The document discusses various pre-production techniques for financing a project, including being self-financed, employer/client financed, and kickstarter. It recommends using kickstarter to fund a recipe card project for vegetarians, as that audience would be most likely to support it. It also lists aspects of production that require financing like personnel, equipment, ingredients. Methods to stick to deadlines like planning ahead and organization are suggested. Contingency time allows for unexpected delays. Legal requirements like location/model release forms and copyright must also be considered.

1. Pre-Production Techniques
LO1
Name

2. Finance
Give a definition for each of the terms listed
Self Financed
Being self financed is where the producer and there product makes all of the money needed to
complete their own project, without needing to borrow or issue shares of their business out. One
of the advantages of this is that the share holders have no control over shares, therefore their
opinions and possible ideas will matter and will not have be taken into consideration.
Employer/Client Financed
Employer/client financed is where the client of the project or task provides all of the expenses and
money. This is where the client of the project or task provides all of the expenses and money that
will be a needed for the hired company to prolong and carry on with the project. A good example of
this is, if the photographer needed particular lenses or a studio to take photographs, the client
would pay for this to make sure that the project is running smoothly.
Kick-starter
Kick-starter is a funding platform for media companies to request money from the public to make a
specific product and be able to do their project. It works by the client having a detailed page with
all the information, prototypes etc about their product/project to tell viewers about it. Once
enough people are willing to support the project by pledging money, development of those
projects can be carried out.

3. Finance
Which source of funding will be most likely for your production and why?
The funding I would be most likely to use would be a kick-starter fund. I have decided that this
would be the best funding for my project because I will be making the recipe cards for public use,
and basing my target audience on vegetarians. Vegetarians would be the people that are most likely
to support what I am doing in my project, as finding good tasting, healthy food is sometimes hard
to come across, and being able to have a variety of different foods is good. The advantages of
having this funding scheme will be that all of the money for the project will be funded using this
technique, and all of the money made from my recipe cards be a full 100% profit, as I wouldn’t
have spent any of my own money on the project. The disadvantages are that I may not get as many
people as I expected to support my project, and there is a possibility that I may not make enough
money to fund my project, therefore I would have to temporarily postpone my project or maybe
end up not being able to do it at all. Doing this can be risky, but I need to be professional about
putting my project across, and making it appealing for the public and my target audience.

4. Finance
List the aspects of your production that will require finance
Most of the aspects in production will all require money.
– Personnel (crew/experts/focus groups); all of these people will need to be on a wage or have
some sort of contract that you will have to stick by. The wages will vary between different
personnel, depending on what jobs they will be doing for you, but no one will do a large
amount of work for free, especially if they’re a professional
– Stock Images/Capturing images; a photographer will be needed to take photographs for your
product, and they will need to be paid. You could take the photographs yourself, but they may
not look as good as they could, and you will be needed to do other things in your project, you
would have to be extremely organised.
– Location/Studio hire
– Equipment hire
– Printing
– Food ingredients

5. Time
What methods could you employ to ensure you stick to your deadlines and why
would this be beneficial to your project?
There are a few methods that you can use to ensure that you meet set deadlines, such as, planning
your work a week in advance, getting your things ready at the end of the day for the next day, and
sorting things out in the morning so they are ready for when you leave to do your jobs. Doing
simple methods like these allows you to understand where you are throughout your work load and
what certain jobs you will have for that day or week, getting the equipment that is needed ready so
it’s easier for you to go through with your plans. This will create efficiency and therefore means that
you be less likely to miss any set deadlines.

6. Time
What is contingency time and how might this be beneficial to your project?
Contingency time is time within a schedule that is used in case you have run out of time to complete
your original task, it gives you enough time to get any uncompleted finished. A contingency plan is
usually used for ensuring you have enough time to get in case it just so happens that you don’t get
your work finished in the time set on your schedule, this usually occurs when you haven’t given
yourself enough time to do your work. You can use your contingency time at any point throughout a
project, but it is preferred that contingency time is saved until the end of a project in case and
emergency arises. Contingency time is very beneficial as without it, if anything was to go wrong then
there would no way resurrecting it. The schedules that I have made may not be completely accurate
as I am not sure how long the project will take exactly, but it is important that I give myself extra
time to complete any unfinished it work.

7. Personnel
What size team will you use for your production (large or small)? How many people
will you have in your team? Why?
For my project I will be the only person producing the work for my project. This is because I will not
need any external help, such as photographers, accountants or models etc. I will be able to all of
these things myself, using different resources that are provided by college or equipment that I
already have at home e.g. camera, and I have already got an continuously expanding knowledge in
the print industry.

8. Personnel
What job roles would you have in your production and what skills and experience
would be required?
During production, I will not need a photographer, as I am planning to take the photographs myself,
or collecting high quality, professional images from the internet. I am swaying more towards
collecting images off the internet, as doing this will save me time, and money on cooking and
buying the food. I would like to use a copy writer to make sure that all the correct text is used in my
recipe cards, as I will need a good description of what the food what will appeal to my target
audience. A graphic designer will ensure that the cards are designed appropriately and
professionally. They will also make sure that the cards look attractive and have a good knowledge in
using Photoshop to provide a professional quality recipe card.

9. Personnel
How could you find people to be in your production team?
Since I have decided that I will only be using myself as a ‘one man’ production team, I will not need
to search for any other people to work with me. Although, if I ever require any further help I could
ask friends or even family to help me along with my production. I could also use a local publication
to advertise the job , this will include newspapers and websites. You could use a job website or
even produce your own posters and put them up.

10. Facilities
List the equipment, resources and facilities you need for your production and its source
Equipment/Facility/Resources
needed for production
College Self Client
Camera yes yes
Printer yes yes
Access to computers yes yes
Location (studio or kitchen etc) yes yes
Photoshop yes

11. Contributors
Contributor Type of Contributor
Team member Creator of the whole product
Client Provided the brief
Tutor Assistant
Photographer of Sourced Images Internet
Designer Who designs the cards

12. Locations
What method could you employ to identify locations needed for your production
(production/ post production facilities) and how could this be useful?
To indentify locations for our production, to decide suitably a recce can be produced. These allow
you to make a decision whether a location should be used for your project or not depending on
what you are doing. These are useful to find out lots of specific information such as; how long it
takes to travel; permission of use; if it looks appropriate for what you need; if it is safe to use and if
it costs money to get or use. These are all really important aspects to know. When you decide on
choosing your location, considerations on risk and limitations will need to be taken into account.
These can include aspects that could be unsafe or that limit you in your production. Sometimes
these can even stop you from completing what you need to do for the project.

13. Locations
Are there any limitations or risks you would need to consider for your locations?
Location Limitation/Risk
Town Getting hit by a car, be careful when talking to strangers about the
food
Supermarket Slippery floor, tripping hazards, secure shelving.
Restaurants Food poisoning.

14. Codes of Practice - Clearances
What is a model/location release form and why is it important to your production?
A model/location release form is a legal document to clarify that the subject of the photograph is
protected if any kind of incident was to occur during a shoot. The signature from the model or
subject it giving you permission for the photographer to publish the photographs in any kind of
form. Very rarely the photographer is the person that publishes the photograph, but they can
license the photograph(s) for someone else to publish. This is important in my production because
if I do not have any of these legal forms signed by the model it can cause civil liability for whoever
may publish the photograph(s).

15. Codes of Practice - Legal
What legal requirements will you have to consider in your project and what aspects do they
relate to?
Aspect of Production Legal Consideration
Location/model release forms Full rights to the photograph in the location and with
the chosen model
Copyright Making sure permission is granted to use other
businesses characters, images, logos etc. Make
sure all work is original.
Health and safety Conduct necessary health and safety checks within
the project. Include risk assessments regarding
each location that is used.
The ASA Ensure that our advert is not harmful to the
audience and we will not lie to sell our product.
Follow the code practice.

16. Codes of Practice – Regulatory Bodies
Which regulatory body’s guidelines would you need to follow when creating your
production?
I will need to follow the guidelines/rules of the ASA (advertising standards authority) which
includes many different rulings. The most obvious ones would include rulings that make sure that
adverts are not harmful in anyway to their audiences, or feed false information about the product
to try and promote it. Any advert must be truthful and must not have any additional information in
it that hasn’t been stated.

17. Codes of Practice – Regulatory Bodies
Where can you source information from regarding these guidelines?
To source the information we can use the internet to find out the ASA’s guidelines. Their official
website is ‘www.asa.org.uk’ this includes all the information about the ASA and all the different
rulings that are included.