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Caryl Yuhas, Databricks
Real-Time Attribution with
Structured Streaming and
Databricks Delta
#ExpSAIS13
Introduction
2#ExpSAIS13
• Goal:
Provide tools and information
that can help you build more
real-time / lower latency
attribution pipelines
• Crawl, Walk, Run: Pull Model
Carylpreviously MediaMath / SE / PM
for Attribution, SA for Databricks
Getting Started
3#ExpSAIS13
• What is Attribution?
Image Source: www.mediamath.com
Introduction
What is Databricks Delta?
Delta is a data management capability that
brings data reliability and performance
optimizations to the cloud data lake.
4#ExpSAIS13
Stream-to-Sink BEFORE
5#ExpSAIS13
Reprocessing
Data Lake
λ-arch
λ-arch
Streaming
Analytics
Reporting
Events
Validation
λ-arch
Validation
Reprocessing
Compaction
Partitioned
Compact
Small Files
Scheduled to
Avoid Compaction
1
2
3
1
1
3
4
4
4
2
Stream-to-Sink AFTER
6#ExpSAIS13
Reprocessing
λ-arch
Streaming
Analytics
Reporting
Events
Validation
λ-arch
Validation
Reprocessing
Compaction
Partitioned
1
2
Compact
Small Files
3
1
4
4
2
DELTA
Optimize
3
ZOrder
3
Attribution in Practice
7
impressions conversionsJOIN
#ExpSAIS13
attributed impressions
Attribution Challenges
Scale
• Often dealing with millions to billions of data
points per attribution window
Complexity
• Simple, last-click model is still common
• MTA and more sophisticated attribution on rise
8#ExpSAIS13
High Level Attribution Pipeline
9#ExpSAIS13
Attribution in Practice
10
impressions conversionsJOIN
#ExpSAIS13
attributed impressions
Data Architecture
11#ExpSAIS13
impression stream
conversion stream conversions table
impressions table
attributed table
last touch
attributed table
weighted
attribution views
(filters, logic, etc.)
System Architecture
12#ExpSAIS13
STRUCTURED
STREAMING
Amazon
Kinesis
Unification of Streaming + Batch
DEMO
13#ExpSAIS13
• How can we optimize performance?
• Levers:
– Delta Tools
• Optimize
• ZOrder
• Caching
• Data Skipping
– Join on Stream
– Cluster Size
Managing Performance
14#ExpSAIS13
Handling Complexity
• Flexibility with Complex Logic
– Forking streams
– Logic on query vs. in-stream
• Late or Corrected Data
– Upserts
– Views automatically update when raw data changed
15#ExpSAIS13
Conclusion
• Unification of Batch & Streaming
• Easy APIs for Managing Performance
• Flexible and Scalable Analytics on Near
Real-Time Data
16#ExpSAIS13

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