots, love story elements, and unique introductions. The created music video follows these conventions but also challenges some, such as not including surreal elements. Research also informed the design of the digipak and website, which include the artist's face, credits, and promotional elements, while challenging some conventions like not including a removable booklet.
Digipak (coldplay)
The document discusses the design choices for the album artwork of Coldplay's 2008 album Viva La Vida or Death and All His Friends. The text on the digipak appears scribbled and chaotic, reflecting the alternative style of the band. A famous French revolutionary painting forms the backdrop of the artwork, symbolizing the band's desire to revolt against the music industry. By writing on the painting, Coldplay further conveys their willingness to disrupt conventions. The bold design features no images of the band members, relying entirely on the provocative artwork to promote the album without explicitly identifying Coldplay.
ARE YOU ABLE TO TELL THEY BELONG TO THE SAME GENRE/SUB-GENRE? HOW ARE YOU ABL...
The document discusses the production of an indie music project. It explains that when planning the project, the author looked at conventions of the indie genre, such as themes of depression and unhappiness. The author used black and white colors and imagery throughout the music video, digital album cover, and website to represent the contrasting moods explored in the song and to clearly identify the project as belonging to the band. The black and white theme helped portray the narrative and ideas in the song. Overall, the author felt the ancillary products were consistent in their dark color theme, aiding promotion and fitting with conventions of the indie genre.
Band Identity
The document discusses creating an artist profile for a music magazine targeting indie/alternative rock fans. It outlines choosing the name "Bran Rock" for the artist as it is unique, easy to remember, and suits the target audience. For photos, the artist will be depicted in front of a plain red brick wall in color to suit the genre while keeping the style approachable. The costume will be a light gray suit with a dark polo to seem slightly scruffy but still smart. A guitar prop will demonstrate the artist is musical. A logo was designed using a unique font to represent the alternative artist.
Analysing questionnairre data
The document summarizes feedback from a questionnaire about preferences for album artwork. Most respondents indicated that including an image of the artist on the front cover would help recognition of the new album and connect the audience to the artist's music. However, this diverges from conventions in the indie/rock genre which typically feature abstract images representing the band. The document also includes pie charts showing preferences for number of songs on an album and whether the album title should reference its main single or describe its overall content.
Ancillary Texts Audience Feedback
Two people were interviewed after viewing advertising and packaging materials for an acoustic/folk music artist to provide feedback. They felt the materials accurately reflected the genre with a simple color scheme, abstract artwork not focusing on the artist's face, and creative font design and layouts. Both interviewees thought the image of the artist was engaging and the use of stills from the music video helped create links between the different materials. Overall, they agreed the texts professionally captured the feel of the acoustic genre in an original yet recognizable way.
Digipak Research
A Digipak is a type of packaging for discs that folds out like a book rather than opening like a standard jewel case. It is made from card rather than hard plastic and holds the disc on a transparent plastic tray. Digipaks are designed to be cheaper to produce than jewel cases and are commonly used for special edition multi-disc releases due to their adaptable design. While Digipak is a registered trademark, the term is now used generically for similar packaging styles produced by other companies. Potential weaknesses include brittle plastic trays and damage-prone card packaging.
Question 2 media work
The document discusses the design process for a Digi Pack for a hip hop album. It describes researching professional album packaging to identify conventions in the genre. Elements like photos of artists wearing expensive clothes and jewelry, unique fonts, and consistency across the front and back covers were incorporated. Photos from the album's music video were used to create familiarity. The inner booklet followed conventions of including credits instead of lyrics. A magazine ad was designed to link the video, Digi Pack, and magazine using cover photos. The design process aimed to attract the target hip hop audience by mirroring established packaging styles.
Ancillary Texts Audience Feedback
This is a small presentation documenting an interview with three people for audience feedback on our ancillary texts for A2 media studies.
Cd research
From researching existing album packaging, the author found several conventions:
1) Front covers typically feature the band/artist name and album title along with a dominant image, while back covers list the tracklist and include a band photo.
2) Inside covers sometimes include additional photos or images.
3) Spines usually contain the band/artist name, album title, and a number for manufacturing identification.
4) CDs and DVDs commonly feature images or patterns to distinguish them visually and include copyright information.
Cd research
From researching existing album packaging, the author found several conventions:
1) Front covers typically feature the band/artist name and album title along with a dominant image, while back covers list the tracklist and include a band photo.
2) Inside covers sometimes include additional photos or images.
3) Spines usually contain the band/artist name, album title, and a number for manufacturing identification.
4) CDs and DVDs commonly feature images or patterns to distinguish them visually and include copyright information.
Digipak convention evaluation
The document discusses the conventions of digipak album covers and advertisements. It notes that digipak covers and ads typically feature a main image of the artist to promote their persona. They also include the album title and artist name. A parental advisory sticker may be included if the album contains explicit content. Colors, images and locations in the main image can represent the artist's genre of music. Digipaks and their ads generally continue similar themes and motifs. They also commonly include the main image, artist name, release date, track listing, company logo and details, content warnings, and barcode.
Media Evaluation - Question one
Our music video conforms to conventions of the indie music genre in several ways: it tells a narrative story about a mother-son relationship that the audience can engage with, uses natural outdoor settings, natural lighting, and a color palette of monotones, browns, and sepia tones. However, we also challenge some conventions, such as including moments of black and white footage to heighten emotion, using lip syncing, and leaving the story somewhat ambiguous rather than fully explaining it. Overall, the video balances conforming to expectations of the genre through its narrative focus while also experimenting with conventions like editing techniques and lip syncing.
Making ancillary
1. The document discusses the design process for creating a digipak album cover and packaging for a band called "Shabby".
2. The author considers different design ideas and elements that are important to include, like the artist name, album title, imagery, and track listing.
3. Through feedback from peers and iterations of different logo designs, the author settles on a design for the album cover, inside packaging, and label that features images from an antique shop in a collage style with neon red text.
Creating my record label
John Pattinson is creating a record label called Dead Man Records to promote noise rock bands, which typically have small cult followings. He was inspired by another label and chose a simple name that sounded professional. For the label's imagery, he considered using a well-known 21st century image with comic editing but decided on a simpler Google image that better fit the genre. He also downloaded a custom font that was a better fit than the program's default fonts.
Evaluation Question 1
This document summarizes Harry Butler's media project analyzing how it uses, develops, and challenges conventions of real media products. Harry created a digipak, magazine advertisement, and music video. For the digipak, Harry researched existing digipaks and incorporated typical design elements but challenged conventions by including Japanese text. The magazine ad featured typical elements like album art but included uncommon copyright information. Harry's music video opening conformed to displaying the artist name but challenged conventions by including a Japanese translation. It also featured the artist singing while making eye contact, conforming to the video for "Another Love" by Tom Odell.
Branding
1) Branding involves creating a name, symbol, or design that identifies and differentiates a product or artist from others in order to build recognition and stand out.
2) Record companies spend significant effort developing defined brands for artists, particularly manufactured pop bands, to convey an image and influence audience perception.
3) Choosing an appropriate font that reinforces the band's image and ideas is important for branding. Fonts should fit the band's genre and style while remaining recognizable.
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Question 2
The student created 3 media products - a music video and 2 ancillary texts - for a band. To ensure cohesion:
- The products used consistent fonts, colors, imagery and styles to clearly portray they were from the same band.
- On the digipak, a conceptual image from the music video filming location was edited red to connote danger fitting the genre.
- Across pieces, the same logo, font and text style created synergy without directly featuring the band to maintain mystery like influences.
- While harder for a music video, synergy was achieved through matching imagery and iconography rather than colors and text unlike conventions.
Digipak production
The document discusses the design process for a digipak music packaging for an R&B artist. The designer found a template, imported it into Photoshop, and edited the cover image to be black and white to represent the artist's emotional lyrics and colorless world without their lover. Text was added continuing the black and white theme. The inside panels were given a tiled grey and white effect fitting R&B conventions. The back lists songs and videos and includes the artist and label information. Initial disk ideas are for matte black CD and DVD with the artist's initial to match the simplistic ideology and theme.
Pitch
The document summarizes a pitch for a music video for an indie pop song. It discusses choosing the Halsey song "Control" for its beat and lyrics about overcoming personal demons. The pitch names the artist as "Onyx" to reflect the dark tone and references influences from Lorde and Lana Del Rey music videos. It outlines plans to contrast performance scenes in a studio with scenes conveying the song's narrative in locations like an old house. The pitch also discusses developing branding around Onyx's unique voice and signature dark plum lipstick, as well as linking music video and promotion through a consistent color scheme and logo design. It acknowledges challenges in securing filming locations, casting, and technical aspects like projections.
Digipak Conventions
The document discusses the conventions and design elements the author followed in creating a Digipak for a CD. It examines the conventions of the front cover, back cover, spine, CD disks, and inside panels based on research of existing products. For each design element, the author provides examples of conventions they identified (e.g. artist name and image on the front cover). They then explain how their own design incorporates those conventions (e.g. placing the artist's name and image on the front cover) and compare it to inspirational existing products. The goal was to design professional-looking packaging by adhering to standard conventions.
Plan for album advert
The document analyzes various aspects of album advertisements in indie/rock magazine ads such as color, images, typography, language, layout, and information. Some key points are:
- Color schemes commonly use black, white, and red. Bands try to show individuality but also consistency with the genre.
- Images can relate to the album name but don't always feature the band. Font is usually big and bold to draw attention to vital details like the album and band names.
- Short, snappy sentences and abbreviations keep the ad interesting while getting straight to the point in a less cluttered manner.
- Ads need to provide the band name, album name, release
In what ways does your media project use, develop or challenge forms and conv...
The document discusses research done on music videos in the indie-pop genre. Common conventions identified include mid-shots, love story elements, and unique introductions. The created music video follows these conventions but also challenges some, such as not including surreal elements. Research also informed the design of the digipak and website, which include the artist's face, credits, and promotional elements, while challenging some conventions like not including a removable booklet.
Digipak (coldplay)
The document discusses the design choices for the album artwork of Coldplay's 2008 album Viva La Vida or Death and All His Friends. The text on the digipak appears scribbled and chaotic, reflecting the alternative style of the band. A famous French revolutionary painting forms the backdrop of the artwork, symbolizing the band's desire to revolt against the music industry. By writing on the painting, Coldplay further conveys their willingness to disrupt conventions. The bold design features no images of the band members, relying entirely on the provocative artwork to promote the album without explicitly identifying Coldplay.
ARE YOU ABLE TO TELL THEY BELONG TO THE SAME GENRE/SUB-GENRE? HOW ARE YOU ABL...
The document discusses the production of an indie music project. It explains that when planning the project, the author looked at conventions of the indie genre, such as themes of depression and unhappiness. The author used black and white colors and imagery throughout the music video, digital album cover, and website to represent the contrasting moods explored in the song and to clearly identify the project as belonging to the band. The black and white theme helped portray the narrative and ideas in the song. Overall, the author felt the ancillary products were consistent in their dark color theme, aiding promotion and fitting with conventions of the indie genre.
Band Identity
The document discusses creating an artist profile for a music magazine targeting indie/alternative rock fans. It outlines choosing the name "Bran Rock" for the artist as it is unique, easy to remember, and suits the target audience. For photos, the artist will be depicted in front of a plain red brick wall in color to suit the genre while keeping the style approachable. The costume will be a light gray suit with a dark polo to seem slightly scruffy but still smart. A guitar prop will demonstrate the artist is musical. A logo was designed using a unique font to represent the alternative artist.
Analysing questionnairre data
The document summarizes feedback from a questionnaire about preferences for album artwork. Most respondents indicated that including an image of the artist on the front cover would help recognition of the new album and connect the audience to the artist's music. However, this diverges from conventions in the indie/rock genre which typically feature abstract images representing the band. The document also includes pie charts showing preferences for number of songs on an album and whether the album title should reference its main single or describe its overall content.
Ancillary Texts Audience Feedback
Two people were interviewed after viewing advertising and packaging materials for an acoustic/folk music artist to provide feedback. They felt the materials accurately reflected the genre with a simple color scheme, abstract artwork not focusing on the artist's face, and creative font design and layouts. Both interviewees thought the image of the artist was engaging and the use of stills from the music video helped create links between the different materials. Overall, they agreed the texts professionally captured the feel of the acoustic genre in an original yet recognizable way.
Digipak Research
A Digipak is a type of packaging for discs that folds out like a book rather than opening like a standard jewel case. It is made from card rather than hard plastic and holds the disc on a transparent plastic tray. Digipaks are designed to be cheaper to produce than jewel cases and are commonly used for special edition multi-disc releases due to their adaptable design. While Digipak is a registered trademark, the term is now used generically for similar packaging styles produced by other companies. Potential weaknesses include brittle plastic trays and damage-prone card packaging.
Question 2 media work
The document discusses the design process for a Digi Pack for a hip hop album. It describes researching professional album packaging to identify conventions in the genre. Elements like photos of artists wearing expensive clothes and jewelry, unique fonts, and consistency across the front and back covers were incorporated. Photos from the album's music video were used to create familiarity. The inner booklet followed conventions of including credits instead of lyrics. A magazine ad was designed to link the video, Digi Pack, and magazine using cover photos. The design process aimed to attract the target hip hop audience by mirroring established packaging styles.
Ancillary Texts Audience Feedback
This is a small presentation documenting an interview with three people for audience feedback on our ancillary texts for A2 media studies.
Cd research
From researching existing album packaging, the author found several conventions:
1) Front covers typically feature the band/artist name and album title along with a dominant image, while back covers list the tracklist and include a band photo.
2) Inside covers sometimes include additional photos or images.
3) Spines usually contain the band/artist name, album title, and a number for manufacturing identification.
4) CDs and DVDs commonly feature images or patterns to distinguish them visually and include copyright information.
Cd research
From researching existing album packaging, the author found several conventions:
1) Front covers typically feature the band/artist name and album title along with a dominant image, while back covers list the tracklist and include a band photo.
2) Inside covers sometimes include additional photos or images.
3) Spines usually contain the band/artist name, album title, and a number for manufacturing identification.
4) CDs and DVDs commonly feature images or patterns to distinguish them visually and include copyright information.
Digipak convention evaluation
The document discusses the conventions of digipak album covers and advertisements. It notes that digipak covers and ads typically feature a main image of the artist to promote their persona. They also include the album title and artist name. A parental advisory sticker may be included if the album contains explicit content. Colors, images and locations in the main image can represent the artist's genre of music. Digipaks and their ads generally continue similar themes and motifs. They also commonly include the main image, artist name, release date, track listing, company logo and details, content warnings, and barcode.
Media Evaluation - Question one
Our music video conforms to conventions of the indie music genre in several ways: it tells a narrative story about a mother-son relationship that the audience can engage with, uses natural outdoor settings, natural lighting, and a color palette of monotones, browns, and sepia tones. However, we also challenge some conventions, such as including moments of black and white footage to heighten emotion, using lip syncing, and leaving the story somewhat ambiguous rather than fully explaining it. Overall, the video balances conforming to expectations of the genre through its narrative focus while also experimenting with conventions like editing techniques and lip syncing.
What's hot (18)
In what ways does your media project use, develop or challenge forms and conv...
In what ways does your media project use, develop or challenge forms and conv...
ARE YOU ABLE TO TELL THEY BELONG TO THE SAME GENRE/SUB-GENRE? HOW ARE YOU ABL...
ARE YOU ABLE TO TELL THEY BELONG TO THE SAME GENRE/SUB-GENRE? HOW ARE YOU ABL...
Similar to Record label ideas
Making ancillary
1. The document discusses the design process for creating a digipak album cover and packaging for a band called "Shabby".
2. The author considers different design ideas and elements that are important to include, like the artist name, album title, imagery, and track listing.
3. Through feedback from peers and iterations of different logo designs, the author settles on a design for the album cover, inside packaging, and label that features images from an antique shop in a collage style with neon red text.
Creating my record label
John Pattinson is creating a record label called Dead Man Records to promote noise rock bands, which typically have small cult followings. He was inspired by another label and chose a simple name that sounded professional. For the label's imagery, he considered using a well-known 21st century image with comic editing but decided on a simpler Google image that better fit the genre. He also downloaded a custom font that was a better fit than the program's default fonts.
Evaluation Question 1
This document summarizes Harry Butler's media project analyzing how it uses, develops, and challenges conventions of real media products. Harry created a digipak, magazine advertisement, and music video. For the digipak, Harry researched existing digipaks and incorporated typical design elements but challenged conventions by including Japanese text. The magazine ad featured typical elements like album art but included uncommon copyright information. Harry's music video opening conformed to displaying the artist name but challenged conventions by including a Japanese translation. It also featured the artist singing while making eye contact, conforming to the video for "Another Love" by Tom Odell.
Branding
1) Branding involves creating a name, symbol, or design that identifies and differentiates a product or artist from others in order to build recognition and stand out.
2) Record companies spend significant effort developing defined brands for artists, particularly manufactured pop bands, to convey an image and influence audience perception.
3) Choosing an appropriate font that reinforces the band's image and ideas is important for branding. Fonts should fit the band's genre and style while remaining recognizable.
Creating my Record Label
The document discusses the process of designing a record label. It begins by researching existing labels in the desired genre, taking Load Records as an example. Their label design combines elements in a simplistic coat of arms style with humor, distinguishing it from the mainstream. The document then discusses choosing a name for the new label, settling on "Awesome Welles Records" after feedback. To design the label logo, the creator took an image of Orson Welles and used painting tools in Photoshop to create a pop art style image with block colors and his eyes left unpainted.
Risk assessment
The document discusses the effectiveness of combining a music video with ancillary texts such as album artwork and advertisements. It describes how the student group created a CD digipak, advertisement, and inserts that complemented their drum and bass music video for the song "Innocence" by Nero. The ancillary materials use similar black and white coloring, costumes, locations, and characters as seen in the music video to create synergy across platforms and clearly promote the ideas in the video. The document analyzes how elements like images, fonts, and styles were chosen to appeal to the target teenage/young adult audience and effectively sell the dark storyline of the song.
Evaluation question 2
The document discusses the synergy between a music video and its ancillary texts like album covers and advertisements. It describes the products created - a CD digipak, album cover, insert, CD, back cover, and advertisement - for a fictional drum and bass song. Consideration was given to themes, imagery, and conventions to ensure the products worked together to effectively promote the music video and capture its essence. Feedback indicated the character image stood out and was incorporated across the designs. Inspiration came from analyzing other music videos and their promotional strategies.
Duran lawrence brand_identity_guide
The document provides details on establishing a brand identity for a new record label called M.A.F.I.A. Entertainment. It discusses selecting the name and logo, developing a tagline, and defining the corporate culture and mission. The name is an acronym that represents "Music Artists Finest In Association." While catchy, it may face concerns from Italians or be confused for a gangster label. The logo uses the letters in a graffiti font reflecting the initial hip-hop focus. The tagline "Music artists finest in association" descriptively captures the brand. The mission is to make positive music that encourages education while reflecting the artist's experiences.
A2 Media Evaluation Question 2 - 2016
1) The document discusses the creation of a music video and two ancillary tasks - a digipak and magazine advert - to promote the artist.
2) For the digipak, the author researched conventions, explored design ideas inspired by the album name "Animal", and prototyped a physical copy for feedback.
3) For the magazine advert, the author analyzed styles and included the album cover, band information, and a link to the website to promote the release.
Question 2
The student created a music video, digipak, and advertisement for a record label called Ruby Records as part of a course. The logo, featuring a dispersing rose, was used consistently across all products to create a unified brand identity. Photoshop was used to design the products, ensuring consistent font, color scheme, and imagery like tree branches and paint splatters. The digipak and advertisement featured the same black and white portrait of the singer Matthew to reinforce the star image. Reviews were included in a different font to distinguish outside opinions. Overall, the consistent design choices across all products helped create synergy and link them together with the music video as the core product.
Evaluation question 2
The document discusses the creation of ancillary materials to promote a music video for the song "Innocence" by the band Nero. Specifically, it describes the design of a CD digipak and advertisement that were meant to synergize with themes from the music video. Key elements like the black and white color scheme, costumes, and locations were carried over to link all three promotional platforms and clearly communicate the band and song being advertised. Feedback was gathered and changes were made to improve how the ancillary materials effectively promoted the music video and album.
Evaluation question 2
The combination of the main products and ancillary tasks effectively promotes brand identity for the artist Ollie Logan and his new album. The webpage uses images of the artist and album cover along with consistent color scheme and fonts to create recognition. The digipak features photos of the artist and album details to look professional. The music video ties together the artist's style shown in photos to connect the audience with Ollie Logan's genre and brand.
A2 Media Studies Evaluation
The document summarizes the evaluation of a student media project. It discusses how the project used and challenged conventions of real music videos and included album artwork and a publicity poster. Feedback from the target audience of 16-30 year olds who enjoy folk/alternative music was positive about the dark, lonely themes across all elements of the project and felt they effectively conveyed the theme of loneliness through similar imagery and fonts. The student learned they successfully targeted their intended audience.
Evaluation 1
- The magazine title "Renegade" was chosen because it describes many hip-hop artists as outlaws or rebels, and the author liked the bold impact of the name.
- The magazine cover and layout take inspiration from magazines like Complex and XXL, combining aspects like a close-up image with a colored filter and noise overlaid.
- The contents page is inspired by Vibe magazine's single-column layout with fading lighting on the main image to look more professional. Information is displayed compactly like in Complex.
- The double-page feature spread takes inspiration from Q magazine's large opening letter behind text and a close-up artist image on the left, aiming for an attractive and professional
G324 Shane Dobbing Media Evaluation
The document discusses the process of creating a music video, website, and album packaging for a band. It examines conventions from existing media products in the same genre to develop forms and conventions for its own creative works. Key conventions included displaying the song/band title, showing the band performing, connecting images to the music, and including information like tour dates. The goal was to create a product that would be recognizable to audiences familiar with the genre.
Media
The band Torrents created a logo that incorporated patriotic colors and themes of rebellion and youth to appeal to their target audience. They maintained this brand image across their products, including their CD packaging and magazine advertisements. When filming their music video, they emphasized this image through props depicting rebellious behaviors and a storyline of a night out to relate to their audience.
Digilatised cd cover official
The document summarizes a student's creation of a digitalized digipak for an imaginary Avicii album. The student conducted research on Avicii's album designs and chose to use a greyscale color scheme with purple and green accents to be original. Key elements like the Ministry of Sound label, barcode, copyright information, and Avicii logos were included to make it seem realistic. Mountains, forests, and a quote from Avicii were featured on the cover and inside to convey themes of inspiration and adventure. The student was pleased with capturing genre conventions while adding their own style but would consider more bright colors for future versions.
Digilatised cd cover official
The document summarizes a student's creation of a digitalized digipak for an imaginary Avicii album. The student conducted research on Avicii's album designs and chose to use a grayscale color scheme with purple and green accents to be original. Key elements like the mountains graphic, forest silhouette, quotes, and logos are discussed. The student is pleased with capturing genre conventions while adding their own style but would consider more bright colors for future versions.
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The document summarizes a student's creation of a digitalized digipak for an imaginary Avicii album. The student conducted research on Avicii's album designs and chose to use a grayscale color scheme with purple and green accents to be original. Key elements like the Ministry of Sound label, barcode, copyright information, and Avicii logos were included to make it seem realistic. Mountains, forests, and a quote from Avicii were used throughout the cover art to convey themes of inspiration and adventure. The student was happy with their creation but felt it could better tie into the EDM genre with more bright colors.
Evaluation
This document evaluates how the media products use, develop, or challenge conventions of real products. It summarizes the key aspects of a CD digipack and advert created for a music album. The digipack contains typical elements like the artist name and album title on the front and back, and song list on the back. The full-page advert in a magazine also features standard elements such as the prominent display of the artist name and album title, an image of the artist, and information about song releases. Elements were chosen to effectively promote the artist and album to the target audience. The products reference each other through consistent visual elements and themes to appear cohesive.
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Record label ideas
- 1. Record Label Ideas: To help identity my record company I created my own record label and its design is really to show off how it is an indie company and can pick up on the fact that its based around the alternative genre. Above are some alternative Indie record labels including “XL Recording” and “Mom+Pop”. I have taken into account the design of these for my own design. ßåø: Initial Ideas For The Logo
- 2. Dissatisfied: The ones above were the ones I chose to put on my treatment sheet however I feel as though it doesn’t have the type of Image I want for my label to I went to the website “Dafont”. If offered a far wider rage of interesting fonts that I cloud use for both the record label and the name for my artist. The following are some examples of the fonts I think would better suit my labels “image”.
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