The document discusses the process of designing a record label. It begins by researching existing labels in the desired genre, taking Load Records as an example. Their label design combines elements in a simplistic coat of arms style with humor, distinguishing it from the mainstream. The document then discusses choosing a name for the new label, settling on "Awesome Welles Records" after feedback. To design the label logo, the creator took an image of Orson Welles and used painting tools in Photoshop to create a pop art style image with block colors and his eyes left unpainted.

1. Creating my Record
Label Design

2. Research and Planning
Before I created my record label design I researched existing labels in my chosen
genre. The record label which Lightning Bolt(the band who’s song I am using) are
signed to Load records, an American noise/experimental independent which prides
itself on having an avant garde and hard-listening roster of musicians. For these
reasons Load records is a good example to use as research.
This is Load record’s label design. The image combines a simplistic pastiche
of a coat of arms. The funny element of this image shows that the genre
does not take itself too seriously and can subvert the stereotype of stuck-up
art kids who take themselves too seriously. It also is something which would
marginalize the label and make sure that listeners know that the music is
not part of the mainstream. In this way it is both self-referential and a
comment on the ease with which you can put people of your music. I think
the design is successful as it reflects the nature of the record label and the
acts signed to it well. Because the genre has limited appeal and artists rely
on a cult following to stay in business, artistic choices such as the label
design and label name are aimed at trying to attract a certain audience.
The relatively new genre has fans stereotypically ranging between 18-30
and probably male. The aim to get a male audience is shown in the record
label design of Load records in the toilet humour.

3. The name
The name of the label is very important as it gives further indication of the style and
genre of the acts on the label e.g. Def Jam is synonymous with rap music. The can
also be part of a wider ranging franchise for example virgin records. I made a shortlist
of names and then used audience feedback from fans of the genre to decide which
one I chose.
 Noise records
 Awesome Welles records
 Yossarian records
 Lightning Records
After audience feedback I decided to use Awesome Welles records. The reason I
chose this was because it had the requisite level of humour and I felt would attract
an audience who would be more inclined to like the style of music.

4. Creating my design
I then used the paint brush tool and the fill
I first found an image of the actor Orson
tool to paint block colours over the image.
Welles and put it into photoshop.
The aim of this was to create a faux pop art
style image. I left the eyes unpainted as this
looked more effective. I used a soften
edges effect to make the image look more
smoother.

5. Final Design