This document discusses impulse-shaped services and how services can adapt to individual users. It contains several quotes and links about how devices will have sensors and services should be created using this sensor data. The document discusses the increase of diversity and how services can adapt to the unique context of each individual person. It also discusses engaging with users on an expressive level through different interaction levels. The document advocates designing systems where users and service providers work together to fulfill the service. It suggests creating dynamic personas to catch impulses during real-time use and translating this into emerging services. The document concludes by encouraging services to adapt to users for the best experiences and results.