Here are the facilities, equipment and resources needed for the production along with their potential sources:
- Office space (for planning, design etc.) - College facilities or rented office space
- Photography studio - College facilities, rented studio space or outdoor locations
- Printing facilities - External printing company
- Computer/design software - College facilities or personal laptop
- Camera/photography equipment - College facilities, rental or personal equipment
- Ingredients for recipe testing - Purchased from supermarkets
- Paper/card for recipe cards - Purchased from stationery supplier
- Props for photography - Borrowed, rented or purchased
- Vehicles for transportation - Rental vehicles
The document discusses different sources of funding for productions including self-financing, client financing, and crowdfunding. It also outlines the roles needed for a production team of 3 people including a photographer, copywriter, and graphic designer. Details are provided about finding locations, equipment, and managing risks and limitations for shooting recipe cards.
The document provides definitions and explanations of different types of funding for productions, including self-financing, employer/client financing, and Kickstarter crowdfunding. It discusses which type of funding would be most suitable for the student's small recipe card production project, noting that self-financing would be sufficient and avoid unnecessary costs. Potential expenses like ingredients, equipment, and printing are identified. Maintaining a schedule and allocating contingency time are proposed as methods for ensuring deadlines are met. Legal requirements and regulatory bodies for images, recipes, food safety, and advertising are also addressed.
The document discusses various pre-production techniques for a student media project, including defining different types of financing options like self-financing, employer financing, and crowdfunding; identifying necessary roles for a small production team; and considering location options and their limitations or risks. Proper planning of financing, personnel, equipment needs, and locations is emphasized to ensure successful completion of the project within budget and deadline.
The document provides an overview of the research, planning, and production processes for an FMP project. Primary research methods included analyzing 4 news websites to understand different design perspectives. Surveys and interviews were also conducted to collect quantitative and qualitative audience data to create a profile. Planning methods included mind maps, mood boards, layout plans, and a schedule. For production, the website was created on Wix with articles, videos, and a newsletter. Reflections noted weaknesses like not researching additional formats. More planning time for contingencies and a revised article display were suggested improvements.
The document provides an overview of the research, planning, and production processes for an FMP project. Primary research methods included analyzing 4 news websites to understand different design perspectives. Surveys and interviews were also conducted to collect quantitative and qualitative audience data to create a profile. Planning methods included mind maps, mood boards, layout plans, and a schedule. For production, the website was created on Wix with articles and a video. Reflections noted weaknesses like not researching additional formats. More planning time for contingencies and a revised article display were suggested improvements.
Pre production techniques pro-forma richard -2Robyn Collinson
The document discusses different sources of funding for productions, including self-financing, client financing, and crowdfunding through Kickstarter. It focuses on client financing, where the client provides money upfront and upon completion if satisfied. This is seen as the most reliable option. Aspects of the production like hiring photographers, renting locations, stock images, and large-scale printing would require financing. Client financing is selected as it provides funds at the start and end of the project to cover costs.
The document discusses various pre-production techniques for a student project creating recipe cards, including identifying necessary personnel, equipment, locations, legal requirements, and sources of funding. It considers using a small team of 3-4 people in roles like photographer, copywriter, and graphic designer. Client financing is identified as the most likely source of funding since it provides money upfront and afterwards if the client is satisfied.
The document provides mind maps and brainstorming ideas for a client project profiling involving creating videos about Josh Harrison and his recruitment business, including an interview-style video, a humorous parody advertisement, and a video giving insight into what it's like working with Harrison. The best idea selected was to create a video clip giving insight into Harrison's company to be featured on his LinkedIn profile and website homepage to help potential customers get to know him.
The document discusses different sources of funding for productions including self-financing, client financing, and crowdfunding. It also outlines the roles needed for a production team of 3 people including a photographer, copywriter, and graphic designer. Details are provided about finding locations, equipment, and managing risks and limitations for shooting recipe cards.
The document provides definitions and explanations of different types of funding for productions, including self-financing, employer/client financing, and Kickstarter crowdfunding. It discusses which type of funding would be most suitable for the student's small recipe card production project, noting that self-financing would be sufficient and avoid unnecessary costs. Potential expenses like ingredients, equipment, and printing are identified. Maintaining a schedule and allocating contingency time are proposed as methods for ensuring deadlines are met. Legal requirements and regulatory bodies for images, recipes, food safety, and advertising are also addressed.
The document discusses various pre-production techniques for a student media project, including defining different types of financing options like self-financing, employer financing, and crowdfunding; identifying necessary roles for a small production team; and considering location options and their limitations or risks. Proper planning of financing, personnel, equipment needs, and locations is emphasized to ensure successful completion of the project within budget and deadline.
The document provides an overview of the research, planning, and production processes for an FMP project. Primary research methods included analyzing 4 news websites to understand different design perspectives. Surveys and interviews were also conducted to collect quantitative and qualitative audience data to create a profile. Planning methods included mind maps, mood boards, layout plans, and a schedule. For production, the website was created on Wix with articles, videos, and a newsletter. Reflections noted weaknesses like not researching additional formats. More planning time for contingencies and a revised article display were suggested improvements.
The document provides an overview of the research, planning, and production processes for an FMP project. Primary research methods included analyzing 4 news websites to understand different design perspectives. Surveys and interviews were also conducted to collect quantitative and qualitative audience data to create a profile. Planning methods included mind maps, mood boards, layout plans, and a schedule. For production, the website was created on Wix with articles and a video. Reflections noted weaknesses like not researching additional formats. More planning time for contingencies and a revised article display were suggested improvements.
Pre production techniques pro-forma richard -2Robyn Collinson
The document discusses different sources of funding for productions, including self-financing, client financing, and crowdfunding through Kickstarter. It focuses on client financing, where the client provides money upfront and upon completion if satisfied. This is seen as the most reliable option. Aspects of the production like hiring photographers, renting locations, stock images, and large-scale printing would require financing. Client financing is selected as it provides funds at the start and end of the project to cover costs.
The document discusses various pre-production techniques for a student project creating recipe cards, including identifying necessary personnel, equipment, locations, legal requirements, and sources of funding. It considers using a small team of 3-4 people in roles like photographer, copywriter, and graphic designer. Client financing is identified as the most likely source of funding since it provides money upfront and afterwards if the client is satisfied.
The document provides mind maps and brainstorming ideas for a client project profiling involving creating videos about Josh Harrison and his recruitment business, including an interview-style video, a humorous parody advertisement, and a video giving insight into what it's like working with Harrison. The best idea selected was to create a video clip giving insight into Harrison's company to be featured on his LinkedIn profile and website homepage to help potential customers get to know him.
The document provides guidance for planning a video project, including sections on idea generation, research, visual planning through storyboards and shot lists, and organizational planning. Key elements include developing a concept for a short horror film about a person experiencing isolation in a mental asylum during lockdown, assessing suitable filming locations, equipment needs, and contingencies to account for risks. Storyboards and a shooting schedule are included to outline the visual sequence and production timeline.
James Eddisford Extended Project Evaluation jameseddisford
The document discusses the student's use of time management tools like a Gantt chart and checklist during their project. The Gantt chart helped the student organize tasks by week and assess objectives by color. The checklist allowed the student to track completed tasks but uploading it to their blog every time slowed down production. In the future, the student would only upload the final checklist. Overall, the time management tools helped the student work efficiently and produce high quality work by the deadline.
This evaluation form guides students to evaluate projects by focusing on key points and analyzing statements. The student created a website with classmates focused on nature and the future. Research helped develop color schemes and content for a wide audience. Feedback helped refine ideas. The student was satisfied with collaborating and learning new skills like creating a voiceover, but the video quality could improve. Overall the project was satisfactory and research impacted design decisions. The student will improve future work with better planning and skills development.
The overall project had some strengths and weaknesses. The initial concept idea was a strength as it centered on the creator's interests to help maintain focus. However, the research lacked depth. The planning phase, including the copy and flat plans, helped structure production. Production had mixed results - the written pieces and magazine were strengths but illustrations and other works did not meet expectations due to time constraints and loss of interest in the concept.
The document outlines a production schedule and development process for a client project involving two vintage clothing stores. It includes developing initial mind maps and ideas, taking photos at one of the store locations, incorporating branding elements from both clients, and creating a look book and social media photos over a four week period. Feedback from clients will be gathered along the way to refine the work, which aims to showcase the political side of vintage fashion.
This document outlines Alejandra Romoleroux's process for completing the final project for the IB Design Cycle assignment. The project requires students to imagine they are entrepreneurs creating their own company. They must apply the design cycle process studied throughout the year. This involves conducting research on the company, creating a website, multimedia presentation, organizational structure map, location on Google Maps, welcome email, advertisements, product gallery, and design journal. Alejandra's goals are to organize and develop an enterprise that could be the basis for a future real business. Her plan is to create a functional website that incorporates all the assignment requirements and allows her to learn business management skills. She will use various tools like Wix, Canva, PowerPoint
The document provides a self-evaluation of a student's final project. It identifies several strengths, such as the initial concept idea and planning phases, but notes many weaknesses in the research, production, and visual elements of the project. Overall, the student felt the project had value as a learning experience but was not very successful due to weaknesses in time management, organization, and losing interest over time.
For their production, the team will self-finance the project rather than seeking outside funding. This allows them full control over the budget and avoids being in debt. While it limits their budget, not needing to rely on others allows them to create the product as they want. They have experience in different areas like photography and design from the three team members.
The document provides reflections from a student on various creative planning and ideation methods used for a project, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitching, group idea generation, formal pitching, initial reactions, sketches, and formal proposals. For each method, the student discusses strengths, weaknesses, and whether they liked using the method. Overall, the student provides feedback on which techniques helped further their project and which areas they feel they need more practice, such as presenting ideas formally.
The document provides an overview of various communication and advertising methods, including their strengths and weaknesses. It discusses ASA codes for advertising standards and includes mind maps, mood boards, style sheets, layout plans, brainstorming pages, informal and formal pitches, initial reactions, sketches, and formal proposals as examples of different techniques. For each method, it notes both the positives such as being visually appealing or allowing experimentation, as well as challenges including being time-consuming or difficult to implement effectively.
This document contains a project proposal from a student named Tom Haase for a graphic design final major project (FMP). The project will involve creating a film poster and merchandise to promote a horror film. Previous projects involving Photoshop have prepared the student for advanced techniques. Research will include design theories, existing work, and primary research through surveys and interviews of the target audience to inform planning. Production will involve the film poster and additional promotional items over 13 weeks. Evaluation will assess research, planning, audience appeal, and time management, and the completed work will be presented to industry professionals and peers.
Jill Allden created an interactive digital portfolio using Flash for university interviews. She conducted research and decided a digital portfolio would be better than a physical one. Jill created a test gallery with sliding navigation and included features like rollovers. While the project was challenging, it provided experience with Flash and portfolio design that will be useful for future projects and interviews.
The document discusses common problems that can occur in project management and their causes and solutions. Some key problems discussed include scope creep, poor communication, inadequate resources, unrealistic timelines, unmanaged risks, and lack of planning. The document recommends establishing clear requirements, developing comprehensive plans, managing changes, communicating effectively, allocating sufficient resources, and conducting risk assessments to help avoid these common issues and ensure project success.
The document discusses feedback from a survey on the presenter's magazine pitch presentation. The presenter agrees the presentation met some quality standards but could be improved to a more professional level. The feedback will help the presenter decide how to improve future presentations, including adding more slides and details. The results show aspects that made the pitch successful and what to include in future pitches to make them convincing for professional use. The feedback also indicates areas still needing work to meet all evaluation criteria. The presenter aims to incorporate the feedback to strengthen subsequent presentations.
Ib design cycle journal outline final projectTomas Molina
1. The document outlines the stages of a design cycle project for setting up a fictional company. The stages include researching the problem, developing potential solutions, creating a solution product, and evaluating the product.
2. The student's proposed solution is to create a webpage that incorporates various activities related to establishing a flower consolidation company, including a research report, website, presentation, organizational chart, location marker, welcome letter, advertising materials, and online gallery.
3. The student evaluates their solution as being of appropriate quality, providing evidence that they followed directions and incorporated required elements at each stage of the design cycle.
The document discusses various challenges that can cause project failure if not properly managed. It notes that project management is a dynamic process that utilizes organizational resources in a controlled manner to achieve strategic objectives. Some challenges discussed include scope creep, poor communication, inadequate resources, unrealistic timelines, unmanaged risks, unclear deliverables, and lack of planning. The document emphasizes the importance of planning, documenting requirements, change management, risk management, and not overcommitting resources to help address these challenges and increase the likelihood of project success.
The document discusses various challenges that can cause project failure if not properly managed. It describes issues like scope creep, poor communication, inadequate resources, unrealistic timelines, unmanaged risks, and lack of planning. For each challenge, it outlines potential problems, common causes, and recommended actions to address them, such as defining clear requirements, following a change management process, establishing a communication plan, ensuring proper resource allocation, conducting risk analysis, and taking time for planning and estimation. The overall message is that applying project management principles can help avoid these pitfalls and keep projects on track to meet objectives.
The document contains feedback from a survey on a presentation pitch. It includes several paragraphs where the author reflects on the feedback and how it will help them improve future pitches. They agree with feedback that their presentation was of high quality but could still be improved to a more professional level. The feedback also showed areas they need to add more details. The author concludes that the feedback identifies keys areas for improvement and what makes a pitch successful so they can create better pitches in the future.
This document discusses common problems that can cause project failure and provides recommendations to address them. It notes that projects can fail when they do not meet stakeholder expectations, experience cost and time overruns, or have quality issues. Specific problems covered include scope creep, poor communication, inadequate resources, unclear requirements, unrealistic timelines, unmanaged risks, undefined deliverables, and lack of planning. The document recommends establishing clear requirements, comprehensive plans, change management processes, risk management strategies, and using project management tools and techniques to initiate, plan, execute and control projects.
This document provides an evaluation of Erin Stephenson's work for their FMP (Final Major Project). It begins by outlining the structure of the evaluation, which will break down each section of the work and include screenshots and annotations. It then discusses the organization of files and time management approaches. Specific sections evaluated include pre-proposals and proposals, contextual research, research, problem solving, production experiments, planning, and production. For each section, what worked well and could be improved is analyzed. The document emphasizes organizing work, time management, and linking all elements together cohesively.
This article summarizes a 1985 interview with Johnny Marr from Smash Hits magazine when he was still in The Smiths. In the interview, Marr discusses how The Smiths formed and the individual backgrounds of the band members, all of whom came from working-class families in Manchester. While Marr talks in depth about The Smiths and his musical partnership with Morrissey, he does not mention the other two band members, Mike Joyce and Andy Rourke. The summary notes that Marr's characterization in this early interview comes across as self-absorbed and selfish, in contrast to his more modest demeanor in later interviews as a solo artist.
- The respondent conducted a survey to gather information about recipe cards and vegetarianism from 10 people. Most respondents were male and between ages 31-55.
- The majority found cooking enjoyable but had limited time for it. Favorite cuisines included Italian.
- Key findings were that respondents looked for clear layouts, easy-to-follow steps, and good photography on recipe cards.
- Based on the feedback, the respondent decided to target their recipe cards toward an older audience and use a neutral, clear design with easy-to-follow steps. They also chose an Italian cuisine focus based on the survey responses.
The document provides guidance for planning a video project, including sections on idea generation, research, visual planning through storyboards and shot lists, and organizational planning. Key elements include developing a concept for a short horror film about a person experiencing isolation in a mental asylum during lockdown, assessing suitable filming locations, equipment needs, and contingencies to account for risks. Storyboards and a shooting schedule are included to outline the visual sequence and production timeline.
James Eddisford Extended Project Evaluation jameseddisford
The document discusses the student's use of time management tools like a Gantt chart and checklist during their project. The Gantt chart helped the student organize tasks by week and assess objectives by color. The checklist allowed the student to track completed tasks but uploading it to their blog every time slowed down production. In the future, the student would only upload the final checklist. Overall, the time management tools helped the student work efficiently and produce high quality work by the deadline.
This evaluation form guides students to evaluate projects by focusing on key points and analyzing statements. The student created a website with classmates focused on nature and the future. Research helped develop color schemes and content for a wide audience. Feedback helped refine ideas. The student was satisfied with collaborating and learning new skills like creating a voiceover, but the video quality could improve. Overall the project was satisfactory and research impacted design decisions. The student will improve future work with better planning and skills development.
The overall project had some strengths and weaknesses. The initial concept idea was a strength as it centered on the creator's interests to help maintain focus. However, the research lacked depth. The planning phase, including the copy and flat plans, helped structure production. Production had mixed results - the written pieces and magazine were strengths but illustrations and other works did not meet expectations due to time constraints and loss of interest in the concept.
The document outlines a production schedule and development process for a client project involving two vintage clothing stores. It includes developing initial mind maps and ideas, taking photos at one of the store locations, incorporating branding elements from both clients, and creating a look book and social media photos over a four week period. Feedback from clients will be gathered along the way to refine the work, which aims to showcase the political side of vintage fashion.
This document outlines Alejandra Romoleroux's process for completing the final project for the IB Design Cycle assignment. The project requires students to imagine they are entrepreneurs creating their own company. They must apply the design cycle process studied throughout the year. This involves conducting research on the company, creating a website, multimedia presentation, organizational structure map, location on Google Maps, welcome email, advertisements, product gallery, and design journal. Alejandra's goals are to organize and develop an enterprise that could be the basis for a future real business. Her plan is to create a functional website that incorporates all the assignment requirements and allows her to learn business management skills. She will use various tools like Wix, Canva, PowerPoint
The document provides a self-evaluation of a student's final project. It identifies several strengths, such as the initial concept idea and planning phases, but notes many weaknesses in the research, production, and visual elements of the project. Overall, the student felt the project had value as a learning experience but was not very successful due to weaknesses in time management, organization, and losing interest over time.
For their production, the team will self-finance the project rather than seeking outside funding. This allows them full control over the budget and avoids being in debt. While it limits their budget, not needing to rely on others allows them to create the product as they want. They have experience in different areas like photography and design from the three team members.
The document provides reflections from a student on various creative planning and ideation methods used for a project, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitching, group idea generation, formal pitching, initial reactions, sketches, and formal proposals. For each method, the student discusses strengths, weaknesses, and whether they liked using the method. Overall, the student provides feedback on which techniques helped further their project and which areas they feel they need more practice, such as presenting ideas formally.
The document provides an overview of various communication and advertising methods, including their strengths and weaknesses. It discusses ASA codes for advertising standards and includes mind maps, mood boards, style sheets, layout plans, brainstorming pages, informal and formal pitches, initial reactions, sketches, and formal proposals as examples of different techniques. For each method, it notes both the positives such as being visually appealing or allowing experimentation, as well as challenges including being time-consuming or difficult to implement effectively.
This document contains a project proposal from a student named Tom Haase for a graphic design final major project (FMP). The project will involve creating a film poster and merchandise to promote a horror film. Previous projects involving Photoshop have prepared the student for advanced techniques. Research will include design theories, existing work, and primary research through surveys and interviews of the target audience to inform planning. Production will involve the film poster and additional promotional items over 13 weeks. Evaluation will assess research, planning, audience appeal, and time management, and the completed work will be presented to industry professionals and peers.
Jill Allden created an interactive digital portfolio using Flash for university interviews. She conducted research and decided a digital portfolio would be better than a physical one. Jill created a test gallery with sliding navigation and included features like rollovers. While the project was challenging, it provided experience with Flash and portfolio design that will be useful for future projects and interviews.
The document discusses common problems that can occur in project management and their causes and solutions. Some key problems discussed include scope creep, poor communication, inadequate resources, unrealistic timelines, unmanaged risks, and lack of planning. The document recommends establishing clear requirements, developing comprehensive plans, managing changes, communicating effectively, allocating sufficient resources, and conducting risk assessments to help avoid these common issues and ensure project success.
The document discusses feedback from a survey on the presenter's magazine pitch presentation. The presenter agrees the presentation met some quality standards but could be improved to a more professional level. The feedback will help the presenter decide how to improve future presentations, including adding more slides and details. The results show aspects that made the pitch successful and what to include in future pitches to make them convincing for professional use. The feedback also indicates areas still needing work to meet all evaluation criteria. The presenter aims to incorporate the feedback to strengthen subsequent presentations.
Ib design cycle journal outline final projectTomas Molina
1. The document outlines the stages of a design cycle project for setting up a fictional company. The stages include researching the problem, developing potential solutions, creating a solution product, and evaluating the product.
2. The student's proposed solution is to create a webpage that incorporates various activities related to establishing a flower consolidation company, including a research report, website, presentation, organizational chart, location marker, welcome letter, advertising materials, and online gallery.
3. The student evaluates their solution as being of appropriate quality, providing evidence that they followed directions and incorporated required elements at each stage of the design cycle.
The document discusses various challenges that can cause project failure if not properly managed. It notes that project management is a dynamic process that utilizes organizational resources in a controlled manner to achieve strategic objectives. Some challenges discussed include scope creep, poor communication, inadequate resources, unrealistic timelines, unmanaged risks, unclear deliverables, and lack of planning. The document emphasizes the importance of planning, documenting requirements, change management, risk management, and not overcommitting resources to help address these challenges and increase the likelihood of project success.
The document discusses various challenges that can cause project failure if not properly managed. It describes issues like scope creep, poor communication, inadequate resources, unrealistic timelines, unmanaged risks, and lack of planning. For each challenge, it outlines potential problems, common causes, and recommended actions to address them, such as defining clear requirements, following a change management process, establishing a communication plan, ensuring proper resource allocation, conducting risk analysis, and taking time for planning and estimation. The overall message is that applying project management principles can help avoid these pitfalls and keep projects on track to meet objectives.
The document contains feedback from a survey on a presentation pitch. It includes several paragraphs where the author reflects on the feedback and how it will help them improve future pitches. They agree with feedback that their presentation was of high quality but could still be improved to a more professional level. The feedback also showed areas they need to add more details. The author concludes that the feedback identifies keys areas for improvement and what makes a pitch successful so they can create better pitches in the future.
This document discusses common problems that can cause project failure and provides recommendations to address them. It notes that projects can fail when they do not meet stakeholder expectations, experience cost and time overruns, or have quality issues. Specific problems covered include scope creep, poor communication, inadequate resources, unclear requirements, unrealistic timelines, unmanaged risks, undefined deliverables, and lack of planning. The document recommends establishing clear requirements, comprehensive plans, change management processes, risk management strategies, and using project management tools and techniques to initiate, plan, execute and control projects.
This document provides an evaluation of Erin Stephenson's work for their FMP (Final Major Project). It begins by outlining the structure of the evaluation, which will break down each section of the work and include screenshots and annotations. It then discusses the organization of files and time management approaches. Specific sections evaluated include pre-proposals and proposals, contextual research, research, problem solving, production experiments, planning, and production. For each section, what worked well and could be improved is analyzed. The document emphasizes organizing work, time management, and linking all elements together cohesively.
This article summarizes a 1985 interview with Johnny Marr from Smash Hits magazine when he was still in The Smiths. In the interview, Marr discusses how The Smiths formed and the individual backgrounds of the band members, all of whom came from working-class families in Manchester. While Marr talks in depth about The Smiths and his musical partnership with Morrissey, he does not mention the other two band members, Mike Joyce and Andy Rourke. The summary notes that Marr's characterization in this early interview comes across as self-absorbed and selfish, in contrast to his more modest demeanor in later interviews as a solo artist.
- The respondent conducted a survey to gather information about recipe cards and vegetarianism from 10 people. Most respondents were male and between ages 31-55.
- The majority found cooking enjoyable but had limited time for it. Favorite cuisines included Italian.
- Key findings were that respondents looked for clear layouts, easy-to-follow steps, and good photography on recipe cards.
- Based on the feedback, the respondent decided to target their recipe cards toward an older audience and use a neutral, clear design with easy-to-follow steps. They also chose an Italian cuisine focus based on the survey responses.
The document discusses different types of briefs that can be used when commissioning a media project. It defines contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief types. Each brief type is explained in terms of its definition, advantages, and disadvantages. The vegetable society brief for recipe cards is assessed to be a formal brief as it provides details of what is needed but does not include contractual elements like fees or timescales.
This document provides information on different digital graphics file formats, including raster graphics, vector graphics, TIFF, JPEG, PSD, AI, and 3DS. It defines raster and vector graphics, and notes that the main raster formats are JPEG, TIFF, and PSD, while the main vector formats are AI and 3DS. It then provides details on each of TIFF, JPEG, PSD, AI, and 3DS, including what they stand for, common uses, advantages, and disadvantages. Finally, it discusses different digital graphics tasks like shape tasks, rotoscoping, text-based editing, and logo and t-shirt designs.
This document discusses the layout of a Facebook event page promoting a concert. It describes the author's process of designing the layout to establish a visual hierarchy through the use of font size, style, color, and positioning. Six different layout designs are presented and evaluated based on how effectively they distinguish the most important information from the least important according to the author's intended hierarchy. The most important information, such as the headlining band, is made to stand out the most through large, colorful text, while the least important details, like social media links, are kept smaller and more subtle. The author reflects on design choices that were ineffective at clearly communicating the hierarchy and could be improved upon in future layouts.
This article summarizes an interview with Johnny Marr from 1985 while he was still in The Smiths. In the interview, Marr discusses how The Smiths formed and the Manchester backgrounds of the band members. However, he does not mention two other band members, Mike Joyce and Andy Rourke. The summary notes that Marr's personality in this older interview seems self-absorbed and cruel compared to his more modest demeanor in later interviews.
- Henri Cartier-Bresson was a pioneering French photojournalist in the mid-20th century known for his candid street photography. He helped establish photojournalism as a genre.
- Adrian Dennis is a contemporary British sports photographer who works for Agence France Presse. He is known for unconventional photographs that capture the emotions of athletes and fans.
- Julius Shulman was an American architectural photographer in the 1960s who revolutionized the field by using innovative angles and perspectives to showcase buildings. He is most famous for documenting mid-century modern homes in California.
The document describes the steps taken to create a page layout in Adobe InDesign. It discusses:
1) Placing an image and adding text boxes, but the text initially covered the image.
2) Using the text wrap tool to make the text fit around the image correctly.
3) Adding grids and guidelines to structure the layout into columns.
4) Formatting text using techniques like drop caps and setting the title text.
This document summarizes the development process of an advertisement for an energy drink called BOLT. The author experimented with different background colors, fonts, shapes, and elements to refine the design. Key elements included a lightning bolt shape to represent the product name, changing the background from orange to black to fit industry conventions, and adding the product can, tagline, and social media links. The author aimed to reduce white space, make elements more prominent, and create an advertisement that would appeal to mass consumers while fitting expected norms for the energy drink market.
The document discusses several audience theories:
1) The hypodermic needle model views audiences as passive consumers directly influenced by media messages. It has been disproven by showing reactions are determined by situational attributes, not passivity.
2) Uses and gratifications theory sees audiences as active in seeking media to fulfill needs like information, identity, and entertainment. Theorists like Katz and McQuail studied why people consume media.
3) Reception theory examines how audiences interpret and receive media messages, through encoding by producers and decoding by active or passive audiences. Understanding can be preferred, negotiated, or oppositional based on audience experiences.
Photography Applications
Unit 57
This document discusses several types of photography applications including advertising, promotional, fashion, photojournalism, portraiture, high street studio, architectural, and illustration photography. Each application is defined and the key techniques used are outlined, such as typical lighting, editing, lenses, and contexts. Advertising photography aims to sell products and relies heavily on editing to enhance products. Promotional photography raises awareness of products or events with less editing. Fashion photography showcases clothes with heavy editing and manipulation. Photojournalism captures news moments truthfully with minimal manipulation.
This article summarizes an interview with Johnny Marr from 1985 while he was still in The Smiths. In the interview, Marr discusses how The Smiths formed and the Manchester backgrounds of the band members. However, he does not mention two other band members, Mike Joyce and Andy Rourke. This contrasts with Marr's portrayal in later interviews as being more modest, proud and charismatic compared to the self-absorbed and selfish portrayal from the 1985 interview.
1) The king sends for a man named Mamad who is known to never lie. Mamad promises he has never lied and will not in the future.
2) One of the king's noblemen, James, grows jealous of Mamad and plots to get rid of him.
3) Through manipulation, James frames Mamad for lying and has him sentenced to death by burning at the stake. James then plots to poison the king and take the throne.
The document discusses several audience theories:
1) The hypodermic needle model views audiences as passive consumers directly influenced by media messages. It has been disproven by showing reactions are determined by situational attributes, not passivity.
2) Uses and gratifications theory sees audiences as active in seeking media to fulfill needs like information, identity, and entertainment. Theorists like Katz and McQuail studied why people consume media.
3) Reception theory examines how audiences interpret and receive media messages, through encoding by producers and decoding by active or passive audiences. Understanding can be preferred, negotiated, or oppositional based on audience experiences.
The document summarizes the results of experiments using different graphic design techniques to create images for a graphic novel. The author evaluated techniques like comic book effect, digital photography, and rotoscoping. They decided to use comic book effect and rotoscoping as these produced detailed images quickly, which is important for a graphic novel. The author notes skills needed for rotoscoping include improving control of lasso tools to avoid compromising image smoothness. Overall, the experiments helped determine which techniques best met the needs of the graphic novel in terms of image quality and production speed.
This document outlines an experimental photography project, listing potential subjects, locations, and techniques to explore. It suggests taking photos at a college, home, woods, nature park, and zoo, using a DSLR camera, tripod, and photo editing software. Specific subjects are listed for each location, along with experimental techniques like long exposures, multiple exposures, high speed photography, and more to capture movement, reflections, and out of focus effects.
This document provides information about several photographers:
Henri Cartier-Bresson was a pioneering French photojournalist known for his candid style. He took black and white photos that focused on documenting everyday life through singular images rather than collections.
Adrian Dennis is a British sports photographer who was named sports photographer of the year in 2013. He works to capture emotive photos of sporting events for publications. His color photos tend to have busy backgrounds compared to Cartier-Bresson's more passive shots.
The rest of the document analyzes and compares elements of specific photos by each photographer, such as composition, lighting, subject matter and how they demonstrate styles like documentary, portrait, or landscape photography.
The document discusses various pre-production techniques for financing a project, including self-financing using personal savings or funding from family/friends, employer/client financing where the client provides funds, and crowdfunding websites like Kickstarter. It also addresses determining the most suitable financing option, which for this small production company would be self-financing to avoid interest costs. Contingency planning and adhering to deadlines are discussed as important to stay on schedule.
The document discusses various aspects of planning and financing a production project. It identifies self-financing, employer/client financing, and Kickstarter as potential funding sources. Kickstarter is selected as the most suitable option for this project due to its large audience and ability to fund the project with small donations. Contingency time is discussed as a way to allow for risks or delays, and maintaining a schedule is identified as important for staying on track. A small two-person team is proposed to keep the project organized and workload manageable. Various roles like researcher, photographer, graphic designer, chef, and copywriter are identified as needed. Methods for finding team members include freelance sites and advertising. College, client, and self are
This document discusses various aspects of pre-production for a project creating recipe cards, including financing options, ensuring adherence to schedules and deadlines, assembling a production team, securing locations and equipment, acquiring necessary permissions, and complying with relevant regulations. Kickstarter is identified as the most suitable funding source given the project scope and digital focus. Contingency time, scheduling, and backup of work are emphasized for staying on track. Specific roles like photographer, graphic designer, and chef are listed for the small production team.
Pre production techniques - resubmissionRichardBurnn
Here are some key limitations and risks to consider for locations:
- Budget - Location fees can significantly impact your budget. Make sure any location is affordable.
- Access - Consider if you'll have easy and reliable access to the location for the duration of shooting.
- Permits - Some locations may require permits or insurance that add time and costs. Research requirements.
- Weather - Outdoor locations are vulnerable to unpredictable weather that could delay shooting.
- Distractions - Busy, public locations may have unwanted background noise or people that disrupt filming.
- Facilities - Ensure a location has necessary power, wifi, parking, bathrooms etc. that crew/equipment need.
- Liability - Risk
The document discusses various pre-production techniques for financing a project, including being self-financed, employer/client financed, and kickstarter. It recommends using kickstarter to fund a recipe card project for vegetarians, as that audience would be most likely to support it. It also lists aspects of production that require financing like personnel, equipment, ingredients. Methods to stick to deadlines like planning ahead and organization are suggested. Contingency time allows for unexpected delays. Legal requirements like location/model release forms and copyright must also be considered.
The document discusses pre-production techniques for a recipe card production project. It defines different types of project financing, identifying client financing as most suitable due to limiting financial risk. It outlines aspects of the production that require funding, including photography equipment and food ingredients. The summary will maintain a small team of two people to allow for clear communication and high quality work. Key roles are identified as a photographer, chef/expert, and graphic designer. Locations will be chosen based on ease of access, cost, and suitability for the photography work.
Pre production techniques recipe cardsAbbeyAndJess
This document provides definitions and information about different types of funding for productions, including self-financing, employer/client financing, and Kickstarter. It discusses which type of funding would be most suitable for the student's own production project due to its small scale. It also addresses various pre-production considerations like creating schedules and allocating contingency time to meet deadlines, assembling a small team, securing necessary equipment and locations, and obtaining required permissions and releases. Regulatory bodies like the ASA that set advertising guidelines are discussed in the context of the student's food advertisement cards project.
Pre production techniques resubmissionRichardBurnn
The document discusses different sources of funding for productions, including self-financing, client financing, and Kickstarter crowdfunding. It provides an example of the Pebble smartwatch project that was successfully funded through Kickstarter. For their own production, the authors indicate they will likely use client financing, where the client provides money upfront and after completion if satisfied. This provides reliable funding and allows work to begin, while ensuring payment upon satisfactory completion. Some risks are that the client may not pay if unsatisfied or the work fails. The document also considers personnel, facilities, equipment, contributors, locations, legal requirements, and regulatory bodies that must be addressed in the production.
Here are some methods you could employ to identify locations needed for your production:
- Review your production schedule and storyboards/scripts to determine what types of locations you will need (e.g. interior kitchen, exterior garden, office space). This will give you a starting point.
- Research locations you already have access to through friends/family/work connections. See if any of their spaces could work for your needs before looking elsewhere.
- Drive or walk around your local area scouting for potential locations that match your needs. Pay attention to exteriors as well as calling/visiting businesses to ask about interior spaces.
- Search online location databases and forums where people list available spaces. You can search by
Here are some methods you could employ to identify locations needed for your production:
- Review your production schedule and storyboards/scripts to determine what types of locations you will need (e.g. interior vs exterior, urban vs rural, specific settings like a kitchen, office, park etc.). This will give you a starting point.
- Research locations online using Google Maps street view, location scouting websites, or location directories. Search for locations that match your needs.
- Drive or walk around areas you are considering to scope them out in person and check for things like parking availability, permits needed, and equipment access.
- Talk to your crew, friends, and colleagues to see if they have suggestions for locations they
Here are some methods you could employ to identify locations needed for your production:
- Research - Conduct online research to find potential locations that would suit your production needs. Look at photos/videos to get a sense of the space.
- Location scouting - Physically visit locations to get a first-hand look and assess suitability. Take photos/notes to review later.
- Consult production team - Discuss location needs with your director, cinematographer, etc. to get their input and expertise.
- Leverage contacts - Reach out to your industry contacts, friends, and family to see if they have any location suggestions or connections.
- Location databases - Search dedicated location databases online that professionals use
This document defines key pre-production terms and financing options for a recipe card project. It discusses self-financing as the most likely option since the project will use the students' own resources. It also outlines aspects that will require financing such as software, equipment, models, food, and potential locations. Contingency time is discussed as beneficial to allow for errors or improvements. The team size is planned as small, around 5-10 people, to better manage work. Required roles include photographer, graphic designer, and chef/expert.
Pre production techniques recipe cardsAbbeyAndJess
This document discusses pre-production techniques for a project. It defines different types of funding sources like self-financing, employer/client financing, and Kickstarter. It discusses advantages and disadvantages of different funding options. It also addresses personnel needs, facilities, equipment, locations, schedules, legal requirements, and regulatory bodies to consider for a production.
1. The document outlines 10 things that make a good project manager great, including following a process, asking for a mentor, surrounding oneself with tools, using templates to save time, planning, communicating the plan with stakeholders, managing and tracking the project, managing issues and risks, creating progress reports, and delivering the final product.
2. Key aspects include following an established project management process, seeking a mentor for advice and guidance, using software and templates to efficiently plan and manage projects, creating detailed plans and getting stakeholder approval, regularly tracking progress and addressing any issues, providing updates through concise reports, and ensuring projects are completed on time and on budget.
3. Effective project managers plan thoroughly, communicate well with stakeholders
1. The document outlines 10 things that make a good project manager great, including following a process, asking for a mentor, surrounding oneself with tools, using templates to save time, planning, communicating the plan with stakeholders, managing and tracking the project, managing issues and risks, creating progress reports, and delivering the final product.
2. Key aspects include following an established project management process, seeking a mentor for advice and guidance, using software and templates to efficiently plan and manage projects, creating detailed plans and getting stakeholder approval, regularly tracking progress and addressing any issues, providing updates on status, and completing the project deliverables.
3. Effective project managers plan thoroughly, communicate well with stakeholders, monitor progress closely and solve
Leveraging Cloud Technologies to Boost Your Start UpBrian Pichman
The document provides an overview of leveraging cloud technologies and startup methods to boost a startup or library. It discusses using startup business practices and tools to help eliminate costs and operate like a lean startup. Specific tools and strategies are presented for areas like project management, communication, email, hosting, monitoring, ticketing systems, and funding resources. The overall aim is to help libraries and startups lower costs and scale efficiently using cloud and lean startup approaches.
The document provides definitions for different types of project financing including self-financed, employer/client financed, and Kickstarter funding. It then discusses using self-financing for the recipe card production project due to the reliability of the funding source and lack of need to pay back loans. Aspects of the production that will require financing are listed, including personnel, images, locations, equipment hire, and printing. Methods for creating a schedule and adhering to deadlines, as well as the purpose of including contingency time, are outlined. The summary discusses using a small team including the document author and possibly a chef or models. Key regulatory bodies and their relevant guidelines are also mentioned.
Here are the key facilities, equipment and resources needed for the production and their potential sources:
- Printer (college) - to print recipe cards
- Camera (college or own camera) - to take pictures of food
- Food (self or client) - to photograph recipes
- Kitchen space (college or client) - to prepare and photograph food
- Computer/software (college or self) - to design layout and edit content
The production would require basic equipment like a printer and camera which could potentially be sourced from the college. Food may need to be purchased independently or provided by the client. Access to a kitchen space, whether at college or from the client, would allow food preparation and photography. A computer
Pitching is an important skill for entrepreneurs. To create an effective pitch, focus on clearly explaining your product or service, how it benefits customers, and how it will generate revenue. Keep the pitch concise by highlighting only the most important details in 3 minutes or less to engage potential investors or partners.
Pitch is a short summary of an idea or product in order to interest investors or customers. It should be brief and highlight the problem, solution, and call to action in 3 sentences or less. The document provides the name "Pitch" and "Task 10" as the title with "Patrick Gouldsbrough" likely being the author or presenter.
Here is a comparison of the original intentions versus the resulting outcomes for the key elements of this project:
Logo Design:
- Original intention was for a literal design featuring litter in the shape of a surfer to directly represent Surfers Against Sewage.
- Resulting outcome was a more abstract wave design using contrasting colors to make it eye-catching while positively representing surfing.
Poster:
- Originally wanted to use only positive imagery to promote SAS in a positive light
- Realized negative imagery works better to grab attention and elicit an emotional response, so resulting poster used slogans and listing of threatened beaches.
Merchandise:
- Initially wanted to directly adapt unused logo designs onto products
This document discusses case studies of Greenpeace and the NHS and their social media campaigns. For Greenpeace, the purposes of their campaigns are to raise awareness of environmental issues like global warming, change attitudes towards pollution, and challenge agendas that don't prioritize protecting the planet. Their techniques use bold colors and fonts to emphasize key messages and graphic images to depict potential consequences of inaction. For the NHS, the purposes of their anti-smoking campaigns are to change public attitudes towards smoking and raise awareness of health risks, like the link between smoking and cancer. Both campaigns aim to educate the public and encourage behavior change on important social issues.
This document summarizes a case study about a campaign by the University of Kent to promote careers in media for ethnic minority students. The purposes of the campaign are to bring about national change by increasing diversity in UK media, change attitudes about racial inequality in employment, raise awareness of the lack of representation of ethnic minorities in media jobs, and create more access and opportunities for non-traditional groups. The campaign aims to both inform ethnic minority students about career opportunities and educate non-ethnic groups about the inequality faced by ethnic minorities in media industries. Key techniques used in the campaign materials include using bold text to clearly communicate the purpose upfront and providing information and resources to build relationships with target audiences.
The document discusses the evaluation of various logo, membership form, merchandise, and poster designs created for Surfers Against Sewage. For the logo design, the author notes that their initial design featuring litter in the shape of a surfer fulfilled the purpose but was not eye-catching enough. Their subsequent surf-themed logo was more positive and customizable. For the membership form, the author's initial leaflet design fulfilled the content purpose but had layout issues. They improved it by changing to a booklet format. Some merchandise designs like a cushion were not effective. The author realized posters needed negative imagery to stand out, against their initial goal of positive imagery.
The document discusses final designs for Task 8. It was authored by Patrick Gouldsbrough and appears to pertain to a design project involving multiple tasks. The brief title and author name provide limited contextual information about the specific contents or purpose of the document.
The document outlines plans for a poster design. It discusses choosing simple sans serif fonts for readability. Potential color choices are considered, including lighter blues that appeal to all demographics or incorporating the logo's blue. Text amount is debated - too much bores readers but some information is needed to explain the charity's work and goals. Mockups show main copy over or within the logo with social media/website details. The final design may differ from these initial concepts.
The document discusses the development of a campaign poster for a client. It considers whether to use positive or negative themes, and decides on positive themes to appeal to a wider audience. Font, color, and image choices are explored to target multiple demographics and present a cohesive product range. Various fonts, colors, and images are considered before narrowing options down based on testing designs and ensuring appeal across age, gender, and social groups.
The document discusses potential merchandise ideas for an environmental charity called SAS. It analyzes t-shirts, bags, posters, coffee cups, phone cases, and towels as potential merchandise options. T-shirts are identified as a popular, profitable option while bags would be more difficult to mass produce. Posters are suggested as an inexpensive impulse purchase. Coffee cups could sell through convenience rather than impulse. Phone cases are deemed inappropriate due to environmental concerns. Towels may not have high enough demand compared to other options. The document also notes some existing logo and design ideas that could be applied to merchandise, as well as other potential product types not featured on the mood board.
The document discusses the design of a membership form for a charity called SAS that works to reduce beach litter. It will include imagery to appeal to a mass market, short statistics and social media comments to encourage membership, enticing offers for new and existing members, direct debit information and payment methods to allow donations, and the charity's tagline and logo to increase familiarity. The goal is to promote the charity and increase its followers and popularity through an effective membership form and rebranding.
The document discusses final designs for Task 8. It was authored by Patrick Gouldsbrough and appears to pertain to a design project involving multiple tasks. The document title and author provide high-level context but no other details about the specific designs or task are included in the short document.
This document contains a SWOT analysis for a proposed new MP3 player that allows streaming music from Spotify. Some strengths identified include the innovative streaming feature, ability to undercut Apple's prices, and potential to break into the market. Weaknesses include potential issues streaming without internet and lack of brand recognition. Opportunities lie in partnerships, future product iterations, and resurrecting the MP3 format. Threats include over-reliance on Spotify, technical issues, inability to compete with Apple, and unresolved issues from past MP3 players like battery life.
The document discusses creating mood boards for different target demographics of a product range for Surfers Against Sewage (SAS). It analyzes including social media posts to appeal to younger audiences, using bright colors and professional/amateur surfers to inspire women, and focusing on challenges and competition to attract men. Color schemes and fonts are selected accordingly - bright for youth, pastel for women, and darker tones for men. Images of clean beaches and SAS advocacy are included to showcase the charity's goals and impact. The document emphasizes using clear, readable fonts and experimenting with combinations of imagery, colors and styles to determine the most effective design.
The document discusses ideas for promotional posters for Surfers Against Sewage (SAS), a charity that campaigns against ocean pollution. It considers whether the posters should use positive or negative imagery. It also discusses whether the layout should be busy or clear, and what type of fonts would be most effective. While negative imagery and bold fonts have traditionally worked well for SAS, the document notes that a fresh approach using positive messaging or a clearer layout could help SAS expand its reach and impact. Any design choices would need to be carefully considered to avoid losing recognition or interest from the target audience.
This document discusses several posters and logos created by Surfers Against Sewage (SAS) to raise awareness about the dangers of littering and dumping waste in oceans and waterways.
The first poster uses imagery of a plastic bag shaped like a shark to personify the threat of litter to surfers. It aims to build relationships and raise awareness among the general public. Another poster employs dark colors and negative imagery like a piece of litter shaped like a noose to strongly impact viewers.
The document analyzes the visual design elements, intended messages, and effectiveness of SAS's branding over time as the organization worked to establish recognition and expand from a local to national initiative on a limited budget. It provides suggestions for experiment
This document summarizes a case study about a campaign by the University of Kent to promote careers in media for ethnic minority students. The purposes of the campaign are to bring about national change by increasing diversity in UK media, change attitudes about racial inequality in employment, raise awareness of the lack of representation of ethnic minorities in media jobs, and create more access and opportunities for non-traditional groups. The campaign aims to both inform ethnic minority students about career opportunities and educate non-ethnic groups about the inequality faced by ethnic minorities in media industries. Key techniques used in the campaign materials include using bold text to clearly communicate the purpose upfront and providing information and resources to build relationships with target audiences.
James Argent is a 55-year-old rock artist launching his first solo album "In the Wind" after previously being in the band Masonic Temple. The objectives for the album are to establish Argent as a solo artist with his own fanbase rather than being associated with his previous band, regain some fans of Masonic Temple who may have been divided after the band split, and sell 200,000 copies of the album within 3 months. The target audience includes previous Masonic Temple fans aged 50-55 as well as new, younger fans attracted by the album's soft rock and alternative genres. Publicity for the album would focus on magazines like MOJO and Q, TV shows on mainstream channels, and radio stations like Radio 2
James Argent is a 55-year-old rock artist launching his first solo album "In the Wind" after previously being in the band Masonic Temple. The objectives for the album are to establish Argent as a solo artist with his own fanbase rather than being associated with his previous band, target both existing fans of Masonic Temple as well as new fans interested in soft rock/alternative genres, and sell over 200,000 copies of the album within 3 months. The key messages that will be communicated are that this album shows Argent's ability to adapt genres and should be viewed as the work of a solo artist rather than a continuation of Masonic Temple.
This SWOT analysis examines a proposed new MP3 player that would stream music from Spotify. Strengths include the innovative streaming feature, ability to undercut Apple's prices, and potential to break into the market. Weaknesses are lack of offline functionality, potential need for dual storage of personal music, and lack of advanced features. Opportunities exist to compete with Apple on price and emulate Spotify's success, while threats include increased royalty demands and hacking risks from internet reliance.
2. Finance
Self Financed
The producer of a certain product
provides the financial backing to
complete their own project. These
sort of ideas need to be
successful, due to the producer
already out of pocket before
they’ve even started selling the
product. However, if the producer
felt they weren’t going to make a
profit or much of one, they
wouldn’t go into production with
this project.
Advantage
All profits go to you (the producer)
due to you financing the whole
project yourself
Disadvantage
If the project fails and doesn’t make
much money, you will lose money,
not the client or shareholders
Employer/Client Financed
A client provides the money needed
to fund this project that will enable
the company that are producing the
product.
This finance option is usually taken
by people who can’t afford to finance
their own projects, or by people who
believe this
venture would be too risky if it were
self financed.
Advantage
Money is not lost by the initial
producer if it fails to sell as well as
first thought
Disadvantage
The producer of the product won’t
make as much money on the design
if it does well, the financer of the
project will collect most of the
reward.
Kickstarter
This website enables media producers to
get funding without having a contract with
a client or employer. Members of the
public invest in the idea/designs of these
media companies in the hope to make
money back of the project.
Advantage
Not your own money, so the risk element
of the project isn’t exercised, instead the
publics money is used
Disadvantage
If the project fails and the money of the
public is lost, trust in future project won’t
be backed by these people, as well as
people who have heard about the failed
project.
Again, like the client financed project, you
won’t get all the profits, instead you’ll
have to share it with someone, in this
case, the public who financed the project.
James Sayles’ film ‘Go
for sisters was self-
financed. The film was
shot using less than
$1m.
Avatar is one of many
films financed by
employers. 20th
Century Fox gave
director James
Cameron $200m
One of the biggest media
products that has been
funded on Kickstarter is a
film version of Veronica
Mars, that has managed
to get $5.7m from
members of the public.
3. Finance
Which source of funding will be most likely use for your production and why?
For my project, I will use a self-financed approach to the project. At first, I realised the risk of self-financing this project, but
realised the high quality cards that could be produced will be high reward. Where as a client financed project would not make
me
much money, due to the employer getting most of it, a self-financed project is the best approach.
Future projects I have will also not affected if I self-finance the products, like they would be if it was client or kickstarter funded,
due to the potential failure of this project making potential investors apprehensive in the future.
Advantages
• A high reward, which I won’t have to share with other funders if the product makes it big
• I can make the decisions in regards to Personnel and schedules etc, instead of the client who is parting with their money
deciding.
Disadvantages
• I could lose money on the project if it doesn’t sell big
• My contact circle would be bigger if more people (not just me) were financing it
4. Finance
Explain the aspects of your production that could require finance.
Personnel (contractors)
The people who I use to plan, design and then produce the product with will need to be taken into consideration and budgeting
accordingly. Photographers, graphic designers and printers could all be examples of the kind of people I need for this project.
Facilities
Places which I produce the product will need to be hired. The only reason why it won’t be a premises owned already is the fact I
won’t need the facilities within the premises after this project.
Location
The location for my product will require funds, just in case you need to pay for the place which you’re advertising or researching
the product. This section also includes transportation from locations as well.
Advertising products
After the product is produced, the products won’t just sell straight away, advertising is required. Printing posters, broadcasting
on
Television and Radio may also be required, all of which cost money.
Resources
Paper, hiring of printers and other materials, as well as ingredients for the recipes, which will need to be accounted for. Every
piece of material used will need to be first researched and then purchased. A research into production must be made so money
is
not wasted on resources that are not need for this project.
5. Time
What methods could you employ to ensure you stick to your deadlines and why
would this be beneficial to your project?
• Make a list of everything you’ll need before you begin the project, not during – A list of personnel, resources, facilities and
locations will be helpful so you’re organised and can arrange these things. If you fail to do so, the deadlines may not be met
and everything in the schedule could have to be put back, due to a new planning stage been added. However, you must do
the list at the right time because if you employ contractors too early, you’ll be paying them for sitting around. For every
task I have carried out this far, a list has been made before the project, so I’m prepared. In particular, a list in the
photography project was paramount to the success of the overall task. Due to there been models, locations and resources
needed, not just resources, like many of the tasks before, it was important to note all these down and start planning who
and what would fill these spaces.
• Don’t spend too long on one aspect of the project – Spending time on one section of the project will be costly on the
schedule and deadlines won’t be met. There must be a good balance of every element to every task. However, I do realise
some things take more time, compared to others, but too much time must not be spent on the planning, research, design
or production stages. Quality will not be compromised by doing this, it just means working efficiently is key to the
successful nature of the tasks. My deadlines on my past project, Graphic Narrative, were almost not met, due this reason. I
spent a lot of time on one section of the project and almost had to rush through the others to complete the project.
However, the section I spent too much time on was the evaluation. This meant that I’d already completed all the other
sections, it just meant I didn’t review my work to the standard I would have wanted.
• Do the project in order, potential time could be saved, but in the long run, will be lost – Tasks within the project should
not be skipped so other, easier tasks, can be completed. Doing this will lose time in the long run, due to you having to
locate the past, unfinished, document, while production paperwork will be different to research paperwork, if you do them
in alternate fashion, you’ll confuse the knowledge and terminology for both. Success in the project will be had if this
method is followed and not ignored. Even though this hasn’t happened to me personally, I know some people in the past
have had problems with this factor.
6. Time
What is contingency time and how might this be beneficial to your project?
Contingency time is time that you allow yourself within a project , just in case something goes wrong. You may not need time
come the end of your project, but it’s still a good idea to have some from of contingency time, which will ensure deadlines are
met.
Some risks may include:
• The printing of the recipe cards don’t go through properly, due to the printer not been available or an error with the
printer occurring. Contingency time will then allow you to re-do the printing at a later date, or allow everything else to be
done later, so the printing can be carried out straight after the wrong printing. The only issue with having something go
wrong so early in the project is, if something later in the project goes wrong, you’ll have less time to correct it and may not
end up sticking to your schedule.
• The resources aren’t available – Contingency time will allow me to obtain the resources I need. However, this will be time
consuming and like I stated on the issue above, other things can't go wrong in the project or the schedule will be
compromised.
• Personnel aren’t available on a given day - Contingency allows me to either arrange the personnel for another day, or aside
from the contingency, replace the personnel with another person. This is beneficial because the personnel are contractors
and won’t get paid if they don’t work. A contractor is someone who is either tied to a contract for a short period of time, or
earns as they work.
7. Personnel
What size team will you use for your production (large or small)? How many people
will you have in your team? Consider the reasons for this. Think about the
advantages and disadvantages of your team size.
A small team size is going to be employed in this project. This is mainly because I am planning to self-finance the project, so don’t
want to waste too much money on personnel, due to me already spending money on resources, locations, models, facilities and
contracted equipment, without spending unnecessary money on unneeded personnel.
Advantage
• Money that could be wasted on Personnel can now be spent on resources and facilities, the main elements that will bring
me success in this project. However, all the money that is saved from a small personnel team been had, will not go o
resources and facilities, due to the self-financed project. This therefore means, the less money spent on the project, the
less profit you have to make on the products. On the other hand, if you make quality products, more money will be made,
even if the money on personnel, resources, facilities and locations will be greater. The risk for this however is too high
because, as previously stated, the money been used for the project is mine not the clients.
• Little, focus group ideas will be generated, instead of conflicting views of how we should tackle this. Time will be wasted if
arguments and opinions ensue.
Disadvantage
• The ease of the operation will not be as smooth with a small team
• With a small team, some personnel members will have to have cross-function roles in the team. This means that they may
have to be a researcher and a designer, while a producer may have to also design too.
• My contact circle won’t be as big if I have a small team. This means I will have to spend more money on facilities, personnel
and resources. This is because my contracted members may not know a person who can supply all of these key areas,
where as with a big team, they may, while getting discount off resources and similar.
8. Personnel
What job roles would you have in your production and what skills and experience would
be required?
Research – I need someone who can go out and find background information on products, analyse existing products and also
someone who can conduct focus groups to find out the previous information. This team member must be confident, due to them
working with people in focus groups and asking them question on the city streets. This department may also be required to
provide a hand in design, editorial or production, due to my self-financed project not been able to finance every position.
Editorial – Someone who can view the product and review what is wrong with it. This will give me an insight into how I can
improve this product, thus producing a better product for the public. Even though this role may not be seen as that important and
one that could be cross-functioned, it is one that is key to the success of the project and, like many of the members of personnel,
will be contracted in.
Design – The person who I contract for this role will need to be creative and come up with a range of potential designs. The
success of the products (recipe cards) rests on the design of them. However, even though this is a key role, other roles take
priority and this could be a cross-function role for either the researcher or editorial.
Photographic – This role will need to be taken care of, due to the products I produce needing photographing. However, as stated
on the contributors section of these slides, the photography could be carried out by a public type of contributor, so won’t need to
be specially contracted in.
Production – As the name suggests, this role will include actually making the product of the project. Even though it will be a big task, I
think I will only contract one producer into my personnel team, due to the other job roles helping production after they’ve finished their
sections of work. I am doing this because producers are notoriously expensive to contract out, so cross-function job roles will be
exercised o this project, due to a self-financed funding method.
9. • Printing- To produce recipe cards, a printer will be key to doing this. This personnel member will produce the cards and will
also double up as the print finisher, making sure everything is fine with the print and re-doing the print as well. Just one
function of this role includes doing a test run of the product. In this case, it will be necessary, due to me wanting to get the
product correct first time, which, in the long run, will cost less money. The printer will work closely with the editorial
section, just in case the editorial personnel member wants something adjusting at last minute, before the printer carries
out his tasks. However, instead of contracting a printer, I think I will draft out my work to a separate printing company
,which will work out cheaper than contracting another personnel member.
• Marketing and distribution – This personnel member will be in charge of advertising and then sending the product to
retailers. Again, like the design member, they must be creative, due to the looks of the product on the advertising
campaign, dictating the success of the overall sales figures. Some companies have a whole different department to
differentiate between these two, but because funds aren’t sufficient enough, this section of the company will be run
together, by either one or two people.
• Sales – Sales Personnel members must be able to pitch ideas to multi-million pound companies to try and get investment in
the idea. This could be potentially profitable, due to the self-funded venture, with the profit made potentially outweighing
the money spent on a large scale. For this reason I am deciding to contract a sales member into the small team, even
though it isn’t compulsory I do so.
Personnel
10. Personnel
How could you find people to be in your production team? Think back to your own
career development plans to help you with this.
• Online – With most things going to the internet in the ‘technological age’, the best way I can advertise my positions for the
production team is via the internet.
Advantage
• You get lots of applicants from a range of areas, not just the areas you put up posters and billboards. Even though you want
knowledge of the area from your team, due to the facility and resources elements, you also want a range of people, which
the interne will fulfil.
• Cheap, I’m not using paper like I would for posters and billboards
Disadvantage
• You’ll be wasting time reviewing the candidates when you could be spending it on more important things. However,
whatever you decide to do to advertise the vacancy, you will have to spend time reviewing the candidates.
• Poster/billboard – Lots of things are still put on posters and billboards. However, this is dependant on where you’re
advertising the vacancy and how many people will see it. If you choose to advertise on the wall behind a supermarket, it
might be cheap but it won’t be seen by many people. Where as if you put the poster/billboard in the city centre, it will be
very costly, but a lot of people will see it. It all depends on how much you value getting the right people for the jobs. In my
opinion, I would rather spend more money getting the personnel I want, rather than spending little money and getting
people who don’t have any creativity when it comes to design and production.
Advantage
• It will get to a range of people in the city and towns that you advertise the vacancy dependant on positioning). However, it
won’t be seen by as many people as the internet advertisement.
Disadvantage
• It will cost more than web advertising
11. • Contracting business/client – Another way of getting the personnel required would be through a client or contracting
business. Either way you would temporarily get the help and skills of the personnel, while the project is undergone,
however, after the project hey go back to the company they came from.
Advantage
• Unlike the other techniques, this one ensures that they have a job after completing your project, therefore, you are safe in
the knowledge that you haven’t prevented them from getting other work.
• If you have a lot of people fro a client, you may be able to get them for a fraction of what you would Have paid. With future
projects in mind also, you could form a partnership with these companies and contract workers for future projects, for a
cut-price fee.
Disadvantage
• You may not find the personnel you are looking for and then you’re going to have use the other techniques as well, thus
wasting time, money and effort.
Personnel
12. Facilities
List the equipment, resources and facilities you need for your production and its source
Equipment/Facility/Resources needed for
production
College Self Client
Paper to do research, designs, production, recipe cards and advertising on /
Printing the recipe cards needed for the production of this project. This will be drafted to a
client to complete because after this project, I won’t need the printer, so it would be to my
disadvantage if I chose to purchase a printer.
/
Ingredients – They will come from myself, due to most things been financed by myself in this
project, like stated in the finance section. /
Office space for research and design, which will also be drafted out by me for this project.
/
Kitchen for the production of the recipes on the cards
/
Photography equipment for the capturing of my made recipes. I will borrow this from college
because I don’t have these resources elsewhere, unless I hired them, which would waste
money.
/
13. Contributors
Contributor Type of Contributor
Team member – This could be an example of one of
my personnel members (researchers, designer, editor
etc.)
Talent/Expert
Client – This is who I’m working for. They will be giving
me advice on the products, due to them been the
users/sellers of this product in the long run.
Expert
Tutor – They could give you guidance on the product or
even help you out if they possess a certain skill set (ie.
Printer, photographer, etc.)
Expert
Photographer of Sourced Images – This will be the
person who takes the photographs, this could be a
personnel member, however, this will cost extra money.
For this reason, I may decide to get a member of the
public, take the pictures myself, or like I mentioned in
the last section, my tutor.
Public/Expert
14. Locations
What method could you employ to identify locations needed for your production
(production/ post production facilities) and how could this be useful?
A recce – This method involves you going to the locations and surveying them, while answering the following questions:
• How long does it take to get to the location from the main facility I’m using?
• Does it require cost? – In this case, yes, because it’s office space. The kitchen that I’m providing myself will need to be
surveyed for health and safety, but not for cost etc.
• Is it what you were looking for, is it appropriate?
• Do you need to ask permission from the land owners, if so, who?
It should be carried out thoroughly, due to health and safety codes. If it’s not checked properly and personnel injure themselves,
you could be open to a lawsuit.
Personnel recommendation – A member of personnel that I’ve drafted in could provide the locations. They may have worked for
a company or know a company that can grant us access to a certain location or they, themselves, may own a location that is
perfect for the photography, design or production sections. However, due to my small team numbers, the chances of someone
knowing any locations is slim, but there is still a chance.
Competitor locations- You could use the same locations that your competitors use. This however would involve asking
permission fro the rival company and that’s only if the owners of the location aren’t exclusively giving them the permission to
use
it. This method would probably the least feasible put he 3, due to me wanting the production and advertising to be original, not
just a copy from a rivals advert campaign.
15. Locations
Are there any limitations or risks you would need to consider for your locations?
Location Limitation/Risk
Kitchen I can manage everything that I will set out to achieve before the production section. A risk within the kitchen
when produced the food for the recipe cards, include: Knives, which is a hazard if they cut you, while burning
yourself on the oven is another risk within the kitchen.
Office space When I’m researching, going out and about to find out existing products and consumer feedback could be useful,
and a location could be added. A risk in the office could be heavy equipment been used and injury could be
common. Eye strain from the computer screens used in the office is another risk while working in the office
location on this project. The last risk is back and other limb strain. Chairs that don’t have correct support are a
real risk, especially when the personnel been used are not properly contracted by me.
Photography location 1
(The kitchen)
Food been made in the kitchen isn’t the only function for that location. After making the food, either by myself or
a contracted chef, it will need to be photographed for advertisement of the product. A risk in doing this is manly
in regards to the camera, not a risk to health. The camera could be dropped if the photographer falls on obstacles
such as oven doors and similar.
Photography location 2
(restaurant)
As well as photographs been taken in the kitchen, I want to photograph the products where they will be naturally
consumed and therefore can be advertised more effectively. There are no oven doors within the restaurant area,
but chairs can be a trip hazard for anyone, but especially the photographer, who will be holding expensive
equipment in order to capture the products.
High street (added after
reviewing the research part
of the project)
Researching the products will involve getting a focus group or giving members of the public questionnaires. This
section will involve going onto the street and inquiring about peoples preferences and opinions. Due to the dishes
been created been vegetarian, this will take longer because you will have to find a considerable amount of
vegetarians, not just any member of the public. For this location, the scenarios of risks in a town centre are
endless.
16. Codes of Practice - Clearances
What is a model/location release form and why is it important to your production?
This piece of documentation allows a company to take photographs of specific models in specific locations without having legal
action filed against them. At the start of every project, this document must be created, if you’re going to be using any models or
locations for advertising.
This is key to mine, and every project, due to the owner of the location or the model potentially taking legal action against me if I
don’t address this piece of documentation by filling it in and signing it.
Model – In my photography unit, model release forms were required if you were doing an application that featured people
(portraiture, photojournalism, illustration etc.). However I was doing the application of architectural, so in this case, a model
release form wasn’t necessary, however, would have been created if needed.
Location – This form could potentially have been made in the photography unit also. However, due to the trip to Nunnington
Hall
and my photographs at the centre of York, this documentation wasn’t required in this scenario.
A high profile example of consent not been had by the photographer before they captured photographs was the battle between
a
French journalist and Kate Middleton. These photographs depicted the duchess of Cambridge topless on the balcony of a French
villa. Even though this case wasn’t technically involving a model and Middleton didn’t win any money, legal proceedings were
taken and an injunction on the magazine that ran the pictures was taken out.
17. Codes of Practice - Legal
What legal requirements will you have to consider in your project and what aspects do they
relate to?
Aspect of Production Legal Consideration
Making the logo for the company brand
Check it isn’t already in use by an existing company, if it is, either ask
permission for the logo or come up with an original deign. (Just because
you have asked permission form a company, it doesn’t give you the
right to use it, they must grant you permission first)
Creating the house style
Making sure it’s not infringing on another companies creation before
production of the house style is started. The house style however
doesn’t have to be familiarity for the customers, like so many
companies and brands, due to a sequel or a follow up product not been
lined up for the net project.
Images used in advertising
I have to make sure the images I use are either free of copyright or
taken by myself or my personnel. If I don’t comply with this, I may get
sued and the money that I could potentially make as profit, will be lost
and the image will be revoked, therefore, the project then may not be
financially possible to complete.
Checking I’ve completed the paperwork for health and safety
Health and safety paperwork must be completed in the planning and
research sections, before production can take place. If it’s not, models
and personnel could sue me if they have an accident that wasn’t noted
down for that specific location.
18. Codes of Practice – Regulatory Bodies
Which regulatory body’s guidelines would you need to follow when creating your
production? Where could you source that information from. Be specific.
The main regulatory body I will have to look at before I begin production is the ASA (Advertising Standards Agency). This
regulating company has specific guidelines that companies must follow when selling and advertising their products. Before I start
my project of recipe cards, I must first read the guidelines set out by the ASA. This, in the long run, will be beneficial to my
Company, due to the legal and ethical issues I may have if, in my project, I don’t follow the regulations set. This could then lead
to
judicial action or a fine, both of which will affect the running of the project. And may lead to the project not going ahead at all.
The full list of regulation I will have to read through before starting production are available for me at:
http://www.cap.org.uk/Advertising-Codes/~/media/Files/CAP/Codes%20CAP%20pdf/CAP%20Code%200712.ashx
The main guidelines I will have to follow are:
• Misleading advertisement – I must ensure that my advertisements don’t feature anything that is untrue about the product
I make.
• Environmental claims – This will be one of my main concerns, due to the recipe cards been for vegetarians, you always link
them with environmental concerns, so this one will be a key guideline for my products.
• Food, food supplements and associated health or nutritional claims – This directly links to food types, while stating that
things going into the food is both legal and ethical and within these ASA regulations.
• Things such as Distance Sales, Motoring, Gambling and Lottery, as well as others, won’t be relevant to this project because
they don’t fit into these categories. The distance sales guideline won’t be followed, due to the product been sold to UK
retailers and individual members of the public, not international/European clients.