Security and Compliance in Regulated IndustriesDreamforce
Healthcare, Financial Services, Government, and all other regulated industries move their data and apps to the cloud to run business faster. With more data unlocked to automate business, managing and tracking user access becomes a paramount task. Join security and compliance experts from Salesforce, Accenture, Deloitte, PWC and Workday to learn best practices on complying with data security and integrity standards in highly regulated industries.
In an ever-changing landscape of skills, it's easy to just copy what someone else did to be successful. But are someone else's achievements really what you want? Everyone is always looking for a "How to" approach to accomplish a goal. In this webinar, we'll focus on a "Why to" approach to reach your goals.
Demystify Metadata Relationships with the Dependency APIDeveloper Force
As your org grows, the relationships between different metadata components become more complex. To understand metadata dependencies, we're happy to introduce the new Dependency API that allows queries for metadata dependencies within the org.
Security and Compliance in Regulated IndustriesDreamforce
Healthcare, Financial Services, Government, and all other regulated industries move their data and apps to the cloud to run business faster. With more data unlocked to automate business, managing and tracking user access becomes a paramount task. Join security and compliance experts from Salesforce, Accenture, Deloitte, PWC and Workday to learn best practices on complying with data security and integrity standards in highly regulated industries.
In an ever-changing landscape of skills, it's easy to just copy what someone else did to be successful. But are someone else's achievements really what you want? Everyone is always looking for a "How to" approach to accomplish a goal. In this webinar, we'll focus on a "Why to" approach to reach your goals.
Demystify Metadata Relationships with the Dependency APIDeveloper Force
As your org grows, the relationships between different metadata components become more complex. To understand metadata dependencies, we're happy to introduce the new Dependency API that allows queries for metadata dependencies within the org.
Join Marketing Cloud Product Managers as they walk you through how to create reusable content, manage your data, and automate API-triggered email sends. Scale your development and empower your team of marketers without starting from scratch for each and every campaign.
Integrate CMS Content Into Lightning Communities with CMS ConnectSalesforce Developers
In this webinar we will show you how to display content from external Content Management Systems into Lightning Communities. This lets you take advantage of the Communities framework and help you centralize content in whatever CMS system you have chosen.
Curious to know what Lightning Platform is, how you can best develop with it, or looking for specific best practices for implementation? We’ve got the Lightning Platform Product Management team on tap to address some of your most burning questions and help you build apps faster!
New Lightning Experience: Build Custom Apps in a FlashDreamforce
Get the most out of your Platform investment by creating a modern UX with Lightning Components and the new Lightning Experience. Learn how to quickly build pages in Lightning App Builder and activate them in the new Lightning Experience. Learn about what you can do today and the future of the Lightning. Watch the video now: https://www.youtube.com/watch?v=34D28z9UheA
Join us as we review the latest features in Reports and Dashboards and create “one report to rule them all”. We will also dive into some tips and tricks for building dashboards in Lightning.
Webinar: How Admins Solve Problems with AppExchange AppsSalesforce Admins
Whether you need a quick solve to an unexpected problem, or are leading a large strategic initiative, the AppExchange is here to help. Two #AppyAdmins share their favorite apps and best practices for using AppExchange in all kinds of situations.
Salesforce Admins live at the center of change within organizations. Whether automating processes or transitioning to Lightning Experience, change management skills will ensure smooth sailing when completing projects and create a better experience for your stakeholders, end users, and you.
Build Real-time Multi-User Apps With Visualforce, GoInstant, and AngularJSSalesforce Developers
Real-time multi-user apps are a new way of improving the app user experience. Join us to learn what this means and how easy it is to build one. We'll use Visualforce, GoInstant, and AngularJS. AngularJS is a popular framework for building web applications, and GoInstant provides the real-time, multi-user capabilities. We'll build a real app live, and you'll leave with concrete next steps for implementing GoInstant in their next app.
Gesture Controlled Interactions with Platform Events and IoT ExplorerSalesforce Developers
Learn how to leverage gesture sensors, Platform Events and IoT explorer to interact with Salesforce data and even navigate the Lightning Experience UI.
Part 1: building a digital marcoms strategySitecore
- How to create a straight forward board level digital marketing strategy aimed at achieving your business, marketing and operational objectives.
- How to correlate and align the features and functions of digital marketing technologies so that they measurably drive marketing objectives.
Webinar reviewing the latest features in Reports and Dashboards and learn how to build reports to power a full service dashboard! We cover topics like bucketing, cross filters, and conditional formatting.
The Future of Illusions: TC Camp 2019 KeynoteGavin Austin
At most companies, marketing and technical communications rarely unite even though both professions create content. Also, rumors abound that new technologies, such as chatbots and artificial intelligence (AI) might reduce the necessity of both roles or increase internal struggles for their funding. Learn how content created by Salesforce is displacing the future of these illusions.
Increase Customer Adoption with Interactive ContentGavin Austin
Salesforce Case Study: Adding Interactivity to Increase Customer Satisfaction
Presented at the Intelligent Content Conference on how Salesforce built a framework for interactive content, which led to an increase in customer adoption.
Join Marketing Cloud Product Managers as they walk you through how to create reusable content, manage your data, and automate API-triggered email sends. Scale your development and empower your team of marketers without starting from scratch for each and every campaign.
Integrate CMS Content Into Lightning Communities with CMS ConnectSalesforce Developers
In this webinar we will show you how to display content from external Content Management Systems into Lightning Communities. This lets you take advantage of the Communities framework and help you centralize content in whatever CMS system you have chosen.
Curious to know what Lightning Platform is, how you can best develop with it, or looking for specific best practices for implementation? We’ve got the Lightning Platform Product Management team on tap to address some of your most burning questions and help you build apps faster!
New Lightning Experience: Build Custom Apps in a FlashDreamforce
Get the most out of your Platform investment by creating a modern UX with Lightning Components and the new Lightning Experience. Learn how to quickly build pages in Lightning App Builder and activate them in the new Lightning Experience. Learn about what you can do today and the future of the Lightning. Watch the video now: https://www.youtube.com/watch?v=34D28z9UheA
Join us as we review the latest features in Reports and Dashboards and create “one report to rule them all”. We will also dive into some tips and tricks for building dashboards in Lightning.
Webinar: How Admins Solve Problems with AppExchange AppsSalesforce Admins
Whether you need a quick solve to an unexpected problem, or are leading a large strategic initiative, the AppExchange is here to help. Two #AppyAdmins share their favorite apps and best practices for using AppExchange in all kinds of situations.
Salesforce Admins live at the center of change within organizations. Whether automating processes or transitioning to Lightning Experience, change management skills will ensure smooth sailing when completing projects and create a better experience for your stakeholders, end users, and you.
Build Real-time Multi-User Apps With Visualforce, GoInstant, and AngularJSSalesforce Developers
Real-time multi-user apps are a new way of improving the app user experience. Join us to learn what this means and how easy it is to build one. We'll use Visualforce, GoInstant, and AngularJS. AngularJS is a popular framework for building web applications, and GoInstant provides the real-time, multi-user capabilities. We'll build a real app live, and you'll leave with concrete next steps for implementing GoInstant in their next app.
Gesture Controlled Interactions with Platform Events and IoT ExplorerSalesforce Developers
Learn how to leverage gesture sensors, Platform Events and IoT explorer to interact with Salesforce data and even navigate the Lightning Experience UI.
Part 1: building a digital marcoms strategySitecore
- How to create a straight forward board level digital marketing strategy aimed at achieving your business, marketing and operational objectives.
- How to correlate and align the features and functions of digital marketing technologies so that they measurably drive marketing objectives.
Webinar reviewing the latest features in Reports and Dashboards and learn how to build reports to power a full service dashboard! We cover topics like bucketing, cross filters, and conditional formatting.
The Future of Illusions: TC Camp 2019 KeynoteGavin Austin
At most companies, marketing and technical communications rarely unite even though both professions create content. Also, rumors abound that new technologies, such as chatbots and artificial intelligence (AI) might reduce the necessity of both roles or increase internal struggles for their funding. Learn how content created by Salesforce is displacing the future of these illusions.
Increase Customer Adoption with Interactive ContentGavin Austin
Salesforce Case Study: Adding Interactivity to Increase Customer Satisfaction
Presented at the Intelligent Content Conference on how Salesforce built a framework for interactive content, which led to an increase in customer adoption.
Modern Architectures: The Road to App Cloud 2020Dreamforce
Salesforce App Cloud continues to rapidly grow and expand in capabilities, scope and vision. Join Senior Product Leadership to learn more about the Platform's 2020 vision and understand how Salesforce is truly enabling Modern Architectures now, and in the future. Watch the video now: https://www.youtube.com/watch?v=UCVhstctsgI
What the Bot!? How Salesforce Geared Up for ChatbotsGavin Austin
Learn how Salesforce planned and created content for a chatbot feature for millions of customers. See which tools, metrics, and research led to a content strategy to support a variety of globally dispersed industries using new chatbot technology. Attendee takeaways:
*What chatbots are and why you should care
*How to determine a chatbot content strategy
*How to create useful content for chatbots
*How to brace your team for bots
Modern Architectures: How IoT will Transform and Disrupt your IndustryDreamforce
The Internet of Things is a phenomenon that is disrupting nearly every industry. In this session, we will explore how Salesforce customers and Partners are harnessing IoT to provide new levels of service, intelligence business value across a range of use cases and industries.
Slides from my keynote at the NHS Conference talking about health clouds and marketing clouds, and how digital technology is connecting patients (and customers), keeping people out of hospital and saving lives.
Need greater visibility into your sales funnel? See what reports top sales leaders use to manage and grow their pipeline and how you can make these insights your own.
Watch the session video: http://bit.ly/1MnIif1
Agile marketing. You may have heard about it, maybe even wondered about it...and if it could be right for you and your marketing team.
Here's some great news: whether you are a member of a smaller marketing team or large, enterprise-level marketing team, ALL marketers can benefit from agile marketing. Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company to learn:
- How to improve team communication with agile marketing
- How to save time and money in executing marketing initiatives
- How to make even the most challenging campaign a success
Dreamforce 2016: Who wins when sales & service teams are on the same platform...Marta Dalton
eCommerce can't stand alone, it works best when sales and service teams support B2B eCommerce, and even better when they are using integrated tools for CRM and customer support.
Platform Events: How developers and admins work together to implement busines...YeurDreamin'
Martijn Schwärzer - Platform events enable developers and administrators to build a new generation of event-driven applications. This session will get you started on how to use Platform events declaratively and programmatically, and how you can master their integration into your environments.
Similar to Rebels with a Cause: How Marcomm & Techcomm United at Salesforce to Create Trailhead (20)
Mistakes to Avoid When You Grow Your Doc TeamGavin Austin
Presentation on lessons learned at Salesforce while growing a Documentation team from 3 to 200+ content creators. Delivered at Write The Docs San Francisco.
What the Bot!? How Salesforce Geared Up for ChatbotsGavin Austin
Presentation on how Salesforce planned and created content for a chatbot feature for millions of customers across a variety of industries. Delivered at Intelligent Content Conference.
Implementing a Content Strategy Is Like Running 100 Miles: Painful But PossibleGavin Austin
Presentation on how techniques for finishing 100-mile ultramarathons can help you implement content strategies at large organizations. Delivered at STC Summit '17.
A lightning talk on how Salesforce grew its Documentation and User Assistance team from three to nearly 150+ writers. Delivered at Write The Docs San Francisco.
Workshop on how to create successful content strategies with interactive content, structured authoring, and Agile development environments. Delivered at TC Camp 2016.
Doc is Dead! How Walkthroughs Changed Salesforce's Content StrategyGavin Austin
A case study on why the Documentation and User Assistance team at Salesforce changed its content strategy to include more forms of interactive content.
Your career, brand, and reputation depend on how well you deliver presentations, both internally and externally. For most people, getting up in front of an audience is a terrifying experience, but it doesn't have to be. By learning a few simple techniques, you can confidently deliver career-boosting technical presentations that won't bore an audience, accidentally tarnish your brand, or limit your career opportunities. Presenting is a craft, not a talent. Those who learn the craft can easily take their careers to the next level.
How Writers Can Benefit from Social SoftwareGavin Austin
Presentation on how writers can increase their business value by using collaboration applications, such as Chatter or Yammer. Delivered at at WritersUA, STC Summit 2014, and STC Web Seminars.
Providing Globus Services to Users of JASMIN for Environmental Data AnalysisGlobus
JASMIN is the UK’s high-performance data analysis platform for environmental science, operated by STFC on behalf of the UK Natural Environment Research Council (NERC). In addition to its role in hosting the CEDA Archive (NERC’s long-term repository for climate, atmospheric science & Earth observation data in the UK), JASMIN provides a collaborative platform to a community of around 2,000 scientists in the UK and beyond, providing nearly 400 environmental science projects with working space, compute resources and tools to facilitate their work. High-performance data transfer into and out of JASMIN has always been a key feature, with many scientists bringing model outputs from supercomputers elsewhere in the UK, to analyse against observational or other model data in the CEDA Archive. A growing number of JASMIN users are now realising the benefits of using the Globus service to provide reliable and efficient data movement and other tasks in this and other contexts. Further use cases involve long-distance (intercontinental) transfers to and from JASMIN, and collecting results from a mobile atmospheric radar system, pushing data to JASMIN via a lightweight Globus deployment. We provide details of how Globus fits into our current infrastructure, our experience of the recent migration to GCSv5.4, and of our interest in developing use of the wider ecosystem of Globus services for the benefit of our user community.
Experience our free, in-depth three-part Tendenci Platform Corporate Membership Management workshop series! In Session 1 on May 14th, 2024, we began with an Introduction and Setup, mastering the configuration of your Corporate Membership Module settings to establish membership types, applications, and more. Then, on May 16th, 2024, in Session 2, we focused on binding individual members to a Corporate Membership and Corporate Reps, teaching you how to add individual members and assign Corporate Representatives to manage dues, renewals, and associated members. Finally, on May 28th, 2024, in Session 3, we covered questions and concerns, addressing any queries or issues you may have.
For more Tendenci AMS events, check out www.tendenci.com/events
Globus Compute wth IRI Workflows - GlobusWorld 2024Globus
As part of the DOE Integrated Research Infrastructure (IRI) program, NERSC at Lawrence Berkeley National Lab and ALCF at Argonne National Lab are working closely with General Atomics on accelerating the computing requirements of the DIII-D experiment. As part of the work the team is investigating ways to speedup the time to solution for many different parts of the DIII-D workflow including how they run jobs on HPC systems. One of these routes is looking at Globus Compute as a way to replace the current method for managing tasks and we describe a brief proof of concept showing how Globus Compute could help to schedule jobs and be a tool to connect compute at different facilities.
Enhancing Project Management Efficiency_ Leveraging AI Tools like ChatGPT.pdfJay Das
With the advent of artificial intelligence or AI tools, project management processes are undergoing a transformative shift. By using tools like ChatGPT, and Bard organizations can empower their leaders and managers to plan, execute, and monitor projects more effectively.
Navigating the Metaverse: A Journey into Virtual Evolution"Donna Lenk
Join us for an exploration of the Metaverse's evolution, where innovation meets imagination. Discover new dimensions of virtual events, engage with thought-provoking discussions, and witness the transformative power of digital realms."
Accelerate Enterprise Software Engineering with PlatformlessWSO2
Key takeaways:
Challenges of building platforms and the benefits of platformless.
Key principles of platformless, including API-first, cloud-native middleware, platform engineering, and developer experience.
How Choreo enables the platformless experience.
How key concepts like application architecture, domain-driven design, zero trust, and cell-based architecture are inherently a part of Choreo.
Demo of an end-to-end app built and deployed on Choreo.
top nidhi software solution freedownloadvrstrong314
This presentation emphasizes the importance of data security and legal compliance for Nidhi companies in India. It highlights how online Nidhi software solutions, like Vector Nidhi Software, offer advanced features tailored to these needs. Key aspects include encryption, access controls, and audit trails to ensure data security. The software complies with regulatory guidelines from the MCA and RBI and adheres to Nidhi Rules, 2014. With customizable, user-friendly interfaces and real-time features, these Nidhi software solutions enhance efficiency, support growth, and provide exceptional member services. The presentation concludes with contact information for further inquiries.
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I ...Juraj Vysvader
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I didn't get rich from it but it did have 63K downloads (powered possible tens of thousands of websites).
TROUBLESHOOTING 9 TYPES OF OUTOFMEMORYERRORTier1 app
Even though at surface level ‘java.lang.OutOfMemoryError’ appears as one single error; underlyingly there are 9 types of OutOfMemoryError. Each type of OutOfMemoryError has different causes, diagnosis approaches and solutions. This session equips you with the knowledge, tools, and techniques needed to troubleshoot and conquer OutOfMemoryError in all its forms, ensuring smoother, more efficient Java applications.
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...Globus
Large Language Models (LLMs) are currently the center of attention in the tech world, particularly for their potential to advance research. In this presentation, we'll explore a straightforward and effective method for quickly initiating inference runs on supercomputers using the vLLM tool with Globus Compute, specifically on the Polaris system at ALCF. We'll begin by briefly discussing the popularity and applications of LLMs in various fields. Following this, we will introduce the vLLM tool, and explain how it integrates with Globus Compute to efficiently manage LLM operations on Polaris. Attendees will learn the practical aspects of setting up and remotely triggering LLMs from local machines, focusing on ease of use and efficiency. This talk is ideal for researchers and practitioners looking to leverage the power of LLMs in their work, offering a clear guide to harnessing supercomputing resources for quick and effective LLM inference.
Code reviews are vital for ensuring good code quality. They serve as one of our last lines of defense against bugs and subpar code reaching production.
Yet, they often turn into annoying tasks riddled with frustration, hostility, unclear feedback and lack of standards. How can we improve this crucial process?
In this session we will cover:
- The Art of Effective Code Reviews
- Streamlining the Review Process
- Elevating Reviews with Automated Tools
By the end of this presentation, you'll have the knowledge on how to organize and improve your code review proces
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...Mind IT Systems
Healthcare providers often struggle with the complexities of chronic conditions and remote patient monitoring, as each patient requires personalized care and ongoing monitoring. Off-the-shelf solutions may not meet these diverse needs, leading to inefficiencies and gaps in care. It’s here, custom healthcare software offers a tailored solution, ensuring improved care and effectiveness.
Understanding Globus Data Transfers with NetSageGlobus
NetSage is an open privacy-aware network measurement, analysis, and visualization service designed to help end-users visualize and reason about large data transfers. NetSage traditionally has used a combination of passive measurements, including SNMP and flow data, as well as active measurements, mainly perfSONAR, to provide longitudinal network performance data visualization. It has been deployed by dozens of networks world wide, and is supported domestically by the Engagement and Performance Operations Center (EPOC), NSF #2328479. We have recently expanded the NetSage data sources to include logs for Globus data transfers, following the same privacy-preserving approach as for Flow data. Using the logs for the Texas Advanced Computing Center (TACC) as an example, this talk will walk through several different example use cases that NetSage can answer, including: Who is using Globus to share data with my institution, and what kind of performance are they able to achieve? How many transfers has Globus supported for us? Which sites are we sharing the most data with, and how is that changing over time? How is my site using Globus to move data internally, and what kind of performance do we see for those transfers? What percentage of data transfers at my institution used Globus, and how did the overall data transfer performance compare to the Globus users?
Prosigns: Transforming Business with Tailored Technology SolutionsProsigns
Unlocking Business Potential: Tailored Technology Solutions by Prosigns
Discover how Prosigns, a leading technology solutions provider, partners with businesses to drive innovation and success. Our presentation showcases our comprehensive range of services, including custom software development, web and mobile app development, AI & ML solutions, blockchain integration, DevOps services, and Microsoft Dynamics 365 support.
Custom Software Development: Prosigns specializes in creating bespoke software solutions that cater to your unique business needs. Our team of experts works closely with you to understand your requirements and deliver tailor-made software that enhances efficiency and drives growth.
Web and Mobile App Development: From responsive websites to intuitive mobile applications, Prosigns develops cutting-edge solutions that engage users and deliver seamless experiences across devices.
AI & ML Solutions: Harnessing the power of Artificial Intelligence and Machine Learning, Prosigns provides smart solutions that automate processes, provide valuable insights, and drive informed decision-making.
Blockchain Integration: Prosigns offers comprehensive blockchain solutions, including development, integration, and consulting services, enabling businesses to leverage blockchain technology for enhanced security, transparency, and efficiency.
DevOps Services: Prosigns' DevOps services streamline development and operations processes, ensuring faster and more reliable software delivery through automation and continuous integration.
Microsoft Dynamics 365 Support: Prosigns provides comprehensive support and maintenance services for Microsoft Dynamics 365, ensuring your system is always up-to-date, secure, and running smoothly.
Learn how our collaborative approach and dedication to excellence help businesses achieve their goals and stay ahead in today's digital landscape. From concept to deployment, Prosigns is your trusted partner for transforming ideas into reality and unlocking the full potential of your business.
Join us on a journey of innovation and growth. Let's partner for success with Prosigns.
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamtakuyayamamoto1800
In this slide, we show the simulation example and the way to compile this solver.
In this solver, the Helmholtz equation can be solved by helmholtzFoam. Also, the Helmholtz equation with uniformly dispersed bubbles can be simulated by helmholtzBubbleFoam.
In software engineering, the right architecture is essential for robust, scalable platforms. Wix has undergone a pivotal shift from event sourcing to a CRUD-based model for its microservices. This talk will chart the course of this pivotal journey.
Event sourcing, which records state changes as immutable events, provided robust auditing and "time travel" debugging for Wix Stores' microservices. Despite its benefits, the complexity it introduced in state management slowed development. Wix responded by adopting a simpler, unified CRUD model. This talk will explore the challenges of event sourcing and the advantages of Wix's new "CRUD on steroids" approach, which streamlines API integration and domain event management while preserving data integrity and system resilience.
Participants will gain valuable insights into Wix's strategies for ensuring atomicity in database updates and event production, as well as caching, materialization, and performance optimization techniques within a distributed system.
Join us to discover how Wix has mastered the art of balancing simplicity and extensibility, and learn how the re-adoption of the modest CRUD has turbocharged their development velocity, resilience, and scalability in a high-growth environment.
Enterprise Resource Planning System includes various modules that reduce any business's workload. Additionally, it organizes the workflows, which drives towards enhancing productivity. Here are a detailed explanation of the ERP modules. Going through the points will help you understand how the software is changing the work dynamics.
To know more details here: https://blogs.nyggs.com/nyggs/enterprise-resource-planning-erp-system-modules/
Rebels with a Cause: How Marcomm & Techcomm United at Salesforce to Create Trailhead
1. Rebels with a Cause
How Marcomm & Techcomm United at Salesforce to Create Trailhead
Gavin Austin
Principal Technical Writer
@GavinAustinSays #LavaCon18
2. Forward-looking statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer
contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information
section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
@GavinAustinSays #LavaCon18
3. Agenda
• Content combat
• Trailhead to the rescue
• Victory for teams & customers
@GavinAustinSays #LavaCon18
4. Takeaways
• Customers are collateral damage(d)
• Accidents can make awesome assets
• Metrics move monumental mountains
@GavinAustinSays #LavaCon18
7. BUSINESS IS LIKE A
WAR WITHOUT
BULLETS
Phil Knight
Co-founder, Nike
@GavinAustinSays #LavaCon18
8. The Problem with Marcomm…
• Content is inaccurate!
• Changes terms on a whim!
• Doesn’t understand the product!
• Doesn’t care about customer service!
• Gets all the praise, resources, and visibility!
@GavinAustinSays #LavaCon18
9. IN CONTENT MARKETING…
THE ASSET IS THE AUDIENCE
—NOT THE CONTENT
Robert Rose
Author, Content Marketing Strategist
@GavinAustinSays #LavaCon18
10. The Problem with Techcomm…
• Content is boring!
• Avoids risk and changes!
• Doesn’t understand the business!
• Doesn’t care about sales or prospects!
• Whines too much, complains a lot, and is never happy!
@GavinAustinSays #LavaCon18
11. THE GOAL OF TECH COMM
IS TO ENABLE CORRECT
ACTION
Mark Baker
Author, Technical Writer
@GavinAustinSays #LavaCon18
12. Complete Content Confusion for Customers
Marcom
m
E-books
Techcomm
@GavinAustinSays #LavaCon18
Online Help
Whitepapers API Guides
Social Media User Assistance
UI Text
Graphics & Videos
Websites
Quick Start
Guides
“WTF!?”
Customers
13. THE PURPOSE OF BUSINESS
IS TO CREATE A
CUSTOMER
Peter Drucker
Author, Management Consultant
@GavinAustinSays #LavaCon18
24. Stats on the Salesforce Economy
• 3.3 million new jobs by 2022
• $859 billion new business revenue 2022
• Currently 1 million learners on Trailhead
• Currently 10 million badges earned on Trailhead
• 1 out of 4 Trailblazers has a new high-paying job
• 25% of learners got a raise or promotion with Trailhead
@GavinAustinSays #LavaCon18
Who here is Marcomm? Who here is Techcomm? About me, what Salesforce is, speak for 30 min, Q&A at end
Before I begin, a piece of content from the lawyers at Salesforce, who I like to keep gainfully employed. Salesforce is a publicly-traded company and make all your future purchasing decisions based on what’s currently available.
What we’ll take about today follows this plot
I like to begin every preso with the takeaways first.
Whether you’re marcomm or techcomm, we’re damaging our customers, their experience. Let’s talk about the elephant in the room between our two disciplines, shall we? No one here is innocent
Can you relate to this? Marcomm not invite you to meetings. Techcomm doesn’t understand the business. We all write content. Different content. But we can’t we all get along? Why are there these silos between us, our tools, our words and sentences?
Let’s air our dirty laundry, like Agile retrospective meeting, or group therapy, and examine the problems of marcomm as seen by techcomm, and the problems with techcomm as seen by marcomm.
Marcomm, these are some of the problems we have with you, says techcomm.
Do the techcomm folks in the room agree?
But perhaps techcomm, instead of just being mad, needs to better understand the purpose/goal of marketing, which is put forth beautifully by Robert Rose.
And now techcomm, these are the problems we have with you, says marcomm.
Marcomm folks in the room, do you agree?
But perhaps marcomm, instead of just being mad, needs to better understand the purpose/goal of techcomm, which is put forth perfectly by Mark Baker.
Every Page is Page One: Topic-based Writing for Technical Communication and the Web and Structured Writing: Rhetoric and Process
https://everypageispageone.com/2014/02/10/the-goal-of-tech-comm-is-to-enable-correct-action/
Whether we’re marcomm or techcomm, we need to admit that we’re creating complete customer confusion with content, even though we should all be on the same team at our companies.
You as a customer probably don’t care who made what piece of content from what tool, you just need to find your answer or learn something. You have what Robert Rose calls a “job to be done,” and you want to do it as easily as possible without wasting time searching for it.
As customers, we’re all like, WTF?!
As Peter Drucker famously mentions in the Practice of Management…
And are we really creating customers, or our customers collateral damage in our quest to do for them what WE think is right? In our quest to meet dispirit and different bonus goals?
Now we’ll talk about how Trailhead came to the rescue at Salesforce of this internal battle between marcomm and techcomm.
First, I want to remind you of the takeaway that accidents make awesome assets.
Frankly, Trailhead, our wildly successful e-learning platform, almost never happened. It was an accident.
It started with a question by a developer marketer named Josh Birk. And more people started adding ideas to it, such as a person named Chris Duarte.
We wanted to take a risk and write about CRM and developer content that was unusual, weird, different, and had a new voice & tone from our “business casual” voice & tone. This new style, we called “fun-gaging.”
What if we added characters, who we call Salesforcelandians? And these characters guide customers through they’re learning journey or learning ”trail”? Get it…
What if we wrote with contractions and added minor jokes and didn’t take things too seriously?
And customers could see a slick dashboard to choose what they want to learn, at their own pace? And once they completed learning modules, that include a mix of marcomm business story, with techcomm instructional content, they earned badges through good ol’ gamification?
What if to help them retrain the content they learn, we pieced together playful learning projects toke build a communication uplink to mars with Salesforce…
Or build a space to help them learn things beyond tech, like cultivating equality at work, or the Drucker Business Essentials courses?
What if we helped each person create an online profile/resume where they could show the world what they’ve learned from the badges. Maybe it could help them with their careers?
It is not replacing all of our content; you don’t want to take the time to complete a module if you need to solve an immediate business problem: online help, knowledge articles, will do that.
Arguably, all of this content—form Marcomm & Techcomm was already there, just packaged together with some humor, characters, and fun.
Trailhead is an online learning platform with self-paced, bit-sized content with a gamification element.
Now, let’s talk about why marcomm and techcomm united at Salesforce to create Trailhead—how it’s been a victory for both and especially our customers.
And it all came about with the third takeaway, about how convincing metrics, inside and outside our organization.
Let me share some of these stats metrics
The IDC reports that demand for Salesforce-skilled people will create 3.3 million jobs in the Salesforce ecosystem by 2022.
"1 in 4 learners found a new job with Trailhead and 25% of learners got a raise or promotion with Trailhead." - Nucleus Research: The Real Economic Impact of Trailhead
The economic impact, career impact, of learning Salesforce, coupled with the “fun-gaging” aspect of Trailhead, led to this new brand/customer identity called the Trailblazer.
Organically, people helped each other learn online, comment on Twitter, start user groups all over the world, have Salesforce Saturdays online, working with each other to further their education and careers.
Hoodies, golden hoodies. Ethos of helping people advance in this new economy, the 4th industrial revolution.
“storyhelping” term from Robert Rose, helping people accomplish new things with their careers, the overwhelming ask for more Trailhead and how much they love it, shaped our company.
Our annual user conference, Dreamforce, which attracts 180,000 people, is all about Trailhead. The themes and motifs have taken over.
This call for more and more Trailhead is what organically help marcomm and techomm come together with clear message of giving our customers the content they want, no matter who internally creates it: marcomm or techcomm.
Do you? It’s not hard for us to determine what to create or create, because our Trailblazer community lets us know on Twitter, IdeaExchange, Trailblazer Community site, and Salesforce user groups. These spring up organically, partially fostered by the playfulness, approachability of Trailhead and how it’s shaped our brand.
And it’s united our tools internally. Techomm creates XML/DITA, and we built a tool called Trailboss that lets marcomm write and convert their content to Trailhead too.
We have Scrum/planning meetings that include both teams now. It’s clear we can be more successful for our customers together than apart.
Check it out for yourselves! See how it can work for your business.
I like to begin every preso with the takeaways first.