This document is a letter of recommendation for Mr. Upendra Samarasingha Gunawardena from his previous employer Hemas Manufacturing (Pvt) LTD. It details his employment history from 2003 to 2012, including several promotions due to his performance and leadership abilities. It describes how he led projects to restructure distribution networks and sales forces, delivering on time and with greater efficiency. It also lists his expertise in areas such as sales management, distribution, strategy and brand management. The letter concludes by recommending Mr. Gunawardena as an excellent senior business executive with leadership, management and innovative thinking skills.
I have experience in FMCG sales from 2009, start from salesman, SPV, ASM, Branch Manager at distributor (Product Bintang(MBI), Guinness(DIMA), Pocari(AIO)). Now I am working in PT Simba Indosnack Makmur before as a Field Business Manager and now as a Trade Marketing Manager
I have experience in FMCG sales from 2009, start from salesman, SPV, ASM, Branch Manager at distributor (Product Bintang(MBI), Guinness(DIMA), Pocari(AIO)). Now I am working in PT Simba Indosnack Makmur before as a Field Business Manager and now as a Trade Marketing Manager
Having total work experience of more than 15 years in the area of Retailing, Sales Building, Strategic Planning, Hospitality and Customer Service with the leaders and pioneers of service sector in India & UAE.
To obtain a Senior Management position that utilizes my 28 years of experience in managing a sales & marketing team; generating sales through the Distribution Channel in the Lubricant Industry & brand building through innovative marketing strategies.
Having total work experience of more than 15 years in the area of Retailing, Sales Building, Strategic Planning, Hospitality and Customer Service with the leaders and pioneers of service sector in India & UAE.
To obtain a Senior Management position that utilizes my 28 years of experience in managing a sales & marketing team; generating sales through the Distribution Channel in the Lubricant Industry & brand building through innovative marketing strategies.
Multi-skilled, Key Team Manager possessing rich experience in sales and marketing.Well accustomed to working under pressure in tight budgets and schedules, Strong Leadership,Team Building and Skills. Excellent marketing approach to meet the target within the organisational policy and systems. Now looking for a Position within similar role or an exciting opportunity that offers Career Progression in Sales and Marketing.
Review of my credentials will confirm that I am capable of serving as the catalyst for achieving revenue objectives and organic growth through effective contributions. I possess over 22 years of cross-functional experience in Profit Center Operations, Business Development, Sales, Channel Management, Revenue Expansion and Key Account Management.
I am currently engaged as head exports for Sunshine Tiles Company Pvt Ltd
CHANNEL SALES /DISTRIBUTION PROFESSIONAL
With track record of increasing revenues, streamlining sales/distribution operations; seeking middle management portfolios for career advancement across the Telecom Industry
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This is to certify that Mr. Upendra Samarasingha Gunawardena was attached to Hemas
Manufacturing (Pvt) LTD from 3'd October 2003 to 30'h June 2OL2 and held many important
positions in Sales and Marketing during the period-
Mr. Gunawardena joined the company as an Area Sales Manager in year 2003 and was
promoted as a Senior Area Sales Manager in 2006 due to the progress his territory made. ln
2O07 he was prornoted again as a Regional Sales Manager with the responsibility of overlooking
two Regions. Due to the excellent results delivered he was promoted as Field Sales Manager to
supervise five out of the ten sales Regions in year 2008. ln the same year the company went for
a distribution resructuring project nationwide reducing 167 distributor network to 108 and
amalgamating two sales forces into one. Mr. Gunawardena gave leadership to this
transformation project. He handled this project exceptionally well to deliver on time and it
resulted greater operational efficiency and cost savings. These initiatives were highly recognized
throughout the group of companies and Mr. Gunawardena was nominated for the prestigious
"The Most Valuable Employee of the year- 2009" award. ln 2O1L he was picked to head the
island wide sales in the key position Sales Manager - General Trade; the prime channel of the
company that contributed almost 85% of the national sales. This highly demanding role required
him to managelgS distributors and 287 members in the sales team to achieve total company
Sales and Operational Plan.
Mr. Gunawardena has expertise in Sales Management, Sales Operations, Agency / Distributor
Management, Sales Administration, Channel Management, Trade Promotions and Strategy
Formulation in FMCG markets. Further, he performed an advisory role for Brand Teams of
Hemas FMCG including the Sri Lanka's market leader baby care brand Baby Cheramy.
I believe Mr. Gunawardena exhibits many of the qualities that are essential for a senior business
executive such as exceptional leadership traits, sound management judgment, innovative
thinking and positive aPProach.
I wish him all success in his future endeavors.
Yours Truly,
HEMAS MANUFACTURING (PvT) trD
DIRECTOR SATES AND INTERNATIONAL BUSINESS
+94771187435
Hemas Consumer Brands
Hemas Manufacturing (Pvt) Ltd, Reg.No. P V 149
Hemas House, No, 75, Braybrooke Place, Co.lombo 2. Sri l-anka.
Itli +9411 4731731 lf): +9411 4731788 [w]: www.hemas.com